Customer Relationship Management (CRM)
UK

The following table provides summary statistics for permanent job vacancies with a requirement for CRM skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited CRM over the 6 months to 6 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
6 May 2024
Same period 2023 Same period 2022
Rank 81 110 158
Rank change year-on-year +29 +48 -30
Permanent jobs citing CRM 3,235 3,214 4,181
As % of all permanent jobs advertised in the UK 3.27% 3.11% 2.66%
As % of the Processes & Methodologies category 3.81% 3.25% 2.78%
Number of salaries quoted 2,398 2,021 2,695
10th Percentile £26,250 £35,483 £31,250
25th Percentile £35,000 £45,000 £41,250
Median annual salary (50th Percentile) £50,000 £57,500 £55,000
Median % change year-on-year -13.04% +4.55% +4.76%
75th Percentile £66,250 £77,500 £72,500
90th Percentile £82,725 £95,000 £90,000
UK excluding London median annual salary £47,500 £52,500 £50,000
% change year-on-year -9.52% +5.00% +11.11%

All Process and Methodology Skills
UK

CRM is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,862 98,882 150,503
As % of all permanent jobs advertised in the UK 85.90% 95.62% 95.62%
Number of salaries quoted 59,922 58,137 83,321
10th Percentile £29,000 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,500 £60,000
Median % change year-on-year -10.57% +2.50% +9.09%
75th Percentile £72,500 £81,251 £80,000
90th Percentile £92,500 £100,000 £96,251
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Salary Trend

3-month moving average salary quoted in jobs citing CRM.

Salary trend for CRM in the UK

CRM
Salary Histogram

Salary distribution for jobs citing CRM over the 6 months to 6 May 2024.

Salary histogram for CRM in the UK

CRM
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the UK over the 6 months to 6 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +36 2,889 £50,000 -13.04% 1,327
UK excluding London +44 2,154 £47,500 -9.52% 925
Work from Home +16 1,319 £53,500 -6.96% 604
London +18 870 £60,000 -7.69% 424
South East +23 622 £47,500 -5.00% 245
North of England +48 533 £47,500 -12.75% 247
Midlands +67 429 £40,000 -15.79% 186
North West +49 320 £47,500 -13.64% 144
West Midlands +62 306 £40,060 -13.38% 103
East of England +46 209 £47,500 -17.39% 88
South West -14 195 £50,000 - 117
Yorkshire +36 163 £45,000 -14.29% 83
Scotland -14 133 £50,000 -14.69% 47
East Midlands +40 121 £38,500 -18.09% 80
North East +35 53 £57,500 +30.68% 23
Wales +1 29 £55,000 +15.79% 24
Northern Ireland 0 6 £55,954 -12.57% 14
Channel Islands - 4 £67,500 - 1

CRM
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 214 (6.62%) SharePoint
2 126 (3.89%) CMS
3 62 (1.92%) Microsoft Exchange
4 56 (1.73%) IIS
5 48 (1.48%) Umbraco
6 46 (1.42%) Kentico
7 40 (1.24%) Headless CMS
8 37 (1.14%) Sitecore CMS
9 35 (1.08%) WordPress
10 22 (0.68%) Confluence
11 12 (0.37%) SAS
12 10 (0.31%) Oracle Workflow
13 9 (0.28%) Apache Spark
14 7 (0.22%) Appian
14 7 (0.22%) BizTalk Server
15 5 (0.15%) nginx
16 4 (0.12%) Apache
16 4 (0.12%) Blackberry Enterprise Server
17 3 (0.093%) Smallworld
17 3 (0.093%) Tomcat
Applications
1 293 (9.06%) Microsoft Office
2 234 (7.23%) Microsoft Excel
3 72 (2.23%) Microsoft PowerPoint
4 36 (1.11%) Spreadsheet
5 33 (1.02%) MS Visio
6 18 (0.56%) Trello
7 15 (0.46%) Microsoft Project
8 13 (0.40%) Photoshop
9 5 (0.15%) InDesign
10 4 (0.12%) Adobe Creative Suite
11 3 (0.093%) AutoCAD
11 3 (0.093%) Chatbot
11 3 (0.093%) SPSS
12 1 (0.031%) Notion
Business Applications
1 825 (25.50%) Dynamics CRM
2 145 (4.48%) Salesforce CRM
3 44 (1.36%) Dynamics NAV
4 39 (1.21%) NetSuite
4 39 (1.21%) Siebel CRM
5 25 (0.77%) Dynamics AX
6 22 (0.68%) PlanetPress Connect
7 20 (0.62%) SAP CRM
8 17 (0.53%) SAP S/4HANA
9 15 (0.46%) Adobe Campaign
10 14 (0.43%) Raiser’s Edge
10 14 (0.43%) Sage 200
10 14 (0.43%) Shopify
11 13 (0.40%) NEC Housing
12 12 (0.37%) SAP CX
13 11 (0.34%) SAP SD
14 10 (0.31%) Dynamics GP
15 8 (0.25%) Sage 50
15 8 (0.25%) SAP WM
16 7 (0.22%) Oracle EBS
Cloud Services
1 746 (23.06%) Azure
2 609 (18.83%) Dynamics 365
3 578 (17.87%) Power Platform
4 238 (7.36%) Entra ID
5 218 (6.74%) Power Automate
6 211 (6.52%) Microsoft 365
7 206 (6.37%) PowerApps
8 154 (4.76%) Azure DevOps
9 123 (3.80%) SaaS
10 115 (3.55%) AWS
11 43 (1.33%) Google Analytics
12 41 (1.27%) Serverless
13 40 (1.24%) Kontent
14 37 (1.14%) Salesforce Service Cloud
15 34 (1.05%) GCP
16 30 (0.93%) Azure Logic Apps
17 22 (0.68%) Azure Functions
18 20 (0.62%) OneDrive
19 19 (0.59%) WhatsApp
19 19 (0.59%) Zapier
Communications & Networking
1 218 (6.74%) Broadband
2 210 (6.49%) 5G
3 38 (1.17%) LAN
3 38 (1.17%) WAN
4 36 (1.11%) FTP
5 31 (0.96%) Wireless
6 27 (0.83%) HTTP
7 26 (0.80%) VoIP
8 24 (0.74%) Unified Communications
9 22 (0.68%) DNS
9 22 (0.68%) TCP/IP
10 19 (0.59%) SMS
11 18 (0.56%) Intranet
12 16 (0.49%) SAN
13 15 (0.46%) Remote Desktop
14 13 (0.40%) DHCP
14 13 (0.40%) Network Security
15 10 (0.31%) Firewall
15 10 (0.31%) Wi-Fi
16 9 (0.28%) Internet
Database & Business Intelligence
1 310 (9.58%) Power BI
2 233 (7.20%) SQL Server
3 77 (2.38%) Power Query
4 72 (2.23%) Data Warehouse
4 72 (2.23%) MySQL
5 69 (2.13%) SQL Server Reporting Services
6 63 (1.95%) SQL Server Integration Services
7 38 (1.17%) Data Lake
8 36 (1.11%) Tableau
9 31 (0.96%) Oracle BI EE
9 31 (0.96%) Siebel EIM
10 27 (0.83%) NoSQL
11 22 (0.68%) Azure SQL Database
12 21 (0.65%) GIS
12 21 (0.65%) Relational Database
13 18 (0.56%) PostgreSQL
14 16 (0.49%) Crystal Reports
15 13 (0.40%) DynamoDB
16 12 (0.37%) Big Data
16 12 (0.37%) SQL Server Analysis Services
Development Applications
1 138 (4.27%) JIRA
2 78 (2.41%) Git
3 36 (1.11%) SQL Server Management Studio (SSMS)
3 36 (1.11%) Visual Studio
4 18 (0.56%) Team Foundation Server
5 13 (0.40%) GitLab
6 8 (0.25%) Oracle APEX
7 6 (0.19%) Eclipse
8 4 (0.12%) ESLint
8 4 (0.12%) IntelliJ
8 4 (0.12%) Jenkins
8 4 (0.12%) TeamCity
9 3 (0.093%) Bitbucket
9 3 (0.093%) NUnit
9 3 (0.093%) Postman
9 3 (0.093%) SpecFlow
10 2 (0.062%) Hudson
10 2 (0.062%) MSTest
10 2 (0.062%) Oracle Forms
10 2 (0.062%) Selenium
General
1 1,032 (31.90%) Social Skills
2 650 (20.09%) Finance
3 626 (19.35%) Analytical Skills
4 576 (17.81%) Marketing
5 315 (9.74%) Inclusion and Diversity
6 199 (6.15%) Retail
7 153 (4.73%) Law
8 144 (4.45%) Public Sector
9 125 (3.86%) Manufacturing
9 125 (3.86%) Presentation Skills
10 119 (3.68%) Organisational Skills
11 95 (2.94%) Telecoms
12 93 (2.87%) Legal
13 49 (1.51%) Influencing Skills
14 44 (1.36%) Billing
15 40 (1.24%) Back Office
15 40 (1.24%) Publishing
16 36 (1.11%) Brand Awareness
17 33 (1.02%) Banking
18 32 (0.99%) Aerospace
Job Titles
1 513 (15.86%) Developer
2 492 (15.21%) Senior
3 338 (10.45%) Analyst
4 229 (7.08%) Business Manager
5 217 (6.71%) Consultant
6 211 (6.52%) Technical Specialist
7 210 (6.49%) Linux Specialist
8 207 (6.40%) Development Manager
9 205 (6.34%) Architect
10 195 (6.03%) Business Development Manager
11 185 (5.72%) Lead
12 171 (5.29%) Project Manager
13 129 (3.99%) Senior Data Warehouse Specialist
14 128 (3.96%) Senior Developer
15 127 (3.93%) Senior Linux Specialist
15 127 (3.93%) Senior Technical Specialist
15 127 (3.93%) Senior Unix Technical Specialist
16 120 (3.71%) Solutions Architect
17 98 (3.03%) Dynamics 365 Developer
18 97 (3.00%) Dynamics 365 Consultant
Libraries, Frameworks & Software Standards
1 282 (8.72%) .NET
2 206 (6.37%) HTML
3 177 (5.47%) CSS
4 94 (2.91%) .NET Framework
5 92 (2.84%) .NET Core
6 90 (2.78%) React
7 84 (2.60%) Web Services
8 75 (2.32%) ASP.NET
9 72 (2.23%) REST
10 68 (2.10%) XML
11 58 (1.79%) JSON
12 54 (1.67%) RESTful
13 51 (1.58%) ASP.NET MVC
14 49 (1.51%) jQuery
15 48 (1.48%) Laravel
16 39 (1.21%) Next.js
16 39 (1.21%) Vue
17 36 (1.11%) HTML5 Canvas
17 36 (1.11%) Lightning Web Components
18 34 (1.05%) SOAP
Miscellaneous
1 309 (9.55%) Social Media
2 235 (7.26%) Self-Motivation
3 199 (6.15%) Management Information System
4 121 (3.74%) Driving Licence
5 110 (3.40%) Product Ownership
6 91 (2.81%) Enterprise Software
7 61 (1.89%) Onboarding
8 48 (1.48%) Low-Code
9 44 (1.36%) Mobile App
9 44 (1.36%) Replication
10 30 (0.93%) Virtual Team
11 26 (0.80%) Marketing Technology
12 25 (0.77%) Greenfield Project
12 25 (0.77%) Legacy Systems
13 22 (0.68%) Team-Oriented Environment
14 20 (0.62%) Housing Association
14 20 (0.62%) NHS
15 19 (0.59%) FMCG
15 19 (0.59%) Renewable Energy
16 18 (0.56%) Foreign Exchange (FX)
Operating Systems
1 256 (7.91%) Linux
2 212 (6.55%) Ubuntu
3 142 (4.39%) Windows
4 46 (1.42%) Windows Server
5 33 (1.02%) Windows 10
6 16 (0.49%) Android
7 13 (0.40%) Windows 7
8 9 (0.28%) Windows Phone
9 8 (0.25%) Apple iOS
10 5 (0.15%) Mac OS
10 5 (0.15%) Windows Server 2012
10 5 (0.15%) Windows Server 2019
11 3 (0.093%) Unix
11 3 (0.093%) Windows Server 2016
12 2 (0.062%) AIX
12 2 (0.062%) Oracle Linux
12 2 (0.062%) Windows Server 2008
13 1 (0.031%) Windows 8
Processes & Methodologies
1 608 (18.79%) Agile
2 559 (17.28%) Problem-Solving
3 454 (14.03%) Customer Service
4 427 (13.20%) ERP
5 395 (12.21%) Project Management
6 361 (11.16%) Business Intelligence
7 345 (10.66%) Business Development
8 316 (9.77%) Artificial Intelligence
9 298 (9.21%) DevOps
10 297 (9.18%) Cybersecurity
11 285 (8.81%) IT Strategy
12 239 (7.39%) Technology Strategy
13 221 (6.83%) Continuous Improvement
14 214 (6.62%) Analytics
15 206 (6.37%) Roadmaps
16 196 (6.06%) Project Delivery
17 191 (5.90%) B2B
18 187 (5.78%) Stakeholder Management
19 170 (5.26%) ITIL
20 166 (5.13%) Decision-Making
Programming Languages
1 489 (15.12%) SQL
2 321 (9.92%) JavaScript
3 299 (9.24%) C#
4 217 (6.71%) Bash
5 95 (2.94%) Python
6 86 (2.66%) PHP
7 83 (2.57%) T-SQL
8 66 (2.04%) Java
9 41 (1.27%) Apex Code
10 39 (1.21%) PowerShell
11 35 (1.08%) PL/SQL
12 26 (0.80%) R
12 26 (0.80%) TypeScript
13 25 (0.77%) C
14 13 (0.40%) VB.NET
15 10 (0.31%) Kotlin
16 8 (0.25%) Data Analysis Expressions
17 7 (0.22%) SOQL
18 5 (0.15%) Formula Language
19 4 (0.12%) ABAP
Qualifications
1 527 (16.29%) Degree
2 90 (2.78%) Computer Science Degree
3 70 (2.16%) Security Cleared
4 59 (1.82%) SC Cleared
5 50 (1.55%) Microsoft Certification
6 38 (1.17%) DBS Check
7 19 (0.59%) PMI Certification
8 16 (0.49%) PRINCE2 Practitioner
9 14 (0.43%) APMP
9 14 (0.43%) HND
10 13 (0.40%) Master's Degree
11 12 (0.37%) ITIL Certification
11 12 (0.37%) PMP
12 10 (0.31%) BPSS Clearance
13 9 (0.28%) Azure Certification
14 8 (0.25%) MCSE
15 7 (0.22%) Postgraduate
16 6 (0.19%) Cisco Certification
16 6 (0.19%) HNC
16 6 (0.19%) SAP Certification
Quality Assurance & Compliance
1 123 (3.80%) QA
2 108 (3.34%) SLA
3 88 (2.72%) GDPR
4 53 (1.64%) Data Quality
5 44 (1.36%) Accessibility
6 31 (0.96%) PMO
7 24 (0.74%) ISO/IEC 27001
8 22 (0.68%) ISO 9001
9 13 (0.40%) Cyber Essentials
10 8 (0.25%) Actionable Recommendations
11 7 (0.22%) PCI DSS
12 4 (0.12%) COBIT
12 4 (0.12%) PSD2
13 3 (0.093%) ISO 14001
13 3 (0.093%) ISO 9000
13 3 (0.093%) PMBOK
14 2 (0.062%) Disclosure Scotland
14 2 (0.062%) NIST
15 1 (0.031%) GRC
15 1 (0.031%) ISO/IEC 17025
System Software
1 302 (9.34%) Active Directory
2 23 (0.71%) VMware Infrastructure
3 15 (0.46%) Docker
4 10 (0.31%) Hyper-V
5 9 (0.28%) Terminal Services
6 8 (0.25%) Firmware
7 7 (0.22%) vSphere
8 5 (0.15%) Virtual Machines
9 4 (0.12%) VMware ESXi
10 3 (0.093%) Virtual Servers
11 1 (0.031%) XenApp
Systems Management
1 220 (6.80%) Microsoft Intune
2 210 (6.49%) Jamf Pro
3 10 (0.31%) Active Directory Federation Services
4 9 (0.28%) AirWatch
5 7 (0.22%) Kubernetes
6 6 (0.19%) CloudHub
6 6 (0.19%) Systems Management Server (SMS)
7 5 (0.15%) Autotask
7 5 (0.15%) Rancher
8 4 (0.12%) Cacti
9 3 (0.093%) Galera Cluster
9 3 (0.093%) Single Sign-On
9 3 (0.093%) vCenter Server
10 2 (0.062%) CASB
10 2 (0.062%) PaperCut
10 2 (0.062%) Terraform
11 1 (0.031%) Core Impact
11 1 (0.031%) Microsoft Clustering
11 1 (0.031%) Oracle Identity Management
11 1 (0.031%) SafeCom
Vendors
1 1,384 (42.78%) Microsoft
2 439 (13.57%) Salesforce
3 210 (6.49%) CyberArk
3 210 (6.49%) Tanium
4 176 (5.44%) SAP
5 109 (3.37%) Oracle
6 88 (2.72%) Google
7 56 (1.73%) HubSpot
8 55 (1.70%) Adobe
9 41 (1.27%) Siebel
9 41 (1.27%) Sitecore
10 37 (1.14%) Cisco
10 37 (1.14%) Sage
11 36 (1.11%) Optimizely
12 28 (0.87%) VMware
13 26 (0.80%) Facebook
14 25 (0.77%) IFS
15 22 (0.68%) FNZ
16 21 (0.65%) Databricks
17 20 (0.62%) Fortinet