Pay per click (PPC)
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 8 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
8 May 2024
Same period 2023 Same period 2022
Rank 752 907 1083
Rank change year-on-year +155 +176 -309
Permanent jobs citing Pay per click 136 88 152
As % of all permanent jobs advertised in the UK 0.14% 0.087% 0.097%
As % of the Processes & Methodologies category 0.16% 0.091% 0.10%
Number of salaries quoted 119 67 86
10th Percentile £29,000 £32,500 £24,250
25th Percentile £31,500 £38,125 £26,813
Median annual salary (50th Percentile) £37,500 £42,500 £45,000
Median % change year-on-year -11.76% -5.56% +12.50%
75th Percentile £48,750 £50,000 £54,375
90th Percentile £56,250 £58,700 £60,000
UK excluding London median annual salary £37,500 £42,500 £32,500
% change year-on-year -11.76% +30.77% -7.14%

All Process and Methodology Skills
UK

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,937 97,101 150,579
As % of all permanent jobs advertised in the UK 85.64% 95.61% 95.65%
Number of salaries quoted 59,853 57,006 82,680
10th Percentile £29,000 £34,000 £33,515
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,750
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Pay per click
Job Vacancy Trend

Job postings citing Pay per click as a proportion of all IT jobs advertised.

Job vacancy trend for Pay per click in the UK

Pay per click
Salary Trend

3-month moving average salary quoted in jobs citing Pay per click.

Salary trend for Pay per click in the UK

Pay per click
Salary Histogram

Salary distribution for jobs citing Pay per click over the 6 months to 8 May 2024.

Salary histogram for Pay per click in the UK

Pay per click
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the UK over the 6 months to 8 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +123 125 £37,500 -16.67% 201
UK excluding London +34 104 £37,500 -11.76% 139
Work from Home +84 63 £39,000 -13.33% 90
North of England +86 50 £39,500 -53.53% 57
North West - 43 £40,000 - 36
London +123 25 £36,750 -27.94% 66
East of England +25 15 £33,500 -10.67% 10
South East -3 15 £36,500 -18.89% 27
Midlands +8 12 £39,000 -2.50% 33
South West -22 7 £37,500 -3.85% 13
West Midlands +14 6 £31,250 -30.56% 19
East Midlands -11 6 £39,000 -2.50% 14
Yorkshire +81 5 £27,500 -77.78% 18
Scotland -60 4 £50,000 +25.00% 3
North East -1 2 £35,000 -6.67% 3
Wales +9 1 £35,000 -

Pay per click
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (12.50%) WordPress
2 10 (7.35%) CMS
3 3 (2.21%) Joomla!
Applications
1 18 (13.24%) Microsoft Excel
2 3 (2.21%) Microsoft Office
2 3 (2.21%) Microsoft PowerPoint
3 2 (1.47%) Spreadsheet
4 1 (0.74%) Photoshop
Business Applications
1 11 (8.09%) Shopify
2 2 (1.47%) Magento
Cloud Services
1 70 (51.47%) Google Analytics
2 57 (41.91%) Google Ads
3 20 (14.71%) Microsoft Advertising
4 7 (5.15%) Amazon Ads
4 7 (5.15%) Google Data Studio
5 4 (2.94%) Power Platform
6 2 (1.47%) Adobe Analytics
6 2 (1.47%) Google Tag Manager
7 1 (0.74%) Asana
7 1 (0.74%) Canva
7 1 (0.74%) Facebook Ads
Communications & Networking
1 1 (0.74%) DNS
Database & Business Intelligence
1 14 (10.29%) Looker
2 6 (4.41%) Tableau
3 4 (2.94%) Power BI
4 2 (1.47%) Big Data
General
1 103 (75.74%) Marketing
2 57 (41.91%) Advertising
3 47 (34.56%) Analytical Skills
4 30 (22.06%) Social Skills
5 26 (19.12%) Brand Awareness
6 23 (16.91%) Retail
7 17 (12.50%) Finance
8 13 (9.56%) Organisational Skills
9 9 (6.62%) Law
10 6 (4.41%) Public Sector
11 5 (3.68%) Publishing
12 4 (2.94%) Presentation Skills
13 3 (2.21%) Digital Healthcare
13 3 (2.21%) Inclusion and Diversity
14 2 (1.47%) Legal
15 1 (0.74%) Dutch Language
Job Titles
1 35 (25.74%) PPC Manager
2 17 (12.50%) E-Commerce Manager
3 8 (5.88%) PPC Executive
3 8 (5.88%) SEO Specialist
4 7 (5.15%) SEO Executive
5 6 (4.41%) PPC Specialist
5 6 (4.41%) SEO Manager
6 5 (3.68%) Analyst
6 5 (3.68%) Paid Search Executive
6 5 (3.68%) Project Manager
6 5 (3.68%) Senior
7 4 (2.94%) Digital Project Manager
7 4 (2.94%) Marketing Manager
7 4 (2.94%) Paid Search Manager
7 4 (2.94%) Search Manager
8 3 (2.21%) Senior Data Warehouse Specialist
8 3 (2.21%) Senior SEO Specialist
8 3 (2.21%) Traffic Manager
9 2 (1.47%) Digital Marketing Manager
9 2 (1.47%) Implementation Analyst
Libraries, Frameworks & Software Standards
1 18 (13.24%) HTML
2 15 (11.03%) CSS
Miscellaneous
1 36 (26.47%) Social Media
2 15 (11.03%) Self-Motivation
3 8 (5.88%) Algorithms
4 6 (4.41%) Analytical Mindset
4 6 (4.41%) Photography
5 5 (3.68%) Blog
5 5 (3.68%) Product Ownership
6 4 (2.94%) Graphic Design
7 2 (1.47%) EPoS
7 2 (1.47%) Management Information System
8 1 (0.74%) Digital Media
8 1 (0.74%) Driving Licence
8 1 (0.74%) Onboarding
8 1 (0.74%) Tandem
8 1 (0.74%) Video Editing
8 1 (0.74%) Video on Demand
Processes & Methodologies
1 88 (64.71%) Analytics
2 63 (46.32%) SEO
3 57 (41.91%) Digital Marketing
4 43 (31.62%) E-Commerce
5 25 (18.38%) Marketing Strategy
6 24 (17.65%) Paid Search
7 22 (16.18%) Lead Generation
7 22 (16.18%) Time Management
8 18 (13.24%) Conversion Rate Optimisation
8 18 (13.24%) Link Building
9 16 (11.76%) User Experience
10 15 (11.03%) A/B Testing
10 15 (11.03%) Decision-Making
11 13 (9.56%) Actionable Insight
11 13 (9.56%) Email Marketing
12 11 (8.09%) Mentoring
12 11 (8.09%) People Management
13 10 (7.35%) B2B
13 10 (7.35%) Customer Experience
14 9 (6.62%) Project Management
Programming Languages
1 10 (7.35%) SQL
2 2 (1.47%) JavaScript
3 1 (0.74%) Python
Qualifications
1 18 (13.24%) Degree
2 3 (2.21%) Analytics IQ
3 2 (1.47%) DBS Check
Quality Assurance & Compliance
1 7 (5.15%) QA
2 5 (3.68%) Accessibility
3 4 (2.94%) Actionable Recommendations
Vendors
1 98 (72.06%) Google
2 36 (26.47%) Microsoft
3 9 (6.62%) Facebook
4 6 (4.41%) Ahrefs
4 6 (4.41%) IFS
4 6 (4.41%) Instagram
4 6 (4.41%) Screaming Frog
5 4 (2.94%) HubSpot
5 4 (2.94%) Twitter
6 3 (2.21%) Adobe
6 3 (2.21%) Criteo
6 3 (2.21%) Kenshoo
6 3 (2.21%) Pinterest
6 3 (2.21%) TikTok
7 2 (1.47%) Cadence
7 2 (1.47%) Snapchat
7 2 (1.47%) YouTube
8 1 (0.74%) Alteryx
8 1 (0.74%) Databricks
8 1 (0.74%) Salesforce