Google Analytics Contracts in London

Google Analytics (GA)
England > London

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 16 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
16 May 2024
Same period 2023 Same period 2022
Rank 328 408 437
Rank change year-on-year +80 +29 -34
Contract jobs citing Google Analytics 62 85 165
As % of all contract jobs advertised in London 0.36% 0.33% 0.43%
As % of the Cloud Services category 0.92% 0.84% 1.04%
Number of daily rates quoted 42 60 138
10th Percentile £400 £313 £294
25th Percentile £425 £370 £341
Median daily rate (50th Percentile) £469 £475 £500
Median % change year-on-year -1.32% -5.00% +15.94%
75th Percentile £500 £539 £547
90th Percentile £550 £588 £632
England median daily rate £463 £425 £500
% change year-on-year +8.82% -15.00% +17.65%
Number of hourly rates quoted 2 0 2
10th Percentile - - £21.45
25th Percentile £15.50 - £22.29
Median hourly rate £17.00 - £24.20
75th Percentile £18.50 - £26.60
90th Percentile - - £27.74
England median hourly rate £14.22 £22.00 £24.20
% change year-on-year -35.36% -9.07% +32.58%

All Cloud Skills
London

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for cloud computing skills.

Contract vacancies with a requirement for cloud computing skills 6,727 10,085 15,940
As % of all contract IT jobs advertised in London 38.54% 38.97% 41.33%
Number of daily rates quoted 4,962 7,407 12,018
10th Percentile £350 £375 £400
25th Percentile £450 £475 £475
Median daily rate (50th Percentile) £550 £588 £575
Median % change year-on-year -6.38% +2.17% +9.52%
75th Percentile £675 £695 £688
90th Percentile £775 £788 £769
England median daily rate £525 £550 £550
% change year-on-year -4.55% - +10.00%
Number of hourly rates quoted 68 83 80
10th Percentile £17.32 £19.14 £19.77
25th Percentile £22.00 £24.00 £24.00
Median hourly rate £26.00 £47.50 £40.25
Median % change year-on-year -45.26% +18.01% +20.15%
75th Percentile £38.28 £75.00 £64.81
90th Percentile £59.88 £88.30 £79.60
England median hourly rate £21.00 £32.40 £21.50
% change year-on-year -35.19% +50.70% +0.76%

Google Analytics
Job Vacancy Trend in London

Job postings citing Google Analytics as a proportion of all IT jobs advertised in London.

Job vacancy trend for Google Analytics in London

Google Analytics
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Google Analytics in London.

Daily rate trend for Google Analytics in London

Google Analytics
Daily Rate Histogram in London

Daily rate distribution for jobs citing Google Analytics in London over the 6 months to 16 May 2024.

Daily rate histogram for Google Analytics in London

Google Analytics
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Google Analytics in London.

Hourly rate trend for Google Analytics in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the London region over the 6 months to 16 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
South London - 16 £475 -
Central London +27 9 £500 +11.11% 10
West London +21 1 £500 - 3
Google Analytics
England

Google Analytics
Co-occurring Skills and Capabilities in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (3.23%) CMS
1 2 (3.23%) Sitecore CMS
1 2 (3.23%) WordPress
Applications
1 5 (8.06%) Microsoft Excel
1 5 (8.06%) Microsoft Office
2 4 (6.45%) Microsoft PowerPoint
3 1 (1.61%) UserZoom
Business Applications
1 4 (6.45%) WebTrends
2 3 (4.84%) Shopify
3 1 (1.61%) Sprinklr
Cloud Services
1 18 (29.03%) Google Workspace
2 13 (20.97%) Power Platform
3 12 (19.35%) GCP
4 8 (12.90%) Adobe Analytics
5 7 (11.29%) Google Tag Manager
6 4 (6.45%) Google Data Studio
7 3 (4.84%) BigCommerce
7 3 (4.84%) Contentsquare
8 2 (3.23%) Bloomreach
9 1 (1.61%) AWS
9 1 (1.61%) Azure
9 1 (1.61%) Figma
9 1 (1.61%) Salesforce Einstein
9 1 (1.61%) Snowflake
Communications & Networking
1 2 (3.23%) HTTP
Database & Business Intelligence
1 24 (38.71%) Looker
2 13 (20.97%) Power BI
3 11 (17.74%) BigQuery
4 7 (11.29%) Tableau
5 1 (1.61%) Relational Database
Development Applications
1 8 (12.90%) Visual Website Optimizer
2 5 (8.06%) Postman
General
1 18 (29.03%) Social Skills
2 16 (25.81%) Retail
3 15 (24.19%) Marketing
4 10 (16.13%) Analytical Skills
5 8 (12.90%) Banking
6 6 (9.68%) Public Sector
7 5 (8.06%) Advertising
7 5 (8.06%) Finance
8 4 (6.45%) Local Government
9 2 (3.23%) Presentation Skills
9 2 (3.23%) Retail Banking
10 1 (1.61%) Automotive
10 1 (1.61%) Multimedia
10 1 (1.61%) Publishing
Job Titles
1 26 (41.94%) Analyst
2 13 (20.97%) Web Analyst
3 5 (8.06%) Business Analyst
3 5 (8.06%) Senior
4 4 (6.45%) Architect
4 4 (6.45%) Consultant
4 4 (6.45%) Digital Analyst
4 4 (6.45%) Web Specialist
5 3 (4.84%) Analytics Consultant
5 3 (4.84%) Developer
5 3 (4.84%) Implementation Consultant
5 3 (4.84%) Lead
5 3 (4.84%) Senior Analyst
6 2 (3.23%) Analytics Developer
6 2 (3.23%) Data Analytics Consultant
6 2 (3.23%) Data Architect
6 2 (3.23%) Digital Executive
6 2 (3.23%) Marketing Executive
6 2 (3.23%) Optimisation Engineer
6 2 (3.23%) Web Designer
Libraries, Frameworks & Software Standards
1 9 (14.52%) CSS
1 9 (14.52%) HTML
1 9 (14.52%) jQuery
2 7 (11.29%) DOM
2 7 (11.29%) JSON
3 5 (8.06%) Node.js
3 5 (8.06%) Swagger
4 2 (3.23%) Ajax
4 2 (3.23%) Web Services
5 1 (1.61%) VML
Miscellaneous
1 6 (9.68%) Marketing Technology
1 6 (9.68%) Product Ownership
2 5 (8.06%) Management Information System
3 4 (6.45%) Self-Motivation
4 3 (4.84%) Educational Technology
5 2 (3.23%) Social Media
6 1 (1.61%) Data Protection Act
6 1 (1.61%) Digital Media
6 1 (1.61%) Media Streaming
Processes & Methodologies
1 62 (100.00%) Analytics
2 15 (24.19%) Agile
2 15 (24.19%) Web Analytics
3 14 (22.58%) Business Intelligence
3 14 (22.58%) Decision-Making
3 14 (22.58%) Visualisation
4 12 (19.35%) Data Visualisation
5 11 (17.74%) Data Collection
6 9 (14.52%) Actionable Insight
6 9 (14.52%) Digital Analytics
6 9 (14.52%) Tag Management
7 8 (12.90%) A/B Testing
7 8 (12.90%) Customer Experience
7 8 (12.90%) Data Analytics
7 8 (12.90%) E-Commerce
7 8 (12.90%) Roadmaps
7 8 (12.90%) User Experience
8 7 (11.29%) Problem-Solving
9 6 (9.68%) Data Ingestion
9 6 (9.68%) Event-Driven
Programming Languages
1 13 (20.97%) JavaScript
2 7 (11.29%) SQL
3 6 (9.68%) Python
4 1 (1.61%) Data Analysis Expressions
Qualifications
1 14 (22.58%) Degree
2 4 (6.45%) Master's Degree
3 2 (3.23%) Computer Science Degree
4 1 (1.61%) SC Cleared
4 1 (1.61%) Security Cleared
Quality Assurance & Compliance
1 11 (17.74%) QA
2 3 (4.84%) Actionable Recommendations
3 1 (1.61%) Accessibility
3 1 (1.61%) GDPR
Systems Management
1 1 (1.61%) Systems Management Server (SMS)
Vendors
1 60 (96.77%) Google
2 16 (25.81%) Optimizely
3 15 (24.19%) Adobe
4 7 (11.29%) Tealium
5 6 (9.68%) Ensighten
5 6 (9.68%) Monetate
5 6 (9.68%) Omniture
6 5 (8.06%) Sitecore
7 4 (6.45%) Salesforce
8 3 (4.84%) SAP
9 2 (3.23%) Maxymiser
9 2 (3.23%) Microsoft
9 2 (3.23%) Oracle
10 1 (1.61%) Amplitude
10 1 (1.61%) Dell
10 1 (1.61%) Facebook
10 1 (1.61%) Intel
10 1 (1.61%) Qualtrics
10 1 (1.61%) Salesforce Marketing Cloud
10 1 (1.61%) YouTube