The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Analytics over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Marketing Analytics
England / London
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 581 591 610
Rank change year-on-year +10 +19  
Permanent jobs citing Marketing Analytics 31 53 59
As % of all permanent IT jobs advertised in London 0.085% 0.13% 0.13%
As % of the Processes & Methodologies category 0.093% 0.15% 0.15%
Number of salaries quoted 25 48 52
Median salary £47,500 £48,750 £45,000
Median salary % change year-on-year -2.56% +8.33%  
90% offered a salary of more than £33,750 £36,250 £32,875
10% offered a salary of more than £61,500 £79,750 £92,500
UK excluding London median salary £47,500 £90,000 £38,750
% change year-on-year -47.22% +132.25%  

Marketing Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process and methodology skills.

Process & Methodology Skills
London
Permanent job vacancies with a requirement for process and methodology skills 33389 36265 39395
As % of all permanent IT job vacancies advertised in London 91.09% 90.54% 89.01%
Number of salaries quoted 113344 136165 134063
Median salary £60,000 £60,000 £57,500
Median salary % change year-on-year - +4.34%  
90% offered a salary of more than £37,500 £37,000 £35,000
10% offered a salary of more than £90,000 £86,250 £87,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Marketing Analytics
Job Vacancy Trend in London

Job postings citing Marketing Analytics as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Analytics in London

Marketing Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics in London.

Salary trend for Marketing Analytics in London

Marketing Analytics
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Analytics in London over the 3 months to 28 June 2017.

Salary histogram for Marketing Analytics in London

Marketing Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the London region over the 3 months to 28 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +25 5 £60,000 +60.00% 1
Canary Wharf - 1 - -
Marketing Analytics
England

For the 6 months to 28 June 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Marketing Analytics.

1 69 (100.00%) Marketing
1 69 (100.00%) Analytics
2 36 (52.17%) Analytical Skills
3 35 (50.72%) Digital Marketing
4 33 (47.83%) Adobe
5 29 (42.03%) SQL
6 28 (40.58%) Google
7 26 (37.68%) R
8 25 (36.23%) Degree
8 25 (36.23%) Python
9 24 (34.78%) Microsoft Excel
10 23 (33.33%) Marketing Automation
11 20 (28.99%) E-Commerce
12 19 (27.54%) Google Analytics
13 18 (26.09%) Adobe Campaign
13 18 (26.09%) Actionable Insight
14 17 (24.64%) Microsoft
15 16 (23.19%) Finance
15 16 (23.19%) Advertising
16 15 (21.74%) Adobe Analytics
17 13 (18.84%) Marketing Strategy
18 12 (17.39%) French Language
19 11 (15.94%) B2B
19 11 (15.94%) VBA
20 10 (14.49%) HTML
20 10 (14.49%) JavaScript
20 10 (14.49%) CRM
20 10 (14.49%) B2C
20 10 (14.49%) SEO
20 10 (14.49%) Data Analysis

Marketing Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (7.25%) SAS
2 2 (2.90%) Apache Spark
3 1 (1.45%) Apache
Applications
1 24 (34.78%) Microsoft Excel
2 4 (5.80%) Microsoft PowerPoint
2 4 (5.80%) SPSS
3 3 (4.35%) Microsoft Office
4 1 (1.45%) SPSS Modeler
Business Applications
1 18 (26.09%) Adobe Campaign
2 3 (4.35%) Eloqua
3 1 (1.45%) SAP Oil and Gas
3 1 (1.45%) WebTrends
Cloud Services
1 19 (27.54%) Google Analytics
2 15 (21.74%) Adobe Analytics
3 9 (13.04%) Google Tag Manager
4 1 (1.45%) Amazon AWS
4 1 (1.45%) Amazon EC2
4 1 (1.45%) Amazon EMR
Communications & Networking
1 1 (1.45%) LAN
1 1 (1.45%) WAN
Database & Business Intelligence
1 3 (4.35%) Big Data
2 2 (2.90%) Data Warehouse
2 2 (2.90%) SQL Server
3 1 (1.45%) Amazon Redshift
3 1 (1.45%) Looker
3 1 (1.45%) Mixpanel
3 1 (1.45%) PostgreSQL
3 1 (1.45%) Power BI
3 1 (1.45%) QlikView
3 1 (1.45%) Relational Database
General
1 69 (100.00%) Marketing
2 16 (23.19%) Advertising
2 16 (23.19%) Finance
3 12 (17.39%) French Language
4 4 (5.80%) Retail
5 1 (1.45%) Electronics
5 1 (1.45%) Games
5 1 (1.45%) Manufacturing
5 1 (1.45%) Telecoms
Job Titles
1 41 (59.42%) Analyst
2 18 (26.09%) Marketing Analyst
3 10 (14.49%) Data Analyst
4 9 (13.04%) Senior Analyst
5 8 (11.59%) Senior Marketing Analyst
6 7 (10.14%) Insight Analyst
6 7 (10.14%) Test Analyst
7 6 (8.70%) Marketing Insight Analyst
7 6 (8.70%) Senior Insight Analyst
8 5 (7.25%) Business Analyst
8 5 (7.25%) Marketing Business Analyst
8 5 (7.25%) Marketing Specialist
8 5 (7.25%) Senior Data Warehouse Specialist
9 4 (5.80%) Web Analyst
10 3 (4.35%) Automation Analyst
10 3 (4.35%) Consultant
10 3 (4.35%) Digital Analyst
10 3 (4.35%) Digital Marketing Manager
10 3 (4.35%) Marketing Analytics Consultant
10 3 (4.35%) Marketing Manager
Libraries, Frameworks & Software Standards
1 10 (14.49%) HTML
1 10 (14.49%) Node.js
2 9 (13.04%) AngularJS
2 9 (13.04%) CSS
2 9 (13.04%) jQuery
2 9 (13.04%) JSON
3 1 (1.45%) Mason
3 1 (1.45%) Pandas
3 1 (1.45%) React
3 1 (1.45%) scikit-learn
3 1 (1.45%) Velocity
3 1 (1.45%) Visualforce
3 1 (1.45%) Web Services
Miscellaneous
1 36 (52.17%) Analytical Skills
2 8 (11.59%) Social Media
2 8 (11.59%) User Experience
3 7 (10.14%) New Media
4 3 (4.35%) Algorithms
4 3 (4.35%) Blog
5 1 (1.45%) Data Centre
5 1 (1.45%) Digital Media
5 1 (1.45%) FMCG
Operating Systems
1 2 (2.90%) Unix
2 1 (1.45%) Linux
2 1 (1.45%) Windows
2 1 (1.45%) Windows Server 2008
2 1 (1.45%) Windows Server 2012
Processes & Methodologies
1 69 (100.00%) Analytics
2 35 (50.72%) Digital Marketing
3 23 (33.33%) Marketing Automation
4 20 (28.99%) E-Commerce
5 18 (26.09%) Actionable Insight
6 13 (18.84%) Marketing Strategy
7 11 (15.94%) B2B
8 10 (14.49%) B2B Marketing
8 10 (14.49%) B2C
8 10 (14.49%) Business Analysis
8 10 (14.49%) CRM
8 10 (14.49%) Data Analysis
8 10 (14.49%) SEO
9 9 (13.04%) Conversion Rate Optimisation
9 9 (13.04%) Data Extraction
9 9 (13.04%) Data Transformation
9 9 (13.04%) Database Marketing
10 8 (11.59%) Campaign Management
11 7 (10.14%) Campaign Analysis
11 7 (10.14%) Econometric Modelling
Programming Languages
1 29 (42.03%) SQL
2 26 (37.68%) R
3 25 (36.23%) Python
4 11 (15.94%) VBA
5 10 (14.49%) JavaScript
6 2 (2.90%) Scala
7 1 (1.45%) Apex Code
7 1 (1.45%) C#
7 1 (1.45%) Go
7 1 (1.45%) Java
Qualifications
1 25 (36.23%) Degree
2 2 (2.90%) PhD
3 1 (1.45%) CCA
3 1 (1.45%) CCNA
3 1 (1.45%) Cisco Certification
3 1 (1.45%) Citrix Certification
3 1 (1.45%) Master's Degree
3 1 (1.45%) MBA
3 1 (1.45%) MCSE
3 1 (1.45%) Microsoft Certification
3 1 (1.45%) Numerate Degree
Quality Assurance & Compliance
1 4 (5.80%) QA
2 2 (2.90%) Actionable Recommendations
3 1 (1.45%) SLA
System Software
1 1 (1.45%) Active Directory
1 1 (1.45%) Hyper-V
Systems Management
1 1 (1.45%) Microsoft Data Protection Manager
1 1 (1.45%) SCCM
1 1 (1.45%) SCDPM
1 1 (1.45%) SCOM
1 1 (1.45%) SCVMM
Vendors
1 33 (47.83%) Adobe
2 28 (40.58%) Google
3 17 (24.64%) Microsoft
4 9 (13.04%) Optimizely
5 6 (8.70%) DoubleClick
6 5 (7.25%) Marketo
7 4 (5.80%) Cognizant
7 4 (5.80%) Pega
7 4 (5.80%) Tableau
8 3 (4.35%) Facebook
8 3 (4.35%) HubSpot
8 3 (4.35%) Pardot
9 2 (2.90%) MicroStrategy
9 2 (2.90%) Omniture
9 2 (2.90%) Salesforce.com
9 2 (2.90%) Sun
10 1 (1.45%) Dell
10 1 (1.45%) Juniper
10 1 (1.45%) Netezza
10 1 (1.45%) SAP
London
Engage PSG
Salary: £40000 - £50000 per annum
Posted: 6 hours ago
Central London / West End
Kyna Associates
Salary: £25000 - £35000 Per Annum Bonus and Benefits
Posted: Yesterday
South East London
Square One Resources
Salary: From £35,000 to £45,000 per annum + Benefits
Posted: 23 hours ago
London
NST Recruitment Limited
Salary: Benefits
Posted: 2 days ago
London
HAYS INFORMATION TECHNOLOGY
Posted: 6 days ago
London
Energize Recruitment Solutions Ltd
Salary: £45000 - £55000 per annum + Excellent Benefits Package
Posted: 7 days ago