The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Analytics over the 3 months to 27 March 2017 with a comparison to the same period in the previous 2 years.

Marketing Analytics
England / London
3 months to
27 Mar 2017
Same period 2016 Same period 2015
Rank 537 593 647
Rank change year-on-year +56 +54  
Permanent jobs citing Marketing Analytics 39 60 15
As % of all permanent IT jobs advertised in London 0.12% 0.14% 0.035%
As % of the Processes & Methodologies category 0.13% 0.16% 0.040%
Number of salaries quoted 30 56 14
Median salary £60,000 £57,500 £53,750
Median salary % change year-on-year +4.34% +6.97%  
90% offered a salary of more than £41,350 £36,250 £50,000
10% offered a salary of more than £85,000 £65,000 £58,500
UK excluding London median salary £38,750 £60,000 £40,000
% change year-on-year -35.41% +50.00%  

Marketing Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process and methodology skills.

Process & Methodology Skills
London
Permanent job vacancies with a requirement for process and methodology skills 30196 37630 37573
As % of all permanent IT job vacancies advertised in London 90.22% 89.68% 87.66%
Number of salaries quoted 25329 32124 31338
Median salary £60,000 £57,500 £57,500
Median salary % change year-on-year +4.34% -  
90% offered a salary of more than £40,000 £38,695 £37,500
10% offered a salary of more than £85,000 £80,000 £85,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Marketing Analytics
Job Vacancy Trend in London

The job posting trend of jobs advertised in London citing Marketing Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Marketing Analytics in London

Marketing Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics in London.

Salary trend for Marketing Analytics in London

Marketing Analytics
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Analytics in London over the 3 months to 27 March 2017.

Salary histogram for Marketing Analytics in London

Marketing Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the London region over the 3 months to 27 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +35 4 £75,000 +30.43% 1
Canary Wharf - 3 - -
Marketing Analytics
England

Marketing Analytics
Top 30 Co-occurring IT Skills in London

For the 6 months to 27 March 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Marketing Analytics.

1 56 (100.00%) Marketing
1 56 (100.00%) Analytics
2 25 (44.64%) SQL
2 25 (44.64%) Analytical Skills
3 16 (28.57%) Digital Marketing
3 16 (28.57%) MS Excel
3 16 (28.57%) Adobe
3 16 (28.57%) Advertising
4 15 (26.79%) Microsoft
4 15 (26.79%) Adobe Analytics
4 15 (26.79%) Marketing Strategy
5 13 (23.21%) Finance
5 13 (23.21%) Data Analysis
5 13 (23.21%) VBA
5 13 (23.21%) Degree
6 12 (21.43%) E-Commerce
6 12 (21.43%) SAS
6 12 (21.43%) SEO
7 11 (19.64%) Agile Software Development
7 11 (19.64%) CRM
7 11 (19.64%) R
7 11 (19.64%) Actionable Insight
8 10 (17.86%) Business Intelligence
8 10 (17.86%) Retail
9 9 (16.07%) B2B
9 9 (16.07%) B2C
9 9 (16.07%) Social Media
9 9 (16.07%) Google
9 9 (16.07%) B2B Marketing
10 8 (14.29%) Personalization

Marketing Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (21.43%) SAS
2 2 (3.57%) Apache Spark
3 1 (1.79%) Apache
Applications
1 16 (28.57%) MS Excel
2 6 (10.71%) SPSS
3 5 (8.93%) MS Office
3 5 (8.93%) MS PowerPoint
4 1 (1.79%) SPSS Modeler
Business Applications
1 2 (3.57%) SAP Oil and Gas
2 1 (1.79%) Adobe Campaign
2 1 (1.79%) Eloqua
2 1 (1.79%) WebTrends
Cloud Services
1 15 (26.79%) Adobe Analytics
2 6 (10.71%) Google Analytics
3 1 (1.79%) SaaS
Database & Business Intelligence
1 5 (8.93%) Big Data
2 4 (7.14%) Power BI
3 2 (3.57%) Relational Database
4 1 (1.79%) Mixpanel
4 1 (1.79%) QlikView
General
1 56 (100.00%) Marketing
2 16 (28.57%) Advertising
3 13 (23.21%) Finance
4 10 (17.86%) Retail
5 2 (3.57%) Electronics
5 2 (3.57%) Manufacturing
5 2 (3.57%) Telecoms
6 1 (1.79%) French Language
Job Titles
1 27 (48.21%) Analyst
2 18 (32.14%) Marketing Analyst
3 14 (25.00%) Senior Analyst
4 11 (19.64%) Senior Marketing Analyst
5 9 (16.07%) Insight Analyst
6 8 (14.29%) Marketing Insight Analyst
6 8 (14.29%) Senior Insight Analyst
7 6 (10.71%) Marketing Specialist
7 6 (10.71%) Senior Data Warehouse Specialist
8 4 (7.14%) Data Scientist
8 4 (7.14%) Digital Analyst
8 4 (7.14%) Head of Digital
8 4 (7.14%) Marketing Director
9 3 (5.36%) Analytics Consultant
9 3 (5.36%) Business Analyst
9 3 (5.36%) Consultant
9 3 (5.36%) Marketing Analytics Consultant
9 3 (5.36%) Marketing Consultant
9 3 (5.36%) Marketing Manager
10 2 (3.57%) Architect
Libraries, Frameworks & Software Standards
1 3 (5.36%) HTML
2 2 (3.57%) CSS
2 2 (3.57%) Natural Language Processing
2 2 (3.57%) SOAP
2 2 (3.57%) XML
3 1 (1.79%) Mason
3 1 (1.79%) Node.js
3 1 (1.79%) Pandas
3 1 (1.79%) React
3 1 (1.79%) scikit-learn
3 1 (1.79%) Velocity
3 1 (1.79%) Visualforce
Miscellaneous
1 25 (44.64%) Analytical Skills
2 9 (16.07%) Social Media
3 8 (14.29%) New Media
3 8 (14.29%) User Experience
4 3 (5.36%) Digital Media
4 3 (5.36%) FMCG
5 2 (3.57%) Algorithms
6 1 (1.79%) Blog
6 1 (1.79%) Enterprise Software
Operating Systems
1 2 (3.57%) Android
1 2 (3.57%) Apple iOS
1 2 (3.57%) Unix
Processes & Methodologies
1 56 (100.00%) Analytics
2 16 (28.57%) Digital Marketing
3 15 (26.79%) Marketing Strategy
4 13 (23.21%) Data Analysis
5 12 (21.43%) E-Commerce
5 12 (21.43%) SEO
6 11 (19.64%) Actionable Insight
6 11 (19.64%) Agile Software Development
6 11 (19.64%) CRM
7 10 (17.86%) Business Intelligence
8 9 (16.07%) B2B
8 9 (16.07%) B2B Marketing
8 9 (16.07%) B2C
9 8 (14.29%) Campaign Analysis
9 8 (14.29%) Econometric Modelling
9 8 (14.29%) Personalization
9 8 (14.29%) Product Marketing
10 7 (12.50%) Statistics
11 6 (10.71%) Business Analysis
11 6 (10.71%) Visualisation
Programming Languages
1 25 (44.64%) SQL
2 13 (23.21%) VBA
3 11 (19.64%) R
4 5 (8.93%) Python
5 2 (3.57%) PL/SQL
6 1 (1.79%) Apex Code
6 1 (1.79%) C#
6 1 (1.79%) JavaScript
6 1 (1.79%) Scala
Qualifications
1 13 (23.21%) Degree
2 2 (3.57%) PhD
3 1 (1.79%) MBA
Quality Assurance & Compliance
1 4 (7.14%) QA
2 1 (1.79%) Actionable Recommendations
2 1 (1.79%) PMO
Vendors
1 16 (28.57%) Adobe
2 15 (26.79%) Microsoft
3 9 (16.07%) Google
4 8 (14.29%) Tableau
5 6 (10.71%) DoubleClick
6 4 (7.14%) MicroStrategy
6 4 (7.14%) Salesforce.com
7 3 (5.36%) Cognizant
7 3 (5.36%) Marketo
7 3 (5.36%) Pega
7 3 (5.36%) Sun
8 2 (3.57%) Facebook
8 2 (3.57%) SAP
9 1 (1.79%) HubSpot
9 1 (1.79%) Omniture
9 1 (1.79%) Pardot
London
Square One Resources
Salary: From £45,000 to £55,000 per annum
Posted: 5 hours ago
London
Energize Recruitment Solutions Ltd
Salary: £45000 - £55000 per annum + Excellent Benefits Package
Posted: 3 days ago
City, London
Morgan Mckinley
Salary: £60000 - £70000 per annum
Posted: 3 days ago
London
McGregor Boyall
Salary: £50000 - £70000.00 per annum
Posted: 6 days ago
East London
Cognizant
Salary: Unspecified Competitive + Benefits
Posted: 25 days ago