Period
to 24 November 2017

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Analytics over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

Marketing Analytics
England > London
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 771 800 833
Rank change year-on-year +29 +33 +15
Permanent jobs citing Marketing Analytics 67 42 84
As % of all permanent IT jobs advertised in London 0.089% 0.055% 0.094%
As % of the Processes & Methodologies category 0.097% 0.061% 0.11%
Number of salaries quoted 39 38 70
London median annual salary £55,000 £50,000 £47,500
Median salary % change year-on-year +10.00% +5.26% -7.77%
10th Percentile £35,750 £37,125 £37,375
90th Percentile £83,750 £70,500 £94,000
England median annual salary £47,500 £50,000 £45,000
% change year-on-year -5.00% +11.11% -8.16%

Marketing Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 68735 68760 79859
As % of all permanent IT jobs advertised in London 91.61% 90.69% 89.57%
Number of salaries quoted 52944 59134 67322
London median annual salary £60,000 £58,500 £55,000
Median salary % change year-on-year +2.56% +6.36% -
10th Percentile £35,000 £33,750 £33,173
90th Percentile £90,000 £88,750 £86,250
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Marketing Analytics
Job Vacancy Trend in London

Job postings citing Marketing Analytics as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Analytics in London

Marketing Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics in London.

Salary trend for Marketing Analytics in London

Marketing Analytics
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Analytics in London over the 6 months to 24 November 2017.

Salary histogram for Marketing Analytics in London

Marketing Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the London region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +12 3 £37,500 -16.67%
Marketing Analytics
England

For the 6 months to 24 November 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Marketing Analytics.

1 67 (100.00%) Marketing
1 67 (100.00%) Analytics
2 30 (44.78%) Microsoft Excel
3 29 (43.28%) Analytical Skills
4 28 (41.79%) Stakeholder Management
5 27 (40.30%) Finance
6 26 (38.81%) SQL
6 26 (38.81%) Tableau
7 24 (35.82%) Microsoft
7 24 (35.82%) SAS
7 24 (35.82%) Degree
8 23 (34.33%) Visualisation
9 21 (31.34%) Banking
9 21 (31.34%) Line Management
10 20 (29.85%) VBA
10 20 (29.85%) Digital Marketing
11 19 (28.36%) QlikView
11 19 (28.36%) Credit Risk
11 19 (28.36%) Data Integration
11 19 (28.36%) Process Improvement
11 19 (28.36%) Infrastructure Management
11 19 (28.36%) Oracle
11 19 (28.36%) Unix
11 19 (28.36%) ETL
11 19 (28.36%) SAS Data Integration Studio
11 19 (28.36%) Visual Analytics
11 19 (28.36%) SAS Visual Analytics
12 18 (26.87%) Marketing Automation
12 18 (26.87%) E-Commerce
12 18 (26.87%) Google

Marketing Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (35.82%) SAS
Applications
1 30 (44.78%) Microsoft Excel
2 2 (2.99%) Microsoft PowerPoint
2 2 (2.99%) SPSS
3 1 (1.49%) EViews
3 1 (1.49%) Microsoft Office
Business Applications
1 10 (14.93%) Adobe Campaign
2 4 (5.97%) SAP CRM
2 4 (5.97%) SAP Hybris
Cloud Services
1 16 (23.88%) Google Analytics
2 6 (8.96%) Adobe Analytics
3 5 (7.46%) Google Tag Manager
Communications & Networking
1 1 (1.49%) MPLS
Database & Business Intelligence
1 19 (28.36%) QlikView
1 19 (28.36%) SAS Data Integration Studio
1 19 (28.36%) SAS Visual Analytics
2 3 (4.48%) PostgreSQL
2 3 (4.48%) SQL Server
3 1 (1.49%) Data Mining
3 1 (1.49%) Relational Database
General
1 67 (100.00%) Marketing
2 27 (40.30%) Finance
3 21 (31.34%) Banking
4 5 (7.46%) French Language
5 4 (5.97%) Advertising
6 2 (2.99%) Retail
7 1 (1.49%) Digital Economy
7 1 (1.49%) German Language
Job Titles
1 31 (46.27%) Consultant
2 25 (37.31%) Analyst
3 19 (28.36%) SAS Consultant
3 19 (28.36%) SAS Data Integration Studio Consultant
4 14 (20.90%) Marketing Analyst
5 9 (13.43%) Business Analyst
5 9 (13.43%) Marketing Business Analyst
6 6 (8.96%) Analytics Consultant
6 6 (8.96%) Data Analyst
7 5 (7.46%) Automation Analyst
7 5 (7.46%) Marketing Analytics Analyst
7 5 (7.46%) Marketing Automation Analyst
7 5 (7.46%) Marketing Consultant
8 4 (5.97%) Digital Analytics Consultant
8 4 (5.97%) Hybris Consultant
8 4 (5.97%) Resource Manager
8 4 (5.97%) SAP Consultant
8 4 (5.97%) Solutions Consultant
8 4 (5.97%) Test Analyst
9 3 (4.48%) Business Intelligence Analyst
Libraries, Frameworks & Software Standards
1 6 (8.96%) HTML
2 5 (7.46%) AngularJS
2 5 (7.46%) CSS
2 5 (7.46%) jQuery
2 5 (7.46%) JSON
2 5 (7.46%) Node.js
Miscellaneous
1 29 (43.28%) Analytical Skills
2 19 (28.36%) Credit Risk
3 4 (5.97%) Computer Science
3 4 (5.97%) iPad
3 4 (5.97%) Marketing Technology
4 3 (4.48%) Algorithms
4 3 (4.48%) Analytical Mindset
5 2 (2.99%) Robotics
6 1 (1.49%) Data Centre
6 1 (1.49%) FMCG
6 1 (1.49%) Mobile App
6 1 (1.49%) Social Media
Operating Systems
1 19 (28.36%) Unix
Processes & Methodologies
1 67 (100.00%) Analytics
2 28 (41.79%) Stakeholder Management
3 23 (34.33%) Visualisation
4 21 (31.34%) Line Management
5 20 (29.85%) Digital Marketing
6 19 (28.36%) Data Integration
6 19 (28.36%) ETL
6 19 (28.36%) Infrastructure Management
6 19 (28.36%) Process Improvement
6 19 (28.36%) Visual Analytics
7 18 (26.87%) E-Commerce
7 18 (26.87%) Marketing Automation
8 17 (25.37%) Campaign Management
9 13 (19.40%) Use Case
10 10 (14.93%) Actionable Insight
11 9 (13.43%) Business Analysis
11 9 (13.43%) SDLC
11 9 (13.43%) Test Scripting
12 7 (10.45%) Digital Analytics
13 6 (8.96%) CRM
Programming Languages
1 26 (38.81%) SQL
2 20 (29.85%) VBA
3 16 (23.88%) Python
3 16 (23.88%) R
4 9 (13.43%) JavaScript
Qualifications
1 24 (35.82%) Degree
2 2 (2.99%) Numerate Degree
3 1 (1.49%) Master's Degree
3 1 (1.49%) PhD
Quality Assurance & Compliance
1 4 (5.97%) QA
2 2 (2.99%) Actionable Recommendations
Systems Management
1 1 (1.49%) Systems Management Server (SMS)
Vendors
1 26 (38.81%) Tableau
2 24 (35.82%) Microsoft
3 19 (28.36%) Oracle
4 18 (26.87%) Google
5 16 (23.88%) Adobe
6 5 (7.46%) Optimizely
7 4 (5.97%) Genesys
7 4 (5.97%) hybris
7 4 (5.97%) Pega
7 4 (5.97%) SAP
8 3 (4.48%) Omniture
8 3 (4.48%) Salesforce.com
9 2 (2.99%) Teradata
10 1 (1.49%) Facebook
10 1 (1.49%) Twitter