Period
to 19 November 2017

The median annual salary for a Digital Marketing Executive was £30,000 in advertised job vacancies during the 6 months to 19 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Digital Marketing Executive
UK
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 1152 1160 1200
Rank change year-on-year +8 +40 +9
Permanent jobs requiring a Digital Marketing Executive 46 58 108
As % of all permanent IT jobs advertised in the UK 0.026% 0.031% 0.049%
As % of the Job Titles category 0.027% 0.032% 0.051%
Number of salaries quoted 37 51 97
UK median annual salary £30,000 £29,000 £24,000
Median salary % change year-on-year +3.45% +20.83% -12.73%
10th Percentile £20,700 £21,250 £16,500
90th Percentile £33,450 £43,750 £33,750
UK excluding London median annual salary £27,500 £30,000 £23,500
% change year-on-year -8.33% +27.66% -14.55%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 170720 182020 210826
% of permanent IT jobs with a recognized job title 95.77% 96.48% 96.45%
Number of salaries quoted 136880 152336 175085
UK median annual salary £48,000 £47,500 £45,000
Median salary % change year-on-year +1.05% +5.56% -
10th Percentile £27,500 £27,000 £26,250
90th Percentile £78,750 £77,500 £75,000
UK excluding London median annual salary £42,500 £42,500 £40,500
% change year-on-year - +4.94% +1.25%

Digital Marketing Executive
Job Vacancy Trend

Job postings that featured Digital Marketing Executive in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing Executive in the UK

Digital Marketing Executive
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing Executive.

Salary trend for Digital Marketing Executive in the UK

Digital Marketing Executive
Salary Histogram

The salary distribution of IT jobs citing Digital Marketing Executive over the 6 months to 19 November 2017.

Salary histogram for Digital Marketing Executive in the UK

Digital Marketing Executive
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing Executive within the UK over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +30 46 £30,000 +6.19% 4
UK excluding London +35 35 £27,500 -8.33% 1
North of England +7 12 £30,000 +27.66%
London -1 11 £30,750 +11.82% 3
South East +48 8 £19,000 -36.67%
Midlands +39 8 £25,000 -4.76%
Yorkshire +30 8 £30,000 +27.66%
West Midlands +19 5 £27,500 -
South West +26 4 £27,250 +0.93%
North West -3 4 £32,500 +20.37%
East Midlands +35 3 £22,500 +12.50%
East of England +16 3 £22,000 -36.69% 1

Digital Marketing Executive Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 19 November 2017, Digital Marketing Executive job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Digital Marketing Executive in the job title.

1 46 (100.00%) Marketing
1 46 (100.00%) Digital Marketing
2 32 (69.57%) Social Media
3 26 (56.52%) Analytics
3 26 (56.52%) SEO
4 25 (54.35%) Pay per click
5 22 (47.83%) CRM
6 21 (45.65%) Google
7 19 (41.30%) Email Marketing
8 14 (30.43%) Google Analytics
8 14 (30.43%) Marketing Strategy
9 13 (28.26%) Twitter
9 13 (28.26%) Analytical Skills
10 12 (26.09%) Blog
10 12 (26.09%) HTML
10 12 (26.09%) CMS
11 10 (21.74%) Facebook
12 9 (19.57%) Web Analytics
13 8 (17.39%) E-Commerce
13 8 (17.39%) B2B
14 7 (15.22%) Content Management
14 7 (15.22%) Web Development
14 7 (15.22%) Online Marketing
14 7 (15.22%) Marketing Automation
14 7 (15.22%) AdWords
15 6 (13.04%) User Experience
15 6 (13.04%) Customer Engagement
15 6 (13.04%) Salesforce.com
16 5 (10.87%) Publishing
16 5 (10.87%) CSS

Digital Marketing Executive Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (26.09%) CMS
2 4 (8.70%) WordPress
3 2 (4.35%) Umbraco
Applications
1 5 (10.87%) Photoshop
2 4 (8.70%) Microsoft Office
3 3 (6.52%) Microsoft Excel
4 2 (4.35%) Microsoft PowerPoint
5 1 (2.17%) Adobe Creative Suite
5 1 (2.17%) Adobe Illustrator
Business Applications
1 3 (6.52%) Eloqua
1 3 (6.52%) Salesforce.com CRM
2 2 (4.35%) Adobe Campaign
2 2 (4.35%) Dynamics CRM
Cloud Services
1 14 (30.43%) Google Analytics
2 7 (15.22%) AdWords
3 3 (6.52%) MailChimp
4 2 (4.35%) Silverpop
Communications & Networking
1 3 (6.52%) SMS
Development Applications
1 1 (2.17%) Dreamweaver
General
1 46 (100.00%) Marketing
2 5 (10.87%) Publishing
3 4 (8.70%) Advertising
3 4 (8.70%) Games
3 4 (8.70%) Retail
4 3 (6.52%) Finance
5 1 (2.17%) Banking
5 1 (2.17%) Brand Awareness
5 1 (2.17%) Mandarin Language
Libraries, Frameworks & Software Standards
1 12 (26.09%) HTML
2 5 (10.87%) CSS
3 4 (8.70%) CSS3
3 4 (8.70%) HTML5
Miscellaneous
1 32 (69.57%) Social Media
2 13 (28.26%) Analytical Skills
3 12 (26.09%) Blog
4 6 (13.04%) User Experience
5 4 (8.70%) Tandem
6 3 (6.52%) Video Editing
7 2 (4.35%) Mobile App
8 1 (2.17%) BBC
8 1 (2.17%) Management Information System
8 1 (2.17%) Podcast
8 1 (2.17%) Social Network
Operating Systems
1 1 (2.17%) Windows
Processes & Methodologies
1 46 (100.00%) Digital Marketing
2 26 (56.52%) Analytics
2 26 (56.52%) SEO
3 25 (54.35%) Pay per click
4 22 (47.83%) CRM
5 19 (41.30%) Email Marketing
6 14 (30.43%) Marketing Strategy
7 9 (19.57%) Web Analytics
8 8 (17.39%) B2B
8 8 (17.39%) E-Commerce
9 7 (15.22%) Content Management
9 7 (15.22%) Marketing Automation
9 7 (15.22%) Online Marketing
9 7 (15.22%) Web Development
10 6 (13.04%) Customer Engagement
11 5 (10.87%) Content Marketing
11 5 (10.87%) Social Media Management
12 4 (8.70%) A/B Testing
12 4 (8.70%) Business Development
12 4 (8.70%) Lead Generation
Programming Languages
1 4 (8.70%) JavaScript
Qualifications
1 5 (10.87%) Degree
Quality Assurance & Compliance
1 1 (2.17%) QA
Vendors
1 21 (45.65%) Google
2 13 (28.26%) Twitter
3 10 (21.74%) Facebook
4 6 (13.04%) Salesforce.com
5 5 (10.87%) HubSpot
5 5 (10.87%) Marketo
6 4 (8.70%) Microsoft
7 3 (6.52%) Adobe
7 3 (6.52%) Hootsuite
8 1 (2.17%) Capita
8 1 (2.17%) Pardot
8 1 (2.17%) Salesforce Marketing Cloud