Period
to 24 November 2017

The table below provides summary statistics for permanent job vacancies with a requirement for knowledge and experience of Marketo products and/or services. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketo over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Marketo, Inc.

Marketo
UK
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 1086 1156 1268
Rank change year-on-year +70 +112 +2
Permanent jobs citing Marketo 125 66 55
As % of all permanent IT jobs advertised in the UK 0.069% 0.035% 0.025%
As % of the Vendors category 0.16% 0.080% 0.055%
Number of salaries quoted 80 43 42
UK median annual salary £45,000 £45,000 £42,500
Median salary % change year-on-year - +5.88% -10.53%
10th Percentile £31,125 £29,000 £25,125
90th Percentile £87,500 £73,500 £66,250
UK excluding London median annual salary £45,000 £44,000 £37,500
% change year-on-year +2.27% +17.33% -3.23%

Marketo is in the Vendor Products and Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for knowledge or experience of vendor products and services.

All Vendors
UK
Permanent vacancies with a requirement for knowledge or experience of vendor products and services 80267 82960 99905
As % of all permanent IT jobs advertised in the UK 44.56% 43.84% 45.66%
Number of salaries quoted 62100 66927 81427
UK median annual salary £47,500 £46,000 £45,000
Median salary % change year-on-year +3.26% +2.22% -
10th Percentile £26,250 £26,250 £26,250
90th Percentile £75,000 £75,000 £75,000
UK excluding London median annual salary £42,500 £42,253 £41,000
% change year-on-year +0.58% +3.06% +2.50%

Marketo
Job Vacancy Trend

Job postings citing Marketo as a percentage of all IT jobs advertised.

Job vacancy trend for Marketo in the UK

Marketo
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketo.

Salary trend for Marketo in the UK

Marketo
Salary Histogram

The salary distribution of IT jobs citing Marketo over the 6 months to 24 November 2017.

Salary histogram for Marketo in the UK

Marketo
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketo within the UK over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +97 119 £45,000 - 12
London +41 75 £50,000 -13.04% 6
UK excluding London +71 48 £45,000 +2.27% 6
South East +62 24 £45,000 +28.57% 5
South West +27 8 £50,000 +42.86% 1
Yorkshire +26 8 £28,000 -36.36%
North of England +15 8 £28,000 -36.36%
Scotland - 6 £45,000 -
East Midlands - 2 £30,750 -
Midlands - 2 £30,750 -

For the 6 months to 24 November 2017, IT jobs citing Marketo also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketo.

1 115 (92.00%) Marketing
2 94 (75.20%) Marketing Automation
3 77 (61.60%) Salesforce.com
4 72 (57.60%) Eloqua
5 66 (52.80%) CRM
6 53 (42.40%) HTML
7 45 (36.00%) Pardot
8 33 (26.40%) Analytics
8 33 (26.40%) Advertising
9 32 (25.60%) Email Marketing
10 31 (24.80%) HubSpot
11 30 (24.00%) Workflow
12 28 (22.40%) B2B
12 28 (22.40%) Project Management
13 26 (20.80%) SEO
13 26 (20.80%) Social Media
14 24 (19.20%) Digital Marketing
15 23 (18.40%) JavaScript
16 22 (17.60%) User Experience
16 22 (17.60%) Salesforce.com CRM
17 21 (16.80%) CMS
17 21 (16.80%) Content Management
17 21 (16.80%) Lead Generation
17 21 (16.80%) A/B Testing
18 20 (16.00%) Google
18 20 (16.00%) Degree
19 19 (15.20%) SQL
19 19 (15.20%) Sitecore
20 18 (14.40%) CSS
20 18 (14.40%) Agile Software Development

Marketo
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (16.80%) CMS
2 17 (13.60%) EPiServer
2 17 (13.60%) Sitecore CMS
3 4 (3.20%) Adobe Experience Manager
4 2 (1.60%) WordPress
Applications
1 11 (8.80%) Photoshop
2 8 (6.40%) Microsoft Excel
3 6 (4.80%) MS Visio
4 2 (1.60%) Adobe Creative Suite
4 2 (1.60%) Adobe Illustrator
4 2 (1.60%) Adobe Premiere
4 2 (1.60%) Camtasia
4 2 (1.60%) InDesign
4 2 (1.60%) Microsoft Office
4 2 (1.60%) Microsoft PowerPoint
Business Applications
1 72 (57.60%) Eloqua
2 22 (17.60%) Salesforce.com CRM
3 10 (8.00%) Dynamics CRM
4 5 (4.00%) Social Studio
5 4 (3.20%) SessionCam
6 1 (0.80%) Adobe Campaign
6 1 (0.80%) NetSuite
Cloud Services
1 15 (12.00%) Google Analytics
2 13 (10.40%) Amazon AWS
2 13 (10.40%) Microsoft Azure
2 13 (10.40%) npm
3 7 (5.60%) MailChimp
4 5 (4.00%) SaaS
5 4 (3.20%) Adobe Analytics
6 3 (2.40%) Google Tag Manager
7 2 (1.60%) AdWords
7 2 (1.60%) PaaS
7 2 (1.60%) Silverpop
Communications & Networking
1 2 (1.60%) Internet
Database & Business Intelligence
1 16 (12.80%) SQL Server
2 13 (10.40%) Couchbase
2 13 (10.40%) NoSQL
3 5 (4.00%) MongoDB
4 4 (3.20%) Big Data
4 4 (3.20%) Mixpanel
5 3 (2.40%) Data Warehouse
5 3 (2.40%) Power BI
5 3 (2.40%) QlikView
6 2 (1.60%) Data Mining
6 2 (1.60%) MS Access
Development Applications
1 13 (10.40%) Bower
1 13 (10.40%) Git (software)
1 13 (10.40%) gulp
1 13 (10.40%) Karma Test Runner
1 13 (10.40%) Mocha
1 13 (10.40%) Octopus Deploy
1 13 (10.40%) Protractor
1 13 (10.40%) Selenium
1 13 (10.40%) Sinon.JS
1 13 (10.40%) Team Foundation Server
1 13 (10.40%) TeamCity
1 13 (10.40%) Visual Studio
2 2 (1.60%) Dreamweaver
3 1 (0.80%) JIRA
General
1 115 (92.00%) Marketing
2 33 (26.40%) Advertising
3 9 (7.20%) Finance
4 4 (3.20%) Publishing
4 4 (3.20%) Telecoms
5 3 (2.40%) Retail
6 2 (1.60%) Financial Institution
6 2 (1.60%) Spanish Language
7 1 (0.80%) Back Office
7 1 (0.80%) German Language
7 1 (0.80%) Legal
7 1 (0.80%) Manufacturing
Job Titles
1 50 (40.00%) Marketing Manager
2 17 (13.60%) Marketing Automation Manager
3 16 (12.80%) Analyst
4 14 (11.20%) Marketing Executive
5 11 (8.80%) Business Analyst
6 9 (7.20%) Developer
6 9 (7.20%) Digital Marketing Manager
6 9 (7.20%) Lead Developer
7 8 (6.40%) Marketing Analyst
7 8 (6.40%) Project Manager
7 8 (6.40%) Senior Analyst
8 7 (5.60%) Campaign Manager
8 7 (5.60%) CRM Analyst
8 7 (5.60%) Marketing Project Manager
8 7 (5.60%) Marketing Specialist
8 7 (5.60%) Senior Business Analyst
9 6 (4.80%) CRM Business Analyst
9 6 (4.80%) Digital Analyst
9 6 (4.80%) Lead .NET Developer
9 6 (4.80%) Senior Marketing Analyst
Libraries, Frameworks & Software Standards
1 53 (42.40%) HTML
2 18 (14.40%) CSS
3 17 (13.60%) HTML5
4 13 (10.40%) .NET
4 13 (10.40%) AngularJS
4 13 (10.40%) Backbone.js
4 13 (10.40%) Chai
4 13 (10.40%) CSS3
4 13 (10.40%) Ember.js
4 13 (10.40%) Gherkin
4 13 (10.40%) jQuery
4 13 (10.40%) LESS
4 13 (10.40%) MEAN Stack
4 13 (10.40%) RESTful
4 13 (10.40%) Sass
4 13 (10.40%) Twitter Bootstrap
Miscellaneous
1 26 (20.80%) Social Media
2 22 (17.60%) User Experience
3 13 (10.40%) Cloud Native
4 10 (8.00%) Marketing Technology
5 6 (4.80%) Animation
5 6 (4.80%) Tandem
6 5 (4.00%) Analytical Skills
6 5 (4.00%) Blog
7 2 (1.60%) Computer Science
7 2 (1.60%) Digital Media
7 2 (1.60%) Equities
7 2 (1.60%) Fixed Income
7 2 (1.60%) iPhone
7 2 (1.60%) RIA
7 2 (1.60%) Social Network
8 1 (0.80%) Enterprise Software
8 1 (0.80%) Fintech
8 1 (0.80%) Virtual Team
Operating Systems
1 2 (1.60%) Android
Processes & Methodologies
1 94 (75.20%) Marketing Automation
2 66 (52.80%) CRM
3 33 (26.40%) Analytics
4 32 (25.60%) Email Marketing
5 30 (24.00%) Workflow
6 28 (22.40%) B2B
6 28 (22.40%) Project Management
7 26 (20.80%) SEO
8 24 (19.20%) Digital Marketing
9 21 (16.80%) A/B Testing
9 21 (16.80%) Content Management
9 21 (16.80%) Lead Generation
10 18 (14.40%) Agile Software Development
11 17 (13.60%) Enterprise Content Management
11 17 (13.60%) Microservices
11 17 (13.60%) Quality Management
12 15 (12.00%) Continuous Improvement
13 14 (11.20%) B2B Marketing
13 14 (11.20%) Demand Generation
14 13 (10.40%) Progressive Web App
Programming Languages
1 23 (18.40%) JavaScript
2 19 (15.20%) SQL
3 3 (2.40%) C
4 2 (1.60%) C#
4 2 (1.60%) C++
4 2 (1.60%) Java
4 2 (1.60%) Objective-C
Qualifications
1 20 (16.00%) Degree
2 4 (3.20%) ISEB
3 2 (1.60%) Postgraduate
Quality Assurance & Compliance
1 2 (1.60%) QA
2 1 (0.80%) Data Quality
2 1 (0.80%) SLA
Vendors
1 77 (61.60%) Salesforce.com
2 45 (36.00%) Pardot
3 31 (24.80%) HubSpot
4 20 (16.00%) Google
5 19 (15.20%) Sitecore
6 15 (12.00%) Oracle
7 11 (8.80%) Tableau
8 10 (8.00%) Siebel
9 9 (7.20%) Twitter
10 8 (6.40%) SAP
11 7 (5.60%) Adobe
12 6 (4.80%) Salesforce Marketing Cloud
13 5 (4.00%) Hootsuite
14 4 (3.20%) Alias
14 4 (3.20%) Cadence
14 4 (3.20%) Optimizely
15 3 (2.40%) Facebook