B2B Jobs in the West Midlands

Business-to-Business (B2B)
England > West Midlands

The table below provides summary statistics for permanent job vacancies advertised in the West Midlands requiring B2B skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited B2B over the 6 months leading up to 31 May 2025, comparing them to the same period in the previous two years.

6 months to
31 May 2025
Same period 2024 Same period 2023
Rank 91 137 213
Rank change year-on-year +46 +76 +55
Permanent jobs citing B2B 113 125 44
As % of all permanent jobs advertised in the West Midlands 2.70% 1.58% 0.74%
As % of the Processes & Methodologies category 2.96% 1.95% 0.76%
Number of salaries quoted 85 119 42
10th Percentile - £26,250 £37,875
25th Percentile £28,822 £27,300 £45,625
Median annual salary (50th Percentile) £30,580 £35,000 £50,000
Median % change year-on-year -12.63% -30.00% -
75th Percentile - £57,500 £55,000
90th Percentile £47,500 £67,500 £87,500
England median annual salary £45,000 £45,000 £60,000
% change year-on-year - -25.00% -4.00%

All Process and Methodology Skills
West Midlands

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.

Permanent vacancies with a requirement for process or methodology skills 3,814 6,401 5,757
As % of all permanent jobs advertised in the West Midlands 91.20% 81.10% 96.77%
Number of salaries quoted 1,573 4,665 3,155
10th Percentile £28,822 £26,350 £30,602
25th Percentile £37,000 £35,700 £40,000
Median annual salary (50th Percentile) £52,500 £50,000 £52,500
Median % change year-on-year +5.00% -4.76% +5.00%
75th Percentile £67,500 £65,000 £67,500
90th Percentile £78,750 £77,500 £78,750
England median annual salary £57,500 £55,000 £62,500
% change year-on-year +4.55% -12.00% +4.17%

B2B
Job Vacancy Trend in the West Midlands

Job postings citing B2B as a proportion of all IT jobs advertised in the West Midlands.

Job vacancy trend for B2B in the West Midlands

B2B
Salary Trend in the West Midlands

3-month moving average salary quoted in jobs citing B2B in the West Midlands.

Salary trend for B2B in the West Midlands

B2B
Salary Histogram in the West Midlands

Salary distribution for jobs citing B2B in the West Midlands over the 6 months to 31 May 2025.

Salary histogram for B2B in the West Midlands

B2B
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the West Midlands region over the 6 months to 31 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Staffordshire +13 52 £28,822 +2.50% 19
Birmingham +39 19 £83,750 +42.55% 37
Sutton Coldfield +16 16 £30,580 +45.62% 1
Warwickshire +11 16 £30,580 -52.95% 17
Solihull +6 3 £95,000 +72.73% 3
Willenhall - 3 £45,000 - 1
Herefordshire +6 1 £72,500 +107.14%
Wednesbury +4 1 £45,000 -20.00% 1
Coventry -14 1 - - 5
Worcestershire - 1 £62,500 - 4
B2B
England

B2B
Co-occurring Skills and Capabilities in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (3.54%) CMS
2 2 (1.77%) WordPress
3 1 (0.88%) Microsoft Exchange
3 1 (0.88%) Umbraco
Applications
1 3 (2.65%) Microsoft Excel
1 3 (2.65%) Microsoft PowerPoint
2 2 (1.77%) Photoshop
Business Applications
1 77 (68.14%) Salesforce CRM
Cloud Services
1 15 (13.27%) SaaS
2 8 (7.08%) AWS
3 5 (4.42%) Serverless
4 4 (3.54%) Azure
5 3 (2.65%) Power Platform
6 2 (1.77%) Azure AI
6 2 (1.77%) Azure DevOps
6 2 (1.77%) Azure ExpressRoute
6 2 (1.77%) Azure Key Vault
6 2 (1.77%) Azure Monitor
6 2 (1.77%) Azure Service Bus
6 2 (1.77%) Canva
6 2 (1.77%) Entra ID
6 2 (1.77%) IaaS
6 2 (1.77%) MailChimp
6 2 (1.77%) PaaS
6 2 (1.77%) Power Automate
7 1 (0.88%) Amazon EC2
7 1 (0.88%) Amazon S3
7 1 (0.88%) Microsoft 365
Communications & Networking
1 2 (1.77%) DNS
1 2 (1.77%) Firewall
1 2 (1.77%) Intranet
1 2 (1.77%) SD-WAN
1 2 (1.77%) VPN
1 2 (1.77%) WAN
2 1 (0.88%) PBX
2 1 (0.88%) SAN
Database & Business Intelligence
1 3 (2.65%) MySQL
1 3 (2.65%) Power BI
2 2 (1.77%) Data Lake
3 1 (0.88%) Amazon RDS
3 1 (0.88%) SQL Server
Development Applications
1 3 (2.65%) Appium
1 3 (2.65%) Selenium
1 3 (2.65%) WebDriver
2 2 (1.77%) Git
2 2 (1.77%) JIRA
3 1 (0.88%) TestComplete
General
1 15 (13.27%) Marketing
2 14 (12.39%) Social Skills
3 12 (10.62%) Analytical Skills
4 7 (6.19%) Finance
5 6 (5.31%) Public Sector
6 4 (3.54%) Automotive
6 4 (3.54%) Law
6 4 (3.54%) Presentation Skills
6 4 (3.54%) Retail
7 3 (2.65%) Organisational Skills
8 1 (0.88%) Manufacturing
Job Titles
1 78 (69.03%) Business Development Manager
1 78 (69.03%) Business Manager
1 78 (69.03%) Development Manager
2 7 (6.19%) Architect
3 6 (5.31%) Cloud Architect
3 6 (5.31%) Marketing Manager
3 6 (5.31%) Operations Manager
4 4 (3.54%) AWS Architect
4 4 (3.54%) Solutions Architect
5 3 (2.65%) AWS Solution Architect
5 3 (2.65%) Cloud Solutions Architect
5 3 (2.65%) E-Commerce Manager
5 3 (2.65%) Software Tester
5 3 (2.65%) Tester
5 3 (2.65%) Web Manager
6 2 (1.77%) Automation Tester
6 2 (1.77%) Marketing Executive
6 2 (1.77%) Product Owner
6 2 (1.77%) Senior
7 1 (0.88%) Network Security Architect
Libraries, Frameworks & Software Standards
1 4 (3.54%) .NET
2 3 (2.65%) CSS
2 3 (2.65%) HTML
2 3 (2.65%) Playwright
3 2 (1.77%) AngularJS
4 1 (0.88%) EDI
4 1 (0.88%) Node.js
Miscellaneous
1 6 (5.31%) Marketing Technology
2 4 (3.54%) Product Ownership
2 4 (3.54%) Self-Motivation
3 3 (2.65%) Mobile App
3 3 (2.65%) PropTech
4 2 (1.77%) Data Centre
4 2 (1.77%) Low-Code
4 2 (1.77%) NHS
4 2 (1.77%) Social Media
5 1 (0.88%) Greenfield Project
Operating Systems
1 1 (0.88%) Linux
1 1 (0.88%) Windows
Processes & Methodologies
1 88 (77.88%) CRM
2 82 (72.57%) Business Development
3 81 (71.68%) Value Proposition
4 77 (68.14%) Active Listening
4 77 (68.14%) Deadline-Driven
5 24 (21.24%) Customer Value Proposition
6 10 (8.85%) Actionable Insight
6 10 (8.85%) Collaborative Culture
7 9 (7.96%) Analytics
8 8 (7.08%) Digital Marketing
8 8 (7.08%) Pay per click
8 8 (7.08%) SEO
9 7 (6.19%) Budgeting
9 7 (6.19%) Business Strategy
9 7 (6.19%) Customer Engagement
9 7 (6.19%) Decision-Making
9 7 (6.19%) Lead Generation
9 7 (6.19%) Software Engineering
10 6 (5.31%) Intelligent Automation
10 6 (5.31%) Problem-Solving
Programming Languages
1 4 (3.54%) C#
1 4 (3.54%) JavaScript
2 3 (2.65%) Java
2 3 (2.65%) Python
2 3 (2.65%) SQL
3 2 (1.77%) Bicep
3 2 (1.77%) PowerShell
Qualifications
1 4 (3.54%) AWS Certification
2 2 (1.77%) Azure Certification
2 2 (1.77%) DBS Check
3 1 (0.88%) Degree
Quality Assurance & Compliance
1 77 (68.14%) SLA
2 6 (5.31%) California Consumer Privacy Act
2 6 (5.31%) GDPR
3 4 (3.54%) Actionable Recommendations
4 3 (2.65%) QA
System Software
1 2 (1.77%) Virtual Machines
2 1 (0.88%) Active Directory
2 1 (0.88%) Docker
Systems Management
1 2 (1.77%) Single Sign-On
2 1 (0.88%) Kubernetes
Vendors
1 77 (68.14%) Salesforce
1 77 (68.14%) SAP
2 4 (3.54%) Dell
3 3 (2.65%) Microsoft
4 2 (1.77%) Databricks
4 2 (1.77%) Meraki
4 2 (1.77%) Zoho
5 1 (0.88%) Facebook
5 1 (0.88%) Google
5 1 (0.88%) Instagram
5 1 (0.88%) TikTok
5 1 (0.88%) Ubiquiti
5 1 (0.88%) UiPath