Lead Generation Contracts

Lead Generation
UK

The following table provides summary statistics for contract job vacancies with a requirement for Lead Generation skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Lead Generation over the 6 months to 24 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
24 May 2024
Same period 2023 Same period 2022
Rank 542 686 815
Rank change year-on-year +144 +129 -134
Contract jobs citing Lead Generation 27 9 17
As % of all contract jobs advertised in the UK 0.063% 0.016% 0.019%
As % of the Processes & Methodologies category 0.074% 0.018% 0.021%
Number of daily rates quoted 19 7 8
10th Percentile £121 £300 £348
25th Percentile £161 £378 £411
Median daily rate (50th Percentile) £325 £488 £472
Median % change year-on-year -33.33% +3.39% +4.78%
75th Percentile £503 £528 £566
90th Percentile £565 £589 £659
UK excluding London median daily rate £123 £419 £522
% change year-on-year -70.75% -19.70% +131.78%
Number of hourly rates quoted 2 0 2
10th Percentile - - £26.35
25th Percentile £29.25 - £32.92
Median hourly rate £30.50 - £43.87
75th Percentile £31.75 - £54.81
90th Percentile - - £61.38
UK excluding London median hourly rate - - £43.87

All Process and Methodology Skills
UK

Lead Generation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 36,577 50,687 79,377
As % of all contract IT jobs advertised in the UK 85.85% 89.72% 90.62%
Number of daily rates quoted 23,572 35,094 55,727
10th Percentile £300 £325 £345
25th Percentile £413 £438 £431
Median daily rate (50th Percentile) £525 £550 £535
Median % change year-on-year -4.55% +2.80% +8.08%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £485
% change year-on-year - +3.09% +9.98%
Number of hourly rates quoted 2,481 1,678 1,891
10th Percentile £12.75 £10.63 £12.50
25th Percentile £16.00 £15.73 £15.63
Median hourly rate £36.05 £36.13 £25.68
Median % change year-on-year -0.22% +40.67% +8.70%
75th Percentile £60.00 £65.00 £49.75
90th Percentile £72.50 £75.00 £65.00
UK excluding London median hourly rate £38.00 £35.00 £20.00
% change year-on-year +8.57% +75.00% -4.99%

Lead Generation
Job Vacancy Trend

Job postings citing Lead Generation as a proportion of all IT jobs advertised.

Job vacancy trend for Lead Generation in the UK

Lead Generation
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Lead Generation.

Daily rate trend for Lead Generation in the UK

Lead Generation
Daily Rate Histogram

Daily rate distribution for jobs citing Lead Generation over the 6 months to 24 May 2024.

Daily rate histogram for Lead Generation in the UK

Lead Generation
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Lead Generation.

Hourly rate trend for Lead Generation in the UK

Lead Generation
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Lead Generation within the UK over the 6 months to 24 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +117 24 £325 -33.33% 259
London +102 18 £433 -11.28% 94
Work from Home +129 9 £123 -74.55% 124
UK excluding London +52 7 £123 -70.75% 187
South East +17 5 £123 -70.75% 59
Scotland - 2 - - 6

Lead Generation
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (7.41%) Confluence
Applications
1 2 (7.41%) Microsoft Excel
Business Applications
1 2 (7.41%) Dynamics CRM
Cloud Services
1 6 (22.22%) SaaS
2 2 (7.41%) Dynamics 365
Communications & Networking
1 4 (14.81%) SMS
Database & Business Intelligence
1 1 (3.70%) Tableau
Development Applications
1 2 (7.41%) JIRA
General
1 18 (66.67%) Marketing
2 7 (25.93%) Finance
2 7 (25.93%) Social Skills
3 5 (18.52%) Analytical Skills
4 2 (7.41%) Brand Awareness
4 2 (7.41%) Presentation Skills
4 2 (7.41%) Public Sector
5 1 (3.70%) French Language
5 1 (3.70%) German Language
5 1 (3.70%) Law
5 1 (3.70%) Manufacturing
Job Titles
1 5 (18.52%) Account Executive
2 4 (14.81%) Lead
3 3 (11.11%) Data Scientist
3 3 (11.11%) Marketing Manager
4 2 (7.41%) Copywriter
4 2 (7.41%) Data Manager
4 2 (7.41%) Digital Product Manager
4 2 (7.41%) Digital Programme Manager
4 2 (7.41%) Lead Data Scientist
4 2 (7.41%) Programme Manager
4 2 (7.41%) Sales Representative
4 2 (7.41%) Senior Data Scientist
5 1 (3.70%) Analyst
5 1 (3.70%) CRM Manager
5 1 (3.70%) Data Engineer
5 1 (3.70%) Lead Data Engineer
Miscellaneous
1 8 (29.63%) Social Media
2 3 (11.11%) Enterprise Software
3 2 (7.41%) Analytical Mindset
Processes & Methodologies
1 11 (40.74%) B2B
2 9 (33.33%) Marketing Automation
3 8 (29.63%) Business Development
3 8 (29.63%) CRM
4 6 (22.22%) Decision-Making
5 5 (18.52%) Data Cleansing
5 5 (18.52%) Marketing Strategy
6 4 (14.81%) Analytics
6 4 (14.81%) B2B Marketing
6 4 (14.81%) Data Science
6 4 (14.81%) Demand Generation
6 4 (14.81%) Fintech
6 4 (14.81%) Product Marketing
6 4 (14.81%) Project Management
7 3 (11.11%) Business Intelligence
7 3 (11.11%) Customer Experience
7 3 (11.11%) Logistics
7 3 (11.11%) Market Segmentation
7 3 (11.11%) Problem-Solving
7 3 (11.11%) Thought Leadership
Programming Languages
1 4 (14.81%) SQL
2 1 (3.70%) Python
Qualifications
1 2 (7.41%) Degree
2 1 (3.70%) Master's Degree
2 1 (3.70%) Numerate Degree
Quality Assurance & Compliance
1 2 (7.41%) Data Quality
1 2 (7.41%) GDPR
Vendors
1 10 (37.04%) Salesforce
2 2 (7.41%) Atlassian
2 2 (7.41%) Marketo
2 2 (7.41%) Pardot
3 1 (3.70%) Alteryx