Web Analytics Contracts

Web Analytics
UK

The table below provides summary statistics for contract job vacancies requiring Web Analytics skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Web Analytics over the 6 months leading up to 6 July 2025, comparing them to the same period in the previous two years.

6 months to
6 Jul 2025
Same period 2024 Same period 2023
Rank 520 550 623
Rank change year-on-year +30 +73 +151
Contract jobs citing Web Analytics 28 35 60
As % of all contract jobs advertised in the UK 0.088% 0.081% 0.11%
As % of the Processes & Methodologies category 0.097% 0.095% 0.12%
Number of daily rates quoted 11 24 40
10th Percentile £293 £243 £250
25th Percentile £296 £373 £340
Median daily rate (50th Percentile) £400 £435 £450
Median % change year-on-year -8.05% -3.33% -
75th Percentile £475 £494 £560
90th Percentile £563 £650 £625
UK excluding London median daily rate £438 £435 £400
% change year-on-year +0.57% +8.75% -3.32%
Number of hourly rates quoted 2 0 1
10th Percentile - - -
25th Percentile £13.25 - £31.00
Median hourly rate £13.50 - £32.00
75th Percentile £13.75 - £33.00
90th Percentile - - -
UK excluding London median hourly rate £13.50 - -

All Process and Methodology Skills
UK

Web Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 28,883 36,949 50,825
As % of all contract IT jobs advertised in the UK 90.68% 85.32% 89.49%
Number of daily rates quoted 18,181 23,576 35,000
10th Percentile £300 £300 £325
25th Percentile £405 £413 £438
Median daily rate (50th Percentile) £505 £525 £550
Median % change year-on-year -3.81% -4.55% +0.92%
75th Percentile £625 £638 £650
90th Percentile £738 £750 £750
UK excluding London median daily rate £475 £500 £500
% change year-on-year -5.00% - -
Number of hourly rates quoted 1,432 2,509 1,726
10th Percentile £14.20 £12.75 £12.28
25th Percentile £17.42 £16.12 £16.85
Median hourly rate £25.15 £37.50 £38.18
Median % change year-on-year -32.93% -1.77% +46.83%
75th Percentile £53.75 £61.30 £65.00
90th Percentile £70.00 £72.50 £75.59
UK excluding London median hourly rate £24.66 £38.12 £35.00
% change year-on-year -35.31% +8.91% +66.67%

Web Analytics
Job Vacancy Trend

Job postings citing Web Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Web Analytics in the UK

Web Analytics
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Web Analytics.

Daily rate trend for Web Analytics in the UK

Web Analytics
Daily Rate Histogram

Daily rate distribution for jobs citing Web Analytics over the 6 months to 6 July 2025.

Daily rate histogram for Web Analytics in the UK

Web Analytics
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Web Analytics.

Hourly rate trend for Web Analytics in the UK

Web Analytics
Top 12 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the UK over the 6 months to 6 July 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +57 28 £400 -6.98% 400
UK excluding London +58 18 £438 +0.57% 254
Work from Home +36 14 £488 +14.71% 146
London +27 10 £330 -18.52% 166
South West +45 7 - - 35
North of England - 6 £450 - 53
Midlands +16 4 £400 -33.33% 41
West Midlands +10 4 £400 -33.33% 21
South East +43 3 £300 - 68
North West - 3 £444 - 28
Yorkshire - 3 £450 - 21
North East - 2 - - 4

Web Analytics
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (28.57%) SAS
2 4 (14.29%) CMS
3 2 (7.14%) WordPress
4 1 (3.57%) Adobe Experience Manager
4 1 (3.57%) Drupal
4 1 (3.57%) Sitecore CMS
Applications
1 2 (7.14%) Photoshop
2 1 (3.57%) Microsoft Excel
2 1 (3.57%) Trello
Business Applications
1 2 (7.14%) Magento
1 2 (7.14%) Salesforce CRM
Cloud Services
1 10 (35.71%) Adobe Analytics
2 4 (14.29%) Google Analytics
3 3 (10.71%) Power Platform
4 2 (7.14%) Contentsquare
4 2 (7.14%) GCP
4 2 (7.14%) Google Tag Manager
5 1 (3.57%) AWS
5 1 (3.57%) Cloud Computing
5 1 (3.57%) DigitalOcean
5 1 (3.57%) Figma
5 1 (3.57%) GitHub
5 1 (3.57%) Google Workspace
5 1 (3.57%) Heroku
5 1 (3.57%) Slack
Communications & Networking
1 1 (3.57%) DNS
Database & Business Intelligence
1 8 (28.57%) Data Warehouse
2 7 (25.00%) Relational Database
3 4 (14.29%) Tableau
4 3 (10.71%) Looker
4 3 (10.71%) Power BI
5 2 (7.14%) Big Data
5 2 (7.14%) BigQuery
5 2 (7.14%) Metadata
5 2 (7.14%) Qlik Sense
Development Applications
1 1 (3.57%) Git
1 1 (3.57%) Visual Studio Code
General
1 17 (60.71%) Marketing
2 15 (53.57%) Social Skills
3 13 (46.43%) Finance
4 9 (32.14%) Banking
5 6 (21.43%) Analytical Skills
6 2 (7.14%) Presentation Skills
6 2 (7.14%) Public Sector
7 1 (3.57%) Inclusion and Diversity
7 1 (3.57%) Retail
Job Titles
1 7 (25.00%) Analytics Manager
1 7 (25.00%) Data Analytics Manager
1 7 (25.00%) Data Manager
1 7 (25.00%) Insight Manager
1 7 (25.00%) Strategy Manager
2 5 (17.86%) Senior
3 4 (14.29%) Analyst
3 4 (14.29%) Engagement Manager
3 4 (14.29%) Senior Manager
4 3 (10.71%) Lead
4 3 (10.71%) Senior Engagement Manager
5 2 (7.14%) Architect
5 2 (7.14%) Business Intelligence Analyst
5 2 (7.14%) Data Analyst
5 2 (7.14%) Developer
5 2 (7.14%) Digital Analyst
5 2 (7.14%) Technical Architect
6 1 (3.57%) Business Intelligence Developer
6 1 (3.57%) IT Trainer
6 1 (3.57%) Web Manager
Libraries, Frameworks & Software Standards
1 3 (10.71%) HTML
2 2 (7.14%) CSS
3 1 (3.57%) Alpine.js
3 1 (3.57%) Bootstrap
3 1 (3.57%) Laravel
3 1 (3.57%) Tailwind CSS
Miscellaneous
1 3 (10.71%) Self-Motivation
2 2 (7.14%) Algorithms
3 1 (3.57%) Product Ownership
Processes & Methodologies
1 28 (100.00%) Analytics
2 13 (46.43%) Storytelling
3 12 (42.86%) Visualisation
4 10 (35.71%) Data Visualisation
5 8 (28.57%) Data Extraction
5 8 (28.57%) ETL
6 7 (25.00%) Business Transformation
6 7 (25.00%) Critical Thinking
6 7 (25.00%) Digital Banking
6 7 (25.00%) Digital Strategy
6 7 (25.00%) Migration
7 6 (21.43%) Customer Experience
7 6 (21.43%) Digital Analytics
7 6 (21.43%) Infographics
8 5 (17.86%) Data Strategy
8 5 (17.86%) Problem-Solving
8 5 (17.86%) User Experience
9 4 (14.29%) Business Intelligence
9 4 (14.29%) Digital Marketing
9 4 (14.29%) E-Commerce
Programming Languages
1 14 (50.00%) SQL
2 7 (25.00%) R
3 2 (7.14%) JavaScript
4 1 (3.57%) LookML
4 1 (3.57%) PHP
4 1 (3.57%) Python
Qualifications
1 4 (14.29%) Degree
2 1 (3.57%) Master's Degree
Quality Assurance & Compliance
1 2 (7.14%) Accessibility
2 1 (3.57%) Data Quality
2 1 (3.57%) QA
Vendors
1 16 (57.14%) Adobe
2 7 (25.00%) Teradata
3 5 (17.86%) Google
4 3 (10.71%) Hotjar
5 2 (7.14%) Pega
5 2 (7.14%) Salesforce
6 1 (3.57%) Optimizely
6 1 (3.57%) Sage
6 1 (3.57%) Sitecore