Period
to 25 February 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Customer Segmentation skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Customer Segmentation over the 6 months to 25 February 2018 with a comparison to the same period in the previous 2 years.

Customer Segmentation
UK > England
6 months to
25 Feb 2018
Same period 2017 Same period 2016
Rank 1044 984 1177
Rank change year-on-year -60 +193 -3
Permanent jobs citing Customer Segmentation 92 169 100
As % of all permanent IT jobs advertised in England 0.056% 0.10% 0.050%
As % of the Processes & Methodologies category 0.063% 0.11% 0.057%
Number of salaries quoted 69 107 87
England median annual salary £55,000 £52,500 £45,000
Median salary % change year-on-year +4.76% +16.67% +12.50%
10th Percentile £33,750 £38,100 £23,800
90th Percentile £82,500 £100,750 £75,000
UK median annual salary £55,000 £52,500 £45,000
% change year-on-year +4.76% +16.67% +12.50%

Customer Segmentation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 146,421 147,445 176,046
As % of all permanent IT jobs advertised in England 89.84% 89.55% 88.84%
Number of salaries quoted 120,191 122,320 147,418
England median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £29,750 £28,500 £27,824
90th Percentile £81,250 £80,000 £77,500
UK median annual salary £50,000 £48,500 £47,500
% change year-on-year +3.09% +2.11% +5.56%

Customer Segmentation
Job Vacancy Trend in England

Job postings citing Customer Segmentation as a percentage of all IT jobs advertised in England.

Job vacancy trend for Customer Segmentation in England

Customer Segmentation
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Customer Segmentation in England.

Salary trend for Customer Segmentation in England

Customer Segmentation
Salary Histogram in England

The salary distribution of IT jobs citing Customer Segmentation in England over the 6 months to 25 February 2018.

Salary histogram for Customer Segmentation in England

Customer Segmentation
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Segmentation within the England region over the 6 months to 25 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -60 65 £60,000 - 5
South East +9 9 £67,500 +80.00% 2
Midlands -11 7 £35,000 -22.22% 1
East of England -4 6 - -
East Midlands -7 6 £35,000 -22.22% 1
Yorkshire +19 5 £47,500 +13.77%
North of England +7 5 £47,500 +8.57% 2
West Midlands -2 1 £22,500 -55.00%
Customer Segmentation
UK

For the 6 months to 25 February 2018, IT jobs citing Customer Segmentation also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Customer Segmentation.

1 77 (83.70%) Marketing
2 50 (54.35%) Analytics
3 42 (45.65%) R
3 42 (45.65%) SQL
4 39 (42.39%) Analytical Skills
5 35 (38.04%) Python
5 35 (38.04%) Data Science
6 34 (36.96%) Big Data
7 31 (33.70%) Machine Learning
8 30 (32.61%) CRM
8 30 (32.61%) E-Commerce
9 27 (29.35%) Algorithms
10 25 (27.17%) Statistics
10 25 (27.17%) Web Analytics
10 25 (27.17%) Mathematics
11 24 (26.09%) Actionable Insight
12 22 (23.91%) Business Intelligence
13 21 (22.83%) Degree
14 19 (20.65%) Logistic Regression
14 19 (20.65%) A/B Testing
15 18 (19.57%) Personalization
15 18 (19.57%) Adobe
16 15 (16.30%) SAS
16 15 (16.30%) Google
16 15 (16.30%) Retail
17 14 (15.22%) Agile Software Development
17 14 (15.22%) Statistical Analysis
17 14 (15.22%) Google Analytics
17 14 (15.22%) Test Strategy
17 14 (15.22%) Time Series Analysis

Customer Segmentation
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (16.30%) SAS
2 9 (9.78%) Apache Spark
3 5 (5.43%) Adobe Experience Manager
4 2 (2.17%) CMS
5 1 (1.09%) Apache
5 1 (1.09%) Confluence
5 1 (1.09%) Elasticsearch
5 1 (1.09%) Sitecore CMS
5 1 (1.09%) WordPress
Applications
1 13 (14.13%) Microsoft Excel
2 11 (11.96%) SPSS
3 1 (1.09%) Adobe Illustrator
3 1 (1.09%) InDesign
3 1 (1.09%) Microsoft Office
3 1 (1.09%) Photoshop
Business Applications
1 8 (8.70%) Salesforce.com CRM
2 6 (6.52%) Eloqua
3 5 (5.43%) Unica
4 2 (2.17%) WebTrends
5 1 (1.09%) Magento
Cloud Services
1 14 (15.22%) Google Analytics
2 10 (10.87%) Adobe Analytics
2 10 (10.87%) Microsoft Azure
3 8 (8.70%) Amazon AWS
4 3 (3.26%) AdWords
5 2 (2.17%) Google Tag Manager
6 1 (1.09%) Amazon EC2
6 1 (1.09%) Amazon S3
6 1 (1.09%) Google Cloud Platform
6 1 (1.09%) MailChimp
6 1 (1.09%) SaaS
6 1 (1.09%) Silverpop
Communications & Networking
1 1 (1.09%) SMS
Database & Business Intelligence
1 34 (36.96%) Big Data
2 5 (5.43%) Hadoop
2 5 (5.43%) Oracle Reports
3 4 (4.35%) Data Mining
3 4 (4.35%) Data Warehouse
4 3 (3.26%) SQL Server
5 2 (2.17%) Amazon Redshift
5 2 (2.17%) BusinessObjects
5 2 (2.17%) NoSQL
5 2 (2.17%) Power BI
5 2 (2.17%) SQL Server Reporting Services
5 2 (2.17%) Sybase IQ
6 1 (1.09%) BigQuery
6 1 (1.09%) Data Lake
6 1 (1.09%) Geospatial Data
6 1 (1.09%) GIS
6 1 (1.09%) HBase
6 1 (1.09%) MongoDB
6 1 (1.09%) QlikView
6 1 (1.09%) Text Mining
Development Applications
1 1 (1.09%) JIRA
1 1 (1.09%) SQL Server Management Studio (SSMS)
General
1 77 (83.70%) Marketing
2 15 (16.30%) Retail
3 12 (13.04%) Finance
4 3 (3.26%) Banking
4 3 (3.26%) Games
4 3 (3.26%) Retail Banking
5 2 (2.17%) Advertising
6 1 (1.09%) Brand Awareness
6 1 (1.09%) French Language
6 1 (1.09%) Law
6 1 (1.09%) Legal
6 1 (1.09%) Online Betting
6 1 (1.09%) Telecoms
Job Titles
1 38 (41.30%) Analyst
2 24 (26.09%) Data Scientist
3 13 (14.13%) SQL Analyst
4 11 (11.96%) Machine Learning Scientist
5 10 (10.87%) Marketing Analyst
6 9 (9.78%) Data Analyst
6 9 (9.78%) Senior Data Scientist
7 8 (8.70%) SPSS Analyst
7 8 (8.70%) SPSS Data Analyst
7 8 (8.70%) SQL Data Analyst
8 6 (6.52%) Consultant
8 6 (6.52%) Insight Analyst
9 5 (5.43%) Analytics Consultant
9 5 (5.43%) Business Analyst
9 5 (5.43%) E-Marketing Analyst
9 5 (5.43%) Lead Business Analyst
9 5 (5.43%) Marketing Business Analyst
9 5 (5.43%) Statistical Analyst
9 5 (5.43%) Web Analyst
9 5 (5.43%) Web Marketing Analyst
Libraries, Frameworks & Software Standards
1 9 (9.78%) CSS
1 9 (9.78%) HTML
2 7 (7.61%) Web Services
3 5 (5.43%) Natural Language Processing
4 2 (2.17%) D3.js
5 1 (1.09%) HTML5
5 1 (1.09%) jQuery
5 1 (1.09%) Pandas
5 1 (1.09%) scikit-learn
Miscellaneous
1 39 (42.39%) Analytical Skills
2 27 (29.35%) Algorithms
3 12 (13.04%) Credit Risk
4 10 (10.87%) Computer Science
5 6 (6.52%) Greenfield Project
6 5 (5.43%) Augmented Reality
7 4 (4.35%) Management Information System
8 3 (3.26%) Social Media
8 3 (3.26%) User Experience
9 2 (2.17%) Digital Media
9 2 (2.17%) Mobile App
9 2 (2.17%) Online Games
10 1 (1.09%) Analytical Mindset
10 1 (1.09%) Blog
10 1 (1.09%) Online Gambling
10 1 (1.09%) Spread Betting
Processes & Methodologies
1 50 (54.35%) Analytics
2 35 (38.04%) Data Science
3 31 (33.70%) Machine Learning
4 30 (32.61%) CRM
4 30 (32.61%) E-Commerce
5 25 (27.17%) Mathematics
5 25 (27.17%) Statistics
5 25 (27.17%) Web Analytics
6 24 (26.09%) Actionable Insight
7 22 (23.91%) Business Intelligence
8 19 (20.65%) A/B Testing
8 19 (20.65%) Logistic Regression
9 18 (19.57%) Personalization
10 14 (15.22%) Agile Software Development
10 14 (15.22%) Statistical Analysis
10 14 (15.22%) Test Strategy
10 14 (15.22%) Time Series Analysis
11 13 (14.13%) Linear Regression
11 13 (14.13%) Marketing Strategy
12 12 (13.04%) Data Analysis
Programming Languages
1 42 (45.65%) R
1 42 (45.65%) SQL
2 35 (38.04%) Python
3 8 (8.70%) Scala
4 7 (7.61%) MATLAB
5 2 (2.17%) Java
5 2 (2.17%) JavaScript
5 2 (2.17%) VB
6 1 (1.09%) C#
6 1 (1.09%) PL/SQL
Qualifications
1 21 (22.83%) Degree
2 13 (14.13%) Numerate Degree
3 10 (10.87%) PhD
4 1 (1.09%) ACCA
4 1 (1.09%) Computer Science Degree
Quality Assurance & Compliance
1 5 (5.43%) QA
2 1 (1.09%) Actionable Recommendations
2 1 (1.09%) Data Quality
2 1 (1.09%) GDPR
Systems Management
1 1 (1.09%) EMC NetWorker
Vendors
1 18 (19.57%) Adobe
2 15 (16.30%) Google
3 11 (11.96%) Salesforce.com
4 8 (8.70%) Microsoft
4 8 (8.70%) Salesforce Marketing Cloud
4 8 (8.70%) Tableau
5 7 (7.61%) Oracle
6 5 (5.43%) Coremetrics
6 5 (5.43%) hybris
6 5 (5.43%) IBM
6 5 (5.43%) Reuters
7 2 (2.17%) Facebook
7 2 (2.17%) Sybase
8 1 (1.09%) Alteryx
8 1 (1.09%) EXASOL
8 1 (1.09%) Marketo
8 1 (1.09%) Pardot
8 1 (1.09%) SAP
8 1 (1.09%) Sitecore
8 1 (1.09%) Twitter