CRM Specialist Job Trends

Customer Relationship Management Specialist
UK

The median Customer Relationship Management Specialist salary in the UK is £50,000 per year, according to job vacancies posted during the 6 months leading to 2 January 2026.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
2 Jan 2026
Same period 2025 Same period 2024
Rank 603 703 704
Rank change year-on-year +100 +1 +313
Permanent jobs requiring a CRM Specialist 32 6 4
As % of all permanent jobs in the UK 0.054% 0.011% 0.008%
As % of the Job Titles category 0.060% 0.012% 0.008%
Number of salaries quoted 22 2 4
10th Percentile £35,000 £49,700 -
25th Percentile £40,000 £52,250 £45,750
Median annual salary (50th Percentile) £50,000 £59,000 £49,750
Median % change year-on-year -15.25% +18.59% -15.32%
75th Percentile £65,000 £68,250 £55,813
90th Percentile - £72,300 £60,425
UK excluding London median annual salary £40,000 - £49,750
% change year-on-year - - -17.08%

All Permanent IT Job Roles
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 53,612 51,163 49,282
% of permanent jobs with a recognized job title 90.49% 93.12% 95.22%
Number of salaries quoted 32,999 26,912 38,093
10th Percentile £28,500 £33,200 £31,250
25th Percentile £36,250 £44,956 £42,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -
75th Percentile £75,000 £78,750 £77,500
90th Percentile £93,750 £97,500 £97,500
UK excluding London median annual salary £50,000 £52,500 £50,000
% change year-on-year -4.76% +5.00% -4.76%

CRM Specialist
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings featuring 'CRM Specialist' in the job title relative to all permanent IT jobs advertised.

CRM Specialist job vacancy trend in the UK

CRM Specialist
Salary Trend

Salary distribution trend for CRM Specialist job vacancies in the UK.

Salary distribution trend for CRM Specialist job vacancies in the UK

CRM Specialist
Salary Histogram

Salary distribution for jobs citing CRM Specialist over the 6 months to 2 January 2026.

Salary histogram for CRM Specialist in the UK

CRM Specialist
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM Specialist within the UK over the 6 months to 2 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +85 32 £50,000 -15.25% 1
London +61 20 £65,000 +10.17% 1
UK excluding London - 12 £40,000 -
South West - 4 £50,000 -
East of England - 3 £40,000 -
North of England - 2 £35,000 -
East Midlands - 2 £35,000 -
Midlands - 2 £35,000 -
North West - 2 £35,000 -
Work from Home +68 1 £37,500 -
South East - 1 £37,500 -

CRM Specialist Skill Set
Top 30 Co-Occurring Skills & Capabilities

For the 6 months to 2 January 2026, CRM Specialist job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads featuring CRM Specialist in the job title.

1 32 (100.00%) CRM
2 9 (28.13%) Business Development
3 8 (25.00%) Product Management
4 7 (21.88%) Salesforce
5 6 (18.75%) Actionable Insight
5 6 (18.75%) Marketing Automation
6 5 (15.63%) Analytics
7 4 (12.50%) Data Management
7 4 (12.50%) HubSpot
7 4 (12.50%) Roadmaps
8 3 (9.38%) B2B
8 3 (9.38%) Customer Engagement
8 3 (9.38%) Decision-Making
8 3 (9.38%) Email Marketing
8 3 (9.38%) Personalization
8 3 (9.38%) SEO
9 2 (6.25%) A/B Testing
9 2 (6.25%) Campaign Analytics
9 2 (6.25%) Content Strategy
9 2 (6.25%) Continuous Improvement
9 2 (6.25%) Copywriting
9 2 (6.25%) Data Analysis
9 2 (6.25%) Data-Driven Marketing
9 2 (6.25%) Digital Strategy
9 2 (6.25%) Lead Generation
9 2 (6.25%) Zoho
10 1 (3.13%) Business Intelligence
10 1 (3.13%) CMS
10 1 (3.13%) Collaborative Culture
10 1 (3.13%) CSS

CRM Specialist Skill Set
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (3.13%) CMS
Cloud Services
1 1 (3.13%) MailChimp
1 1 (3.13%) Power Platform
Database & Business Intelligence
1 1 (3.13%) Power BI
General
1 23 (71.88%) Marketing
2 8 (25.00%) Law
3 3 (9.38%) Inclusion and Diversity
4 2 (6.25%) Analytical Skills
4 2 (6.25%) Organisational Skills
5 1 (3.13%) Health Technology
5 1 (3.13%) Legal
Libraries, Frameworks & Software Standards
1 1 (3.13%) CSS
1 1 (3.13%) HTML
Miscellaneous
1 3 (9.38%) Onboarding
Processes & Methodologies
1 32 (100.00%) CRM
2 9 (28.13%) Business Development
3 8 (25.00%) Product Management
4 6 (18.75%) Actionable Insight
4 6 (18.75%) Marketing Automation
5 5 (15.63%) Analytics
6 4 (12.50%) Data Management
6 4 (12.50%) Roadmaps
7 3 (9.38%) B2B
7 3 (9.38%) Customer Engagement
7 3 (9.38%) Decision-Making
7 3 (9.38%) Email Marketing
7 3 (9.38%) Personalization
7 3 (9.38%) SEO
8 2 (6.25%) A/B Testing
8 2 (6.25%) Campaign Analytics
8 2 (6.25%) Content Strategy
8 2 (6.25%) Continuous Improvement
8 2 (6.25%) Digital Strategy
8 2 (6.25%) Lead Generation
Quality Assurance & Compliance
1 1 (3.13%) Data Quality
1 1 (3.13%) GDPR
Vendors
1 7 (21.88%) Salesforce
2 4 (12.50%) HubSpot
3 2 (6.25%) Zoho
4 1 (3.13%) LexisNexis
4 1 (3.13%) Salesforce Marketing Cloud