Salesforce Marketing Cloud Job Trends

Salesforce Marketing Cloud
UK

The table below provides summary statistics for permanent job vacancies requiring knowledge or experience of Salesforce Marketing Cloud products and/or services. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Salesforce Marketing Cloud over the 6 months leading up to 7 June 2026, comparing them to the same period in the previous two years.

The figures below represent the IT labour market in general and are not representative of salaries within Salesforce Marketing Cloud (formerly ExactTarget).

6 months to
7 Jun 2026
Same period 2025 Same period 2024
Rank 682 600 861
Rank change year-on-year -82 +261 -39
Permanent jobs citing Salesforce Marketing Cloud 55 59 37
As % of all permanent jobs in the UK 0.059% 0.13% 0.035%
As % of the Vendors category 0.23% 0.31% 0.10%
Number of salaries quoted 34 18 24
10th Percentile £45,000 £37,875 £45,000
25th Percentile £52,693 £46,563 £49,571
Median annual salary (50th Percentile) £63,750 £65,000 £67,500
Median % change year-on-year -1.92% -3.70% -15.63%
75th Percentile £75,000 £73,750 £78,438
90th Percentile £86,050 £103,625 £87,500
UK excluding London median annual salary £55,000 £51,250 £71,250
% change year-on-year +7.32% -28.07% +83.87%

All Vendors
UK

Salesforce Marketing Cloud falls under the Vendor Products and Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring knowledge or experience of all vendor products and services.

Permanent vacancies with a requirement for knowledge or experience of vendor products and services 23,690 18,745 36,297
As % of all permanent jobs advertised in the UK 25.56% 42.37% 34.79%
Number of salaries quoted 13,526 10,270 25,013
10th Percentile £29,000 £28,500 £26,750
25th Percentile £37,500 £37,000 £36,250
Median annual salary (50th Percentile) £56,000 £55,000 £50,000
Median % change year-on-year +1.82% +10.00% -13.04%
75th Percentile £77,424 £73,750 £68,750
90th Percentile £95,000 £92,500 £87,500
UK excluding London median annual salary £50,000 £47,683 £46,000
% change year-on-year +4.86% +3.66% -8.00%

Salesforce Marketing Cloud
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Salesforce Marketing Cloud relative to all permanent IT jobs advertised.

Salesforce Marketing Cloud job vacancy trend in the UK

Salesforce Marketing Cloud
Salary Trend

Salary distribution trend for jobs in the UK citing Salesforce Marketing Cloud.

Salary distribution trend for jobs in the UK citing Salesforce Marketing Cloud

Salesforce Marketing Cloud
Salary Histogram

Salary distribution for jobs citing Salesforce Marketing Cloud over the 6 months to 7 June 2026.

Salary histogram for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Salesforce Marketing Cloud within the UK over the 6 months to 7 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -49 50 £67,500 +22.73% 19
London +4 31 £70,000 -12.50% 15
Work from Home +23 27 £66,250 +1.92% 10
UK excluding London -55 24 £55,000 +7.32% 2
South West - 8 £55,000 -
North West -13 5 £62,500 +47.06%
North of England -31 5 £62,500 +38.89% 1
Northern Ireland - 5 £45,000 -
East of England - 4 - -
Midlands -36 2 - -
West Midlands - 2 - -

Salesforce Marketing Cloud
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (1.82%) Confluence
Applications
1 1 (1.82%) Microsoft Excel
Business Applications
1 6 (10.91%) Salesforce CRM
Cloud Services
1 6 (10.91%) Google Analytics
2 5 (9.09%) Salesforce Service Cloud
3 4 (7.27%) Power Platform
3 4 (7.27%) Salesforce Sales Cloud
4 2 (3.64%) Salesforce Einstein
5 1 (1.82%) Amazon CloudWatch
5 1 (1.82%) AWS
5 1 (1.82%) AWS CloudFormation
5 1 (1.82%) AWS Lambda
5 1 (1.82%) Azure
5 1 (1.82%) IaaS
5 1 (1.82%) Serverless
Communications & Networking
1 7 (12.73%) SMS
2 5 (9.09%) Broadband
3 3 (5.45%) NGN
4 2 (3.64%) Wi-Fi
5 1 (1.82%) PSTN
5 1 (1.82%) VoIP
5 1 (1.82%) Wireless
Database & Business Intelligence
1 4 (7.27%) Power BI
2 3 (5.45%) Tableau
3 1 (1.82%) DynamoDB
3 1 (1.82%) Relational Database
Development Applications
1 3 (5.45%) JIRA
General
1 55 (100.00%) Marketing
2 11 (20.00%) Analytical Skills
3 5 (9.09%) Finance
3 5 (9.09%) Social Skills
4 3 (5.45%) Organisational Skills
4 3 (5.45%) Telecoms
5 1 (1.82%) Advertising
5 1 (1.82%) Influencing Skills
5 1 (1.82%) Manufacturing
Job Titles
1 17 (30.91%) Marketing Manager
2 8 (14.55%) Administrator
2 8 (14.55%) Cloud Administrator
2 8 (14.55%) Marketing Administrator
2 8 (14.55%) Salesforce Administrator
3 7 (12.73%) CRM Manager
3 7 (12.73%) Developer
3 7 (12.73%) Salesforce Developer
4 5 (9.09%) Senior
5 3 (5.45%) Analyst
5 3 (5.45%) Cloud Developer
5 3 (5.45%) Lead
5 3 (5.45%) Marketing Automation Manager
5 3 (5.45%) Product Lead
5 3 (5.45%) Technical Leader
6 2 (3.64%) CRM Analyst
6 2 (3.64%) CRM Specialist
6 2 (3.64%) Data Analyst
6 2 (3.64%) Marketing Specialist
6 2 (3.64%) Sales Manager
Libraries, Frameworks & Software Standards
1 8 (14.55%) HTML
2 6 (10.91%) CSS
3 3 (5.45%) Lightning Web Components
4 2 (3.64%) REST
4 2 (3.64%) SOAP
Miscellaneous
1 3 (5.45%) Analytical Mindset
1 3 (5.45%) Marketing Technology
1 3 (5.45%) Product Ownership
1 3 (5.45%) Social Media
2 1 (1.82%) Cloud Native
2 1 (1.82%) IVR
2 1 (1.82%) Onboarding
Processes & Methodologies
1 26 (47.27%) CRM
2 17 (30.91%) Marketing Automation
3 13 (23.64%) Data Governance
4 9 (16.36%) Analytics
5 8 (14.55%) Data Modelling
5 8 (14.55%) Roadmaps
5 8 (14.55%) User Experience
6 7 (12.73%) Agile
6 7 (12.73%) Personalization
7 6 (10.91%) Continuous Improvement
8 5 (9.09%) Business Intelligence
8 5 (9.09%) Problem-Solving
8 5 (9.09%) Product Backlog
8 5 (9.09%) Requirements Gathering
8 5 (9.09%) SQL Optimisation
8 5 (9.09%) Stakeholder Management
8 5 (9.09%) Workflow
9 4 (7.27%) Customer Experience
9 4 (7.27%) Product Roadmap
9 4 (7.27%) Strategic Roadmap
Programming Languages
1 17 (30.91%) SQL
2 4 (7.27%) SOQL
2 4 (7.27%) SOSL
3 3 (5.45%) Apex Code
3 3 (5.45%) T-SQL
Qualifications
1 6 (10.91%) Degree
Quality Assurance & Compliance
1 10 (18.18%) GDPR
2 7 (12.73%) Data Quality
3 6 (10.91%) PERC
3 6 (10.91%) QA
4 3 (5.45%) Accessibility
Systems Management
1 1 (1.82%) Terraform
Vendors
1 55 (100.00%) Salesforce
2 6 (10.91%) Google
3 3 (5.45%) dotdigital
4 2 (3.64%) Facebook
4 2 (3.64%) ServiceNow
5 1 (1.82%) Genesys
5 1 (1.82%) TippingPoint