Period
to 21 October 2020

The table below provides summary statistics for permanent job vacancies with a requirement for knowledge and experience of Salesforce Marketing Cloud products and/or services. Included is a benchmarking guide to the salaries offered in vacancies that have cited Salesforce Marketing Cloud over the 6 months to 21 October 2020 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Salesforce Marketing Cloud (formerly ExactTarget).

Salesforce Marketing Cloud
UK
6 months to
21 Oct 2020
Same period 2019 Same period 2018
Rank 622 971 987
Rank change year-on-year +349 +16 +140
Permanent jobs citing Salesforce Marketing Cloud 58 110 187
As % of all permanent jobs advertised in the UK 0.12% 0.080% 0.11%
As % of the Vendors category 0.30% 0.19% 0.27%
Number of salaries quoted 55 72 140
Median annual salary £62,500 £62,500 £58,750
Median salary % change year-on-year - +6.38% +11.90%
10th Percentile £46,750 £32,550 £29,625
90th Percentile £77,000 £79,750 £90,000
UK excluding London median annual salary £65,000 £60,000 £57,500
% change year-on-year +8.33% +4.35% +91.67%

Salesforce Marketing Cloud is in the Vendor Products and Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for knowledge or experience of vendor products and services.

All Vendors
UK
Permanent vacancies with a requirement for knowledge or experience of vendor products and services 19,431 58,445 70,087
As % of all permanent IT jobs advertised in the UK 39.76% 42.67% 42.85%
Number of salaries quoted 15,341 44,489 54,302
Median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £31,250 £27,000 £27,000
90th Percentile £86,250 £82,500 £80,000
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +5.88%

Salesforce Marketing Cloud
Job Vacancy Trend

Job postings citing Salesforce Marketing Cloud as a proportion of all IT jobs advertised.

Job vacancy trend for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Salary Trend

3-month moving average salary quoted in jobs citing Salesforce Marketing Cloud.

Salary trend for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Salary Histogram

Salary distribution for jobs citing Salesforce Marketing Cloud over the 6 months to 21 October 2020.

Salary histogram for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Salesforce Marketing Cloud within the UK over the 6 months to 21 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +322 53 £62,500 - 10
London +234 37 £61,250 -5.77% 8
UK excluding London +298 14 £65,000 +8.33% 2
South East +198 7 £65,000 - 2
Work from Home +36 7 £55,000 +10.00% 1
Midlands +132 6 £65,000 +9.70%
West Midlands +105 4 £65,000 +9.70%
East Midlands - 2 £92,500 -
South West +120 1 - -

For the 6 months to 21 October 2020, IT jobs citing Salesforce Marketing Cloud also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Salesforce Marketing Cloud.

1 58 (100.00%) Salesforce.com
1 58 (100.00%) Marketing
2 32 (55.17%) CRM
3 29 (50.00%) HTML
4 26 (44.83%) SQL
5 24 (41.38%) Marketing Automation
6 18 (31.03%) CSS
7 16 (27.59%) Analytics
8 13 (22.41%) Adobe
8 13 (22.41%) Salesforce Service Cloud
9 12 (20.69%) IBM
9 12 (20.69%) JavaScript
9 12 (20.69%) Agile Software Development
10 11 (18.97%) Adobe Campaign
10 11 (18.97%) Unit Testing
10 11 (18.97%) Salesforce Sales Cloud
11 10 (17.24%) Collaborative Working
11 10 (17.24%) Unica
11 10 (17.24%) QA
11 10 (17.24%) Campaign Management
11 10 (17.24%) FTP
11 10 (17.24%) Service Delivery
12 9 (15.52%) SMS
13 7 (12.07%) Project Management
14 6 (10.34%) E-Commerce
14 6 (10.34%) Google
14 6 (10.34%) A/B Testing
15 5 (8.62%) Project Delivery
15 5 (8.62%) Email Marketing
15 5 (8.62%) Pardot

Salesforce Marketing Cloud
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (1.72%) Adobe Experience Manager
1 1 (1.72%) CMS
Business Applications
1 11 (18.97%) Adobe Campaign
2 10 (17.24%) Unica
3 4 (6.90%) Salesforce.com CRM
4 3 (5.17%) Social Studio
5 2 (3.45%) Eloqua
Cloud Services
1 13 (22.41%) Salesforce Service Cloud
2 11 (18.97%) Salesforce Sales Cloud
3 4 (6.90%) Google Analytics
4 2 (3.45%) Trello
5 1 (1.72%) AWS
5 1 (1.72%) SaaS
Communications & Networking
1 10 (17.24%) FTP
2 9 (15.52%) SMS
3 2 (3.45%) Broadband
3 2 (3.45%) Internet
Database & Business Intelligence
1 1 (1.72%) SQL Server
Development Applications
1 4 (6.90%) JIRA
General
1 58 (100.00%) Marketing
2 5 (8.62%) Retail
3 4 (6.90%) Advertising
4 3 (5.17%) Finance
5 2 (3.45%) Manufacturing
Job Titles
1 17 (29.31%) Developer
2 15 (25.86%) Salesforce Developer
3 14 (24.14%) CRM Manager
4 13 (22.41%) Cloud Developer
5 8 (13.79%) Marketing Manager
6 7 (12.07%) Consultant
7 6 (10.34%) Cloud Consultant
7 6 (10.34%) Marketing Consultant
8 5 (8.62%) Salesforce Consultant
9 4 (6.90%) Marketing Specialist
10 3 (5.17%) Automation Specialist
10 3 (5.17%) Cloud Specialist
10 3 (5.17%) Marketing Automation Specialist
10 3 (5.17%) Project Manager
10 3 (5.17%) Salesforce Specialist
11 2 (3.45%) Analyst
11 2 (3.45%) CRM Project Manager
11 2 (3.45%) Functional Analyst
11 2 (3.45%) Senior Manager
11 2 (3.45%) Service Manager
Libraries, Frameworks & Software Standards
1 29 (50.00%) HTML
2 18 (31.03%) CSS
3 4 (6.90%) REST
4 3 (5.17%) SOAP
5 2 (3.45%) jQuery
5 2 (3.45%) JSON
5 2 (3.45%) Visualforce
5 2 (3.45%) Web Services
6 1 (1.72%) Node.js
6 1 (1.72%) RESTful
Miscellaneous
1 3 (5.17%) Analytical Skills
2 2 (3.45%) Data Structures
2 2 (3.45%) Enterprise Software
2 2 (3.45%) Greenfield Project
2 2 (3.45%) Management Information System
2 2 (3.45%) Smart Home
3 1 (1.72%) FMCG
3 1 (1.72%) Self-Motivation
Processes & Methodologies
1 32 (55.17%) CRM
2 24 (41.38%) Marketing Automation
3 16 (27.59%) Analytics
4 12 (20.69%) Agile Software Development
5 11 (18.97%) Unit Testing
6 10 (17.24%) Campaign Management
6 10 (17.24%) Collaborative Working
6 10 (17.24%) Service Delivery
7 7 (12.07%) Project Management
8 6 (10.34%) A/B Testing
8 6 (10.34%) E-Commerce
9 5 (8.62%) Data Analysis
9 5 (8.62%) Email Marketing
9 5 (8.62%) Project Delivery
10 4 (6.90%) Customer Engagement
10 4 (6.90%) Database Marketing
10 4 (6.90%) Workflow
11 3 (5.17%) Customer-Centricity
11 3 (5.17%) Mentoring
11 3 (5.17%) Problem-Solving
Programming Languages
1 26 (44.83%) SQL
2 12 (20.69%) JavaScript
3 3 (5.17%) Apex Code
4 2 (3.45%) C
4 2 (3.45%) SOQL
5 1 (1.72%) Java
Qualifications
1 2 (3.45%) PRINCE2 Certification
2 1 (1.72%) Degree
Quality Assurance & Compliance
1 10 (17.24%) QA
System Software
1 1 (1.72%) Docker
Systems Management
1 1 (1.72%) Kubernetes
Vendors
1 58 (100.00%) Salesforce.com
2 13 (22.41%) Adobe
3 12 (20.69%) IBM
4 6 (10.34%) Google
5 5 (8.62%) Pardot
6 2 (3.45%) Oracle
7 1 (1.72%) Cognos
7 1 (1.72%) Conga
7 1 (1.72%) Marketo