Period
to 17 July 2018

The table below provides summary statistics for permanent job vacancies with a requirement for knowledge and experience of Salesforce Marketing Cloud products and/or services. Included is a benchmarking guide to the salaries offered in vacancies that have cited Salesforce Marketing Cloud over the 6 months to 17 July 2018 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Salesforce Marketing Cloud (formerly ExactTarget).

Salesforce Marketing Cloud
UK
6 months to
17 Jul 2018
Same period 2017 Same period 2016
Rank 968 1071 1175
Rank change year-on-year +103 +104 +43
Permanent jobs citing Salesforce Marketing Cloud 214 113 120
As % of all permanent IT jobs advertised in the UK 0.12% 0.064% 0.059%
As % of the Vendors category 0.28% 0.14% 0.13%
Number of salaries quoted 131 61 104
UK median annual salary £60,000 £47,500 £47,500
Median salary % change year-on-year +26.32% - -9.52%
10th Percentile £41,250 £30,000 £31,250
90th Percentile £90,000 £72,500 £77,500
UK excluding London median annual salary £57,500 £47,500 £45,000
% change year-on-year +21.05% +5.56% +5.88%

Salesforce Marketing Cloud is in the Vendor Products and Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for knowledge or experience of vendor products and services.

All Vendors
UK
Permanent vacancies with a requirement for knowledge or experience of vendor products and services 77,437 78,885 91,613
As % of all permanent IT jobs advertised in the UK 44.04% 44.41% 45.06%
Number of salaries quoted 60,347 62,374 74,592
UK median annual salary £47,500 £47,500 £45,000
Median salary % change year-on-year - +5.56% -
10th Percentile £26,750 £26,250 £26,250
90th Percentile £77,500 £75,000 £73,750
UK excluding London median annual salary £42,500 £42,000 £41,500
% change year-on-year +1.19% +1.20% +3.75%

Salesforce Marketing Cloud
Job Vacancy Trend

Job postings citing Salesforce Marketing Cloud as a percentage of all IT jobs advertised.

Job vacancy trend for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Salesforce Marketing Cloud.

Salary trend for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Salary Histogram

The salary distribution of IT jobs citing Salesforce Marketing Cloud over the 6 months to 17 July 2018.

Salary histogram for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Salesforce Marketing Cloud within the UK over the 6 months to 17 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +118 212 £60,000 +26.32% 15
London +109 177 £70,000 +33.33% 12
UK excluding London +3 30 £57,500 +21.05% 4
South East 0 20 £60,000 +26.32% 2
North West +16 4 £36,000 -40.00%
North of England +13 4 £36,000 -40.00% 1
South West - 4 £57,500 -
Wales - 1 £30,000 -
East of England - 1 £25,000 -

For the 6 months to 17 July 2018, IT jobs citing Salesforce Marketing Cloud also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Salesforce Marketing Cloud.

1 212 (99.07%) Salesforce.com
1 212 (99.07%) Marketing
2 56 (26.17%) CRM
3 54 (25.23%) Stakeholder Management
4 50 (23.36%) Marketing Automation
5 49 (22.90%) Adobe
6 48 (22.43%) Finance
7 43 (20.09%) HTML
8 36 (16.82%) Agile Software Development
9 35 (16.36%) SQL
10 29 (13.55%) CSS
11 28 (13.08%) Digital Marketing
12 25 (11.68%) Pardot
12 25 (11.68%) Apex Code
13 24 (11.21%) Campaign Management
14 23 (10.75%) Visualforce
15 22 (10.28%) Retail
16 20 (9.35%) E-Commerce
17 19 (8.88%) Adobe Experience Manager
17 19 (8.88%) Responsys
17 19 (8.88%) Salesforce Service Cloud
17 19 (8.88%) Salesforce Sales Cloud
18 18 (8.41%) Email Marketing
19 17 (7.94%) PRINCE2
19 17 (7.94%) Adobe Campaign
20 16 (7.48%) Salesforce.com CRM
20 16 (7.48%) Sitecore
21 15 (7.01%) Project Management
21 15 (7.01%) Telecoms
21 15 (7.01%) Silverpop

Salesforce Marketing Cloud
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (8.88%) Adobe Experience Manager
2 4 (1.87%) Drupal
2 4 (1.87%) EPiServer
3 2 (0.93%) Oracle SOA Suite
4 1 (0.47%) CMS
4 1 (0.47%) SAS
4 1 (0.47%) WordPress
Applications
1 2 (0.93%) Chatbot
2 1 (0.47%) Microsoft Excel
2 1 (0.47%) SPSS
Business Applications
1 17 (7.94%) Adobe Campaign
2 16 (7.48%) Salesforce.com CRM
3 10 (4.67%) Eloqua
4 4 (1.87%) Social Studio
5 3 (1.40%) Radian6
5 3 (1.40%) Unica
6 2 (0.93%) Dynamics AX
7 1 (0.47%) FastStats
7 1 (0.47%) FastStats PeopleStage
Cloud Services
1 19 (8.88%) Responsys
1 19 (8.88%) Salesforce Sales Cloud
1 19 (8.88%) Salesforce Service Cloud
2 15 (7.01%) Silverpop
3 3 (1.40%) Boomi
3 3 (1.40%) FinancialForce
3 3 (1.40%) SaaS
4 2 (0.93%) Adobe Analytics
4 2 (0.93%) Dynamics 365
4 2 (0.93%) Heroku
4 2 (0.93%) MailChimp
4 2 (0.93%) Microsoft Azure
4 2 (0.93%) Oracle CX
5 1 (0.47%) CallidusCloud
5 1 (0.47%) CloudSense
5 1 (0.47%) Force.com
5 1 (0.47%) iPaaS
5 1 (0.47%) PaaS
5 1 (0.47%) ServiceMax
5 1 (0.47%) Veeva
Communications & Networking
1 5 (2.34%) SMS
2 1 (0.47%) DNS
Database & Business Intelligence
1 9 (4.21%) Relational Database
2 5 (2.34%) Data Warehouse
3 2 (0.93%) DB2
3 2 (0.93%) NoSQL
3 2 (0.93%) Oracle Reports
3 2 (0.93%) QlikView
3 2 (0.93%) SQL Server
4 1 (0.47%) Power BI
4 1 (0.47%) RDBMS
4 1 (0.47%) SQL Server Analysis Services
4 1 (0.47%) SQL Server Integration Services
4 1 (0.47%) SQL Server Reporting Services
Development Applications
1 6 (2.80%) JIRA
General
1 212 (99.07%) Marketing
2 48 (22.43%) Finance
3 22 (10.28%) Retail
4 15 (7.01%) Telecoms
5 12 (5.61%) Banking
6 3 (1.40%) Automotive
6 3 (1.40%) Publishing
7 2 (0.93%) Games
8 1 (0.47%) Brand Awareness
8 1 (0.47%) Law
Job Titles
1 56 (26.17%) Consultant
2 50 (23.36%) Salesforce Consultant
3 48 (22.43%) Marketing Consultant
4 45 (21.03%) Cloud Consultant
5 19 (8.88%) Administrator
5 19 (8.88%) Architect
5 19 (8.88%) Salesforce Administrator
6 16 (7.48%) Marketing Manager
7 15 (7.01%) CRM Manager
8 13 (6.07%) Developer
9 12 (5.61%) Digital Programme Manager
9 12 (5.61%) Programme Manager
9 12 (5.61%) Salesforce Architect
10 10 (4.67%) Campaign Manager
10 10 (4.67%) Digital Marketing Manager
10 10 (4.67%) Marketing Executive
10 10 (4.67%) Salesforce Developer
11 9 (4.21%) Analyst
11 9 (4.21%) Salesforce Analyst
11 9 (4.21%) Test Analyst
Libraries, Frameworks & Software Standards
1 43 (20.09%) HTML
2 29 (13.55%) CSS
3 23 (10.75%) Visualforce
4 13 (6.07%) Mason
5 10 (4.67%) XML
6 4 (1.87%) .NET
6 4 (1.87%) HTML5
7 2 (0.93%) AngularJS
7 2 (0.93%) Backbone.js
7 2 (0.93%) CSS3
7 2 (0.93%) Middleware
7 2 (0.93%) React
7 2 (0.93%) RESTful
7 2 (0.93%) SOAP
8 1 (0.47%) REST
Miscellaneous
1 13 (6.07%) Marketing Technology
2 7 (3.27%) Analytical Skills
3 4 (1.87%) Management Information System
4 2 (0.93%) Data Structures
4 2 (0.93%) Digital Media
4 2 (0.93%) Greenfield Project
4 2 (0.93%) Social Media
5 1 (0.47%) Blog
5 1 (0.47%) Fintech
5 1 (0.47%) Foreign Exchange (FX)
5 1 (0.47%) User Experience
Processes & Methodologies
1 56 (26.17%) CRM
2 54 (25.23%) Stakeholder Management
3 50 (23.36%) Marketing Automation
4 36 (16.82%) Agile Software Development
5 28 (13.08%) Digital Marketing
6 24 (11.21%) Campaign Management
7 20 (9.35%) E-Commerce
8 18 (8.41%) Email Marketing
9 17 (7.94%) PRINCE2
10 15 (7.01%) Project Management
11 12 (5.61%) Analytics
11 12 (5.61%) Commercial Awareness
11 12 (5.61%) Presales
11 12 (5.61%) Programme Management
11 12 (5.61%) Scrum
12 9 (4.21%) Business Development
12 9 (4.21%) Test Scripting
12 9 (4.21%) Test Strategy
13 7 (3.27%) Problem-Solving
14 6 (2.80%) Line Management
Programming Languages
1 35 (16.36%) SQL
2 25 (11.68%) Apex Code
3 12 (5.61%) JavaScript
4 4 (1.87%) Java
5 2 (0.93%) PHP
Qualifications
1 12 (5.61%) PMI Certification
1 12 (5.61%) PMP
2 6 (2.80%) Degree
3 4 (1.87%) Master's Degree
4 2 (0.93%) TOGAF Certification
Quality Assurance & Compliance
1 6 (2.80%) Data Quality
2 2 (0.93%) QA
3 1 (0.47%) GDPR
Systems Management
1 4 (1.87%) HP Quality Center
2 1 (0.47%) WebSphere Cast Iron
Vendors
1 212 (99.07%) Salesforce.com
2 49 (22.90%) Adobe
3 25 (11.68%) Pardot
4 16 (7.48%) Sitecore
5 12 (5.61%) Marketo
6 9 (4.21%) IBM
6 9 (4.21%) Oracle
7 4 (1.87%) Cognizant
7 4 (1.87%) Informatica
8 3 (1.40%) HubSpot
8 3 (1.40%) Microsoft
8 3 (1.40%) MuleSoft
9 2 (0.93%) Siebel
9 2 (0.93%) TIBCO
10 1 (0.47%) Alterian
10 1 (0.47%) Apttus
10 1 (0.47%) Dell
10 1 (0.47%) Google
10 1 (0.47%) Pega
10 1 (0.47%) Thunderhead