Period
to 17 April 2021

The table below provides summary statistics for permanent job vacancies with a requirement for knowledge and experience of Salesforce Marketing Cloud products and/or services. Included is a benchmarking guide to the salaries offered in vacancies that have cited Salesforce Marketing Cloud over the 6 months to 17 April 2021 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Salesforce Marketing Cloud (formerly ExactTarget).

Salesforce Marketing Cloud
UK
6 months to
17 Apr 2021
Same period 2020 Same period 2019
Rank 754 870 943
Rank change year-on-year +116 +73 +92
Permanent jobs citing Salesforce Marketing Cloud 109 92 169
As % of all permanent jobs advertised in the UK 0.13% 0.083% 0.11%
As % of the Vendors category 0.34% 0.20% 0.27%
Number of salaries quoted 79 62 112
10th Percentile £41,250 £43,250 £36,250
25th Percentile £52,500 £61,563 £47,188
Median annual salary (50th Percentile) £72,500 £70,000 £56,250
Median % change year-on-year +3.57% +24.44% -6.25%
75th Percentile £93,125 £80,313 £81,438
90th Percentile £106,250 £89,750 £95,000
UK excluding London median annual salary £47,500 £75,000 £65,000
% change year-on-year -36.67% +15.38% +8.33%

Salesforce Marketing Cloud is in the Vendor Products and Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for knowledge or experience of vendor products and services.

All Vendors
UK
Permanent vacancies with a requirement for knowledge or experience of vendor products and services 31,777 45,430 61,804
As % of all permanent IT jobs advertised in the UK 37.77% 40.89% 41.57%
Number of salaries quoted 23,760 35,277 47,811
10th Percentile £31,250 £28,500 £27,750
25th Percentile £39,625 £37,500 £36,250
Median annual salary (50th Percentile) £52,500 £52,500 £50,000
Median % change year-on-year - +5.00% +5.26%
75th Percentile £70,000 £70,000 £67,500
90th Percentile £85,000 £86,250 £82,500
UK excluding London median annual salary £46,000 £45,000 £45,000
% change year-on-year +2.22% - +5.88%

Salesforce Marketing Cloud
Job Vacancy Trend

Job postings citing Salesforce Marketing Cloud as a proportion of all IT jobs advertised.

Job vacancy trend for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Salary Trend

3-month moving average salary quoted in jobs citing Salesforce Marketing Cloud.

Salary trend for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Salary Histogram

Salary distribution for jobs citing Salesforce Marketing Cloud over the 6 months to 17 April 2021.

Salary histogram for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Salesforce Marketing Cloud within the UK over the 6 months to 17 April 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +151 105 £72,500 +3.57% 18
London +128 83 £72,500 +3.57% 15
Work from Home -117 19 £72,500 +31.82% 4
UK excluding London +102 15 £47,500 -36.67% 3
South East +68 9 £47,500 -36.67% 1
South West +11 5 £40,000 -17.95%
Midlands +51 1 £72,500 +107.14%
West Midlands +19 1 £72,500 +107.14%

For the 6 months to 17 April 2021, IT jobs citing Salesforce Marketing Cloud also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Salesforce Marketing Cloud.

1 109 (100.00%) Salesforce.com
1 109 (100.00%) Marketing
2 37 (33.94%) SQL
3 34 (31.19%) CRM
4 29 (26.61%) Salesforce Sales Cloud
5 27 (24.77%) Marketing Automation
5 27 (24.77%) Agile Software Development
6 25 (22.94%) Analytics
7 22 (20.18%) Adobe
8 21 (19.27%) HTML
9 20 (18.35%) Business Intelligence
9 20 (18.35%) Marketing Technology
10 18 (16.51%) Digital Marketing
10 18 (16.51%) Scrum
11 16 (14.68%) NoSQL
12 15 (13.76%) Relational Database
12 15 (13.76%) B2B
13 14 (12.84%) Salesforce Service Cloud
13 14 (12.84%) Social Studio
14 13 (11.93%) Slack
14 13 (11.93%) Campaign Management
14 13 (11.93%) Confluence
14 13 (11.93%) B2C
14 13 (11.93%) JIRA
15 12 (11.01%) RDBMS
15 12 (11.01%) Power BI
15 12 (11.01%) Power Platform
16 11 (10.09%) Requirements Gathering
16 11 (10.09%) Presales
16 11 (10.09%) SAP

Salesforce Marketing Cloud
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (11.93%) Confluence
2 9 (8.26%) CMS
3 8 (7.34%) Adobe Experience Manager
4 2 (1.83%) Drupal
4 2 (1.83%) WordPress
Applications
1 1 (0.92%) Microsoft Excel
Business Applications
1 14 (12.84%) Social Studio
2 7 (6.42%) Salesforce.com CRM
3 6 (5.50%) FastStats
4 4 (3.67%) Adobe Campaign
5 2 (1.83%) Eloqua
6 1 (0.92%) FastStats PeopleStage
6 1 (0.92%) Radian6
Cloud Services
1 29 (26.61%) Salesforce Sales Cloud
2 14 (12.84%) Salesforce Service Cloud
3 13 (11.93%) Slack
4 12 (11.01%) Power Platform
5 7 (6.42%) AWS
6 6 (5.50%) Azure
7 5 (4.59%) SaaS
8 4 (3.67%) Force.com
8 4 (3.67%) Matillion
9 2 (1.83%) Responsys
9 2 (1.83%) Veeva
10 1 (0.92%) Google Data Studio
10 1 (0.92%) Heroku
10 1 (0.92%) npm
10 1 (0.92%) Pure360
10 1 (0.92%) Silverpop
10 1 (0.92%) Yarn
Communications & Networking
1 7 (6.42%) SMS
2 2 (1.83%) FTP
Database & Business Intelligence
1 16 (14.68%) NoSQL
2 15 (13.76%) Relational Database
3 12 (11.01%) Power BI
3 12 (11.01%) RDBMS
4 10 (9.17%) Tableau
5 6 (5.50%) MySQL
5 6 (5.50%) SQL Server
6 4 (3.67%) Amazon Redshift
6 4 (3.67%) Looker
6 4 (3.67%) Qlik Sense
7 3 (2.75%) Data Warehouse
7 3 (2.75%) VLDB
8 2 (1.83%) Data Mining
8 2 (1.83%) Microsoft Analysis Services
8 2 (1.83%) OLAP
8 2 (1.83%) OLAP Cube
8 2 (1.83%) Oracle Database
8 2 (1.83%) Snowflake Schema
8 2 (1.83%) SQL Server Analysis Services
9 1 (0.92%) Big Data
Development Applications
1 13 (11.93%) JIRA
2 2 (1.83%) Oracle APEX
3 1 (0.92%) Git (software)
3 1 (0.92%) Grunt
3 1 (0.92%) gulp
General
1 109 (100.00%) Marketing
2 9 (8.26%) Advertising
3 7 (6.42%) Finance
4 6 (5.50%) Electronics
4 6 (5.50%) Manufacturing
4 6 (5.50%) Public Sector
4 6 (5.50%) Telecoms
5 4 (3.67%) Banking
6 3 (2.75%) Publishing
7 1 (0.92%) Games
7 1 (0.92%) Law
7 1 (0.92%) Retail
7 1 (0.92%) Swedish Language
Job Titles
1 30 (27.52%) Consultant
1 30 (27.52%) Developer
2 20 (18.35%) Cloud Consultant
2 20 (18.35%) Marketing Consultant
2 20 (18.35%) Salesforce Consultant
2 20 (18.35%) Salesforce Developer
3 17 (15.60%) Cloud Developer
4 13 (11.93%) Architect
5 10 (9.17%) Marketing Manager
6 9 (8.26%) Administrator
6 9 (8.26%) Salesforce Administrator
7 7 (6.42%) Salesforce Architect
8 6 (5.50%) Cloud Architect
9 5 (4.59%) Senior Consultant
9 5 (4.59%) Senior Marketing Consultant
9 5 (4.59%) Senior Salesforce Consultant
9 5 (4.59%) Solutions Consultant
10 4 (3.67%) Analyst
10 4 (3.67%) Junior
10 4 (3.67%) Solutions Architect
Libraries, Frameworks & Software Standards
1 21 (19.27%) HTML
2 6 (5.50%) CSS
3 5 (4.59%) React
4 4 (3.67%) Web Services
5 3 (2.75%) Node.js
5 3 (2.75%) RESTful
6 2 (1.83%) .NET
6 2 (1.83%) CSS3
6 2 (1.83%) HTML5
6 2 (1.83%) Vue.js
7 1 (0.92%) AngularJS
7 1 (0.92%) Express
7 1 (0.92%) J2EE
7 1 (0.92%) Laravel
7 1 (0.92%) REST
7 1 (0.92%) Ruby on Rails
7 1 (0.92%) SOAP
7 1 (0.92%) Socket.IO
7 1 (0.92%) Visualforce
Miscellaneous
1 20 (18.35%) Marketing Technology
2 6 (5.50%) Acoustics
3 4 (3.67%) Online Banking
4 3 (2.75%) Analytical Skills
4 3 (2.75%) Greenfield Project
4 3 (2.75%) Social Media
4 3 (2.75%) User Experience
5 2 (1.83%) Enterprise Software
Processes & Methodologies
1 34 (31.19%) CRM
2 27 (24.77%) Agile Software Development
2 27 (24.77%) Marketing Automation
3 25 (22.94%) Analytics
4 20 (18.35%) Business Intelligence
5 18 (16.51%) Digital Marketing
5 18 (16.51%) Scrum
6 15 (13.76%) B2B
7 13 (11.93%) B2C
7 13 (11.93%) Campaign Management
8 11 (10.09%) Presales
8 11 (10.09%) Requirements Gathering
9 10 (9.17%) ETL
10 9 (8.26%) Content Management
10 9 (8.26%) Stakeholder Management
10 9 (8.26%) Visualisation
11 8 (7.34%) Business Agility
11 8 (7.34%) Business Transformation
11 8 (7.34%) Customer Insight
11 8 (7.34%) Design Thinking
Programming Languages
1 37 (33.94%) SQL
2 8 (7.34%) Java
3 6 (5.50%) Apex Code
4 4 (3.67%) Python
5 3 (2.75%) JavaScript
6 2 (1.83%) C++
6 2 (1.83%) R
6 2 (1.83%) T-SQL
7 1 (0.92%) ES6
7 1 (0.92%) PHP
7 1 (0.92%) Ruby
Qualifications
1 8 (7.34%) PhD
2 5 (4.59%) Degree
3 4 (3.67%) Computer Science Degree
4 1 (0.92%) PMI Certification
4 1 (0.92%) PMP
Quality Assurance & Compliance
1 6 (5.50%) QA
2 4 (3.67%) Data Quality
3 2 (1.83%) GDPR
Vendors
1 109 (100.00%) Salesforce.com
2 22 (20.18%) Adobe
3 11 (10.09%) SAP
4 10 (9.17%) Pardot
5 9 (8.26%) Marketo
6 5 (4.59%) Apteco
6 5 (4.59%) IBM
6 5 (4.59%) Oracle
7 3 (2.75%) Zuora
8 2 (1.83%) Google
8 2 (1.83%) Informatica
8 2 (1.83%) Microsoft
9 1 (0.92%) Acxiom
9 1 (0.92%) Alterian
9 1 (0.92%) Conga
9 1 (0.92%) Jitterbit
9 1 (0.92%) Sitecore