Period
to 18 January 2019

The table below provides summary statistics for permanent job vacancies with a requirement for knowledge and experience of Salesforce Marketing Cloud products and/or services. Included is a benchmarking guide to the salaries offered in vacancies that have cited Salesforce Marketing Cloud over the 6 months to 18 January 2019 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Salesforce Marketing Cloud (formerly ExactTarget).

Salesforce Marketing Cloud
UK
6 months to
18 Jan 2019
Same period 2018 Same period 2017
Rank 945 1082 1127
Rank change year-on-year +137 +45 +63
Permanent jobs citing Salesforce Marketing Cloud 160 112 69
As % of all permanent IT jobs advertised in the UK 0.11% 0.064% 0.039%
As % of the Vendors category 0.25% 0.15% 0.089%
Number of salaries quoted 118 69 53
UK median annual salary £52,000 £60,000 £50,000
Median salary % change year-on-year -13.33% +20.00% +5.26%
10th Percentile £24,517 £35,000 £31,250
90th Percentile £95,000 £75,000 £76,250
UK excluding London median annual salary £60,000 £35,000 £48,750
% change year-on-year +71.43% -28.21% +21.88%

Salesforce Marketing Cloud is in the Vendor Products and Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for knowledge or experience of vendor products and services.

All Vendors
UK
Permanent vacancies with a requirement for knowledge or experience of vendor products and services 64,265 77,182 77,767
As % of all permanent IT jobs advertised in the UK 42.43% 44.37% 43.86%
Number of salaries quoted 49,375 60,354 62,631
UK median annual salary £50,000 £47,500 £45,000
Median salary % change year-on-year +5.26% +5.56% -
10th Percentile £27,500 £26,250 £26,250
90th Percentile £81,250 £75,000 £75,000
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +2.41%

Salesforce Marketing Cloud
Job Vacancy Trend

Job postings citing Salesforce Marketing Cloud as a percentage of all IT jobs advertised.

Job vacancy trend for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Salesforce Marketing Cloud.

Salary trend for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Salary Histogram

The salary distribution of IT jobs citing Salesforce Marketing Cloud over the 6 months to 18 January 2019.

Salary histogram for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Salesforce Marketing Cloud within the UK over the 6 months to 18 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +120 144 £52,000 -13.33% 50
London +50 102 £50,000 -16.67% 37
UK excluding London +78 40 £60,000 +71.43% 13
East of England +59 22 £80,000 - 4
South East +35 10 £60,000 -14.29% 7
North of England +42 3 £41,250 +47.32% 2
South West +40 3 £60,000 -
Yorkshire - 2 £40,000 -
Midlands +38 1 £50,000 +25.00%
North West +23 1 £42,500 +51.79% 2
East Midlands - 1 £50,000 -
Wales - 1 £35,000 -

For the 6 months to 18 January 2019, IT jobs citing Salesforce Marketing Cloud also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Salesforce Marketing Cloud.

1 155 (96.88%) Salesforce.com
2 150 (93.75%) Marketing
3 52 (32.50%) Agile Software Development
4 50 (31.25%) Marketing Automation
5 49 (30.63%) Adobe
6 46 (28.75%) Finance
7 45 (28.13%) CRM
8 40 (25.00%) HTML
9 39 (24.38%) Salesforce Service Cloud
10 37 (23.13%) Email Marketing
11 29 (18.13%) Marketo
12 28 (17.50%) JavaScript
12 28 (17.50%) CSS
13 27 (16.88%) Apex Code
14 26 (16.25%) SQL
15 23 (14.38%) Oracle
15 23 (14.38%) Line Management
16 22 (13.75%) Coaching
16 22 (13.75%) Pardot
16 22 (13.75%) Social Media
16 22 (13.75%) Programme Management
17 20 (12.50%) Analytics
18 19 (11.88%) Campaign Management
18 19 (11.88%) IBM
19 18 (11.25%) Stakeholder Management
19 18 (11.25%) Adobe Experience Manager
20 17 (10.63%) Eloqua
20 17 (10.63%) HTML5
20 17 (10.63%) Digital Marketing
20 17 (10.63%) Visualforce

Salesforce Marketing Cloud
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (11.25%) Adobe Experience Manager
2 9 (5.63%) SAS
3 7 (4.38%) CMS
4 4 (2.50%) Drupal
4 4 (2.50%) EPiServer
Applications
1 9 (5.63%) Photoshop
2 7 (4.38%) Adobe Creative Suite
3 5 (3.13%) Microsoft Excel
Business Applications
1 17 (10.63%) Eloqua
2 15 (9.38%) Unica
3 9 (5.63%) Adobe Campaign
4 4 (2.50%) FastStats
4 4 (2.50%) FastStats PeopleStage
5 3 (1.88%) Dynamics CRM
6 1 (0.63%) Salesforce.com CRM
Cloud Services
1 39 (24.38%) Salesforce Service Cloud
2 15 (9.38%) Silverpop
3 11 (6.88%) Google Analytics
4 8 (5.00%) MailChimp
4 8 (5.00%) SaaS
5 5 (3.13%) Salesforce Sales Cloud
6 4 (2.50%) GitHub
7 3 (1.88%) Amazon AWS
7 3 (1.88%) Responsys
8 1 (0.63%) Force.com
8 1 (0.63%) G Suite
8 1 (0.63%) Heroku
Communications & Networking
1 9 (5.63%) SMS
2 2 (1.25%) Internet
3 1 (0.63%) DNS
3 1 (0.63%) HTTP
3 1 (0.63%) HTTPS
Database & Business Intelligence
1 4 (2.50%) SQL Server
2 3 (1.88%) DB2
2 3 (1.88%) NoSQL
2 3 (1.88%) Oracle Reports
2 3 (1.88%) Relational Database
3 1 (0.63%) Data Warehouse
3 1 (0.63%) Pentaho
3 1 (0.63%) QlikView
Development Applications
1 9 (5.63%) JIRA
2 7 (4.38%) Dreamweaver
3 5 (3.13%) Git (software)
4 3 (1.88%) gulp
4 3 (1.88%) Oracle APEX
4 3 (1.88%) Sublime Text
4 3 (1.88%) Visual Studio
4 3 (1.88%) Visual Studio Code
5 1 (0.63%) Selenium
General
1 150 (93.75%) Marketing
2 46 (28.75%) Finance
3 9 (5.63%) Automotive
4 8 (5.00%) Retail
4 8 (5.00%) Telecoms
5 6 (3.75%) Advertising
6 4 (2.50%) Legal
7 3 (1.88%) Electronics
8 2 (1.25%) Pharmaceutical
9 1 (0.63%) Games
9 1 (0.63%) Publishing
Job Titles
1 28 (17.50%) Developer
2 22 (13.75%) Programme Manager
3 19 (11.88%) Consultant
4 17 (10.63%) Administrator
4 17 (10.63%) Salesforce Administrator
5 16 (10.00%) Marketing Consultant
5 16 (10.00%) Salesforce Consultant
6 13 (8.13%) Cloud Consultant
7 11 (6.88%) Analyst
8 10 (6.25%) Architect
8 10 (6.25%) Salesforce Analyst
9 9 (5.63%) Cloud Administrator
9 9 (5.63%) Front End Developer (Client-Side Developer)
9 9 (5.63%) Marketing Administrator
10 8 (5.00%) Campaign Executive
10 8 (5.00%) Solutions Architect
10 8 (5.00%) Team Leader
11 7 (4.38%) Development Analyst
11 7 (4.38%) Senior Developer
11 7 (4.38%) Test Analyst
Libraries, Frameworks & Software Standards
1 40 (25.00%) HTML
2 28 (17.50%) CSS
3 17 (10.63%) HTML5
3 17 (10.63%) Visualforce
4 9 (5.63%) CSS3
4 9 (5.63%) XML
5 4 (2.50%) .NET
5 4 (2.50%) Node.js
5 4 (2.50%) Sass
5 4 (2.50%) SOAP
5 4 (2.50%) Susy
5 4 (2.50%) Twitter Bootstrap
6 3 (1.88%) AngularJS
6 3 (1.88%) Backbone.js
6 3 (1.88%) jQuery
6 3 (1.88%) React
7 2 (1.25%) REST
7 2 (1.25%) RESTful
8 1 (0.63%) Apache Flex
8 1 (0.63%) Web Services
Miscellaneous
1 22 (13.75%) Social Media
2 13 (8.13%) Marketing Technology
3 5 (3.13%) User Experience
4 2 (1.25%) Analytical Skills
4 2 (1.25%) Data Structures
5 1 (0.63%) Fintech
5 1 (0.63%) Management Information System
5 1 (0.63%) PlayStation
Processes & Methodologies
1 52 (32.50%) Agile Software Development
2 50 (31.25%) Marketing Automation
3 45 (28.13%) CRM
4 37 (23.13%) Email Marketing
5 23 (14.38%) Line Management
6 22 (13.75%) Coaching
6 22 (13.75%) Programme Management
7 20 (12.50%) Analytics
8 19 (11.88%) Campaign Management
9 18 (11.25%) Stakeholder Management
10 17 (10.63%) Digital Marketing
11 14 (8.75%) PRINCE2
12 11 (6.88%) Change Management
13 10 (6.25%) Front End Development
14 9 (5.63%) Data Management
15 8 (5.00%) Creative Marketing
15 8 (5.00%) E-Commerce
15 8 (5.00%) Global Marketing
15 8 (5.00%) Project Planning
15 8 (5.00%) Test Scripting
Programming Languages
1 28 (17.50%) JavaScript
2 27 (16.88%) Apex Code
3 26 (16.25%) SQL
4 6 (3.75%) Java
5 3 (1.88%) PHP
6 2 (1.25%) SOQL
7 1 (0.63%) C#
7 1 (0.63%) Formula Language
7 1 (0.63%) Ruby
7 1 (0.63%) T-SQL
Qualifications
1 8 (5.00%) Degree
2 5 (3.13%) Computer Science Degree
3 2 (1.25%) MBA
Quality Assurance & Compliance
1 2 (1.25%) Data Quality
2 1 (0.63%) QA
Systems Management
1 1 (0.63%) HP Quality Center
Vendors
1 155 (96.88%) Salesforce.com
2 49 (30.63%) Adobe
3 29 (18.13%) Marketo
4 23 (14.38%) Oracle
5 22 (13.75%) Pardot
6 19 (11.88%) IBM
7 12 (7.50%) Apteco
7 12 (7.50%) Google
8 8 (5.00%) Alterian
9 6 (3.75%) Microsoft
10 4 (2.50%) Sitecore
11 3 (1.88%) Selligent
12 1 (0.63%) Pega