Period
to 22 September 2018

The table below provides summary statistics for permanent job vacancies with a requirement for knowledge and experience of Salesforce Marketing Cloud products and/or services. Included is a benchmarking guide to the salaries offered in vacancies that have cited Salesforce Marketing Cloud over the 6 months to 22 September 2018 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Salesforce Marketing Cloud (formerly ExactTarget).

Salesforce Marketing Cloud
UK
6 months to
22 Sep 2018
Same period 2017 Same period 2016
Rank 954 1083 1145
Rank change year-on-year +129 +62 +82
Permanent jobs citing Salesforce Marketing Cloud 202 108 102
As % of all permanent IT jobs advertised in the UK 0.12% 0.061% 0.053%
As % of the Vendors category 0.28% 0.14% 0.12%
Number of salaries quoted 145 67 83
UK median annual salary £60,000 £52,500 £50,000
Median salary % change year-on-year +14.29% +5.00% -9.09%
10th Percentile £37,500 £30,750 £33,000
90th Percentile £90,000 £77,500 £76,500
UK excluding London median annual salary £58,750 £30,000 £50,000
% change year-on-year +95.83% -40.00% +85.19%

Salesforce Marketing Cloud is in the Vendor Products and Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for knowledge or experience of vendor products and services.

All Vendors
UK
Permanent vacancies with a requirement for knowledge or experience of vendor products and services 71,672 78,770 85,454
As % of all permanent IT jobs advertised in the UK 43.05% 44.58% 44.05%
Number of salaries quoted 55,495 60,964 69,291
UK median annual salary £50,000 £47,500 £46,000
Median salary % change year-on-year +5.26% +3.26% +2.22%
10th Percentile £27,000 £26,250 £26,250
90th Percentile £80,000 £75,000 £75,000
UK excluding London median annual salary £45,000 £42,500 £42,000
% change year-on-year +5.88% +1.19% +5.00%

Salesforce Marketing Cloud
Job Vacancy Trend

Job postings citing Salesforce Marketing Cloud as a percentage of all IT jobs advertised.

Job vacancy trend for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Salesforce Marketing Cloud.

Salary trend for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Salary Histogram

The salary distribution of IT jobs citing Salesforce Marketing Cloud over the 6 months to 22 September 2018.

Salary histogram for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Salesforce Marketing Cloud within the UK over the 6 months to 22 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +132 195 £60,000 +14.29% 33
London +111 166 £70,000 +27.27% 28
UK excluding London +29 25 £58,750 +95.83% 8
South East +17 14 £60,000 +100.00% 3
South West +20 6 £58,750 +95.83%
North of England +28 3 £42,500 - 2
North West +12 3 £42,500 - 2
East of England - 1 £25,000 -
Wales - 1 £30,000 - 2

For the 6 months to 22 September 2018, IT jobs citing Salesforce Marketing Cloud also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Salesforce Marketing Cloud.

1 197 (97.52%) Salesforce.com
1 197 (97.52%) Marketing
2 57 (28.22%) Adobe
2 57 (28.22%) CRM
2 57 (28.22%) Marketing Automation
3 56 (27.72%) Finance
4 45 (22.28%) Stakeholder Management
5 44 (21.78%) HTML
6 41 (20.30%) SQL
7 40 (19.80%) Agile Software Development
8 36 (17.82%) CSS
9 32 (15.84%) Pardot
10 27 (13.37%) Apex Code
10 27 (13.37%) Digital Marketing
11 26 (12.87%) Salesforce Service Cloud
12 25 (12.38%) JavaScript
13 22 (10.89%) Visualforce
14 20 (9.90%) Campaign Management
14 20 (9.90%) Marketo
14 20 (9.90%) Adobe Campaign
14 20 (9.90%) Eloqua
14 20 (9.90%) Adobe Experience Manager
15 19 (9.41%) IBM
15 19 (9.41%) Marketing Technology
16 18 (8.91%) Oracle
16 18 (8.91%) PRINCE2
16 18 (8.91%) Retail
16 18 (8.91%) Analytics
16 18 (8.91%) Silverpop
17 16 (7.92%) Test Strategy

Salesforce Marketing Cloud
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (9.90%) Adobe Experience Manager
2 7 (3.47%) SAS
3 5 (2.48%) Drupal
3 5 (2.48%) EPiServer
4 1 (0.50%) CMS
4 1 (0.50%) WordPress
Applications
1 5 (2.48%) Photoshop
2 4 (1.98%) Microsoft Excel
3 3 (1.49%) Adobe Creative Suite
4 1 (0.50%) Chatbot
4 1 (0.50%) SPSS
Business Applications
1 20 (9.90%) Adobe Campaign
1 20 (9.90%) Eloqua
2 14 (6.93%) Unica
3 9 (4.46%) Salesforce.com CRM
4 3 (1.49%) FastStats
4 3 (1.49%) FastStats PeopleStage
4 3 (1.49%) Radian6
4 3 (1.49%) Social Studio
5 1 (0.50%) Dynamics AX
Cloud Services
1 26 (12.87%) Salesforce Service Cloud
2 18 (8.91%) Silverpop
3 13 (6.44%) Responsys
4 8 (3.96%) Salesforce Sales Cloud
5 6 (2.97%) Google Analytics
6 4 (1.98%) SaaS
7 3 (1.49%) MailChimp
8 1 (0.50%) Adobe Analytics
8 1 (0.50%) Amazon AWS
8 1 (0.50%) Boomi
8 1 (0.50%) CallidusCloud
8 1 (0.50%) CloudSense
8 1 (0.50%) Dynamics 365
8 1 (0.50%) Force.com
8 1 (0.50%) GitHub
8 1 (0.50%) iPaaS
8 1 (0.50%) Oracle CX
8 1 (0.50%) PaaS
8 1 (0.50%) ServiceMax
8 1 (0.50%) Veeva
Communications & Networking
1 6 (2.97%) SMS
2 2 (0.99%) Internet
Database & Business Intelligence
1 7 (3.47%) Relational Database
2 5 (2.48%) Data Warehouse
3 4 (1.98%) SQL Server
4 3 (1.49%) DB2
4 3 (1.49%) NoSQL
4 3 (1.49%) Oracle Reports
5 1 (0.50%) Pentaho
5 1 (0.50%) Power BI
5 1 (0.50%) SQL Server Analysis Services
5 1 (0.50%) SQL Server Integration Services
5 1 (0.50%) SQL Server Reporting Services
Development Applications
1 10 (4.95%) JIRA
2 3 (1.49%) Dreamweaver
3 2 (0.99%) Oracle APEX
4 1 (0.50%) Git (software)
4 1 (0.50%) gulp
4 1 (0.50%) Sublime Text
4 1 (0.50%) Visual Studio
4 1 (0.50%) Visual Studio Code
General
1 197 (97.52%) Marketing
2 56 (27.72%) Finance
3 18 (8.91%) Retail
4 14 (6.93%) Telecoms
5 8 (3.96%) Banking
6 5 (2.48%) Automotive
7 3 (1.49%) Games
8 2 (0.99%) Legal
8 2 (0.99%) Publishing
9 1 (0.50%) Brand Awareness
9 1 (0.50%) Law
9 1 (0.50%) Pharmaceutical
Job Titles
1 45 (22.28%) Consultant
2 40 (19.80%) Salesforce Consultant
3 38 (18.81%) Marketing Consultant
4 34 (16.83%) Cloud Consultant
5 23 (11.39%) Developer
6 18 (8.91%) Analyst
6 18 (8.91%) Salesforce Analyst
7 16 (7.92%) Test Analyst
8 15 (7.43%) Architect
9 12 (5.94%) Administrator
9 12 (5.94%) Development Analyst
9 12 (5.94%) Salesforce Administrator
10 10 (4.95%) Marketing Executive
10 10 (4.95%) Salesforce Architect
11 9 (4.46%) CRM Manager
12 8 (3.96%) Digital Programme Manager
12 8 (3.96%) Marketing Manager
12 8 (3.96%) Programme Manager
13 7 (3.47%) Cloud Administrator
13 7 (3.47%) Marketing Administrator
Libraries, Frameworks & Software Standards
1 44 (21.78%) HTML
2 36 (17.82%) CSS
3 22 (10.89%) Visualforce
4 16 (7.92%) XML
5 10 (4.95%) HTML5
6 7 (3.47%) CSS3
6 7 (3.47%) Mason
7 3 (1.49%) .NET
7 3 (1.49%) AngularJS
7 3 (1.49%) Backbone.js
7 3 (1.49%) jQuery
7 3 (1.49%) React
8 2 (0.99%) Middleware
8 2 (0.99%) Sass
8 2 (0.99%) Susy
8 2 (0.99%) Twitter Bootstrap
9 1 (0.50%) Node.js
9 1 (0.50%) REST
Miscellaneous
1 19 (9.41%) Marketing Technology
2 6 (2.97%) Analytical Skills
3 4 (1.98%) Management Information System
4 3 (1.49%) Data Structures
5 2 (0.99%) Digital Media
5 2 (0.99%) Greenfield Project
5 2 (0.99%) Social Media
5 2 (0.99%) User Experience
6 1 (0.50%) Blog
6 1 (0.50%) Fintech
6 1 (0.50%) Foreign Exchange (FX)
6 1 (0.50%) PlayStation
Processes & Methodologies
1 57 (28.22%) CRM
1 57 (28.22%) Marketing Automation
2 45 (22.28%) Stakeholder Management
3 40 (19.80%) Agile Software Development
4 27 (13.37%) Digital Marketing
5 20 (9.90%) Campaign Management
6 18 (8.91%) Analytics
6 18 (8.91%) PRINCE2
7 16 (7.92%) Test Scripting
7 16 (7.92%) Test Strategy
8 15 (7.43%) Email Marketing
9 14 (6.93%) Change Management
9 14 (6.93%) E-Commerce
10 13 (6.44%) Presales
11 12 (5.94%) Manual Testing
12 10 (4.95%) Project Management
13 9 (4.46%) Business Development
14 8 (3.96%) Commercial Awareness
14 8 (3.96%) Programme Management
15 7 (3.47%) Problem-Solving
Programming Languages
1 41 (20.30%) SQL
2 27 (13.37%) Apex Code
3 25 (12.38%) JavaScript
4 3 (1.49%) Java
4 3 (1.49%) PHP
Qualifications
1 8 (3.96%) PMI Certification
1 8 (3.96%) PMP
2 5 (2.48%) Degree
3 4 (1.98%) Master's Degree
Quality Assurance & Compliance
1 7 (3.47%) Data Quality
2 2 (0.99%) QA
3 1 (0.50%) GDPR
Systems Management
1 4 (1.98%) HP Quality Center
2 1 (0.50%) WebSphere Cast Iron
Vendors
1 197 (97.52%) Salesforce.com
2 57 (28.22%) Adobe
3 32 (15.84%) Pardot
4 20 (9.90%) Marketo
5 19 (9.41%) IBM
6 18 (8.91%) Oracle
7 13 (6.44%) Sitecore
8 7 (3.47%) Apteco
8 7 (3.47%) Google
9 6 (2.97%) Alterian
10 4 (1.98%) Microsoft
11 3 (1.49%) Cognizant
11 3 (1.49%) HubSpot
11 3 (1.49%) Selligent
12 2 (0.99%) Pega
13 1 (0.50%) Apttus
13 1 (0.50%) Callidus
13 1 (0.50%) MuleSoft
13 1 (0.50%) Thunderhead
13 1 (0.50%) Zuora