Period
to 20 January 2018

The table below provides summary statistics for permanent job vacancies with a requirement for knowledge and experience of Salesforce Marketing Cloud products and/or services. Included is a benchmarking guide to the salaries offered in vacancies that have cited Salesforce Marketing Cloud over the 6 months to 20 January 2018 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Salesforce Marketing Cloud (formerly ExactTarget).

Salesforce Marketing Cloud
UK
6 months to
20 Jan 2018
Same period 2017 Same period 2016
Rank 1049 1117 1191
Rank change year-on-year +68 +74 +5
Permanent jobs citing Salesforce Marketing Cloud 114 63 101
As % of all permanent IT jobs advertised in the UK 0.066% 0.036% 0.048%
As % of the Vendors category 0.15% 0.081% 0.11%
Number of salaries quoted 71 48 67
UK median annual salary £60,000 £47,500 £47,500
Median salary % change year-on-year +26.32% - +5.56%
10th Percentile £35,750 £30,800 £31,250
90th Percentile £75,000 £76,250 £77,500
UK excluding London median annual salary £35,000 £47,500 £40,000
% change year-on-year -26.32% +18.75% +26.98%

Salesforce Marketing Cloud is in the Vendor Products and Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for knowledge or experience of vendor products and services.

All Vendors
UK
Permanent vacancies with a requirement for knowledge or experience of vendor products and services 77,339 77,386 94,895
As % of all permanent IT jobs advertised in the UK 44.67% 43.71% 45.48%
Number of salaries quoted 60,639 62,286 77,720
UK median annual salary £47,500 £45,000 £45,000
Median salary % change year-on-year +5.56% - -
10th Percentile £26,250 £26,250 £26,250
90th Percentile £75,000 £75,000 £75,000
UK excluding London median annual salary £42,500 £42,500 £41,500
% change year-on-year - +2.41% +3.75%

Salesforce Marketing Cloud
Job Vacancy Trend

Job postings citing Salesforce Marketing Cloud as a percentage of all IT jobs advertised.

Job vacancy trend for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Salesforce Marketing Cloud.

Salary trend for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Salary Histogram

The salary distribution of IT jobs citing Salesforce Marketing Cloud over the 6 months to 20 January 2018.

Salary histogram for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Salesforce Marketing Cloud within the UK over the 6 months to 20 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +68 114 £60,000 +26.32% 21
London +67 99 £60,000 +11.63% 16
UK excluding London +1 14 £35,000 -26.32% 5
South East +10 5 £70,000 +55.56% 2
Midlands - 4 £40,000 -
West Midlands - 4 £40,000 -
North West - 3 £28,000 - 1
North of England - 3 £28,000 - 1
South West +4 1 - - 1
East of England - 1 - - 1

For the 6 months to 20 January 2018, IT jobs citing Salesforce Marketing Cloud also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Salesforce Marketing Cloud.

1 114 (100.00%) Marketing
2 113 (99.12%) Salesforce.com
3 57 (50.00%) CRM
4 27 (23.68%) HTML
5 25 (21.93%) SQL
6 23 (20.18%) Salesforce.com CRM
7 22 (19.30%) Marketing Automation
7 22 (19.30%) Stakeholder Management
8 20 (17.54%) CSS
8 20 (17.54%) Salesforce Service Cloud
9 17 (14.91%) A/B Testing
10 15 (13.16%) Finance
11 13 (11.40%) Business Intelligence
11 13 (11.40%) Salesforce Sales Cloud
12 12 (10.53%) Social Studio
13 11 (9.65%) Test Strategy
13 11 (9.65%) Apex Code
14 10 (8.77%) Analytics
14 10 (8.77%) Java
14 10 (8.77%) Degree
15 9 (7.89%) Business Analysis
15 9 (7.89%) Web Services
15 9 (7.89%) Eloqua
16 8 (7.02%) Segmentation Analysis
16 8 (7.02%) Customer Segmentation
16 8 (7.02%) Visualforce
16 8 (7.02%) Customer Acquisition
16 8 (7.02%) Silverpop
17 7 (6.14%) Email Marketing
17 7 (6.14%) Digital Marketing

Salesforce Marketing Cloud
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (2.63%) SAS
2 1 (0.88%) Adobe Experience Manager
Applications
1 5 (4.39%) Photoshop
2 2 (1.75%) Adobe Creative Suite
2 2 (1.75%) Adobe Illustrator
2 2 (1.75%) Microsoft Excel
2 2 (1.75%) MS Visio
3 1 (0.88%) Microsoft Office
3 1 (0.88%) Microsoft PowerPoint
Business Applications
1 23 (20.18%) Salesforce.com CRM
2 12 (10.53%) Social Studio
3 9 (7.89%) Eloqua
4 1 (0.88%) Unica
Cloud Services
1 20 (17.54%) Salesforce Service Cloud
2 13 (11.40%) Salesforce Sales Cloud
3 8 (7.02%) Silverpop
4 3 (2.63%) Responsys
5 2 (1.75%) FinancialForce
5 2 (1.75%) Google Analytics
6 1 (0.88%) Heroku
6 1 (0.88%) IBM Blueworks
Communications & Networking
1 5 (4.39%) SMS
2 2 (1.75%) HTTP
2 2 (1.75%) SSL
Database & Business Intelligence
1 7 (6.14%) SQL Server
2 4 (3.51%) Data Warehouse
3 2 (1.75%) Mixpanel
3 2 (1.75%) MySQL
3 2 (1.75%) Oracle Reports
3 2 (1.75%) RDBMS
3 2 (1.75%) Relational Database
3 2 (1.75%) SQL Server Integration Services
3 2 (1.75%) SQL Server Reporting Services
4 1 (0.88%) BusinessObjects
4 1 (0.88%) Data Mining
4 1 (0.88%) Oracle BI EE
Development Applications
1 2 (1.75%) Ant
1 2 (1.75%) Dreamweaver
1 2 (1.75%) Eclipse
1 2 (1.75%) Jenkins
1 2 (1.75%) NetBeans
1 2 (1.75%) Subversion
1 2 (1.75%) Visual Studio
General
1 114 (100.00%) Marketing
2 15 (13.16%) Finance
3 4 (3.51%) Advertising
4 3 (2.63%) Banking
4 3 (2.63%) Retail
5 2 (1.75%) Telecoms
6 1 (0.88%) Electronics
6 1 (0.88%) Legal
6 1 (0.88%) Manufacturing
6 1 (0.88%) Publishing
Job Titles
1 27 (23.68%) Consultant
1 27 (23.68%) Salesforce Consultant
2 26 (22.81%) Cloud Consultant
2 26 (22.81%) Marketing Consultant
3 25 (21.93%) Marketing Manager
4 15 (13.16%) CRM Manager
5 10 (8.77%) Architect
5 10 (8.77%) Salesforce Architect
6 9 (7.89%) Developer
7 5 (4.39%) Data Manager
7 5 (4.39%) Email Developer
7 5 (4.39%) Head of CRM
7 5 (4.39%) Salesforce Developer
7 5 (4.39%) Service Manager
8 4 (3.51%) Administrator
8 4 (3.51%) Analyst
8 4 (3.51%) CRM Executive
8 4 (3.51%) CRM Specialist
8 4 (3.51%) Salesforce Administrator
9 3 (2.63%) Technical Architect
Libraries, Frameworks & Software Standards
1 27 (23.68%) HTML
2 20 (17.54%) CSS
3 9 (7.89%) Web Services
4 8 (7.02%) Visualforce
5 6 (5.26%) XML
6 5 (4.39%) .NET
6 5 (4.39%) jQuery
6 5 (4.39%) Middleware
6 5 (4.39%) SOAP
7 4 (3.51%) Mason
8 3 (2.63%) AngularJS
8 3 (2.63%) HTML5
8 3 (2.63%) Kafka
8 3 (2.63%) REST
8 3 (2.63%) VML
9 2 (1.75%) Ajax
9 2 (1.75%) RESTful
9 2 (1.75%) XSLT
Miscellaneous
1 7 (6.14%) Analytical Skills
2 6 (5.26%) Computer Science
3 4 (3.51%) Marketing Technology
3 4 (3.51%) Social Media
4 2 (1.75%) Management Information System
5 1 (0.88%) Data Structures
5 1 (0.88%) Fintech
5 1 (0.88%) User Experience
Processes & Methodologies
1 57 (50.00%) CRM
2 22 (19.30%) Marketing Automation
2 22 (19.30%) Stakeholder Management
3 17 (14.91%) A/B Testing
4 13 (11.40%) Business Intelligence
5 11 (9.65%) Test Strategy
6 10 (8.77%) Analytics
7 9 (7.89%) Business Analysis
8 8 (7.02%) Customer Acquisition
8 8 (7.02%) Customer Segmentation
8 8 (7.02%) Segmentation Analysis
9 7 (6.14%) Digital Marketing
9 7 (6.14%) E-Commerce
9 7 (6.14%) Email Marketing
9 7 (6.14%) Personalization
10 6 (5.26%) Data Management
10 6 (5.26%) Microservices
10 6 (5.26%) Project Management
11 5 (4.39%) Agile Software Development
11 5 (4.39%) Campaign Management
Programming Languages
1 25 (21.93%) SQL
2 11 (9.65%) Apex Code
3 10 (8.77%) Java
4 6 (5.26%) JavaScript
5 5 (4.39%) Ruby
6 4 (3.51%) PHP
7 3 (2.63%) Objective-C
7 3 (2.63%) T-SQL
8 2 (1.75%) C#
8 2 (1.75%) C++
8 2 (1.75%) Python
8 2 (1.75%) VB
9 1 (0.88%) C
Qualifications
1 10 (8.77%) Degree
2 6 (5.26%) Computer Science Degree
3 1 (0.88%) Numerate Degree
3 1 (0.88%) PMI Certification
3 1 (0.88%) PMP
Quality Assurance & Compliance
1 5 (4.39%) QA
2 3 (2.63%) GDPR
Vendors
1 113 (99.12%) Salesforce.com
2 6 (5.26%) Adobe
3 3 (2.63%) Facebook
3 3 (2.63%) Informatica
3 3 (2.63%) MuleSoft
3 3 (2.63%) Pardot
3 3 (2.63%) Tableau
4 2 (1.75%) Google
4 2 (1.75%) Oracle
5 1 (0.88%) Jitterbit
5 1 (0.88%) Marketo
5 1 (0.88%) SAP
5 1 (0.88%) Sitecore