Period
to 23 October 2019

The table below provides summary statistics for permanent job vacancies with a requirement for knowledge and experience of Salesforce Marketing Cloud products and/or services. Included is a benchmarking guide to the salaries offered in vacancies that have cited Salesforce Marketing Cloud over the 6 months to 23 October 2019 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Salesforce Marketing Cloud (formerly ExactTarget).

Salesforce Marketing Cloud
UK
6 months to
23 Oct 2019
Same period 2018 Same period 2017
Rank 969 979 1118
Rank change year-on-year +10 +139 +34
Permanent jobs citing Salesforce Marketing Cloud 110 191 93
As % of all permanent IT jobs advertised in the UK 0.080% 0.12% 0.053%
As % of the Vendors category 0.19% 0.27% 0.12%
Number of salaries quoted 70 144 57
UK median annual salary £65,000 £58,750 £52,500
Median salary % change year-on-year +10.64% +11.90% -
10th Percentile £32,325 £27,375 £30,000
90th Percentile £80,000 £90,000 £77,500
UK excluding London median annual salary £60,000 £57,500 £30,000
% change year-on-year +4.35% +91.67% -40.00%

Salesforce Marketing Cloud is in the Vendor Products and Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for knowledge or experience of vendor products and services.

All Vendors
UK
Permanent vacancies with a requirement for knowledge or experience of vendor products and services 58,426 70,679 78,145
As % of all permanent IT jobs advertised in the UK 42.76% 42.89% 44.48%
Number of salaries quoted 44,514 54,768 60,417
UK median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +3.26%
10th Percentile £27,000 £27,010 £26,250
90th Percentile £82,500 £80,000 £75,000
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% +1.19%

Salesforce Marketing Cloud
Job Vacancy Trend

Job postings citing Salesforce Marketing Cloud as a percentage of all IT jobs advertised.

Job vacancy trend for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Salesforce Marketing Cloud.

Salary trend for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Salary Histogram

The salary distribution of IT jobs citing Salesforce Marketing Cloud over the 6 months to 23 October 2019.

Salary histogram for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Salesforce Marketing Cloud within the UK over the 6 months to 23 October 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +23 109 £65,000 +8.33% 22
London +16 78 £66,250 +6.00% 16
UK excluding London +87 31 £60,000 +4.35% 6
South East +46 18 £65,000 +8.33% 3
North West +50 6 £60,000 +41.18% 2
North of England +28 6 £60,000 +41.18% 2
East of England +66 2 £68,750 +30.95%
South West +12 2 - - 1
Midlands - 2 £59,250 -
West Midlands - 2 £59,250 -
Wales +10 1 £35,000 +7.69%

For the 6 months to 23 October 2019, IT jobs citing Salesforce Marketing Cloud also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Salesforce Marketing Cloud.

1 110 (100.00%) Marketing
2 106 (96.36%) Salesforce.com
3 61 (55.45%) CRM
4 45 (40.91%) Agile Software Development
4 45 (40.91%) Marketing Automation
5 43 (39.09%) SQL
6 34 (30.91%) Finance
7 31 (28.18%) Adobe
7 31 (28.18%) Personalization
8 30 (27.27%) Technical Leadership
9 29 (26.36%) Salesforce Sales Cloud
10 27 (24.55%) Pardot
11 26 (23.64%) Continuous Improvement
12 24 (21.82%) Marketing Technology
12 24 (21.82%) Thought Leadership
13 23 (20.91%) Epics
13 23 (20.91%) Scaled Agile Framework
13 23 (20.91%) IT Strategy
13 23 (20.91%) Tealium
13 23 (20.91%) Adobe Campaign
13 23 (20.91%) IBM
13 23 (20.91%) Asset Management
13 23 (20.91%) Enterprise Architecture
14 22 (20.00%) Digital Marketing
15 21 (19.09%) HTML
16 20 (18.18%) Email Marketing
16 20 (18.18%) Analytics
17 15 (13.64%) REST
18 14 (12.73%) Analytical Skills
18 14 (12.73%) .NET

Salesforce Marketing Cloud
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (0.91%) Adobe Experience Manager
1 1 (0.91%) Apache Spark
1 1 (0.91%) BizTalk Server
1 1 (0.91%) MS Exchange
1 1 (0.91%) SharePoint
1 1 (0.91%) SharePoint Server
Applications
1 4 (3.64%) Microsoft Office
2 2 (1.82%) Microsoft Project
2 2 (1.82%) Photoshop
Business Applications
1 23 (20.91%) Adobe Campaign
2 7 (6.36%) Unica
3 3 (2.73%) Salesforce.com CRM
4 1 (0.91%) Dynamics CRM
4 1 (0.91%) Eloqua
Cloud Services
1 29 (26.36%) Salesforce Sales Cloud
2 12 (10.91%) AWS
3 10 (9.09%) Salesforce Service Cloud
4 8 (7.27%) Azure
4 8 (7.27%) Responsys
5 7 (6.36%) Silverpop
6 6 (5.45%) Google Analytics
7 5 (4.55%) Adobe Creative Cloud
8 3 (2.73%) Power Platform
9 2 (1.82%) Adobe Analytics
9 2 (1.82%) Serverless
10 1 (0.91%) Force.com
10 1 (0.91%) GCP
10 1 (0.91%) Google Tag Manager
10 1 (0.91%) MailChimp
10 1 (0.91%) Office 365
10 1 (0.91%) Smartsheet
Communications & Networking
1 6 (5.45%) SMS
2 4 (3.64%) DNS
2 4 (3.64%) HTTP
2 4 (3.64%) HTTPS
2 4 (3.64%) SSL
3 1 (0.91%) Broadband
Database & Business Intelligence
1 9 (8.18%) SQL Server
2 8 (7.27%) NoSQL
3 7 (6.36%) RDBMS
3 7 (6.36%) Relational Database
4 4 (3.64%) Big Data
4 4 (3.64%) Data Warehouse
4 4 (3.64%) MySQL
5 3 (2.73%) Power BI
6 2 (1.82%) BusinessObjects
6 2 (1.82%) Hadoop
6 2 (1.82%) Spotfire
6 2 (1.82%) ZAP BI
7 1 (0.91%) BigQuery
7 1 (0.91%) Data Mining
7 1 (0.91%) HBase
7 1 (0.91%) Impala
7 1 (0.91%) Parquet
7 1 (0.91%) SQL Server Integration Services
7 1 (0.91%) Sqoop
Development Applications
1 5 (4.55%) JIRA
General
1 110 (100.00%) Marketing
2 34 (30.91%) Finance
3 13 (11.82%) Retail
4 8 (7.27%) Advertising
5 4 (3.64%) Banking
6 2 (1.82%) Telecoms
7 1 (0.91%) Automotive
7 1 (0.91%) Brand Awareness
7 1 (0.91%) Electronics
7 1 (0.91%) Manufacturing
7 1 (0.91%) Public Sector
Job Titles
1 19 (17.27%) Consultant
2 16 (14.55%) Agile Delivery Lead
2 16 (14.55%) Cloud Consultant
2 16 (14.55%) Marketing Consultant
2 16 (14.55%) Salesforce Consultant
3 14 (12.73%) Architect
4 13 (11.82%) Developer
5 12 (10.91%) Marketing Specialist
6 8 (7.27%) Salesforce Developer
7 7 (6.36%) Cloud Specialist
7 7 (6.36%) Technical Leader
8 6 (5.45%) Salesforce Specialist
9 5 (4.55%) Campaign Specialist
9 5 (4.55%) CRM Manager
9 5 (4.55%) Digital Marketing Specialist
9 5 (4.55%) Lead Architect
9 5 (4.55%) Salesforce Architect
10 4 (3.64%) Project Leader
11 3 (2.73%) Senior Developer
11 3 (2.73%) Solutions Architect
Libraries, Frameworks & Software Standards
1 21 (19.09%) HTML
2 15 (13.64%) REST
3 14 (12.73%) .NET
3 14 (12.73%) CSS
4 5 (4.55%) SOAP
5 3 (2.73%) jQuery
5 3 (2.73%) Visualforce
6 2 (1.82%) Web Services
6 2 (1.82%) XML
7 1 (0.91%) Apache Avro
7 1 (0.91%) CSS3
7 1 (0.91%) HTML5
7 1 (0.91%) Kafka
7 1 (0.91%) Node.js
7 1 (0.91%) Regular Expression
Miscellaneous
1 24 (21.82%) Marketing Technology
2 14 (12.73%) Analytical Skills
3 4 (3.64%) Data Centre
3 4 (3.64%) Social Media
4 3 (2.73%) Greenfield Project
5 2 (1.82%) Virtual Team
6 1 (0.91%) Data Structures
6 1 (0.91%) User Experience
Processes & Methodologies
1 61 (55.45%) CRM
2 45 (40.91%) Agile Software Development
2 45 (40.91%) Marketing Automation
3 31 (28.18%) Personalization
4 30 (27.27%) Technical Leadership
5 26 (23.64%) Continuous Improvement
6 24 (21.82%) Thought Leadership
7 23 (20.91%) Asset Management
7 23 (20.91%) Enterprise Architecture
7 23 (20.91%) Epics
7 23 (20.91%) IT Strategy
7 23 (20.91%) Scaled Agile Framework
8 22 (20.00%) Digital Marketing
9 20 (18.18%) Analytics
9 20 (18.18%) Email Marketing
10 12 (10.91%) Presales
10 12 (10.91%) SDLC
11 11 (10.00%) Data Management
12 10 (9.09%) Migration
12 10 (9.09%) TDD
Programming Languages
1 43 (39.09%) SQL
2 10 (9.09%) JavaScript
3 8 (7.27%) C#
4 3 (2.73%) Apex Code
5 2 (1.82%) VB
6 1 (0.91%) Java
6 1 (0.91%) PHP
Qualifications
1 7 (6.36%) Degree
Quality Assurance & Compliance
1 7 (6.36%) QA
2 1 (0.91%) GDPR
2 1 (0.91%) GMP
System Software
1 1 (0.91%) Apache Flume
1 1 (0.91%) HDFS
Systems Management
1 1 (0.91%) Oozie
Vendors
1 106 (96.36%) Salesforce.com
2 31 (28.18%) Adobe
3 27 (24.55%) Pardot
4 23 (20.91%) IBM
4 23 (20.91%) Tealium
5 8 (7.27%) Microsoft
5 8 (7.27%) Pega
6 6 (5.45%) Google
7 5 (4.55%) Apttus
7 5 (4.55%) Conga
7 5 (4.55%) DocuSign
8 4 (3.64%) Oracle
9 2 (1.82%) Marketo
9 2 (1.82%) Tableau
10 1 (0.91%) Omniture
10 1 (0.91%) SAP
10 1 (0.91%) Sitecore