Period
to 25 April 2018

The table below provides summary statistics for permanent job vacancies with a requirement for knowledge and experience of Salesforce Marketing Cloud products and/or services. Included is a benchmarking guide to the salaries offered in vacancies that have cited Salesforce Marketing Cloud over the 6 months to 25 April 2018 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Salesforce Marketing Cloud (formerly ExactTarget).

Salesforce Marketing Cloud
UK
6 months to
25 Apr 2018
Same period 2017 Same period 2016
Rank 996 1095 1169
Rank change year-on-year +99 +74 +30
Permanent jobs citing Salesforce Marketing Cloud 185 84 118
As % of all permanent IT jobs advertised in the UK 0.10% 0.049% 0.058%
As % of the Vendors category 0.23% 0.11% 0.13%
Number of salaries quoted 106 49 104
UK median annual salary £60,000 £47,500 £45,000
Median salary % change year-on-year +26.32% +5.56% -
10th Percentile £40,000 £31,250 £29,250
90th Percentile £87,500 £67,750 £77,500
UK excluding London median annual salary £60,000 £45,000 £40,000
% change year-on-year +33.33% +12.50% +26.98%

Salesforce Marketing Cloud is in the Vendor Products and Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for knowledge or experience of vendor products and services.

All Vendors
UK
Permanent vacancies with a requirement for knowledge or experience of vendor products and services 79,317 74,990 93,430
As % of all permanent IT jobs advertised in the UK 44.83% 44.07% 45.64%
Number of salaries quoted 62,551 60,388 76,391
UK median annual salary £47,500 £45,269 £45,000
Median salary % change year-on-year +4.93% +0.60% -
10th Percentile £26,750 £26,250 £26,250
90th Percentile £77,500 £75,000 £73,750
UK excluding London median annual salary £42,500 £42,000 £42,000
% change year-on-year +1.19% - +5.00%

Salesforce Marketing Cloud
Job Vacancy Trend

Job postings citing Salesforce Marketing Cloud as a percentage of all IT jobs advertised.

Job vacancy trend for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Salesforce Marketing Cloud.

Salary trend for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Salary Histogram

The salary distribution of IT jobs citing Salesforce Marketing Cloud over the 6 months to 25 April 2018.

Salary histogram for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Salesforce Marketing Cloud within the UK over the 6 months to 25 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +104 185 £60,000 +26.32% 20
London +89 153 £60,000 +2.13% 14
UK excluding London -10 27 £60,000 +33.33% 6
South East -20 18 £60,000 +33.33% 2
North of England -11 4 £28,000 -53.33%
North West -18 4 £28,000 -53.33%
West Midlands - 3 £40,000 -
Midlands - 3 £40,000 -
South West - 2 £57,500 - 3

For the 6 months to 25 April 2018, IT jobs citing Salesforce Marketing Cloud also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Salesforce Marketing Cloud.

1 185 (100.00%) Salesforce.com
1 185 (100.00%) Marketing
2 62 (33.51%) CRM
3 44 (23.78%) Stakeholder Management
4 33 (17.84%) Marketing Automation
5 31 (16.76%) HTML
6 30 (16.22%) Finance
7 27 (14.59%) Adobe
8 24 (12.97%) Salesforce Sales Cloud
9 23 (12.43%) Apex Code
10 22 (11.89%) Agile Software Development
11 21 (11.35%) Campaign Management
12 20 (10.81%) SQL
12 20 (10.81%) Visualforce
13 19 (10.27%) Salesforce.com CRM
13 19 (10.27%) Salesforce Service Cloud
14 18 (9.73%) CSS
15 16 (8.65%) Digital Marketing
16 15 (8.11%) Scrum
17 14 (7.57%) Email Marketing
17 14 (7.57%) Social Studio
17 14 (7.57%) Silverpop
17 14 (7.57%) Responsys
18 13 (7.03%) Pardot
18 13 (7.03%) Project Management
18 13 (7.03%) E-Commerce
19 11 (5.95%) Business Intelligence
19 11 (5.95%) Telecoms
19 11 (5.95%) Retail
20 10 (5.41%) Adobe Campaign

Salesforce Marketing Cloud
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (4.32%) Adobe Experience Manager
2 2 (1.08%) Oracle SOA Suite
3 1 (0.54%) CMS
Applications
1 2 (1.08%) Chatbot
Business Applications
1 19 (10.27%) Salesforce.com CRM
2 14 (7.57%) Social Studio
3 10 (5.41%) Adobe Campaign
4 3 (1.62%) Eloqua
5 2 (1.08%) Dynamics AX
5 2 (1.08%) Unica
Cloud Services
1 24 (12.97%) Salesforce Sales Cloud
2 19 (10.27%) Salesforce Service Cloud
3 14 (7.57%) Responsys
3 14 (7.57%) Silverpop
4 4 (2.16%) FinancialForce
5 3 (1.62%) Heroku
6 2 (1.08%) Adobe Analytics
6 2 (1.08%) Boomi
6 2 (1.08%) Dynamics 365
6 2 (1.08%) Microsoft Azure
6 2 (1.08%) Oracle CX
7 1 (0.54%) IBM Blueworks
Communications & Networking
1 2 (1.08%) SMS
2 1 (0.54%) DNS
Database & Business Intelligence
1 3 (1.62%) Relational Database
2 2 (1.08%) QlikView
3 1 (0.54%) RDBMS
Development Applications
1 2 (1.08%) Ant
1 2 (1.08%) Jenkins
1 2 (1.08%) JIRA
1 2 (1.08%) Subversion
General
1 185 (100.00%) Marketing
2 30 (16.22%) Finance
3 11 (5.95%) Retail
3 11 (5.95%) Telecoms
4 7 (3.78%) Banking
5 4 (2.16%) Advertising
6 3 (1.62%) Automotive
6 3 (1.62%) Publishing
7 2 (1.08%) Games
8 1 (0.54%) Electronics
8 1 (0.54%) Manufacturing
Job Titles
1 52 (28.11%) Consultant
2 51 (27.57%) Salesforce Consultant
3 48 (25.95%) Cloud Consultant
3 48 (25.95%) Marketing Consultant
4 33 (17.84%) Marketing Manager
5 21 (11.35%) Administrator
5 21 (11.35%) CRM Manager
5 21 (11.35%) Salesforce Administrator
6 16 (8.65%) Architect
7 13 (7.03%) Developer
8 12 (6.49%) Campaign Manager
8 12 (6.49%) Salesforce Architect
9 10 (5.41%) Salesforce Developer
10 8 (4.32%) Digital Marketing Manager
10 8 (4.32%) Email Campaign Manager
11 7 (3.78%) Cloud Administrator
11 7 (3.78%) Digital Programme Manager
11 7 (3.78%) Marketing Administrator
11 7 (3.78%) Salesforce Project Manager
11 7 (3.78%) Salesforce Technical Architect
Libraries, Frameworks & Software Standards
1 31 (16.76%) HTML
2 20 (10.81%) Visualforce
3 18 (9.73%) CSS
4 9 (4.86%) Mason
5 5 (2.70%) .NET
5 5 (2.70%) Middleware
5 5 (2.70%) SOAP
6 4 (2.16%) RESTful
7 3 (1.62%) AngularJS
7 3 (1.62%) jQuery
7 3 (1.62%) Kafka
7 3 (1.62%) Web Services
8 2 (1.08%) XML
9 1 (0.54%) REST
Miscellaneous
1 6 (3.24%) Analytical Skills
1 6 (3.24%) Computer Science
2 3 (1.62%) Marketing Technology
2 3 (1.62%) Social Media
3 1 (0.54%) Greenfield Project
3 1 (0.54%) User Experience
Processes & Methodologies
1 62 (33.51%) CRM
2 44 (23.78%) Stakeholder Management
3 33 (17.84%) Marketing Automation
4 22 (11.89%) Agile Software Development
5 21 (11.35%) Campaign Management
6 16 (8.65%) Digital Marketing
7 15 (8.11%) Scrum
8 14 (7.57%) Email Marketing
9 13 (7.03%) E-Commerce
9 13 (7.03%) Project Management
10 11 (5.95%) Business Intelligence
11 8 (4.32%) PRINCE2
11 8 (4.32%) Programme Management
12 7 (3.78%) Business Analysis
12 7 (3.78%) Commercial Awareness
13 6 (3.24%) Analytics
13 6 (3.24%) Data Analysis
13 6 (3.24%) Decision-Making
13 6 (3.24%) Problem-Solving
14 5 (2.70%) A/B Testing
Programming Languages
1 23 (12.43%) Apex Code
2 20 (10.81%) SQL
3 9 (4.86%) Java
4 6 (3.24%) JavaScript
5 3 (1.62%) Objective-C
5 3 (1.62%) Ruby
6 1 (0.54%) PHP
Qualifications
1 8 (4.32%) Degree
2 7 (3.78%) PMI Certification
2 7 (3.78%) PMP
3 6 (3.24%) Computer Science Degree
4 2 (1.08%) TOGAF Certification
Quality Assurance & Compliance
1 2 (1.08%) GDPR
1 2 (1.08%) QA
Systems Management
1 2 (1.08%) Single Sign-On
Vendors
1 185 (100.00%) Salesforce.com
2 27 (14.59%) Adobe
3 13 (7.03%) Pardot
4 7 (3.78%) Informatica
4 7 (3.78%) Sitecore
5 5 (2.70%) MuleSoft
5 5 (2.70%) Oracle
6 4 (2.16%) IBM
7 3 (1.62%) Marketo
8 2 (1.08%) Cognizant
8 2 (1.08%) Microsoft
8 2 (1.08%) Siebel
8 2 (1.08%) TIBCO
9 1 (0.54%) Jitterbit
9 1 (0.54%) SAP