Period
to 28 January 2021

The table below provides summary statistics for permanent job vacancies with a requirement for knowledge and experience of Salesforce Marketing Cloud products and/or services. Included is a benchmarking guide to the salaries offered in vacancies that have cited Salesforce Marketing Cloud over the 6 months to 28 January 2021 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Salesforce Marketing Cloud (formerly ExactTarget).

Salesforce Marketing Cloud
UK
6 months to
28 Jan 2021
Same period 2020 Same period 2019
Rank 682 904 953
Rank change year-on-year +222 +49 +133
Permanent jobs citing Salesforce Marketing Cloud 90 125 165
As % of all permanent jobs advertised in the UK 0.14% 0.099% 0.11%
As % of the Vendors category 0.36% 0.24% 0.26%
Number of salaries quoted 82 76 122
Median annual salary £72,500 £67,500 £52,000
Median salary % change year-on-year +7.41% +29.81% -13.33%
10th Percentile £45,800 £41,875 £24,690
90th Percentile £106,250 £88,750 £95,000
UK excluding London median annual salary £60,000 £65,000 £60,000
% change year-on-year -7.69% +8.33% +50.00%

Salesforce Marketing Cloud is in the Vendor Products and Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for knowledge or experience of vendor products and services.

All Vendors
UK
Permanent vacancies with a requirement for knowledge or experience of vendor products and services 24,819 52,219 63,388
As % of all permanent IT jobs advertised in the UK 37.89% 41.56% 41.96%
Number of salaries quoted 19,332 40,366 49,254
Median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £31,250 £27,500 £27,500
90th Percentile £85,000 £85,000 £81,250
UK excluding London median annual salary £45,500 £45,000 £45,000
% change year-on-year +1.11% - +5.88%

Salesforce Marketing Cloud
Job Vacancy Trend

Job postings citing Salesforce Marketing Cloud as a proportion of all IT jobs advertised.

Job vacancy trend for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Salary Trend

3-month moving average salary quoted in jobs citing Salesforce Marketing Cloud.

Salary trend for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Salary Histogram

Salary distribution for jobs citing Salesforce Marketing Cloud over the 6 months to 28 January 2021.

Salary histogram for Salesforce Marketing Cloud in the UK

Salesforce Marketing Cloud
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Salesforce Marketing Cloud within the UK over the 6 months to 28 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +207 81 £70,000 +3.70% 15
London +171 61 £72,500 +3.57% 9
Work from Home -54 17 £72,500 +45.00% 2
UK excluding London +185 15 £60,000 -7.69% 5
South East +142 11 £65,000 - 3
South West +69 3 £52,500 +23.53% 1
Midlands +80 1 £60,000 -17.24% 1
West Midlands +62 1 £60,000 -17.24% 1

For the 6 months to 28 January 2021, IT jobs citing Salesforce Marketing Cloud also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Salesforce Marketing Cloud.

1 90 (100.00%) Salesforce.com
1 90 (100.00%) Marketing
2 31 (34.44%) Marketing Automation
3 30 (33.33%) SQL
4 29 (32.22%) HTML
5 28 (31.11%) CRM
6 25 (27.78%) Salesforce Sales Cloud
7 20 (22.22%) Adobe
8 19 (21.11%) Agile Software Development
9 18 (20.00%) Salesforce Service Cloud
10 16 (17.78%) Campaign Management
11 15 (16.67%) Analytics
12 14 (15.56%) NoSQL
13 13 (14.44%) Relational Database
13 13 (14.44%) CSS
14 12 (13.33%) JavaScript
14 12 (13.33%) B2B
14 12 (13.33%) Scrum
14 12 (13.33%) Unit Testing
14 12 (13.33%) Digital Marketing
14 12 (13.33%) QA
15 11 (12.22%) JIRA
15 11 (12.22%) Confluence
15 11 (12.22%) B2C
15 11 (12.22%) RDBMS
15 11 (12.22%) Slack
16 10 (11.11%) Adobe Campaign
16 10 (11.11%) Collaborative Working
16 10 (11.11%) IBM
16 10 (11.11%) FTP

Salesforce Marketing Cloud
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (12.22%) Confluence
2 7 (7.78%) CMS
3 6 (6.67%) Adobe Experience Manager
4 1 (1.11%) Drupal
4 1 (1.11%) WordPress
Business Applications
1 10 (11.11%) Adobe Campaign
1 10 (11.11%) Unica
2 8 (8.89%) Social Studio
3 7 (7.78%) Salesforce.com CRM
4 1 (1.11%) Eloqua
4 1 (1.11%) FastStats
4 1 (1.11%) FastStats PeopleStage
Cloud Services
1 25 (27.78%) Salesforce Sales Cloud
2 18 (20.00%) Salesforce Service Cloud
3 11 (12.22%) Slack
4 4 (4.44%) Power Platform
5 3 (3.33%) AWS
5 3 (3.33%) Force.com
6 1 (1.11%) Azure
6 1 (1.11%) Google Analytics
6 1 (1.11%) Heroku
6 1 (1.11%) Pure360
6 1 (1.11%) SaaS
6 1 (1.11%) Silverpop
6 1 (1.11%) Veeva
Communications & Networking
1 10 (11.11%) FTP
2 5 (5.56%) SMS
Database & Business Intelligence
1 14 (15.56%) NoSQL
2 13 (14.44%) Relational Database
3 11 (12.22%) RDBMS
4 6 (6.67%) MySQL
5 5 (5.56%) Tableau
6 4 (4.44%) Amazon Redshift
6 4 (4.44%) Looker
6 4 (4.44%) Power BI
6 4 (4.44%) Qlik Sense
6 4 (4.44%) SQL Server
7 3 (3.33%) VLDB
8 1 (1.11%) Data Warehouse
Development Applications
1 11 (12.22%) JIRA
2 2 (2.22%) Oracle APEX
General
1 90 (100.00%) Marketing
2 6 (6.67%) Advertising
2 6 (6.67%) Finance
2 6 (6.67%) Manufacturing
3 5 (5.56%) Electronics
3 5 (5.56%) Public Sector
3 5 (5.56%) Telecoms
4 2 (2.22%) Banking
5 1 (1.11%) Law
5 1 (1.11%) Publishing
5 1 (1.11%) Retail
Job Titles
1 36 (40.00%) Developer
2 29 (32.22%) Salesforce Developer
3 26 (28.89%) Cloud Developer
4 15 (16.67%) Consultant
5 14 (15.56%) Cloud Consultant
5 14 (15.56%) Marketing Consultant
5 14 (15.56%) Salesforce Consultant
6 12 (13.33%) Marketing Manager
7 8 (8.89%) CRM Manager
8 7 (7.78%) Administrator
8 7 (7.78%) Salesforce Administrator
9 6 (6.67%) Architect
10 4 (4.44%) Database Developer
10 4 (4.44%) Junior
10 4 (4.44%) Lead Developer
10 4 (4.44%) Senior Consultant
10 4 (4.44%) Senior Marketing Consultant
10 4 (4.44%) Senior Salesforce Consultant
11 3 (3.33%) Automation Consultant
11 3 (3.33%) Engagement Manager
Libraries, Frameworks & Software Standards
1 29 (32.22%) HTML
2 13 (14.44%) CSS
3 4 (4.44%) RESTful
4 3 (3.33%) Web Services
5 2 (2.22%) .NET
5 2 (2.22%) Node.js
5 2 (2.22%) React
6 1 (1.11%) CSS3
6 1 (1.11%) Express
6 1 (1.11%) HTML5
6 1 (1.11%) J2EE
6 1 (1.11%) Laravel
6 1 (1.11%) Ruby on Rails
6 1 (1.11%) Socket.IO
6 1 (1.11%) Visualforce
6 1 (1.11%) Vue.js
Miscellaneous
1 8 (8.89%) Marketing Technology
2 5 (5.56%) Greenfield Project
3 2 (2.22%) Enterprise Software
3 2 (2.22%) Online Banking
3 2 (2.22%) Social Media
4 1 (1.11%) Acoustics
4 1 (1.11%) Analytical Skills
4 1 (1.11%) User Experience
Processes & Methodologies
1 31 (34.44%) Marketing Automation
2 28 (31.11%) CRM
3 19 (21.11%) Agile Software Development
4 16 (17.78%) Campaign Management
5 15 (16.67%) Analytics
6 12 (13.33%) B2B
6 12 (13.33%) Digital Marketing
6 12 (13.33%) Scrum
6 12 (13.33%) Unit Testing
7 11 (12.22%) B2C
8 10 (11.11%) Business Intelligence
8 10 (11.11%) Collaborative Working
8 10 (11.11%) Service Delivery
9 8 (8.89%) TDD
10 7 (7.78%) BDD
10 7 (7.78%) Content Management
11 6 (6.67%) Data Migration
11 6 (6.67%) Email Marketing
11 6 (6.67%) Migration
11 6 (6.67%) Stakeholder Management
Programming Languages
1 30 (33.33%) SQL
2 12 (13.33%) JavaScript
3 7 (7.78%) Apex Code
4 5 (5.56%) Java
5 1 (1.11%) PHP
5 1 (1.11%) Ruby
Qualifications
1 6 (6.67%) PhD
2 5 (5.56%) Degree
3 4 (4.44%) Computer Science Degree
Quality Assurance & Compliance
1 12 (13.33%) QA
2 2 (2.22%) Data Quality
System Software
1 1 (1.11%) Docker
Systems Management
1 1 (1.11%) Kubernetes
Vendors
1 90 (100.00%) Salesforce.com
2 20 (22.22%) Adobe
3 10 (11.11%) IBM
4 8 (8.89%) SAP
5 7 (7.78%) Marketo
6 5 (5.56%) Pardot
7 2 (2.22%) Conga
7 2 (2.22%) Google
7 2 (2.22%) Oracle
7 2 (2.22%) Zuora
8 1 (1.11%) Alterian
8 1 (1.11%) Cognos
8 1 (1.11%) Jitterbit
8 1 (1.11%) Sitecore