Period
to 21 November 2017

The median annual salary for an SEO Executive was £26,500 in advertised job vacancies during the 6 months to 21 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Search Engine Optimisation (SEO) Executive
UK
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 1157 1186 1216
Rank change year-on-year +29 +30 +15
Permanent jobs requiring an SEO Executive 49 57 85
As % of all permanent IT jobs advertised in the UK 0.027% 0.030% 0.039%
As % of the Job Titles category 0.028% 0.031% 0.041%
Number of salaries quoted 41 44 57
UK median annual salary £26,500 £27,500 £27,500
Median salary % change year-on-year -3.64% - -
10th Percentile £21,250 £21,250 £19,500
90th Percentile £32,500 £33,750 £36,750
UK excluding London median annual salary £26,500 £27,000 £27,500
% change year-on-year -1.85% -1.82% +4.76%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 173309 182267 209632
% of permanent IT jobs with a recognized job title 95.79% 96.49% 96.46%
Number of salaries quoted 139088 152628 174119
UK median annual salary £48,000 £47,500 £45,000
Median salary % change year-on-year +1.05% +5.56% -
10th Percentile £27,500 £27,000 £26,250
90th Percentile £78,750 £77,500 £75,000
UK excluding London median annual salary £42,500 £42,500 £40,500
% change year-on-year - +4.94% +1.25%

SEO Executive
Job Vacancy Trend

Job postings that featured SEO Executive in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for SEO Executive in the UK

SEO Executive
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO Executive.

Salary trend for SEO Executive in the UK

SEO Executive
Salary Histogram

The salary distribution of IT jobs citing SEO Executive over the 6 months to 21 November 2017.

Salary histogram for SEO Executive in the UK

SEO Executive
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO Executive within the UK over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +17 49 £26,500 -3.64% 11
UK excluding London +28 37 £26,500 -1.85% 6
South East +57 23 £27,500 - 1
London +12 12 £23,000 -16.36% 5
Midlands +45 8 £23,000 -16.36% 2
West Midlands +21 6 £23,000 -16.36% 1
North of England +3 4 £25,000 -7.41% 1
North West -6 4 £25,000 -7.41% 1
South West +10 2 £27,000 +20.00% 1
East Midlands - 2 £26,250 - 1

SEO Executive Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 21 November 2017, SEO Executive job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring SEO Executive in the job title.

1 49 (100.00%) SEO
2 48 (97.96%) Marketing
3 35 (71.43%) Digital Marketing
4 27 (55.10%) HTML
5 26 (53.06%) Google
6 23 (46.94%) Analytics
7 22 (44.90%) Google Analytics
7 22 (44.90%) CSS
8 18 (36.73%) Copywriting
9 15 (30.61%) JavaScript
10 14 (28.57%) PHP
10 14 (28.57%) Microsoft Office
10 14 (28.57%) Microsoft
10 14 (28.57%) Social Media
11 13 (26.53%) Link Building
12 7 (14.29%) Technical Analysis
12 7 (14.29%) Adobe
12 7 (14.29%) Python
12 7 (14.29%) Pay per click
13 6 (12.24%) Search Engine Marketing
14 5 (10.20%) AdWords
14 5 (10.20%) Microsoft Excel
15 4 (8.16%) XML
15 4 (8.16%) Yahoo!
15 4 (8.16%) Degree
15 4 (8.16%) Content Management
15 4 (8.16%) Campaign Management
15 4 (8.16%) Online Marketing
15 4 (8.16%) Blog
16 3 (6.12%) CMS

SEO Executive Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (6.12%) CMS
Applications
1 14 (28.57%) Microsoft Office
2 5 (10.20%) Microsoft Excel
3 1 (2.04%) Microsoft PowerPoint
Cloud Services
1 22 (44.90%) Google Analytics
2 5 (10.20%) AdWords
General
1 48 (97.96%) Marketing
2 3 (6.12%) Finance
2 3 (6.12%) Games
3 2 (4.08%) Mandarin Language
4 1 (2.04%) Banking
4 1 (2.04%) German Language
4 1 (2.04%) Publishing
4 1 (2.04%) Retail
Libraries, Frameworks & Software Standards
1 27 (55.10%) HTML
2 22 (44.90%) CSS
3 4 (8.16%) XML
4 2 (4.08%) CSS3
4 2 (4.08%) HTML5
Miscellaneous
1 14 (28.57%) Social Media
2 4 (8.16%) Blog
3 3 (6.12%) Tandem
4 2 (4.08%) Algorithms
4 2 (4.08%) Analytical Skills
4 2 (4.08%) BBC
5 1 (2.04%) Digital Media
5 1 (2.04%) iPhone
5 1 (2.04%) Mobile App
5 1 (2.04%) Podcast
5 1 (2.04%) Video Editing
Processes & Methodologies
1 49 (100.00%) SEO
2 35 (71.43%) Digital Marketing
3 23 (46.94%) Analytics
4 18 (36.73%) Copywriting
5 13 (26.53%) Link Building
6 7 (14.29%) Pay per click
6 7 (14.29%) Technical Analysis
7 6 (12.24%) Search Engine Marketing
8 4 (8.16%) Campaign Management
8 4 (8.16%) Content Management
8 4 (8.16%) Online Marketing
9 3 (6.12%) Statistical Analysis
9 3 (6.12%) Web Analytics
10 2 (4.08%) Business Intelligence
10 2 (4.08%) Competitor Analysis
10 2 (4.08%) Content Marketing
10 2 (4.08%) Creative Thinking
10 2 (4.08%) E-Commerce
11 1 (2.04%) Creative Marketing
11 1 (2.04%) Customer Acquisition
Programming Languages
1 15 (30.61%) JavaScript
2 14 (28.57%) PHP
3 7 (14.29%) Python
Qualifications
1 4 (8.16%) Degree
Vendors
1 26 (53.06%) Google
2 14 (28.57%) Microsoft
3 7 (14.29%) Adobe
4 4 (8.16%) Yahoo!
5 2 (4.08%) Twitter