Head of Digital
UK

The median Head of Digital salary in the UK is £67,000 per year according to job vacancies posted during the 6 months to 13 May 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
13 May 2024
Same period 2023 Same period 2022
Rank 841 881 1117
Rank change year-on-year +40 +236 -295
Permanent jobs requiring a Head of Digital 37 91 120
As % of all permanent jobs advertised in the UK 0.037% 0.090% 0.076%
As % of the Job Titles category 0.039% 0.098% 0.079%
Number of salaries quoted 25 63 57
10th Percentile £53,493 £57,835 £54,450
25th Percentile £58,750 £65,000 £62,500
Median annual salary (50th Percentile) £67,000 £80,000 £82,500
Median % change year-on-year -16.25% -3.03% -4.35%
75th Percentile £90,933 £116,875 £107,500
90th Percentile £117,373 £140,000 £120,000
UK excluding London median annual salary £89,092 £65,000 £65,137
% change year-on-year +37.06% -0.21% -13.15%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 93,699 92,665 152,640
% of permanent jobs with a recognized job title 94.62% 91.54% 96.10%
Number of salaries quoted 67,079 58,510 84,912
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,611
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £71,250 £80,719 £78,750
90th Percentile £90,000 £100,000 £95,000
UK excluding London median annual salary £50,000 £53,000 £50,173
% change year-on-year -5.66% +5.64% +5.63%

Head of Digital
Job Vacancy Trend

Job postings that featured Head of Digital in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Head of Digital in the UK

Head of Digital
Salary Trend

3-month moving average salary quoted in jobs citing Head of Digital.

Salary trend for Head of Digital in the UK

Head of Digital
Salary Histogram

Salary distribution for jobs citing Head of Digital over the 6 months to 13 May 2024.

Salary histogram for Head of Digital in the UK

Head of Digital
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Head of Digital within the UK over the 6 months to 13 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +57 30 £66,000 -17.50% 17
London +80 17 £64,017 -41.80% 10
UK excluding London -24 17 £89,092 +37.06% 9
Work from Home +54 15 £89,092 -22.53% 7
Midlands 0 6 - -
East Midlands -1 6 - -
North of England +45 4 £135,000 +107.69% 3
Wales - 4 £89,092 - 1
East of England +19 3 £67,000 +7.20%
North East - 3 £135,000 -
Yorkshire +82 1 - - 2

Head of Digital Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 13 May 2024, Head of Digital job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Head of Digital in the job title.

1 12 (32.43%) Agile
1 12 (32.43%) Line Management
2 11 (29.73%) Digital Strategy
3 10 (27.03%) Marketing
4 8 (21.62%) Finance
5 7 (18.92%) Stakeholder Management
5 7 (18.92%) Degree
5 7 (18.92%) Roadmaps
5 7 (18.92%) Social Skills
6 6 (16.22%) Influencing Skills
6 6 (16.22%) Product Strategy
6 6 (16.22%) Budget Management
6 6 (16.22%) Project Management
7 5 (13.51%) Microsoft
7 5 (13.51%) SC Cleared
7 5 (13.51%) Security Cleared
7 5 (13.51%) Matrix Management
7 5 (13.51%) Digital Marketing
7 5 (13.51%) Continuous Improvement
7 5 (13.51%) User Experience
7 5 (13.51%) People Management
7 5 (13.51%) Matrix Organization
8 4 (10.81%) Customer Requirements
8 4 (10.81%) Customer Service
8 4 (10.81%) Project Delivery
8 4 (10.81%) Decision-Making
8 4 (10.81%) Storytelling
8 4 (10.81%) Marketing Strategy
8 4 (10.81%) Information Governance
8 4 (10.81%) Social Media

Head of Digital Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.41%) CMS
2 1 (2.70%) SharePoint
Applications
1 3 (8.11%) Microsoft Excel
1 3 (8.11%) Microsoft Office
1 3 (8.11%) Microsoft PowerPoint
Cloud Services
1 1 (2.70%) Azure
1 1 (2.70%) Google Analytics
1 1 (2.70%) SaaS
Database & Business Intelligence
1 1 (2.70%) GIS
1 1 (2.70%) Mixpanel
General
1 10 (27.03%) Marketing
2 8 (21.62%) Finance
3 7 (18.92%) Social Skills
4 6 (16.22%) Influencing Skills
5 3 (8.11%) Analytical Skills
5 3 (8.11%) Police
5 3 (8.11%) Public Sector
6 2 (5.41%) Banking
6 2 (5.41%) Manufacturing
7 1 (2.70%) Advertising
7 1 (2.70%) Law
Libraries, Frameworks & Software Standards
1 1 (2.70%) CSS
1 1 (2.70%) HTML
1 1 (2.70%) Smart Contracts
Miscellaneous
1 4 (10.81%) Management Information System
1 4 (10.81%) Social Media
2 3 (8.11%) Blog
2 3 (8.11%) Digital Media
2 3 (8.11%) Driving Licence
3 1 (2.70%) Blockchain
3 1 (2.70%) Onboarding
3 1 (2.70%) Online Banking
3 1 (2.70%) Public Cloud
3 1 (2.70%) Renewable Energy
Processes & Methodologies
1 12 (32.43%) Agile
1 12 (32.43%) Line Management
2 11 (29.73%) Digital Strategy
3 7 (18.92%) Roadmaps
3 7 (18.92%) Stakeholder Management
4 6 (16.22%) Budget Management
4 6 (16.22%) Product Strategy
4 6 (16.22%) Project Management
5 5 (13.51%) Continuous Improvement
5 5 (13.51%) Digital Marketing
5 5 (13.51%) Matrix Management
5 5 (13.51%) Matrix Organization
5 5 (13.51%) People Management
5 5 (13.51%) User Experience
6 4 (10.81%) Artificial Intelligence
6 4 (10.81%) Customer Requirements
6 4 (10.81%) Decision-Making
6 4 (10.81%) Information Governance
6 4 (10.81%) Marketing Strategy
6 4 (10.81%) Project Delivery
Programming Languages
1 1 (2.70%) Java
Qualifications
1 7 (18.92%) Degree
2 5 (13.51%) SC Cleared
2 5 (13.51%) Security Cleared
3 1 (2.70%) Computer Science Degree
3 1 (2.70%) DBS Check
3 1 (2.70%) Master's Degree
3 1 (2.70%) PMI Certification
3 1 (2.70%) PMP
Quality Assurance & Compliance
1 2 (5.41%) PMO
1 2 (5.41%) QA
Vendors
1 5 (13.51%) Microsoft
2 2 (5.41%) Salesforce
3 1 (2.70%) Google
3 1 (2.70%) Pardot