Head of Digital Job Trends

Head of Digital
UK

The median Head of Digital salary in the UK is £72,000 per year, according to job vacancies posted during the 6 months leading to 2 January 2026.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
2 Jan 2026
Same period 2025 Same period 2024
Rank 570 651 672
Rank change year-on-year +81 +21 +272
Permanent jobs requiring a Head of Digital 65 58 36
As % of all permanent jobs in the UK 0.11% 0.11% 0.070%
As % of the Job Titles category 0.12% 0.11% 0.073%
Number of salaries quoted 47 10 28
10th Percentile £54,855 £71,957 £58,750
25th Percentile £62,875 £89,063 £64,515
Median annual salary (50th Percentile) £72,000 £100,000 £80,000
Median % change year-on-year -28.00% +25.00% -
75th Percentile £100,000 £110,000 £128,438
90th Percentile £125,000 £127,000 £155,000
UK excluding London median annual salary £70,752 £90,000 £111,250
% change year-on-year -21.39% -19.10% +71.15%

All Permanent IT Job Roles
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 53,612 51,163 49,282
% of permanent jobs with a recognized job title 90.49% 93.12% 95.22%
Number of salaries quoted 32,999 26,912 38,093
10th Percentile £28,500 £33,200 £31,250
25th Percentile £36,250 £44,956 £42,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -
75th Percentile £75,000 £78,750 £77,500
90th Percentile £93,750 £97,500 £97,500
UK excluding London median annual salary £50,000 £52,500 £50,000
% change year-on-year -4.76% +5.00% -4.76%

Head of Digital
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings featuring 'Head of Digital' in the job title relative to all permanent IT jobs advertised.

Head of Digital job vacancy trend in the UK

Head of Digital
Salary Trend

Salary distribution trend for Head of Digital job vacancies in the UK.

Salary distribution trend for Head of Digital job vacancies in the UK

Head of Digital
Salary Histogram

Salary distribution for jobs citing Head of Digital over the 6 months to 2 January 2026.

Salary histogram for Head of Digital in the UK

Head of Digital
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Head of Digital within the UK over the 6 months to 2 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +63 53 £72,000 -28.00% 12
UK excluding London +60 41 £70,752 -21.39% 7
Work from Home +79 26 £71,000 -51.86% 9
London +41 17 £100,000 -9.09% 8
South East +25 13 £84,930 -19.11% 6
South West +19 9 £70,752 -
North of England +24 7 £78,578 +15.63% 1
East of England - 7 £72,000 -
North West +39 6 £71,789 +5.64%
Scotland -3 3 £54,855 -
North East - 1 £80,000 -
Wales - 1 £60,000 -
Northern Ireland - 1 - -

Head of Digital Skill Set
Top 30 Co-Occurring Skills & Capabilities

For the 6 months to 2 January 2026, Head of Digital job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads featuring Head of Digital in the job title.

1 25 (38.46%) Roadmaps
2 18 (27.69%) Digital Strategy
3 17 (26.15%) Continuous Improvement
4 13 (20.00%) Project Management
5 12 (18.46%) Agile
5 12 (18.46%) Microsoft
6 11 (16.92%) Degree
6 11 (16.92%) IT Strategy
6 11 (16.92%) Microsoft 365
7 10 (15.38%) ITIL
8 9 (13.85%) Azure
8 9 (13.85%) User Experience
9 8 (12.31%) Budget Management
9 8 (12.31%) CRM
9 8 (12.31%) Cybersecurity
9 8 (12.31%) Product Management
9 8 (12.31%) Stakeholder Management
10 7 (10.77%) Accessibility
10 7 (10.77%) AWS
10 7 (10.77%) Decision-Making
10 7 (10.77%) Digital Innovation
10 7 (10.77%) Technology Roadmap
11 6 (9.23%) AI
11 6 (9.23%) Asset Management
11 6 (9.23%) Business Case
11 6 (9.23%) Information Security
11 6 (9.23%) Scorecard
11 6 (9.23%) Technology Strategy
12 5 (7.69%) Customer Experience
12 5 (7.69%) Data Protection

Head of Digital Skill Set
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (1.54%) CMS
1 1 (1.54%) Confluence
Applications
1 1 (1.54%) Notion
Business Applications
1 1 (1.54%) Dynamics CRM
Cloud Services
1 11 (16.92%) Microsoft 365
2 9 (13.85%) Azure
3 7 (10.77%) AWS
4 4 (6.15%) SaaS
5 3 (4.62%) GCP
6 1 (1.54%) Asana
6 1 (1.54%) Power Platform
Database & Business Intelligence
1 1 (1.54%) Power BI
1 1 (1.54%) SQL Server
Development Applications
1 1 (1.54%) JIRA
General
1 21 (32.31%) Finance
2 13 (20.00%) Social Skills
3 10 (15.38%) Marketing
3 10 (15.38%) Retail
4 7 (10.77%) Influencing Skills
4 7 (10.77%) Local Government
5 4 (6.15%) Analytical Skills
5 4 (6.15%) Banking
6 3 (4.62%) Back Office
7 2 (3.08%) Brand Awareness
7 2 (3.08%) Inclusion and Diversity
8 1 (1.54%) Advertising
8 1 (1.54%) Fire and Rescue
8 1 (1.54%) Law
8 1 (1.54%) Legal
8 1 (1.54%) Multimedia
8 1 (1.54%) Organisational Skills
8 1 (1.54%) Tech for Good
Miscellaneous
1 3 (4.62%) Digital Signage
1 3 (4.62%) EPoS
1 3 (4.62%) Product Ownership
1 3 (4.62%) Social Media
2 2 (3.08%) Data Protection Act
2 2 (3.08%) Hybrid Cloud
3 1 (1.54%) Analytical Mindset
3 1 (1.54%) Digital Media
3 1 (1.54%) Learning Management System
3 1 (1.54%) Legacy Systems
3 1 (1.54%) Management Information System
3 1 (1.54%) Podcast
3 1 (1.54%) Virtual Team
Operating Systems
1 1 (1.54%) Windows
1 1 (1.54%) Windows Server
Processes & Methodologies
1 25 (38.46%) Roadmaps
2 18 (27.69%) Digital Strategy
3 17 (26.15%) Continuous Improvement
4 13 (20.00%) Project Management
5 12 (18.46%) Agile
6 11 (16.92%) IT Strategy
7 10 (15.38%) ITIL
8 9 (13.85%) User Experience
9 8 (12.31%) Budget Management
9 8 (12.31%) CRM
9 8 (12.31%) Cybersecurity
9 8 (12.31%) Product Management
9 8 (12.31%) Stakeholder Management
10 7 (10.77%) Decision-Making
10 7 (10.77%) Digital Innovation
10 7 (10.77%) Technology Roadmap
11 6 (9.23%) Asset Management
11 6 (9.23%) Business Case
11 6 (9.23%) Information Security
11 6 (9.23%) Technology Strategy
Programming Languages
1 1 (1.54%) SQL
Qualifications
1 11 (16.92%) Degree
2 2 (3.08%) DBS Check
2 2 (3.08%) Postgraduate
3 1 (1.54%) Computer Science Degree
3 1 (1.54%) Master's Degree
Quality Assurance & Compliance
1 7 (10.77%) Accessibility
2 5 (7.69%) GDPR
3 2 (3.08%) GRC
System Software
1 1 (1.54%) Active Directory
Systems Management
1 1 (1.54%) Kubernetes
1 1 (1.54%) Microsoft Intune
Vendors
1 12 (18.46%) Microsoft