Storytelling Contract Job Trends in England

Storytelling
UK > England

The table below provides summary statistics and contractor rates for jobs advertised in England requiring Storytelling skills. It covers contract job vacancies from the 6 months leading up to 12 January 2026, with comparisons to the same periods in the previous two years.

6 months to
12 Jan 2026
Same period 2025 Same period 2024
Rank 369 419 435
Rank change year-on-year +50 +16 +142
Contract jobs citing Storytelling 174 59 108
As % of all contract jobs in England 0.56% 0.22% 0.30%
As % of the Processes & Methodologies category 0.64% 0.25% 0.34%
Number of daily rates quoted 114 26 53
10th Percentile £316 £340 £328
25th Percentile £363 £398 £438
Median daily rate (50th Percentile) £500 £478 £540
Median % change year-on-year +4.71% -11.57% -13.60%
75th Percentile £600 £619 £619
90th Percentile £732 £850 £698
UK median daily rate £500 £455 £540
% change year-on-year +9.89% -15.74% -14.46%
Number of hourly rates quoted 4 3 0
10th Percentile - £42.65 -
25th Percentile £22.50 £44.75 -
Median hourly rate £34.09 £49.50 -
Median % change year-on-year -31.14% - -
75th Percentile £46.85 £50.75 -
90th Percentile £50.62 - -
UK median hourly rate £34.09 £49.50 -
% change year-on-year -31.14% - -

All Process & Methodology Skills
England

Storytelling falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in England.

Contract vacancies with a requirement for process or methodology skills 27,375 23,793 32,010
As % of all contract IT jobs advertised in England 88.27% 89.07% 87.90%
Number of daily rates quoted 17,424 14,594 21,607
10th Percentile £304 £310 £305
25th Percentile £410 £413 £425
Median daily rate (50th Percentile) £500 £525 £538
Median % change year-on-year -4.76% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £725 £750 £750
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,725 761 1,484
10th Percentile £15.13 £15.53 £14.25
25th Percentile £17.88 £20.30 £18.93
Median hourly rate £25.15 £34.00 £42.50
Median % change year-on-year -26.03% -20.00% +21.43%
75th Percentile £57.50 £63.75 £65.00
90th Percentile £69.86 £75.00 £77.00
UK median hourly rate £25.15 £32.25 £40.50
% change year-on-year -22.00% -20.38% +16.41%

Storytelling
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Storytelling relative to all contract IT jobs advertised in England.

Storytelling job vacancy trend in England

Storytelling
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Storytelling.

Contractor daily rate distribution trend for jobs in England citing Storytelling

Storytelling
Daily Rate Histogram in England

Daily rate distribution for jobs citing Storytelling in England over the 6 months to 12 January 2026.

Daily rate histogram for Storytelling in England

Storytelling
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Storytelling.

Contractor hourly rate distribution trend for jobs in England citing Storytelling

Storytelling
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Storytelling in England over the 6 months to 12 January 2026.

Hourly rate histogram for Storytelling in England

Storytelling
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Storytelling within the England region over the 6 months to 12 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London +50 109 £500 -4.31% 48
South West - 21 £600 - 43
North of England -31 20 £413 -21.80% 56
South East -8 13 £454 - 103
North West -23 9 £386 -26.92% 23
Yorkshire -32 8 £338 -34.18% 26
Midlands -43 3 £538 - 40
North East - 3 £454 - 7
East of England -18 2 £175 - 54
West Midlands -34 2 £500 - 8
East Midlands - 1 £575 - 31
Storytelling
UK

Storytelling
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (3.45%) CMS
2 3 (1.72%) Apache Airflow
2 3 (1.72%) SharePoint
3 2 (1.15%) Adobe Experience Manager
3 2 (1.15%) Confluence
4 1 (0.57%) Apache
4 1 (0.57%) SAS
Applications
1 12 (6.90%) Adobe Creative Suite
1 12 (6.90%) Microsoft PowerPoint
2 10 (5.75%) Microsoft Excel
3 6 (3.45%) Adobe Illustrator
3 6 (3.45%) Microsoft Office
4 5 (2.87%) Adobe Captivate
4 5 (2.87%) Adobe Premiere
4 5 (2.87%) Photoshop
5 4 (2.30%) Sketch
6 3 (1.72%) Adobe After Effects
6 3 (1.72%) Quicktime
6 3 (1.72%) Spreadsheet
7 2 (1.15%) Adobe XD
7 2 (1.15%) Camtasia
7 2 (1.15%) InDesign
7 2 (1.15%) InVision
7 2 (1.15%) Zeplin
8 1 (0.57%) Chatbot
8 1 (0.57%) CINEMA 4D
8 1 (0.57%) Microsoft Project
Business Applications
1 2 (1.15%) Sprinklr
2 1 (0.57%) Salesforce CRM
Cloud Services
1 41 (23.56%) Power Platform
2 20 (11.49%) Figma
3 18 (10.34%) Azure
4 15 (8.62%) GCP
5 13 (7.47%) SaaS
6 11 (6.32%) AWS
7 5 (2.87%) Microsoft Copilot
7 5 (2.87%) Snowflake
8 4 (2.30%) Adobe Creative Cloud
8 4 (2.30%) Canva
8 4 (2.30%) ChatGPT
8 4 (2.30%) GitHub
8 4 (2.30%) Google Analytics
9 3 (1.72%) Amazon SageMaker
9 3 (1.72%) Azure Machine Learning
9 3 (1.72%) dbt
9 3 (1.72%) Google Gemini
9 3 (1.72%) Google Tag Manager
9 3 (1.72%) Miro
10 2 (1.15%) GitHub Copilot
Communications & Networking
1 5 (2.87%) 5G
2 3 (1.72%) Broadband
3 2 (1.15%) 2G
3 2 (1.15%) LTE
3 2 (1.15%) Mobile Backhaul
3 2 (1.15%) VoIP
4 1 (0.57%) Intranet
Database & Business Intelligence
1 41 (23.56%) Power BI
2 19 (10.92%) Tableau
3 10 (5.75%) BigQuery
4 6 (3.45%) Big Data
5 5 (2.87%) Data Warehouse
6 4 (2.30%) Looker
7 3 (1.72%) Data Vault
8 2 (1.15%) Azure SQL Data Warehouse
8 2 (1.15%) Data Lake
8 2 (1.15%) Enterprise Data Warehouse
8 2 (1.15%) Geospatial Data
8 2 (1.15%) Mixpanel
8 2 (1.15%) Power Query
8 2 (1.15%) Relational Database
8 2 (1.15%) Snowflake Schema
8 2 (1.15%) SQL Server
8 2 (1.15%) Tableau Desktop
8 2 (1.15%) Tableau Server
9 1 (0.57%) Azure SQL Database
9 1 (0.57%) Oracle Reports
Development Applications
1 7 (4.02%) JIRA
2 2 (1.15%) Axure RP
2 2 (1.15%) Git
2 2 (1.15%) SonarQube
2 2 (1.15%) Terragrunt
2 2 (1.15%) Visual Website Optimizer
3 1 (0.57%) Bitbucket
3 1 (0.57%) Browser DevTools
3 1 (0.57%) Jenkins
General
1 73 (41.95%) Social Skills
2 40 (22.99%) Analytical Skills
3 38 (21.84%) Marketing
4 36 (20.69%) Finance
5 24 (13.79%) Banking
6 22 (12.64%) Public Sector
7 12 (6.90%) Retail
8 10 (5.75%) Influencing Skills
9 9 (5.17%) Publishing
10 8 (4.60%) Inclusion and Diversity
10 8 (4.60%) Organisational Skills
11 7 (4.02%) Advertising
12 6 (3.45%) Presentation Skills
13 5 (2.87%) Multimedia
14 4 (2.30%) Investment Banking
14 4 (2.30%) Legal
14 4 (2.30%) Telecoms
15 2 (1.15%) International Banking
15 2 (1.15%) Military
15 2 (1.15%) Pharmaceutical
Job Titles
1 37 (21.26%) Senior
2 34 (19.54%) Designer
3 23 (13.22%) Analyst
4 14 (8.05%) Data Analyst
4 14 (8.05%) Lead
5 13 (7.47%) Data Scientist
6 12 (6.90%) Service Designer
7 11 (6.32%) Senior Manager
8 8 (4.60%) Senior Analyst
8 8 (4.60%) Visual Designer
9 7 (4.02%) Analytics Manager
10 6 (3.45%) Senior Designer
11 5 (2.87%) Business Intelligence Manager
11 5 (2.87%) Graphic Designer
11 5 (2.87%) Senior Analytics Manager
11 5 (2.87%) User Researcher
12 4 (2.30%) Project Leader
12 4 (2.30%) Report Analyst
12 4 (2.30%) Senior Service Designer
13 3 (1.72%) Communications Manager
Libraries, Frameworks & Software Standards
1 6 (3.45%) HTML
1 6 (3.45%) PyTorch
1 6 (3.45%) TensorFlow
2 5 (2.87%) scikit-learn
3 4 (2.30%) NumPy
3 4 (2.30%) Pandas
4 2 (1.15%) CSS
4 2 (1.15%) LangChain
4 2 (1.15%) Node.js
5 1 (0.57%) CrewAI
5 1 (0.57%) Faiss
5 1 (0.57%) Hugging Face
5 1 (0.57%) LangGraph
5 1 (0.57%) Matplotlib
5 1 (0.57%) PySpark
5 1 (0.57%) Seaborn
5 1 (0.57%) Semantic Kernel
5 1 (0.57%) Streamlit
Miscellaneous
1 12 (6.90%) Product Ownership
2 11 (6.32%) Social Media
3 9 (5.17%) Mobile App
4 8 (4.60%) Onboarding
5 7 (4.02%) AI Agents
5 7 (4.02%) Management Information System
6 5 (2.87%) Algorithms
6 5 (2.87%) Motion Graphics
6 5 (2.87%) Video Editing
7 4 (2.30%) Blog
7 4 (2.30%) Web Conferencing
8 3 (1.72%) Animation
8 3 (1.72%) Data Protection Act
8 3 (1.72%) e-Learning
8 3 (1.72%) Graphic Design
9 2 (1.15%) Educational Technology
9 2 (1.15%) FMCG
9 2 (1.15%) IoT
9 2 (1.15%) Marketing Technology
9 2 (1.15%) Podcast
Operating Systems
1 2 (1.15%) Windows
Processes & Methodologies
1 68 (39.08%) Analytics
2 53 (30.46%) Agile
3 48 (27.59%) Problem-Solving
4 46 (26.44%) Visualisation
5 45 (25.86%) AI
6 44 (25.29%) Actionable Insight
7 43 (24.71%) Business Intelligence
8 40 (22.99%) Data Science
9 35 (20.11%) Data Visualisation
10 31 (17.82%) User Experience
11 28 (16.09%) Decision-Making
12 26 (14.94%) Data Analysis
13 21 (12.07%) Stakeholder Engagement
14 20 (11.49%) Stakeholder Management
15 19 (10.92%) Generative AI
15 19 (10.92%) Service Design
16 18 (10.34%) Data Governance
16 18 (10.34%) Journey Map
17 17 (9.77%) Machine Learning
17 17 (9.77%) Workshop Facilitation
Programming Languages
1 40 (22.99%) SQL
2 39 (22.41%) Python
3 7 (4.02%) R
4 4 (2.30%) Data Analysis Expressions
4 4 (2.30%) JavaScript
5 3 (1.72%) C++
5 3 (1.72%) Java
5 3 (1.72%) TypeScript
6 2 (1.15%) C#
7 1 (0.57%) Go
7 1 (0.57%) Korn
7 1 (0.57%) VBA
Qualifications
1 24 (13.79%) Security Cleared
2 22 (12.64%) Degree
3 15 (8.62%) SC Cleared
4 5 (2.87%) Computer Science Degree
5 4 (2.30%) Master's Degree
6 2 (1.15%) BPSS Clearance
6 2 (1.15%) MCP
6 2 (1.15%) PhD
6 2 (1.15%) Tableau Certification
7 1 (0.57%) AWS Certification
7 1 (0.57%) PMI Certification
7 1 (0.57%) Postgraduate
Quality Assurance & Compliance
1 30 (17.24%) Accessibility
2 12 (6.90%) QA
3 10 (5.75%) Data Quality
4 7 (4.02%) GDPR
5 5 (2.87%) WCAG
6 2 (1.15%) Actionable Recommendations
6 2 (1.15%) PERC
7 1 (0.57%) PMO
System Software
1 2 (1.15%) Docker
2 1 (0.57%) Virtual Desktop
Systems Management
1 2 (1.15%) Kubernetes
1 2 (1.15%) Terraform
Vendors
1 24 (13.79%) Adobe
2 19 (10.92%) Microsoft
3 12 (6.90%) Google
4 8 (4.60%) Salesforce
5 3 (1.72%) Facebook
5 3 (1.72%) Hotjar
5 3 (1.72%) Oracle
6 2 (1.15%) Amplitude
6 2 (1.15%) Databricks
6 2 (1.15%) Instagram
6 2 (1.15%) MicroStrategy
6 2 (1.15%) Optimizely
6 2 (1.15%) Snowplow
6 2 (1.15%) YouTube
7 1 (0.57%) Denodo
7 1 (0.57%) Informatica
7 1 (0.57%) Qualtrics
7 1 (0.57%) ServiceNow
7 1 (0.57%) Talend
7 1 (0.57%) Tealium