Head of Marketing
UK
The median Head of Marketing salary in the UK is £85,000 per year, according to job vacancies posted during the 6 months leading to 13 June 2025.
The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.
| 6 months to 13 Jun 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 700 | 902 | 911 |
| Rank change year-on-year | +202 | +9 | +334 |
| Permanent jobs requiring a Head of Marketing | 11 | 2 | 10 |
| As % of all permanent jobs advertised in the UK | 0.020% | 0.002% | 0.011% |
| As % of the Job Titles category | 0.022% | 0.002% | 0.012% |
| Number of salaries quoted | 7 | 2 | 7 |
| 10th Percentile | £62,500 | £69,000 | £51,000 |
| 25th Percentile | £63,750 | £75,000 | £56,875 |
| Median annual salary (50th Percentile) | £85,000 | £90,000 | £65,000 |
| Median % change year-on-year | -5.56% | +38.46% | -13.33% |
| 75th Percentile | £103,750 | £105,000 | £81,875 |
| 90th Percentile | £120,000 | £111,000 | £83,500 |
| UK excluding London median annual salary | £70,000 | - | £66,250 |
| % change year-on-year | - | - | -30.26% |
All Permanent IT Job Vacancies
UK
For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.
| Permanent vacancies in the UK with a recognized job title | 50,341 | 104,123 | 84,329 |
| % of permanent jobs with a recognized job title | 89.94% | 94.77% | 91.19% |
| Number of salaries quoted | 26,498 | 73,470 | 54,978 |
| 10th Percentile | £27,750 | £28,500 | £32,500 |
| 25th Percentile | £39,850 | £38,603 | £45,000 |
| Median annual salary (50th Percentile) | £55,000 | £52,500 | £60,000 |
| Median % change year-on-year | +4.76% | -12.50% | - |
| 75th Percentile | £73,750 | £70,000 | £80,000 |
| 90th Percentile | £95,000 | £90,000 | £100,000 |
| UK excluding London median annual salary | £50,055 | £50,000 | £53,500 |
| % change year-on-year | +0.11% | -6.54% | +6.37% |
Head of Marketing
Job Vacancy Trend
Job postings that featured Head of Marketing in the job title as a proportion of all IT jobs advertised.
Head of Marketing
Salary Trend
3-month moving average salary quoted in jobs citing Head of Marketing.
Head of Marketing
Salary Histogram
Salary distribution for jobs citing Head of Marketing over the 6 months to 13 June 2025.
Head of Marketing
Top 10 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Head of Marketing within the UK over the 6 months to 13 June 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +182 | 11 | £85,000 | -5.56% | 46 |
| Work from Home | +153 | 8 | £70,000 | - | 31 |
| UK excluding London | - | 8 | £70,000 | - | 30 |
| Midlands | - | 4 | £70,000 | - | |
| London | +105 | 3 | £120,000 | +33.33% | 28 |
| East Midlands | - | 3 | - | - | |
| North West | - | 2 | £85,000 | - | 7 |
| South East | - | 2 | £65,000 | - | 8 |
| North of England | - | 2 | £85,000 | - | 13 |
| West Midlands | - | 1 | £70,000 | - |
Head of Marketing Skill Set
Top 30 Co-occurring Skills and Capabilities
For the 6 months to 13 June 2025, Head of Marketing job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Head of Marketing in the job title.
|
|
Head of Marketing Skill Set
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||