Head of Marketing
UK
The median Head of Marketing salary in the UK is £90,000 per year, according to job vacancies posted during the 6 months leading to 31 December 2025.
The table below compares current salary benchmarking and summary statistics with the previous two years.
| 6 months to 31 Dec 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 625 | 712 | 698 |
| Rank change year-on-year | +87 | -14 | +322 |
| Permanent jobs requiring a Head of Marketing | 19 | 4 | 3 |
| As % of all permanent jobs in the UK | 0.032% | 0.007% | 0.006% |
| As % of the Job Titles category | 0.036% | 0.008% | 0.006% |
| Number of salaries quoted | 15 | 4 | 3 |
| 10th Percentile | £59,500 | £72,250 | £58,250 |
| 25th Percentile | £72,500 | £75,625 | £61,250 |
| Median annual salary (50th Percentile) | £90,000 | £85,000 | £67,500 |
| Median % change year-on-year | +5.88% | +25.93% | -22.86% |
| 75th Percentile | - | £93,750 | £86,875 |
| 90th Percentile | - | £96,000 | £97,750 |
| UK excluding London median annual salary | £90,000 | £85,000 | £57,500 |
| % change year-on-year | +5.88% | +47.83% | -33.33% |
All Permanent IT Job Roles
UK
For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.
| Permanent vacancies in the UK with a recognized job title | 53,514 | 51,675 | 48,695 |
| % of permanent jobs with a recognized job title | 90.46% | 93.18% | 95.25% |
| Number of salaries quoted | 32,893 | 27,368 | 37,623 |
| 10th Percentile | £28,500 | £33,173 | £31,250 |
| 25th Percentile | £36,250 | £44,750 | £42,500 |
| Median annual salary (50th Percentile) | £55,000 | £60,000 | £60,000 |
| Median % change year-on-year | -8.33% | - | - |
| 75th Percentile | £75,000 | £78,750 | £77,715 |
| 90th Percentile | £93,750 | £97,500 | £97,500 |
| UK excluding London median annual salary | £50,000 | £52,500 | £50,000 |
| % change year-on-year | -4.76% | +5.00% | -4.76% |
Head of Marketing
Job Vacancy Trend
Historical trend showing the proportion of permanent IT job postings featuring 'Head of Marketing' in the job title relative to all permanent IT jobs advertised.
Head of Marketing
Salary Trend
Salary distribution trend for Head of Marketing job vacancies in the UK.
Head of Marketing
Salary Histogram
Salary distribution for jobs citing Head of Marketing over the 6 months to 31 December 2025.
Head of Marketing
Top 11 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Head of Marketing within the UK over the 6 months to 31 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +82 | 18 | £90,000 | +5.88% | 8 |
| UK excluding London | +60 | 11 | £90,000 | +5.88% | 5 |
| London | +66 | 8 | £82,500 | -13.16% | 3 |
| Midlands | +32 | 7 | £90,000 | +5.88% | |
| West Midlands | - | 7 | £90,000 | - | |
| Work from Home | +76 | 5 | £71,250 | -16.18% | 4 |
| South East | +31 | 1 | - | - | |
| South West | - | 1 | £60,000 | - | |
| Wales | - | 1 | £47,500 | - | |
| North West | - | 1 | £65,000 | - | 2 |
| North of England | - | 1 | £65,000 | - | 3 |
Head of Marketing Skill Set
Top 30 Co-Occurring Skills & Capabilities
For the 6 months to 31 December 2025, Head of Marketing job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads featuring Head of Marketing in the job title.
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Head of Marketing Skill Set
Co-Occurring Skills & Capabilities by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category: