Head of Marketing Jobs

Head of Marketing
UK

The median Head of Marketing salary in the UK is £85,000 per year, according to job vacancies posted during the 6 months leading to 14 June 2025.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

 6 months to
14 Jun 2025		 Same period 2024 Same period 2023
Rank 696 915 918
Rank change year-on-year +219 +3 +343
Permanent jobs requiring a Head of Marketing 11 2 9
As % of all permanent jobs advertised in the UK 0.020% 0.002% 0.010%
As % of the Job Titles category 0.022% 0.002% 0.011%
Number of salaries quoted 7 2 6
10th Percentile £62,500 £69,000 £50,625
25th Percentile £63,750 £75,000 £54,688
Median annual salary (50th Percentile) £85,000 £90,000 £70,000
Median % change year-on-year -5.56% +28.57% -6.67%
75th Percentile £103,750 £105,000 £82,188
90th Percentile £120,000 £111,000 £83,750
UK excluding London median annual salary £70,000 - £66,250
% change year-on-year - - -30.26%

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 50,392 104,452 83,953
% of permanent jobs with a recognized job title 89.93% 94.78% 91.18%
Number of salaries quoted 26,539 73,677 54,805
10th Percentile £27,750 £28,500 £32,500
25th Percentile £39,500 £38,603 £45,000
Median annual salary (50th Percentile) £55,000 £52,500 £60,000
Median % change year-on-year +4.76% -12.50% -
75th Percentile £73,750 £70,000 £80,000
90th Percentile £95,000 £90,000 £100,000
UK excluding London median annual salary £50,055 £50,000 £53,500
% change year-on-year +0.11% -6.54% +6.37%

Head of Marketing
Job Vacancy Trend

Job postings that featured Head of Marketing in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Head of Marketing in the UK

Head of Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Head of Marketing.

Salary trend for Head of Marketing in the UK

Head of Marketing
Salary Histogram

Salary distribution for jobs citing Head of Marketing over the 6 months to 14 June 2025.

Salary histogram for Head of Marketing in the UK

Head of Marketing
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Head of Marketing within the UK over the 6 months to 14 June 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year		 Matching
Permanent
IT Job Ads		 Median Salary
Past 6 Months		 Median Salary
% Change
on Same Period
Last Year		 Live
Jobs
England +189 11 £85,000 -5.56% 40
Work from Home +154 8 £70,000 - 29
UK excluding London - 8 £70,000 - 20
Midlands - 4 £70,000 -
London +117 3 £120,000 +33.33% 27
East Midlands - 3 - -
North West - 2 £85,000 - 5
South East - 2 £65,000 - 2
North of England - 2 £85,000 - 10
West Midlands - 1 £70,000 -

Head of Marketing Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 14 June 2025, Head of Marketing job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Head of Marketing in the job title.

1 11 (100.00%) Marketing
2 9 (81.82%) B2B
3 8 (72.73%) Marketing Strategy
4 7 (63.64%) Finance
4 7 (63.64%) SaaS
5 6 (54.55%) CRM
5 6 (54.55%) E-Commerce
5 6 (54.55%) Lead Generation
6 5 (45.45%) Digital Marketing
7 4 (36.36%) Shopify
7 4 (36.36%) Logistics
7 4 (36.36%) Data Privacy
7 4 (36.36%) Mentoring
8 3 (27.27%) Google Ads
8 3 (27.27%) SEO
8 3 (27.27%) B2B Sales
8 3 (27.27%) Strategic Thinking
8 3 (27.27%) Organisational Skills
8 3 (27.27%) Social Skills
8 3 (27.27%) BigCommerce
8 3 (27.27%) Google
8 3 (27.27%) Retail
8 3 (27.27%) Advertising
8 3 (27.27%) ERP
8 3 (27.27%) EPoS
8 3 (27.27%) Analytics
8 3 (27.27%) Trend Analysis
8 3 (27.27%) Magento
8 3 (27.27%) Roadmaps
9 2 (18.18%) Customer Retention

Head of Marketing Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (18.18%) WordPress
Business Applications
1 4 (36.36%) Shopify
2 3 (27.27%) Magento
3 1 (9.09%) Maximo
Cloud Services
1 7 (63.64%) SaaS
2 3 (27.27%) BigCommerce
2 3 (27.27%) Google Ads
3 2 (18.18%) Google Analytics
General
1 11 (100.00%) Marketing
2 7 (63.64%) Finance
3 3 (27.27%) Advertising
3 3 (27.27%) Organisational Skills
3 3 (27.27%) Retail
3 3 (27.27%) Social Skills
4 1 (9.09%) Analytical Skills
4 1 (9.09%) Manufacturing
Miscellaneous
1 3 (27.27%) EPoS
2 2 (18.18%) Self-Motivation
3 1 (9.09%) Analytical Mindset
3 1 (9.09%) Social Media
Processes & Methodologies
1 9 (81.82%) B2B
2 8 (72.73%) Marketing Strategy
3 6 (54.55%) CRM
3 6 (54.55%) E-Commerce
3 6 (54.55%) Lead Generation
4 5 (45.45%) Digital Marketing
5 4 (36.36%) Data Privacy
5 4 (36.36%) Logistics
5 4 (36.36%) Mentoring
6 3 (27.27%) Analytics
6 3 (27.27%) B2B Sales
6 3 (27.27%) ERP
6 3 (27.27%) Roadmaps
6 3 (27.27%) SEO
6 3 (27.27%) Strategic Thinking
6 3 (27.27%) Trend Analysis
7 2 (18.18%) Business Intelligence
7 2 (18.18%) Business Strategy
7 2 (18.18%) Customer Retention
7 2 (18.18%) Project Management
Vendors
1 3 (27.27%) Google
2 2 (18.18%) HubSpot
56 Head of Marketing jobs Nationwide