Period
to 30 July 2021

The following table provides summary statistics for permanent job vacancies with a requirement for Demand Generation skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Demand Generation over the 6 months to 30 July 2021 with a comparison to the same period in the previous 2 years.

Demand Generation
UK
6 months to
30 Jul 2021
Same period 2020 Same period 2019
Rank 945 769 1008
Rank change year-on-year -176 +239 +165
Permanent jobs citing Demand Generation 49 26 97
As % of all permanent jobs advertised in the UK 0.043% 0.038% 0.067%
As % of the Processes & Methodologies category 0.046% 0.041% 0.073%
Number of salaries quoted 23 13 41
10th Percentile £31,000 £81,000 £30,750
25th Percentile £59,375 £85,000 £36,750
Median annual salary (50th Percentile) £82,500 £92,500 £55,000
Median % change year-on-year -10.81% +68.18% -8.33%
75th Percentile £98,750 £96,250 £61,250
90th Percentile £109,500 £174,500 £105,000
UK excluding London median annual salary £37,500 £40,000 £30,000
% change year-on-year -6.25% +33.33% -36.84%

Demand Generation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 106,493 63,646 133,396
As % of all permanent IT jobs advertised in the UK 93.75% 92.77% 92.67%
Number of salaries quoted 72,664 51,555 106,467
10th Percentile £32,500 £32,500 £30,000
25th Percentile £42,000 £41,250 £37,500
Median annual salary (50th Percentile) £55,000 £55,000 £52,500
Median % change year-on-year - +4.76% +5.00%
75th Percentile £75,000 £73,750 £70,000
90th Percentile £92,500 £90,000 £86,250
UK excluding London median annual salary £50,000 £47,500 £45,000
% change year-on-year +5.26% +5.56% -

Demand Generation
Job Vacancy Trend

Job postings citing Demand Generation as a proportion of all IT jobs advertised.

Job vacancy trend for Demand Generation in the UK

Demand Generation
Salary Trend

3-month moving average salary quoted in jobs citing Demand Generation.

Salary trend for Demand Generation in the UK

Demand Generation
Salary Histogram

Salary distribution for jobs citing Demand Generation over the 6 months to 30 July 2021.

Salary histogram for Demand Generation in the UK

Demand Generation
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Demand Generation within the UK over the 6 months to 30 July 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -162 31 £80,000 -13.51% 8
London -140 18 £85,000 -8.11% 4
UK excluding London -137 12 £37,500 -6.25% 4
Work from Home - 8 £51,500 - 2
South East - 5 - - 1
Yorkshire - 3 £30,000 - 1
North of England - 3 £30,000 - 1
East of England - 2 - -
Midlands - 2 £45,000 -
East Midlands - 1 £45,000 -
West Midlands - 1 - -

For the 6 months to 30 July 2021, IT jobs citing Demand Generation also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Demand Generation.

1 42 (85.71%) Marketing
2 28 (57.14%) B2B
3 25 (51.02%) Social Media
4 24 (48.98%) Digital Marketing
5 19 (38.78%) Analytics
6 16 (32.65%) Marketing Strategy
7 15 (30.61%) Oracle
7 15 (30.61%) Social Skills
8 14 (28.57%) Project Management
8 14 (28.57%) Analytical Skills
9 13 (26.53%) B2B Marketing
10 12 (24.49%) Degree
10 12 (24.49%) Salesforce.com
11 10 (20.41%) Podcast
12 9 (18.37%) Pardot
12 9 (18.37%) CMS
12 9 (18.37%) Copywriting
12 9 (18.37%) Google
12 9 (18.37%) Lead Generation
12 9 (18.37%) Decision-Making
13 8 (16.33%) ERP
13 8 (16.33%) CRM
13 8 (16.33%) Google Analytics
14 7 (14.29%) Blog
14 7 (14.29%) SaaS
14 7 (14.29%) SEO
14 7 (14.29%) Retail
14 7 (14.29%) Value Proposition
14 7 (14.29%) Matrix Organization
14 7 (14.29%) Content Marketing

Demand Generation
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (18.37%) CMS
Applications
1 1 (2.04%) Photoshop
Business Applications
1 2 (4.08%) Oracle ERP
2 1 (2.04%) Dynamics NAV
2 1 (2.04%) Eloqua
2 1 (2.04%) SAP S/4HANA
Cloud Services
1 8 (16.33%) Google Analytics
2 7 (14.29%) SaaS
3 1 (2.04%) AWS
3 1 (2.04%) Azure
3 1 (2.04%) Canva
3 1 (2.04%) Google Ads
3 1 (2.04%) IaaS
3 1 (2.04%) Oracle CX
3 1 (2.04%) PaaS
3 1 (2.04%) Power Platform
Communications & Networking
1 1 (2.04%) Unified Communications
Database & Business Intelligence
1 2 (4.08%) Big Data
1 2 (4.08%) Tableau
2 1 (2.04%) Power BI
Development Applications
1 1 (2.04%) Oracle Forms
General
1 42 (85.71%) Marketing
2 15 (30.61%) Social Skills
3 14 (28.57%) Analytical Skills
4 7 (14.29%) Retail
5 6 (12.24%) Manufacturing
6 5 (10.20%) Pharmaceutical
7 3 (6.12%) Finance
7 3 (6.12%) Presentation Skills
8 2 (4.08%) Brand Awareness
8 2 (4.08%) Influencing Skills
8 2 (4.08%) Telecoms
9 1 (2.04%) Banking
9 1 (2.04%) German Language
9 1 (2.04%) Italian Language
9 1 (2.04%) Organisational Skills
9 1 (2.04%) Spanish Language
Job Titles
1 13 (26.53%) Marketing Manager
2 7 (14.29%) Digital Marketing Strategist
2 7 (14.29%) Digital Strategist
2 7 (14.29%) Marketing Strategist
3 6 (12.24%) Sales Executive
4 5 (10.20%) Marketing Executive
5 4 (8.16%) ERP Sales Executive
5 4 (8.16%) Head of Marketing
6 2 (4.08%) Account Executive
6 2 (4.08%) Product Manager
6 2 (4.08%) Product Marketing Manager
7 1 (2.04%) Business Manager
7 1 (2.04%) Development Manager
7 1 (2.04%) Engagement Manager
7 1 (2.04%) Marketing Analyst
7 1 (2.04%) Marketing Campaign Manager
7 1 (2.04%) Portfolio Manager
7 1 (2.04%) SAP Manager
7 1 (2.04%) Senior Manager
7 1 (2.04%) Senior Product Manager
Libraries, Frameworks & Software Standards
1 1 (2.04%) Velocity
Miscellaneous
1 25 (51.02%) Social Media
2 10 (20.41%) Podcast
3 7 (14.29%) Blog
4 6 (12.24%) Life Science
5 5 (10.20%) EPoS
5 5 (10.20%) Mobile App
6 2 (4.08%) NHS
6 2 (4.08%) Self-Motivation
7 1 (2.04%) Animation
7 1 (2.04%) Photography
7 1 (2.04%) User Experience
7 1 (2.04%) Virtual Team
Processes & Methodologies
1 28 (57.14%) B2B
2 24 (48.98%) Digital Marketing
3 19 (38.78%) Analytics
4 16 (32.65%) Marketing Strategy
5 14 (28.57%) Project Management
6 13 (26.53%) B2B Marketing
7 9 (18.37%) Copywriting
7 9 (18.37%) Decision-Making
7 9 (18.37%) Lead Generation
8 8 (16.33%) CRM
8 8 (16.33%) ERP
9 7 (14.29%) Content Marketing
9 7 (14.29%) Matrix Organization
9 7 (14.29%) SEO
9 7 (14.29%) Value Proposition
10 6 (12.24%) Pay per click
10 6 (12.24%) Presales
10 6 (12.24%) Product Marketing
10 6 (12.24%) Thought Leadership
11 5 (10.20%) Web Analytics
Programming Languages
1 2 (4.08%) C
2 1 (2.04%) JavaScript
2 1 (2.04%) Python
2 1 (2.04%) R
2 1 (2.04%) SQL
Qualifications
1 12 (24.49%) Degree
2 2 (4.08%) MBA
2 2 (4.08%) PhD
Quality Assurance & Compliance
1 1 (2.04%) Data Quality
1 1 (2.04%) QA
Vendors
1 15 (30.61%) Oracle
2 12 (24.49%) Salesforce.com
3 9 (18.37%) Google
3 9 (18.37%) Pardot
4 5 (10.20%) SAP
5 2 (4.08%) HubSpot
6 1 (2.04%) CA Agile Central
6 1 (2.04%) Microsoft
6 1 (2.04%) Splunk