Marketing Manager Job Trends in London

Marketing Manager
England > London

The median Marketing Manager salary in London is £60,000 per year, according to job vacancies posted during the 6 months leading to 7 January 2026.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
7 Jan 2026
Same period 2025 Same period 2024
Rank 319 405 417
Rank change year-on-year +86 +12 +193
Permanent jobs requiring a Marketing Manager 54 18 37
As % of all permanent jobs in London 0.39% 0.12% 0.21%
As % of the Job Titles category 0.43% 0.12% 0.22%
Number of salaries quoted 42 10 35
10th Percentile £42,625 £36,250 £43,400
25th Percentile £47,500 £58,750 £49,375
Median annual salary (50th Percentile) £60,000 £71,250 £55,000
Median % change year-on-year -15.79% +29.55% -12.00%
75th Percentile £81,250 £85,625 £61,250
90th Percentile £100,000 £95,250 £75,000
England median annual salary £50,000 £57,500 £55,000
% change year-on-year -13.04% +4.55% -

All Permanent IT Job Roles
London

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in London with a recognized job title 12,655 14,456 17,030
% of permanent jobs with a recognized job title 90.97% 92.71% 95.22%
Number of salaries quoted 8,401 8,366 13,731
10th Percentile £36,000 £42,500 £41,250
25th Percentile £50,000 £55,500 £55,000
Median annual salary (50th Percentile) £72,500 £75,000 £75,000
Median % change year-on-year -3.33% - +3.45%
75th Percentile £95,000 £95,531 £95,000
90th Percentile £115,000 £120,000 £115,000
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -2.04%

Marketing Manager
Job Vacancy Trend in London

Historical trend showing the proportion of permanent IT job postings featuring 'Marketing Manager' in the job title relative to all permanent IT jobs advertised in London.

Marketing Manager job vacancy trend in London

Marketing Manager
Salary Trend in London

Salary distribution trend for Marketing Manager job vacancies in London.

Salary distribution trend for Marketing Manager job vacancies in London

Marketing Manager
Salary Histogram in London

Salary distribution for jobs citing Marketing Manager in London over the 6 months to 7 January 2026.

Salary histogram for Marketing Manager in London

Marketing Manager
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Manager within the London region over the 6 months to 7 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South London +43 11 £47,500 -
Central London +44 1 £75,000 -11.76% 5
West London - 1 - - 1
East London - 1 - - 1
Marketing Manager
England

Marketing Manager Skill Set
Top 30 Co-Occurring Skills & Capabilities in London

For the 6 months to 7 January 2026, Marketing Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads across the London region featuring Marketing Manager in the job title.

1 24 (44.44%) B2B
2 20 (37.04%) Analytics
3 19 (35.19%) B2B Marketing
4 18 (33.33%) Lead Generation
5 16 (29.63%) CRM
6 13 (24.07%) SaaS
7 11 (20.37%) Digital Marketing
7 11 (20.37%) Marketing Automation
8 10 (18.52%) Google
8 10 (18.52%) Marketing Strategy
9 9 (16.67%) Cybersecurity
9 9 (16.67%) HubSpot
9 9 (16.67%) SEO
9 9 (16.67%) Thought Leadership
10 8 (14.81%) GTM Strategy
10 8 (14.81%) Multichannel Marketing
10 8 (14.81%) Salesforce
10 8 (14.81%) YouTube
11 7 (12.96%) Agile
11 7 (12.96%) CMS
11 7 (12.96%) Data Protection
11 7 (12.96%) GDPR
11 7 (12.96%) Microsoft Excel
12 6 (11.11%) Campaign Management
12 6 (11.11%) Copywriting
12 6 (11.11%) Digital Analytics
12 6 (11.11%) E-Commerce
12 6 (11.11%) Global Marketing
12 6 (11.11%) Microsoft
12 6 (11.11%) Microsoft 365

Marketing Manager Skill Set
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 7 (12.96%) CMS
2 1 (1.85%) WordPress
Applications
1 7 (12.96%) Microsoft Excel
2 4 (7.41%) Microsoft PowerPoint
3 3 (5.56%) Spreadsheet
Business Applications
1 3 (5.56%) Dynamics CRM
1 3 (5.56%) Yoast SEO
2 1 (1.85%) Shopify
Cloud Services
1 13 (24.07%) SaaS
2 6 (11.11%) Microsoft 365
3 4 (7.41%) Google Ads
4 3 (5.56%) Dynamics 365
5 2 (3.70%) Google Analytics
Database & Business Intelligence
1 1 (1.85%) Mixpanel
General
1 54 (100.00%) Marketing
2 14 (25.93%) Analytical Skills
3 10 (18.52%) Social Skills
4 9 (16.67%) Legal
5 8 (14.81%) Finance
6 6 (11.11%) Retail
7 5 (9.26%) Advertising
7 5 (9.26%) Law
7 5 (9.26%) Publishing
8 4 (7.41%) Manufacturing
8 4 (7.41%) Public Sector
9 3 (5.56%) Billing
9 3 (5.56%) Brand Awareness
9 3 (5.56%) Telecoms
10 2 (3.70%) Banking
10 2 (3.70%) Investment Banking
11 1 (1.85%) Health Technology
11 1 (1.85%) Inclusion and Diversity
11 1 (1.85%) Influencing Skills
11 1 (1.85%) Organisational Skills
Libraries, Frameworks & Software Standards
1 1 (1.85%) PySpark
Miscellaneous
1 12 (22.22%) Social Media
2 4 (7.41%) Analytical Mindset
2 4 (7.41%) Marketing Technology
3 2 (3.70%) Data Centre
3 2 (3.70%) FMCG
3 2 (3.70%) Web Conferencing
4 1 (1.85%) Blog
4 1 (1.85%) Educational Technology
4 1 (1.85%) Multi-touch
4 1 (1.85%) Self-Motivation
Processes & Methodologies
1 24 (44.44%) B2B
2 20 (37.04%) Analytics
3 19 (35.19%) B2B Marketing
4 18 (33.33%) Lead Generation
5 16 (29.63%) CRM
6 11 (20.37%) Digital Marketing
6 11 (20.37%) Marketing Automation
7 10 (18.52%) Marketing Strategy
8 9 (16.67%) Cybersecurity
8 9 (16.67%) SEO
8 9 (16.67%) Thought Leadership
9 8 (14.81%) GTM Strategy
9 8 (14.81%) Multichannel Marketing
10 7 (12.96%) Agile
10 7 (12.96%) Data Protection
11 6 (11.11%) Campaign Management
11 6 (11.11%) Copywriting
11 6 (11.11%) Digital Analytics
11 6 (11.11%) E-Commerce
11 6 (11.11%) Global Marketing
Programming Languages
1 1 (1.85%) Java
1 1 (1.85%) Python
1 1 (1.85%) SQL
Qualifications
1 3 (5.56%) Degree
2 2 (3.70%) Master's Degree
3 1 (1.85%) Computer Science Degree
3 1 (1.85%) DBS Check
Quality Assurance & Compliance
1 7 (12.96%) GDPR
Systems Management
1 6 (11.11%) Systems Management Server (SMS)
Vendors
1 10 (18.52%) Google
2 9 (16.67%) HubSpot
3 8 (14.81%) Salesforce
3 8 (14.81%) YouTube
4 6 (11.11%) Microsoft
5 3 (5.56%) Scality
5 3 (5.56%) Veeam
6 2 (3.70%) Apple
6 2 (3.70%) Salesforce Marketing Cloud
6 2 (3.70%) TikTok
7 1 (1.85%) Hotjar
7 1 (1.85%) Instagram
7 1 (1.85%) Marketo
7 1 (1.85%) Pardot