Digital Economy (Web Economy, New Economy)
UK
The table below looks at the prevalence of the term Digital Economy in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Digital Economy over the 6 months leading up to 19 August 2025, comparing them to the same period in the previous two years.
| 6 months to 19 Aug 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 698 | 818 | 816 |
| Rank change year-on-year | +120 | -2 | +215 |
| Permanent jobs citing Digital Economy | 18 | 18 | 25 |
| As % of all permanent jobs advertised in the UK | 0.029% | 0.021% | 0.034% |
| As % of the General category | 0.044% | 0.036% | 0.051% |
| Number of salaries quoted | 6 | 8 | 7 |
| 10th Percentile | - | £34,989 | £43,000 |
| 25th Percentile | £35,500 | £35,092 | £46,750 |
| Median annual salary (50th Percentile) | £46,500 | £35,796 | £51,000 |
| Median % change year-on-year | +29.90% | -29.81% | -9.04% |
| 75th Percentile | £60,000 | £60,625 | £71,796 |
| 90th Percentile | - | £73,750 | £76,005 |
| UK excluding London median annual salary | - | £35,092 | £67,500 |
| % change year-on-year | - | -48.01% | +23.15% |
All General Skills
UK
Digital Economy falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring common skills.
| Permanent vacancies with a requirement for common skills | 41,003 | 49,695 | 48,825 |
| As % of all permanent jobs advertised in the UK | 66.57% | 57.10% | 66.35% |
| Number of salaries quoted | 20,378 | 28,021 | 31,140 |
| 10th Percentile | £25,750 | £30,000 | £32,500 |
| 25th Percentile | £33,044 | £40,000 | £42,874 |
| Median annual salary (50th Percentile) | £52,500 | £55,000 | £60,000 |
| Median % change year-on-year | -4.55% | -8.33% | - |
| 75th Percentile | £73,750 | £75,000 | £80,657 |
| 90th Percentile | £95,000 | £95,000 | £101,185 |
| UK excluding London median annual salary | £45,000 | £50,000 | £52,500 |
| % change year-on-year | -10.00% | -4.76% | +5.00% |
Digital Economy
Job Vacancy Trend
Job postings citing Digital Economy as a proportion of all IT jobs advertised.
Digital Economy
Salary Trend
3-month moving average salary quoted in jobs citing Digital Economy.
Digital Economy
Salary Histogram
Salary distribution for jobs citing Digital Economy over the 6 months to 19 August 2025.
Digital Economy
Top 3 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Economy within the UK over the 6 months to 19 August 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| London | +98 | 18 | £46,500 | -25.60% | 53 |
| England | +81 | 18 | £46,500 | +32.51% | 67 |
| Work from Home | +48 | 4 | £38,000 | +4.11% | 21 |
Digital Economy
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: