Customer Relationship Management (CRM)
UK

The following table provides summary statistics for contract job vacancies with a requirement for CRM skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited CRM over the 6 months to 7 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
7 May 2024
Same period 2023 Same period 2022
Rank 101 139 118
Rank change year-on-year +38 -21 -3
Contract jobs citing CRM 881 1,115 1,925
As % of all contract jobs advertised in the UK 2.06% 1.92% 2.19%
As % of the Processes & Methodologies category 2.38% 2.14% 2.42%
Number of daily rates quoted 573 778 1,342
10th Percentile £315 £367 £375
25th Percentile £413 £450 £438
Median daily rate (50th Percentile) £500 £525 £525
Median % change year-on-year -4.76% - +10.53%
75th Percentile £600 £638 £638
90th Percentile £675 £738 £725
UK excluding London median daily rate £500 £523 £500
% change year-on-year -4.31% +4.50% +11.11%
Number of hourly rates quoted 24 25 25
10th Percentile £12.20 £13.50 -
25th Percentile £13.00 £18.25 £16.25
Median hourly rate £13.50 £20.00 £16.50
Median % change year-on-year -32.50% +21.21% +15.79%
75th Percentile £27.63 £35.00 £20.00
90th Percentile £61.98 £46.85 £35.10
UK excluding London median hourly rate £13.19 £18.50 £16.50
% change year-on-year -28.73% +12.12% +26.92%

All Process and Methodology Skills
UK

CRM is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 36,956 52,182 79,685
As % of all contract IT jobs advertised in the UK 86.29% 89.83% 90.59%
Number of daily rates quoted 23,793 36,175 55,967
10th Percentile £300 £325 £341
25th Percentile £413 £438 £426
Median daily rate (50th Percentile) £525 £550 £530
Median % change year-on-year -4.55% +3.77% +8.72%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £475
% change year-on-year - +5.26% +8.57%
Number of hourly rates quoted 2,422 1,727 1,890
10th Percentile £12.75 £11.00 £12.50
25th Percentile £16.00 £16.25 £15.50
Median hourly rate £36.50 £36.00 £25.00
Median % change year-on-year +1.39% +44.00% +2.04%
75th Percentile £60.00 £65.00 £49.25
90th Percentile £72.50 £75.00 £65.00
UK excluding London median hourly rate £37.50 £35.00 £20.00
% change year-on-year +7.14% +75.00% -6.98%

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing CRM.

Daily rate trend for CRM in the UK

CRM
Daily Rate Histogram

Daily rate distribution for jobs citing CRM over the 6 months to 7 May 2024.

Daily rate histogram for CRM in the UK

CRM
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing CRM.

Hourly rate trend for CRM in the UK

CRM
Hourly Rate Histogram

Hourly rate distribution of jobs citing CRM over the 6 months to 7 May 2024.

Hourly rate histogram for CRM in the UK

CRM
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing CRM within the UK over the 6 months to 7 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +30 745 £500 -4.76% 1,503
UK excluding London +25 384 £500 -4.31% 1,005
London +30 377 £511 -7.09% 515
Work from Home +45 362 £500 - 653
North of England +32 114 £500 - 271
South East -23 103 £500 -4.76% 269
Midlands +16 67 £545 +7.65% 200
North West +17 60 £500 - 164
South West +33 53 £513 - 120
West Midlands +8 53 £545 +14.74% 111
Yorkshire +36 45 £506 -3.57% 86
Scotland +60 41 £520 +4.00% 47
East of England +17 29 £425 -15.00% 100
East Midlands +19 14 £450 -14.29% 86
Wales +16 6 £200 -57.89% 26
North East +15 6 £533 +35.28% 24

CRM
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (2.84%) SharePoint
2 20 (2.27%) CMS
3 10 (1.14%) Confluence
4 7 (0.79%) SAS
5 6 (0.68%) Microsoft Exchange
6 4 (0.45%) Adobe Experience Manager
7 3 (0.34%) govService
8 2 (0.23%) Apache Spark
8 2 (0.23%) Headless CMS
9 1 (0.11%) Anypoint
9 1 (0.11%) Apache
9 1 (0.11%) Apache Airflow
9 1 (0.11%) BizTalk Server
9 1 (0.11%) Moodle
9 1 (0.11%) NetWeaver
9 1 (0.11%) Sitecore CMS
Applications
1 39 (4.43%) Microsoft Excel
2 18 (2.04%) Microsoft Office
3 10 (1.14%) MS Visio
4 9 (1.02%) Chatbot
5 6 (0.68%) Microsoft PowerPoint
6 3 (0.34%) Microsoft Project
6 3 (0.34%) Photoshop
6 3 (0.34%) Spreadsheet
Business Applications
1 288 (32.69%) Dynamics CRM
2 45 (5.11%) Salesforce CRM
3 19 (2.16%) SAP S/4HANA
4 14 (1.59%) NetSuite
5 11 (1.25%) Shopify
6 9 (1.02%) SAP CRM
7 7 (0.79%) Oracle Applications
7 7 (0.79%) SAP SD
7 7 (0.79%) Siebel CRM
8 6 (0.68%) Dynamics AX
9 3 (0.34%) Adobe Campaign
9 3 (0.34%) SAP Hybris
9 3 (0.34%) SAP PM
10 2 (0.23%) JDE OneWorld
10 2 (0.23%) Magento
10 2 (0.23%) Oracle Payables
10 2 (0.23%) Oracle Receivables
10 2 (0.23%) PeopleSoft CRM
10 2 (0.23%) SAP ERP
10 2 (0.23%) SAP IS-U
Cloud Services
1 199 (22.59%) Dynamics 365
2 178 (20.20%) Azure
3 140 (15.89%) Power Platform
4 53 (6.02%) Power Automate
5 48 (5.45%) Azure DevOps
6 40 (4.54%) Microsoft 365
6 40 (4.54%) PowerApps
7 35 (3.97%) AWS
8 28 (3.18%) SaaS
9 21 (2.38%) GCP
10 19 (2.16%) Serverless
11 18 (2.04%) Salesforce Sales Cloud
12 17 (1.93%) Azure Data Factory
13 14 (1.59%) OCI
14 13 (1.48%) Salesforce Service Cloud
15 12 (1.36%) Oracle CX
16 11 (1.25%) Azure Synapse Analytics
16 11 (1.25%) GitHub
17 10 (1.14%) Azure Functions
18 9 (1.02%) Twilio
Communications & Networking
1 11 (1.25%) VoIP
2 9 (1.02%) CTI
3 8 (0.91%) Wi-Fi
4 7 (0.79%) Internet
5 6 (0.68%) 5G
5 6 (0.68%) WAN
6 5 (0.57%) Intranet
6 5 (0.57%) VPN
7 4 (0.45%) MPLS
7 4 (0.45%) SMS
8 3 (0.34%) ADSL
8 3 (0.34%) Broadband
8 3 (0.34%) Ethernet
8 3 (0.34%) Firewall
8 3 (0.34%) LAN
8 3 (0.34%) PSTN
9 2 (0.23%) Softphone
9 2 (0.23%) Wireless
10 1 (0.11%) FTP
10 1 (0.11%) TCP/IP
Database & Business Intelligence
1 80 (9.08%) Power BI
2 31 (3.52%) Data Warehouse
3 30 (3.41%) Tableau
4 29 (3.29%) SQL Server
5 20 (2.27%) Data Lake
6 16 (1.82%) NoSQL
7 15 (1.70%) SQL Server Integration Services
8 12 (1.36%) MySQL
9 10 (1.14%) Relational Database
10 9 (1.02%) GIS
11 7 (0.79%) Oracle Reports
12 5 (0.57%) Siebel EIM
13 4 (0.45%) Data Mining
13 4 (0.45%) PostgreSQL
13 4 (0.45%) Power Query
14 3 (0.34%) Data Mart
14 3 (0.34%) DynamoDB
14 3 (0.34%) SAP HANA
14 3 (0.34%) SAS Enterprise Guide
14 3 (0.34%) SQL Server Reporting Services
Development Applications
1 53 (6.02%) JIRA
2 17 (1.93%) Jenkins
3 12 (1.36%) Git
3 12 (1.36%) Visual Studio Code
4 10 (1.14%) GitLab
5 9 (1.02%) ERwin
6 7 (0.79%) JUnit
6 7 (0.79%) SQL Server Management Studio (SSMS)
7 6 (0.68%) Postman
7 6 (0.68%) Selenium
8 5 (0.57%) Cucumber
9 4 (0.45%) REST Assured
9 4 (0.45%) TestNG
9 4 (0.45%) Zephyr
10 3 (0.34%) IntelliJ
10 3 (0.34%) JMeter
10 3 (0.34%) Maven
10 3 (0.34%) SoapUI
10 3 (0.34%) Team Foundation Server
10 3 (0.34%) TestComplete
General
1 283 (32.12%) Social Skills
2 169 (19.18%) Finance
3 154 (17.48%) Marketing
4 63 (7.15%) Retail
5 55 (6.24%) Analytical Skills
6 50 (5.68%) Public Sector
7 38 (4.31%) Billing
8 31 (3.52%) Telecoms
9 24 (2.72%) Local Government
10 23 (2.61%) Banking
11 17 (1.93%) Legal
12 16 (1.82%) Manufacturing
13 13 (1.48%) Influencing Skills
14 12 (1.36%) Back Office
15 10 (1.14%) Inclusion and Diversity
15 10 (1.14%) Law
15 10 (1.14%) Organisational Skills
16 9 (1.02%) Pharmaceutical
16 9 (1.02%) Presentation Skills
17 5 (0.57%) Brand Awareness
Job Titles
1 166 (18.84%) Analyst
2 128 (14.53%) Architect
2 128 (14.53%) Developer
3 102 (11.58%) Consultant
4 88 (9.99%) Business Analyst
5 74 (8.40%) Project Manager
6 71 (8.06%) Senior
7 59 (6.70%) Lead
8 55 (6.24%) Solutions Architect
9 39 (4.43%) CRM Consultant
10 37 (4.20%) Dynamics 365 Consultant
11 29 (3.29%) CRM Analyst
12 26 (2.95%) Salesforce Developer
13 25 (2.84%) Data Analyst
14 24 (2.72%) CRM Manager
15 23 (2.61%) Dynamics CRM Consultant
15 23 (2.61%) Functional Consultant
16 22 (2.50%) CRM Business Analyst
17 21 (2.38%) Dynamics 365 Architect
17 21 (2.38%) Microsoft Developer
Libraries, Frameworks & Software Standards
1 53 (6.02%) .NET
2 29 (3.29%) JSON
3 27 (3.06%) Lightning Web Components
4 25 (2.84%) Middleware
5 24 (2.72%) HTML
6 22 (2.50%) REST
7 21 (2.38%) CSS
7 21 (2.38%) Web Services
8 19 (2.16%) Node.js
8 19 (2.16%) XML
9 17 (1.93%) .NET Framework
10 15 (1.70%) React
11 11 (1.25%) jQuery
11 11 (1.25%) SOAP
12 9 (1.02%) J2EE
13 8 (0.91%) React Native
14 7 (0.79%) Entity Framework
14 7 (0.79%) Microsoft Enterprise Library
14 7 (0.79%) RESTful
14 7 (0.79%) WCF
Miscellaneous
1 56 (6.36%) Management Information System
2 53 (6.02%) Product Ownership
3 38 (4.31%) Cyber Defence
4 37 (4.20%) Cyber Kill Chain
5 36 (4.09%) Cyber Threat
6 32 (3.63%) Legacy Systems
7 21 (2.38%) Marketing Technology
8 17 (1.93%) Enterprise Software
9 14 (1.59%) IVR
10 12 (1.36%) Virtual Team
11 10 (1.14%) Data Protection Act
11 10 (1.14%) Social Media
12 9 (1.02%) Self-Motivation
13 7 (0.79%) Data Structures
13 7 (0.79%) EPoS
13 7 (0.79%) Onboarding
14 6 (0.68%) Digital Signage
14 6 (0.68%) Life Science
14 6 (0.68%) Security Operations Centre
15 5 (0.57%) Taxonomies
Operating Systems
1 10 (1.14%) Windows
2 6 (0.68%) Apple iOS
2 6 (0.68%) Windows 10
2 6 (0.68%) Windows 7
3 2 (0.23%) Windows Server
4 1 (0.11%) Linux
4 1 (0.11%) Mac OS
4 1 (0.11%) Unix
Processes & Methodologies
1 236 (26.79%) Agile
2 138 (15.66%) Migration
3 115 (13.05%) Problem-Solving
4 103 (11.69%) DevOps
5 97 (11.01%) Business Intelligence
6 91 (10.33%) Data Migration
6 91 (10.33%) ERP
7 90 (10.22%) Stakeholder Management
8 89 (10.10%) Customer Service
9 80 (9.08%) Analytics
9 80 (9.08%) Data Modelling
10 66 (7.49%) Scrum
11 63 (7.15%) Project Management
12 59 (6.70%) Customer Experience
12 59 (6.70%) Use Case
13 56 (6.36%) Case Management
13 56 (6.36%) Roadmaps
14 53 (6.02%) E-Commerce
14 53 (6.02%) Project Delivery
15 52 (5.90%) User Acceptance Testing
Programming Languages
1 125 (14.19%) SQL
2 73 (8.29%) JavaScript
3 48 (5.45%) C#
4 28 (3.18%) Java
4 28 (3.18%) Python
5 26 (2.95%) Apex Code
6 21 (2.38%) PL/SQL
7 16 (1.82%) TypeScript
8 12 (1.36%) SOQL
9 5 (0.57%) PowerShell
9 5 (0.57%) R
9 5 (0.57%) T-SQL
10 2 (0.23%) C
10 2 (0.23%) Data Analysis Expressions
10 2 (0.23%) Go
10 2 (0.23%) MATLAB
10 2 (0.23%) PHP
11 1 (0.11%) Bash
11 1 (0.11%) F#
11 1 (0.11%) Scala
Qualifications
1 74 (8.40%) Degree
2 70 (7.95%) Security Cleared
3 38 (4.31%) DV Cleared
4 23 (2.61%) Master's Degree
5 22 (2.50%) SC Cleared
6 12 (1.36%) Microsoft Certification
7 11 (1.25%) Azure Certification
8 10 (1.14%) Computer Science Degree
9 8 (0.91%) AWS Certification
10 7 (0.79%) AWS Certified Solutions Architect
10 7 (0.79%) BPSS Clearance
11 6 (0.68%) PMP
12 5 (0.57%) PMI Certification
13 4 (0.45%) BC Cleared
13 4 (0.45%) ISTQB
14 3 (0.34%) PRINCE2 Certification
15 2 (0.23%) ISEB
15 2 (0.23%) ISTQB Foundation Certification
15 2 (0.23%) MBA
15 2 (0.23%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 54 (6.13%) Data Quality
2 51 (5.79%) QA
3 39 (4.43%) GDPR
4 38 (4.31%) NIST
5 37 (4.20%) NIST 800
6 14 (1.59%) PCI DSS
7 13 (1.48%) SLA
8 7 (0.79%) Accessibility
9 6 (0.68%) HIPAA
9 6 (0.68%) PMO
9 6 (0.68%) SOC 2
10 3 (0.34%) ISO 20022
11 2 (0.23%) Actionable Recommendations
11 2 (0.23%) Disclosure Scotland
12 1 (0.11%) DICOM
12 1 (0.11%) GxP
12 1 (0.11%) HL7
System Software
1 17 (1.93%) Active Directory
2 8 (0.91%) Docker
3 1 (0.11%) Firmware
Systems Management
1 4 (0.45%) Kibana
1 4 (0.45%) Kubernetes
2 3 (0.34%) Single Sign-On
3 2 (0.23%) Active Directory Federation Services
3 2 (0.23%) Terraform
4 1 (0.11%) Amdocs OSS
4 1 (0.11%) logstash
4 1 (0.11%) Microsoft Intune
4 1 (0.11%) Systems Management Server (SMS)
Vendors
1 259 (29.40%) Microsoft
2 150 (17.03%) Salesforce
3 68 (7.72%) SAP
4 43 (4.88%) Oracle
5 21 (2.38%) Avaloq
5 21 (2.38%) Google
6 14 (1.59%) Adobe
6 14 (1.59%) Cisco
6 14 (1.59%) Salesforce Marketing Cloud
7 12 (1.36%) Pardot
8 11 (1.25%) Informatica
9 10 (1.14%) MuleSoft
9 10 (1.14%) Siebel
10 9 (1.02%) Avaya
10 9 (1.02%) Genesys
10 9 (1.02%) HubSpot
10 9 (1.02%) Marketo
11 7 (0.79%) Databricks
12 5 (0.57%) Sage
12 5 (0.57%) ServiceNow