Marketing
UK
The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 5 May 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 5 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 73 | 116 | 105 |
| Rank change year-on-year | +43 | -11 | -26 |
| Contract jobs citing Marketing | 1,212 | 1,319 | 2,282 |
| As % of all contract jobs advertised in the UK | 2.81% | 2.23% | 2.57% |
| As % of the General category | 4.83% | 3.82% | 4.58% |
| Number of daily rates quoted | 719 | 902 | 1,589 |
| 10th Percentile | £213 | £238 | £313 |
| 25th Percentile | £333 | £400 | £419 |
| Median daily rate (50th Percentile) | £468 | £525 | £525 |
| Median % change year-on-year | -10.95% | - | +10.53% |
| 75th Percentile | £613 | £638 | £638 |
| 90th Percentile | £755 | £725 | £738 |
| UK excluding London median daily rate | £500 | £525 | £488 |
| % change year-on-year | -4.76% | +7.69% | +2.63% |
| Number of hourly rates quoted | 76 | 39 | 45 |
| 10th Percentile | £13.41 | £22.07 | £20.22 |
| 25th Percentile | £18.67 | £25.38 | £27.50 |
| Median hourly rate | £34.75 | £36.00 | £37.50 |
| Median % change year-on-year | -3.47% | -4.00% | +25.79% |
| 75th Percentile | £47.38 | £52.38 | £53.75 |
| 90th Percentile | £68.75 | £63.75 | £63.75 |
| UK excluding London median hourly rate | £25.00 | £42.50 | £30.93 |
| % change year-on-year | -41.18% | +37.43% | +30.60% |
All General Skills
UK
Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.
| Contract vacancies with a requirement for common skills | 25,093 | 34,536 | 49,876 |
| As % of all contract IT jobs advertised in the UK | 58.14% | 58.47% | 56.21% |
| Number of daily rates quoted | 15,826 | 23,949 | 34,580 |
| 10th Percentile | £275 | £313 | £319 |
| 25th Percentile | £413 | £438 | £425 |
| Median daily rate (50th Percentile) | £525 | £550 | £538 |
| Median % change year-on-year | -4.55% | +2.33% | +8.34% |
| 75th Percentile | £650 | £675 | £650 |
| 90th Percentile | £766 | £775 | £750 |
| UK excluding London median daily rate | £495 | £500 | £475 |
| % change year-on-year | -1.00% | +5.26% | +10.47% |
| Number of hourly rates quoted | 1,938 | 1,057 | 1,434 |
| 10th Percentile | £12.77 | £13.41 | £12.50 |
| 25th Percentile | £15.50 | £17.98 | £15.00 |
| Median hourly rate | £30.00 | £32.50 | £22.00 |
| Median % change year-on-year | -7.69% | +47.73% | -2.22% |
| 75th Percentile | £52.50 | £61.25 | £47.25 |
| 90th Percentile | £65.01 | £72.50 | £58.75 |
| UK excluding London median hourly rate | £28.25 | £29.00 | £18.75 |
| % change year-on-year | -2.59% | +54.67% | -5.71% |
Marketing
Job Vacancy Trend
Job postings citing Marketing as a proportion of all IT jobs advertised.
Marketing
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Marketing.
Marketing
Daily Rate Histogram
Daily rate distribution for jobs citing Marketing over the 6 months to 5 May 2024.
Marketing
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing Marketing.
Marketing
Hourly Rate Histogram
Hourly rate distribution of jobs citing Marketing over the 6 months to 5 May 2024.
Marketing
Top 17 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 5 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +31 | 1,113 | £463 | -11.90% | 3,003 |
| London | +45 | 614 | £450 | -10.00% | 1,380 |
| UK excluding London | +36 | 465 | £500 | -4.76% | 1,681 |
| Work from Home | +44 | 413 | £500 | -2.91% | 1,436 |
| South East | +9 | 180 | £423 | -0.59% | 432 |
| South West | -9 | 83 | £618 | +2.92% | 192 |
| North of England | +48 | 72 | £500 | - | 509 |
| East of England | +35 | 58 | £375 | -33.33% | 156 |
| Midlands | +1 | 40 | £410 | -21.90% | 294 |
| North West | +35 | 39 | £500 | +3.09% | 304 |
| West Midlands | +2 | 27 | £475 | -9.52% | 164 |
| Yorkshire | +24 | 26 | £450 | -14.29% | 161 |
| Scotland | +41 | 12 | £500 | -2.44% | 93 |
| Wales | +26 | 12 | £600 | +108.70% | 27 |
| East Midlands | +12 | 12 | £375 | -3.23% | 130 |
| Northern Ireland | - | 8 | - | - | 15 |
| North East | +20 | 5 | £533 | - | 46 |
Marketing
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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