Period
to 12 December 2017

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 12 December 2017 with a comparison to the same period in the previous 2 years.

Google AdWords
UK > England
6 months to
12 Dec 2017
Same period 2016 Same period 2015
Rank 918 1015 1036
Rank change year-on-year +97 +21 -85
Permanent jobs citing AdWords 253 168 243
As % of all permanent IT jobs advertised in England 0.15% 0.096% 0.12%
As % of the Cloud Services category 0.78% 0.72% 1.25%
Number of salaries quoted 216 137 225
England median annual salary £30,000 £32,500 £30,000
Median salary % change year-on-year -7.69% +8.33% -
10th Percentile £21,500 £21,800 £20,500
90th Percentile £52,500 £53,750 £51,000
UK median annual salary £30,000 £32,500 £30,000
% change year-on-year -7.69% +8.33% -

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 32254 23311 19473
As % of all permanent IT jobs advertised in England 19.20% 13.26% 9.67%
Number of salaries quoted 26904 19713 16461
England median annual salary £52,500 £52,500 £50,000
Median salary % change year-on-year - +5.00% +5.26%
10th Percentile £27,750 £28,630 £27,500
90th Percentile £81,250 £80,000 £78,750
UK median annual salary £52,500 £50,500 £50,000
% change year-on-year +3.96% +1.00% +5.26%

AdWords
Job Vacancy Trend in England

Job postings citing AdWords as a percentage of all IT jobs advertised in England.

Job vacancy trend for AdWords in England

AdWords
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in England.

Salary trend for AdWords in England

AdWords
Salary Histogram in England

The salary distribution of IT jobs citing AdWords in England over the 6 months to 12 December 2017.

Salary histogram for AdWords in England

AdWords
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the England region over the 6 months to 12 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +57 115 £35,750 -4.67% 18
Midlands +52 55 £27,500 +10.00% 3
West Midlands +52 45 £27,500 +10.00% 2
South East +41 40 £28,750 -11.54% 4
North of England -12 26 £32,500 0.00% 5
East of England +17 16 £27,500 -12.70%
North West -34 15 £36,000 +10.77% 3
Yorkshire +32 11 £30,000 -14.29% 2
East Midlands +21 10 £26,000 -5.45% 1
South West -8 1 - - 1
AdWords
UK

For the 6 months to 12 December 2017, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for AdWords.

1 238 (94.07%) Google
2 205 (81.03%) Marketing
3 203 (80.24%) Analytics
4 176 (69.57%) Google Analytics
5 172 (67.98%) Pay per click
6 157 (62.06%) Digital Marketing
7 125 (49.41%) Social Media
8 124 (49.01%) SEO
9 89 (35.18%) Degree
10 79 (31.23%) Analytical Skills
11 71 (28.06%) E-Commerce
12 62 (24.51%) Microsoft Excel
13 47 (18.58%) HTML
13 47 (18.58%) Content Marketing
14 46 (18.18%) Microsoft
15 45 (17.79%) Marketing Strategy
16 39 (15.42%) Actionable Insight
16 39 (15.42%) Actionable Recommendations
17 38 (15.02%) Web Analytics
18 36 (14.23%) Retail
18 36 (14.23%) CSS
19 35 (13.83%) Adobe
19 35 (13.83%) Advertising
20 30 (11.86%) Social Media Management
20 30 (11.86%) Lead Generation
21 29 (11.46%) JavaScript
21 29 (11.46%) Facebook
22 28 (11.07%) SQL
22 28 (11.07%) Mathematics
23 26 (10.28%) Web Development

AdWords
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (6.32%) CMS
1 16 (6.32%) WordPress
2 9 (3.56%) Drupal
3 4 (1.58%) SAS
4 3 (1.19%) Joomla!
5 1 (0.40%) Adobe Experience Manager
Applications
1 62 (24.51%) Microsoft Excel
2 9 (3.56%) Microsoft PowerPoint
3 8 (3.16%) Adobe Creative Suite
4 5 (1.98%) Microsoft Office
5 4 (1.58%) Adobe Illustrator
5 4 (1.58%) Spreadsheet
6 3 (1.19%) Photoshop
7 1 (0.40%) Adobe After Effects
7 1 (0.40%) Adobe Premiere
Business Applications
1 15 (5.93%) Magento
2 6 (2.37%) Shopify
3 4 (1.58%) WebTrends
Cloud Services
1 176 (69.57%) Google Analytics
2 24 (9.49%) Adobe Analytics
3 8 (3.16%) Amazon AWS
3 8 (3.16%) Basecamp
4 7 (2.77%) SaaS
5 5 (1.98%) Google Tag Manager
6 4 (1.58%) MailChimp
7 2 (0.79%) PaaS
8 1 (0.40%) Adobe Creative Cloud
8 1 (0.40%) GoToWebinar
8 1 (0.40%) Silverpop
Communications & Networking
1 22 (8.70%) Internet
2 3 (1.19%) SMS
Database & Business Intelligence
1 21 (8.30%) Big Data
2 20 (7.91%) Spotfire
3 10 (3.95%) MySQL
4 8 (3.16%) Redis
5 4 (1.58%) Data Mining
6 2 (0.79%) MS Access
7 1 (0.40%) Mixpanel
7 1 (0.40%) Power BI
7 1 (0.40%) QlikView
7 1 (0.40%) Relational Database
Development Applications
1 9 (3.56%) Git (software)
2 8 (3.16%) JIRA
2 8 (3.16%) PHPUnit
2 8 (3.16%) Subversion
3 1 (0.40%) Visual Website Optimizer
General
1 205 (81.03%) Marketing
2 36 (14.23%) Retail
3 35 (13.83%) Advertising
4 21 (8.30%) Finance
5 20 (7.91%) Games
6 9 (3.56%) Automotive
6 9 (3.56%) Brand Awareness
7 8 (3.16%) Banking
8 7 (2.77%) Electronics
9 4 (1.58%) Telecoms
10 2 (0.79%) French Language
10 2 (0.79%) Italian Language
10 2 (0.79%) Legal
10 2 (0.79%) Mandarin Language
10 2 (0.79%) Multimedia
11 1 (0.40%) Manufacturing
Job Titles
1 73 (28.85%) PPC Manager
2 61 (24.11%) Account Manager
3 53 (20.95%) PPC Account Manager
4 31 (12.25%) Marketing Manager
5 28 (11.07%) Analyst
6 24 (9.49%) Digital Marketing Manager
7 21 (8.30%) PPC Executive
7 21 (8.30%) Social Media Manager
8 18 (7.11%) Web Analyst
9 16 (6.32%) Marketing Executive
10 15 (5.93%) SEO Manager
11 12 (4.74%) SEO Specialist
12 11 (4.35%) Developer
12 11 (4.35%) Web Manager
13 10 (3.95%) Digital Executive
13 10 (3.95%) PHP Developer
13 10 (3.95%) SEO Account Manager
14 9 (3.56%) Google Analytics Analyst
14 9 (3.56%) Junior
15 8 (3.16%) Senior Manager
Libraries, Frameworks & Software Standards
1 47 (18.58%) HTML
2 36 (14.23%) CSS
3 14 (5.53%) jQuery
4 12 (4.74%) HTML5
5 11 (4.35%) CSS3
6 9 (3.56%) Laravel
7 8 (3.16%) beanstalkd
7 8 (3.16%) LAMP
7 8 (3.16%) RESTful
7 8 (3.16%) Web Services
8 6 (2.37%) Ajax
9 2 (0.79%) Flash
10 1 (0.40%) Apache Flex
10 1 (0.40%) APPC
10 1 (0.40%) JSON
10 1 (0.40%) Sass
10 1 (0.40%) Tapestry
10 1 (0.40%) XML
Miscellaneous
1 125 (49.41%) Social Media
2 79 (31.23%) Analytical Skills
3 25 (9.88%) User Experience
4 13 (5.14%) Blog
5 11 (4.35%) Digital Media
6 10 (3.95%) Tandem
7 7 (2.77%) Mobile App
8 6 (2.37%) Analytical Mindset
8 6 (2.37%) Graphic Design
9 5 (1.98%) Fintech
10 2 (0.79%) Animation
10 2 (0.79%) BBC
10 2 (0.79%) New Media
10 2 (0.79%) Video Editing
11 1 (0.40%) Algorithms
11 1 (0.40%) Computer Science
11 1 (0.40%) Credit Risk
Processes & Methodologies
1 203 (80.24%) Analytics
2 172 (67.98%) Pay per click
3 157 (62.06%) Digital Marketing
4 124 (49.01%) SEO
5 71 (28.06%) E-Commerce
6 47 (18.58%) Content Marketing
7 45 (17.79%) Marketing Strategy
8 39 (15.42%) Actionable Insight
9 38 (15.02%) Web Analytics
10 30 (11.86%) Lead Generation
10 30 (11.86%) Social Media Management
11 28 (11.07%) Mathematics
12 26 (10.28%) Web Development
13 23 (9.09%) Conversion Rate Optimisation
14 22 (8.70%) B2B
14 22 (8.70%) Project Management
15 21 (8.30%) Email Marketing
16 18 (7.11%) Customer Acquisition
17 17 (6.72%) CRM
18 16 (6.32%) Internet Marketing
Programming Languages
1 29 (11.46%) JavaScript
2 28 (11.07%) SQL
3 16 (6.32%) PHP
4 15 (5.93%) Python
5 12 (4.74%) MATLAB
6 8 (3.16%) PHP 5
7 2 (0.79%) Java
8 1 (0.40%) C
8 1 (0.40%) R
Qualifications
1 89 (35.18%) Degree
2 4 (1.58%) Analytics IQ
3 3 (1.19%) Numerate Degree
Quality Assurance & Compliance
1 39 (15.42%) Actionable Recommendations
2 14 (5.53%) QA
3 1 (0.40%) Data Quality
3 1 (0.40%) GDPR
3 1 (0.40%) SLA
Vendors
1 238 (94.07%) Google
2 46 (18.18%) Microsoft
3 35 (13.83%) Adobe
4 29 (11.46%) Facebook
5 24 (9.49%) Omniture
6 23 (9.09%) Tableau
7 19 (7.51%) Twitter
8 16 (6.32%) DoubleClick
9 7 (2.77%) Adthena
10 5 (1.98%) Apple
10 5 (1.98%) comScore
10 5 (1.98%) Yahoo!
11 4 (1.58%) Hitwise
11 4 (1.58%) Salesforce.com
12 3 (1.19%) Hootsuite
12 3 (1.19%) Marin
12 3 (1.19%) Marketo
13 2 (0.79%) Capita
13 2 (0.79%) TOWER Software
14 1 (0.40%) Micro Focus