Period
to 18 November 2019

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 18 November 2019 with a comparison to the same period in the previous 2 years.

Google AdWords
UK > England
6 months to
18 Nov 2019
Same period 2018 Same period 2017
Rank 981 968 938
Rank change year-on-year -13 -30 +114
Permanent jobs citing AdWords 58 158 238
As % of all permanent IT jobs advertised in England 0.046% 0.11% 0.14%
As % of the Cloud Services category 0.14% 0.41% 0.72%
Number of salaries quoted 55 144 198
England median annual salary £41,500 £35,000 £30,000
Median salary % change year-on-year +18.57% +16.67% -7.69%
10th Percentile £27,050 £22,150 £21,500
90th Percentile £63,600 £49,250 £52,500
UK median annual salary £41,500 £35,000 £30,000
% change year-on-year +18.57% +16.67% -7.69%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 40,860 38,187 32,856
As % of all permanent IT jobs advertised in England 32.54% 25.52% 19.57%
Number of salaries quoted 33,638 30,947 27,324
England median annual salary £55,000 £55,000 £52,500
Median salary % change year-on-year - +4.76% +1.94%
10th Percentile £30,000 £30,000 £27,500
90th Percentile £90,000 £85,000 £80,000
UK median annual salary £55,000 £55,000 £50,000
% change year-on-year - +10.00% -

AdWords
Job Vacancy Trend in England

Job postings citing AdWords as a percentage of all IT jobs advertised in England.

Job vacancy trend for AdWords in England

AdWords
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in England.

Salary trend for AdWords in England

AdWords
Salary Histogram in England

The salary distribution of IT jobs citing AdWords in England over the 6 months to 18 November 2019.

Salary histogram for AdWords in England

AdWords
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the England region over the 6 months to 18 November 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +91 38 £41,500 +18.57% 1
North of England +13 7 £42,500 +17.24% 2
South East 0 7 £40,000 +14.29% 3
North West +40 4 £52,500 +90.91%
Yorkshire +4 3 £22,000 -41.33% 2
South West -3 3 £37,500 -11.76% 1
East of England +60 2 £27,500 -27.06% 1
East Midlands +26 1 £18,000 -44.62% 2
Midlands -5 1 £18,000 -40.98% 6
AdWords
UK

For the 6 months to 18 November 2019, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for AdWords.

1 53 (91.38%) Google
2 48 (82.76%) Marketing
2 48 (82.76%) Analytics
3 44 (75.86%) Google Analytics
4 24 (41.38%) Digital Marketing
5 17 (29.31%) B2B
5 17 (29.31%) Salesforce.com
5 17 (29.31%) Marketo
5 17 (29.31%) B2B Marketing
5 17 (29.31%) Marketing Technology
6 16 (27.59%) Pay per click
7 15 (25.86%) SEO
8 13 (22.41%) Advertising
8 13 (22.41%) Facebook
9 12 (20.69%) Data Analysis
9 12 (20.69%) Analytical Skills
10 11 (18.97%) Adobe
10 11 (18.97%) SQL
10 11 (18.97%) Python
10 11 (18.97%) Microsoft Excel
10 11 (18.97%) Marketing Strategy
11 10 (17.24%) Microsoft Office
11 10 (17.24%) Lead Generation
11 10 (17.24%) A/B Testing
11 10 (17.24%) Conversion Rate Optimisation
12 9 (15.52%) Digital Analytics
12 9 (15.52%) JavaScript
12 9 (15.52%) R
12 9 (15.52%) Data Analytics
13 8 (13.79%) HubSpot

AdWords
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (6.90%) Apache Spark
2 1 (1.72%) CMS
2 1 (1.72%) Jupyter
2 1 (1.72%) WordPress
Applications
1 11 (18.97%) Microsoft Excel
2 10 (17.24%) Microsoft Office
3 2 (3.45%) Photoshop
4 1 (1.72%) InDesign
4 1 (1.72%) Spreadsheet
Cloud Services
1 44 (75.86%) Google Analytics
2 6 (10.34%) GCP
2 6 (10.34%) SaaS
3 5 (8.62%) Power Platform
4 4 (6.90%) AWS
4 4 (6.90%) Azure
5 3 (5.17%) Adobe Analytics
6 2 (3.45%) Google Sheets
6 2 (3.45%) Google Tag Manager
7 1 (1.72%) Adobe Creative Cloud
7 1 (1.72%) Firebase
7 1 (1.72%) G Suite
7 1 (1.72%) Google Docs
Database & Business Intelligence
1 6 (10.34%) Big Data
1 6 (10.34%) NoSQL
2 5 (8.62%) Power BI
3 4 (6.90%) Apache Hive
3 4 (6.90%) MongoDB
3 4 (6.90%) QlikView
4 2 (3.45%) Mixpanel
5 1 (1.72%) BigQuery
5 1 (1.72%) PostgreSQL
5 1 (1.72%) RDBMS
5 1 (1.72%) Relational Database
Development Applications
1 1 (1.72%) Git (software)
1 1 (1.72%) GitLab
1 1 (1.72%) Jenkins
General
1 48 (82.76%) Marketing
2 13 (22.41%) Advertising
3 6 (10.34%) Banking
4 4 (6.90%) Brand Awareness
4 4 (6.90%) Games
5 3 (5.17%) Finance
6 2 (3.45%) Law
Job Titles
1 20 (34.48%) Marketing Manager
2 9 (15.52%) PPC Executive
3 6 (10.34%) Digital Executive
4 5 (8.62%) Digital Marketing Executive
4 5 (8.62%) Marketing Executive
5 4 (6.90%) Analytics Manager
5 4 (6.90%) Data Scientist
5 4 (6.90%) Digital Analytics Manager
5 4 (6.90%) Senior Data Scientist
5 4 (6.90%) SEO Manager
6 3 (5.17%) Analyst
6 3 (5.17%) Digital Marketing Manager
6 3 (5.17%) Web Analyst
7 2 (3.45%) Digital Marketing Specialist
7 2 (3.45%) Marketing Specialist
7 2 (3.45%) PPC Specialist
7 2 (3.45%) Senior Analyst
7 2 (3.45%) Senior Web Analyst
8 1 (1.72%) Data Engineer
8 1 (1.72%) Marketing Communications Executive
Libraries, Frameworks & Software Standards
1 5 (8.62%) Flask
2 4 (6.90%) HTML
2 4 (6.90%) jQuery
2 4 (6.90%) Play Framework
3 1 (1.72%) AngularJS
3 1 (1.72%) CSS
3 1 (1.72%) Django
3 1 (1.72%) EDI
3 1 (1.72%) Keras
3 1 (1.72%) NumPy
3 1 (1.72%) Pandas
3 1 (1.72%) REST
3 1 (1.72%) SciPy
3 1 (1.72%) TensorFlow
3 1 (1.72%) XML
Miscellaneous
1 17 (29.31%) Marketing Technology
2 12 (20.69%) Analytical Skills
3 6 (10.34%) Digital Media
3 6 (10.34%) Social Media
4 4 (6.90%) Algorithms
4 4 (6.90%) Online Gambling
4 4 (6.90%) Online Games
4 4 (6.90%) Self-Motivation
5 3 (5.17%) Blog
5 3 (5.17%) User Experience
6 1 (1.72%) Data Structures
6 1 (1.72%) Driving Licence
6 1 (1.72%) FMCG
6 1 (1.72%) Mobile App
Operating Systems
1 1 (1.72%) Android
1 1 (1.72%) Apple iOS
Processes & Methodologies
1 48 (82.76%) Analytics
2 24 (41.38%) Digital Marketing
3 17 (29.31%) B2B
3 17 (29.31%) B2B Marketing
4 16 (27.59%) Pay per click
5 15 (25.86%) SEO
6 12 (20.69%) Data Analysis
7 11 (18.97%) Marketing Strategy
8 10 (17.24%) A/B Testing
8 10 (17.24%) Conversion Rate Optimisation
8 10 (17.24%) Lead Generation
9 9 (15.52%) Data Analytics
9 9 (15.52%) Digital Analytics
10 7 (12.07%) Logistics
10 7 (12.07%) Tag Management
11 6 (10.34%) Data Science
11 6 (10.34%) E-Commerce
12 5 (8.62%) Artificial Intelligence
12 5 (8.62%) Data Modelling
12 5 (8.62%) ETL
Programming Languages
1 11 (18.97%) Python
1 11 (18.97%) SQL
2 9 (15.52%) JavaScript
2 9 (15.52%) R
3 4 (6.90%) Scala
4 1 (1.72%) C
4 1 (1.72%) TypeScript
Qualifications
1 5 (8.62%) Degree
2 2 (3.45%) Numerate Degree
3 1 (1.72%) Computer Science Degree
Quality Assurance & Compliance
1 5 (8.62%) QA
2 1 (1.72%) Actionable Recommendations
Vendors
1 53 (91.38%) Google
2 17 (29.31%) Marketo
2 17 (29.31%) Salesforce.com
3 13 (22.41%) Facebook
4 11 (18.97%) Adobe
5 8 (13.79%) HubSpot
6 6 (10.34%) Microsoft
6 6 (10.34%) Pardot
6 6 (10.34%) Tealium
7 5 (8.62%) Tableau
8 4 (6.90%) Ensighten
9 2 (3.45%) Crazy Egg
9 2 (3.45%) DoubleClick
9 2 (3.45%) Hotjar
9 2 (3.45%) Instagram
9 2 (3.45%) Twitter
10 1 (1.72%) Hitwise
10 1 (1.72%) Pinterest
10 1 (1.72%) Spotify
10 1 (1.72%) YouTube