Period
to 25 February 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 25 February 2018 with a comparison to the same period in the previous 2 years.

Google AdWords
UK > England
6 months to
25 Feb 2018
Same period 2017 Same period 2016
Rank 851 1005 1087
Rank change year-on-year +154 +82 -82
Permanent jobs citing AdWords 288 148 190
As % of all permanent IT jobs advertised in England 0.18% 0.090% 0.096%
As % of the Cloud Services category 0.85% 0.64% 0.91%
Number of salaries quoted 235 111 181
England median annual salary £30,000 £32,500 £28,500
Median salary % change year-on-year -7.69% +14.04% -5.00%
10th Percentile £22,500 £21,250 £20,500
90th Percentile £52,500 £50,750 £57,500
UK median annual salary £30,000 £32,500 £29,000
% change year-on-year -7.69% +12.07% -3.33%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 33,894 23,151 20,821
As % of all permanent IT jobs advertised in England 20.80% 14.06% 10.51%
Number of salaries quoted 28,393 19,539 17,669
England median annual salary £52,500 £51,000 £50,000
Median salary % change year-on-year +2.94% +2.00% +5.26%
10th Percentile £28,500 £28,500 £28,000
90th Percentile £82,500 £80,000 £78,750
UK median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

AdWords
Job Vacancy Trend in England

Job postings citing AdWords as a percentage of all IT jobs advertised in England.

Job vacancy trend for AdWords in England

AdWords
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in England.

Salary trend for AdWords in England

AdWords
Salary Histogram in England

The salary distribution of IT jobs citing AdWords in England over the 6 months to 25 February 2018.

Salary histogram for AdWords in England

AdWords
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the England region over the 6 months to 25 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +65 124 £35,000 +0.36% 18
Midlands +55 66 £27,500 - 9
West Midlands +48 59 £27,500 -8.33% 5
South East +30 46 £33,750 -14.01% 10
North of England +10 35 £30,000 +8.11% 21
East of England -1 16 £30,000 -14.29% 4
North West -10 16 £47,500 +79.25% 13
Yorkshire +18 11 £30,000 -16.67% 7
North East -9 8 £30,000 +30.43% 1
East Midlands +9 7 £26,000 -5.45% 4
South West +1 1 - - 5
AdWords
UK

For the 6 months to 25 February 2018, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for AdWords.

1 265 (92.01%) Google
2 237 (82.29%) Marketing
3 235 (81.60%) Analytics
4 191 (66.32%) Pay per click
5 187 (64.93%) Google Analytics
6 173 (60.07%) Digital Marketing
7 151 (52.43%) SEO
8 135 (46.88%) Social Media
9 89 (30.90%) Degree
10 73 (25.35%) Microsoft Excel
10 73 (25.35%) Analytical Skills
11 65 (22.57%) E-Commerce
12 55 (19.10%) Microsoft
12 55 (19.10%) HTML
13 50 (17.36%) Marketing Strategy
14 45 (15.63%) Actionable Insight
15 44 (15.28%) Content Marketing
16 42 (14.58%) Advertising
17 41 (14.24%) Adobe
17 41 (14.24%) Web Analytics
18 40 (13.89%) JavaScript
19 39 (13.54%) Actionable Recommendations
20 38 (13.19%) CSS
21 37 (12.85%) B2B
22 36 (12.50%) CMS
23 35 (12.15%) SQL
23 35 (12.15%) User Experience
23 35 (12.15%) Social Media Management
24 34 (11.81%) CRM
25 33 (11.46%) Mathematics

AdWords
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 36 (12.50%) CMS
2 30 (10.42%) WordPress
3 20 (6.94%) Drupal
4 9 (3.13%) Joomla!
5 6 (2.08%) SAS
5 6 (2.08%) WebSphere
6 2 (0.69%) Sitecore CMS
7 1 (0.35%) Adobe Experience Manager
7 1 (0.35%) Apache
7 1 (0.35%) MODX
Applications
1 73 (25.35%) Microsoft Excel
2 16 (5.56%) Microsoft PowerPoint
3 11 (3.82%) Microsoft Office
4 10 (3.47%) Photoshop
5 8 (2.78%) Adobe Creative Suite
6 6 (2.08%) Adobe Illustrator
7 4 (1.39%) Spreadsheet
Business Applications
1 21 (7.29%) Magento
2 11 (3.82%) Shopify
3 7 (2.43%) WebTrends
4 4 (1.39%) Salesforce.com CRM
5 1 (0.35%) Eloqua
Cloud Services
1 187 (64.93%) Google Analytics
2 24 (8.33%) Adobe Analytics
3 13 (4.51%) Basecamp
4 10 (3.47%) SaaS
5 8 (2.78%) Google Tag Manager
6 7 (2.43%) Amazon AWS
6 7 (2.43%) MailChimp
7 2 (0.69%) Asana
7 2 (0.69%) G Suite
7 2 (0.69%) GoToWebinar
7 2 (0.69%) PaaS
8 1 (0.35%) Silverpop
Communications & Networking
1 19 (6.60%) Internet
2 6 (2.08%) Intranet
3 5 (1.74%) SMS
Database & Business Intelligence
1 22 (7.64%) Big Data
1 22 (7.64%) Spotfire
2 10 (3.47%) MySQL
3 7 (2.43%) Redis
4 2 (0.69%) MS Access
Development Applications
1 14 (4.86%) Git (software)
2 13 (4.51%) JIRA
3 7 (2.43%) PHPUnit
3 7 (2.43%) Subversion
4 3 (1.04%) Visual Website Optimizer
5 1 (0.35%) Dreamweaver
General
1 237 (82.29%) Marketing
2 42 (14.58%) Advertising
3 31 (10.76%) Retail
4 15 (5.21%) Finance
5 10 (3.47%) Games
6 7 (2.43%) Banking
7 5 (1.74%) Automotive
7 5 (1.74%) Brand Awareness
7 5 (1.74%) Electronics
8 4 (1.39%) Telecoms
9 3 (1.04%) French Language
10 2 (0.69%) Italian Language
10 2 (0.69%) Legal
10 2 (0.69%) Multimedia
Job Titles
1 73 (25.35%) PPC Manager
2 53 (18.40%) Account Manager
3 49 (17.01%) PPC Account Manager
4 43 (14.93%) Marketing Manager
5 29 (10.07%) Digital Marketing Manager
6 28 (9.72%) Analyst
7 23 (7.99%) Marketing Executive
8 21 (7.29%) Social Media Manager
9 19 (6.60%) Developer
9 19 (6.60%) Web Analyst
10 18 (6.25%) PPC Executive
10 18 (6.25%) Web Manager
11 15 (5.21%) SEO Manager
12 14 (4.86%) Digital Executive
12 14 (4.86%) Digital Marketing Executive
13 13 (4.51%) Digital Marketing Specialist
13 13 (4.51%) Marketing Specialist
14 12 (4.17%) Project Manager
15 11 (3.82%) SEO Specialist
15 11 (3.82%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 55 (19.10%) HTML
2 38 (13.19%) CSS
3 17 (5.90%) jQuery
4 12 (4.17%) CSS3
4 12 (4.17%) HTML5
5 9 (3.13%) XML
6 8 (2.78%) Laravel
7 7 (2.43%) beanstalkd
7 7 (2.43%) LAMP
7 7 (2.43%) RESTful
7 7 (2.43%) Web Services
8 5 (1.74%) Ajax
9 2 (0.69%) Flash
9 2 (0.69%) Twitter Bootstrap
10 1 (0.35%) Apache Flex
10 1 (0.35%) APPC
10 1 (0.35%) HTML5 Canvas
10 1 (0.35%) JSON
10 1 (0.35%) Sass
10 1 (0.35%) Zend Framework
Miscellaneous
1 135 (46.88%) Social Media
2 73 (25.35%) Analytical Skills
3 35 (12.15%) User Experience
4 15 (5.21%) Blog
5 12 (4.17%) Mobile App
5 12 (4.17%) Tandem
6 11 (3.82%) Graphic Design
7 10 (3.47%) Digital Media
8 5 (1.74%) Fintech
9 2 (0.69%) Animation
9 2 (0.69%) New Media
9 2 (0.69%) Video Editing
10 1 (0.35%) Algorithms
10 1 (0.35%) FMCG
10 1 (0.35%) Marketing Technology
10 1 (0.35%) Web 2.0
10 1 (0.35%) Wiki
Processes & Methodologies
1 235 (81.60%) Analytics
2 191 (66.32%) Pay per click
3 173 (60.07%) Digital Marketing
4 151 (52.43%) SEO
5 65 (22.57%) E-Commerce
6 50 (17.36%) Marketing Strategy
7 45 (15.63%) Actionable Insight
8 44 (15.28%) Content Marketing
9 41 (14.24%) Web Analytics
10 37 (12.85%) B2B
11 35 (12.15%) Social Media Management
12 34 (11.81%) CRM
13 33 (11.46%) Mathematics
14 32 (11.11%) Web Development
15 31 (10.76%) Lead Generation
16 29 (10.07%) Email Marketing
17 22 (7.64%) Project Management
18 20 (6.94%) Copywriting
19 19 (6.60%) Data Analytics
20 17 (5.90%) Internet Marketing
Programming Languages
1 40 (13.89%) JavaScript
2 35 (12.15%) SQL
3 23 (7.99%) PHP
3 23 (7.99%) Python
4 18 (6.25%) MATLAB
5 7 (2.43%) PHP 5
6 3 (1.04%) Java
7 2 (0.69%) C
Qualifications
1 89 (30.90%) Degree
2 3 (1.04%) Numerate Degree
3 1 (0.35%) A+ Certification
3 1 (0.35%) Analytics IQ
Quality Assurance & Compliance
1 39 (13.54%) Actionable Recommendations
2 13 (4.51%) QA
3 1 (0.35%) Data Quality
3 1 (0.35%) GDPR
3 1 (0.35%) SLA
Vendors
1 265 (92.01%) Google
2 55 (19.10%) Microsoft
3 41 (14.24%) Adobe
4 32 (11.11%) Facebook
5 28 (9.72%) Twitter
6 25 (8.68%) Omniture
7 22 (7.64%) Tableau
8 20 (6.94%) DoubleClick
9 11 (3.82%) Salesforce.com
10 10 (3.47%) Screaming Frog
11 8 (2.78%) Yahoo!
12 7 (2.43%) Adthena
13 6 (2.08%) hybris
13 6 (2.08%) Sitecore
14 5 (1.74%) Marketo
15 4 (1.39%) comScore
15 4 (1.39%) Hitwise
16 3 (1.04%) Capita
16 3 (1.04%) Hootsuite
16 3 (1.04%) Marin