Period
to 12 July 2020

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 12 July 2020 with a comparison to the same period in the previous 2 years.

Google AdWords
UK > England
6 months to
12 Jul 2020
Same period 2019 Same period 2018
Rank 770 1008 937
Rank change year-on-year +238 -71 +106
Permanent jobs citing AdWords 31 76 232
As % of all permanent jobs advertised in England 0.044% 0.056% 0.14%
As % of the Cloud Services category 0.12% 0.19% 0.58%
Number of salaries quoted 30 65 203
Median annual salary £35,000 £35,000 £33,500
Median salary % change year-on-year - +4.48% +3.08%
10th Percentile £24,900 £26,500 £22,500
90th Percentile £73,750 £56,250 £48,500
UK median annual salary £35,000 £35,000 £34,000
% change year-on-year - +2.94% +4.62%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 25,676 40,796 40,061
As % of all permanent IT jobs advertised in England 36.10% 29.96% 24.18%
Number of salaries quoted 21,148 33,388 32,803
Median annual salary £57,500 £55,000 £52,500
Median salary % change year-on-year +4.55% +4.76% +5.00%
10th Percentile £32,500 £30,750 £30,000
90th Percentile £93,750 £87,500 £85,000
UK median annual salary £57,500 £55,000 £52,500
% change year-on-year +4.55% +4.76% +5.00%

AdWords
Job Vacancy Trend in England

Job postings citing AdWords as a proportion of all IT jobs advertised in England.

Job vacancy trend for AdWords in England

AdWords
Salary Trend in England

3-month moving average salary quoted in jobs citing AdWords in England.

Salary trend for AdWords in England

AdWords
Salary Histogram in England

Salary distribution for jobs citing AdWords in England over the 6 months to 12 July 2020.

Salary histogram for AdWords in England

AdWords
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the England region over the 6 months to 12 July 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +169 14 £72,500 +81.25%
South East +150 10 £35,000 -
Midlands +120 4 £29,500 -
East Midlands +71 4 £29,500 -
North of England +120 2 £24,500 -45.56% 1
North West +104 1 £24,000 -50.77% 1
South West +100 1 £34,500 +7.81%
Yorkshire +96 1 £25,000 -23.08%
AdWords
UK

For the 6 months to 12 July 2020, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for AdWords.

1 30 (96.77%) Google
2 24 (77.42%) Analytics
3 23 (74.19%) Google Analytics
4 20 (64.52%) Marketing
5 18 (58.06%) Pay per click
6 17 (54.84%) SEO
7 14 (45.16%) Digital Marketing
8 11 (35.48%) Advertising
8 11 (35.48%) Java
8 11 (35.48%) Python
8 11 (35.48%) GCP
8 11 (35.48%) Azure
8 11 (35.48%) AWS
9 10 (32.26%) Business Intelligence
10 9 (29.03%) Analytical Skills
11 8 (25.81%) Data Engineering
11 8 (25.81%) Collaborative Working
11 8 (25.81%) ETL
11 8 (25.81%) Data Warehouse
11 8 (25.81%) SQL
11 8 (25.81%) DoubleClick
12 7 (22.58%) BigQuery
13 6 (19.35%) Facebook
14 5 (16.13%) Mathematics
15 4 (12.90%) JavaScript
15 4 (12.90%) HTML
15 4 (12.90%) Algorithms
15 4 (12.90%) Data Science
15 4 (12.90%) Lead Generation
16 3 (9.68%) A/B Testing

AdWords
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (9.68%) Apache Spark
1 3 (9.68%) CMS
2 2 (6.45%) SharePoint
3 1 (3.23%) WordPress
Applications
1 2 (6.45%) Microsoft Excel
1 2 (6.45%) Microsoft PowerPoint
2 1 (3.23%) Microsoft Office
2 1 (3.23%) Photoshop
Business Applications
1 1 (3.23%) Eloqua
Cloud Services
1 23 (74.19%) Google Analytics
2 11 (35.48%) AWS
2 11 (35.48%) Azure
2 11 (35.48%) GCP
3 3 (9.68%) Adobe Analytics
4 2 (6.45%) Office 365
4 2 (6.45%) Power Platform
4 2 (6.45%) SaaS
5 1 (3.23%) PowerApps
Database & Business Intelligence
1 8 (25.81%) Data Warehouse
2 7 (22.58%) BigQuery
3 3 (9.68%) Apache Hive
3 3 (9.68%) Data Mining
3 3 (9.68%) Hadoop
3 3 (9.68%) MySQL
3 3 (9.68%) Snowflake Schema
3 3 (9.68%) Text Mining
4 2 (6.45%) Power BI
General
1 20 (64.52%) Marketing
2 11 (35.48%) Advertising
Job Titles
1 11 (35.48%) PPC Executive
2 8 (25.81%) Cloud Engineer
2 8 (25.81%) Data Engineer
2 8 (25.81%) PPC Specialist
3 4 (12.90%) Data Manager
3 4 (12.90%) Python Engineer
3 4 (12.90%) Team Leader
4 3 (9.68%) Data Scientist
4 3 (9.68%) PPC Manager
5 2 (6.45%) Developer
5 2 (6.45%) Digital Executive
5 2 (6.45%) Marketing Manager
5 2 (6.45%) SEO Executive
6 1 (3.23%) Consultant
6 1 (3.23%) Development Manager
6 1 (3.23%) Digital Marketing Manager
6 1 (3.23%) Marketing Director
6 1 (3.23%) SEO Consultant
6 1 (3.23%) Web Developer
6 1 (3.23%) Website Developer
Libraries, Frameworks & Software Standards
1 4 (12.90%) HTML
2 2 (6.45%) CSS
3 1 (3.23%) HTML5
3 1 (3.23%) jQuery
Miscellaneous
1 9 (29.03%) Analytical Skills
2 4 (12.90%) Algorithms
3 3 (9.68%) Social Network
4 1 (3.23%) Blog
4 1 (3.23%) Driving Licence
4 1 (3.23%) Social Media
4 1 (3.23%) User Experience
Processes & Methodologies
1 24 (77.42%) Analytics
2 18 (58.06%) Pay per click
3 17 (54.84%) SEO
4 14 (45.16%) Digital Marketing
5 10 (32.26%) Business Intelligence
6 8 (25.81%) Collaborative Working
6 8 (25.81%) Data Engineering
6 8 (25.81%) ETL
7 5 (16.13%) Mathematics
8 4 (12.90%) Data Science
8 4 (12.90%) Lead Generation
9 3 (9.68%) A/B Testing
9 3 (9.68%) Computer Science
9 3 (9.68%) Customer Analysis
9 3 (9.68%) Marketing Strategy
9 3 (9.68%) Neural Network
9 3 (9.68%) Predictive Modelling
9 3 (9.68%) Problem-Solving
9 3 (9.68%) Regression Analysis
9 3 (9.68%) Statistics
Programming Languages
1 11 (35.48%) Java
1 11 (35.48%) Python
2 8 (25.81%) SQL
3 4 (12.90%) JavaScript
4 3 (9.68%) C
4 3 (9.68%) C++
4 3 (9.68%) R
5 1 (3.23%) PHP
Qualifications
1 2 (6.45%) Degree
Quality Assurance & Compliance
1 3 (9.68%) GDPR
Vendors
1 30 (96.77%) Google
2 8 (25.81%) DoubleClick
3 6 (19.35%) Facebook
4 3 (9.68%) Coremetrics
4 3 (9.68%) Crimson Hexagon
4 3 (9.68%) Microsoft
4 3 (9.68%) Twitter
5 1 (3.23%) Adobe
5 1 (3.23%) HubSpot
5 1 (3.23%) Pardot
5 1 (3.23%) Salesforce.com
5 1 (3.23%) Yahoo!
5 1 (3.23%) YouTube