Period
to 25 September 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 25 September 2018 with a comparison to the same period in the previous 2 years.

Google AdWords
UK > England
6 months to
25 Sep 2018
Same period 2017 Same period 2016
Rank 937 1002 1054
Rank change year-on-year +65 +52 -26
Permanent jobs citing AdWords 195 153 164
As % of all permanent IT jobs advertised in England 0.12% 0.092% 0.091%
As % of the Cloud Services category 0.53% 0.51% 0.72%
Number of salaries quoted 182 134 155
England median annual salary £34,000 £34,250 £32,500
Median salary % change year-on-year -0.73% +5.38% +8.33%
10th Percentile £21,500 £22,500 £21,550
90th Percentile £49,875 £56,750 £53,750
UK median annual salary £34,000 £35,000 £32,500
% change year-on-year -2.86% +7.69% +8.33%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 37,008 29,763 22,915
As % of all permanent IT jobs advertised in England 23.68% 17.96% 12.69%
Number of salaries quoted 30,174 24,703 19,412
England median annual salary £55,000 £52,500 £50,500
Median salary % change year-on-year +4.76% +3.96% +6.32%
10th Percentile £30,000 £28,500 £28,500
90th Percentile £85,000 £81,250 £80,000
UK median annual salary £55,000 £50,000 £50,000
% change year-on-year +10.00% - +5.26%

AdWords
Job Vacancy Trend in England

Job postings citing AdWords as a percentage of all IT jobs advertised in England.

Job vacancy trend for AdWords in England

AdWords
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in England.

Salary trend for AdWords in England

AdWords
Salary Histogram in England

The salary distribution of IT jobs citing AdWords in England over the 6 months to 25 September 2018.

Salary histogram for AdWords in England

AdWords
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the England region over the 6 months to 25 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Midlands +56 72 £32,500 +14.04% 11
West Midlands +64 61 £30,500 +2.52% 9
London +22 54 £35,000 -12.50% 9
South East +14 28 £37,500 +36.36% 7
North of England +17 19 £42,500 +51.79% 11
South West +23 18 £38,750 -29.55% 2
East Midlands +12 11 £32,500 +19.27% 2
North West +8 11 £35,000 +0.00% 2
Yorkshire +25 8 £45,000 +80.00% 9
East of England +26 4 £37,700 +63.91% 1
AdWords
UK

For the 6 months to 25 September 2018, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for AdWords.

1 185 (94.87%) Google
2 166 (85.13%) Analytics
3 155 (79.49%) Marketing
4 114 (58.46%) Pay per click
5 109 (55.90%) SEO
6 107 (54.87%) Google Analytics
7 98 (50.26%) Digital Marketing
8 67 (34.36%) Twitter
9 65 (33.33%) Social Media
10 60 (30.77%) Lead Generation
11 59 (30.26%) Facebook
12 49 (25.13%) Marketing Strategy
12 49 (25.13%) Creative Thinking
13 47 (24.10%) HTML
14 45 (23.08%) E-Commerce
15 42 (21.54%) Analytical Skills
16 41 (21.03%) Advertising
17 40 (20.51%) Email Marketing
18 39 (20.00%) Degree
19 26 (13.33%) User Experience
19 26 (13.33%) Self-Motivation
20 25 (12.82%) Microsoft Excel
21 22 (11.28%) Google Tag Manager
21 22 (11.28%) DoubleClick
22 21 (10.77%) Web Analytics
23 20 (10.26%) SQL
24 18 (9.23%) JavaScript
24 18 (9.23%) Finance
25 17 (8.72%) Technical Analysis
25 17 (8.72%) Content Writing

AdWords
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (8.21%) WordPress
2 10 (5.13%) CMS
3 4 (2.05%) Drupal
4 1 (0.51%) Facebook Platform
4 1 (0.51%) Joomla!
4 1 (0.51%) SAS
4 1 (0.51%) Sitecore CMS
4 1 (0.51%) Umbraco
Applications
1 25 (12.82%) Microsoft Excel
2 12 (6.15%) Photoshop
3 4 (2.05%) Microsoft Office
3 4 (2.05%) Microsoft PowerPoint
4 2 (1.03%) Spreadsheet
5 1 (0.51%) Adobe Creative Suite
5 1 (0.51%) SPSS
Business Applications
1 5 (2.56%) Magento
2 3 (1.54%) Payment Gateway
Cloud Services
1 107 (54.87%) Google Analytics
2 22 (11.28%) Google Tag Manager
3 15 (7.69%) MailChimp
4 12 (6.15%) Adobe Analytics
5 5 (2.56%) Google Cloud Platform
6 1 (0.51%) Adobe Creative Cloud
6 1 (0.51%) NUVI
6 1 (0.51%) Slack
6 1 (0.51%) Trello
Communications & Networking
1 5 (2.56%) PPP
2 3 (1.54%) Internet
3 2 (1.03%) SMS
Database & Business Intelligence
1 13 (6.67%) MySQL
2 6 (3.08%) Big Data
2 6 (3.08%) Spotfire
3 5 (2.56%) BigQuery
4 3 (1.54%) Mixpanel
Development Applications
1 7 (3.59%) Subversion
2 5 (2.56%) Git (software)
3 4 (2.05%) Dreamweaver
3 4 (2.05%) Jenkins
3 4 (2.05%) JIRA
General
1 155 (79.49%) Marketing
2 41 (21.03%) Advertising
3 18 (9.23%) Finance
4 11 (5.64%) Retail
5 10 (5.13%) Games
6 7 (3.59%) Brand Awareness
7 4 (2.05%) Telecoms
8 3 (1.54%) Electronics
8 3 (1.54%) Manufacturing
8 3 (1.54%) Multimedia
8 3 (1.54%) Publishing
9 1 (0.51%) Italian Language
9 1 (0.51%) Legal
9 1 (0.51%) Spanish Language
Job Titles
1 37 (18.97%) Marketing Manager
2 31 (15.90%) Digital Marketing Manager
2 31 (15.90%) PPC Manager
3 26 (13.33%) Digital Executive
4 23 (11.79%) SEO Manager
5 22 (11.28%) Analyst
5 22 (11.28%) Digital Marketing Executive
5 22 (11.28%) Marketing Executive
6 18 (9.23%) PPC Executive
7 16 (8.21%) Web Analyst
8 15 (7.69%) Search Manager
9 13 (6.67%) Account Manager
9 13 (6.67%) Senior Analyst
9 13 (6.67%) Senior Web Analyst
10 11 (5.64%) Senior Manager
11 10 (5.13%) Paid Search Manager
12 8 (4.10%) Content Manager
13 7 (3.59%) Google Analytics Analyst
13 7 (3.59%) Google Analytics Web Analyst
14 6 (3.08%) PPC Account Manager
Libraries, Frameworks & Software Standards
1 47 (24.10%) HTML
2 9 (4.62%) CSS
3 7 (3.59%) CSS3
3 7 (3.59%) HTML5
4 4 (2.05%) XML
4 4 (2.05%) Zend Framework
5 3 (1.54%) jQuery
5 3 (1.54%) Symfony
5 3 (1.54%) Twitter Bootstrap
Miscellaneous
1 65 (33.33%) Social Media
2 42 (21.54%) Analytical Skills
3 26 (13.33%) Self-Motivation
3 26 (13.33%) User Experience
4 17 (8.72%) Tandem
5 12 (6.15%) Social Network
6 9 (4.62%) Digital Media
7 5 (2.56%) Algorithms
8 4 (2.05%) Blog
9 2 (1.03%) Fintech
10 1 (0.51%) Computer Science
10 1 (0.51%) Foreign Exchange (FX)
10 1 (0.51%) Marketing Technology
10 1 (0.51%) Mobile App
10 1 (0.51%) Online Games
10 1 (0.51%) Video Editing
10 1 (0.51%) Virtual Team
Operating Systems
1 4 (2.05%) Linux
2 3 (1.54%) Android
2 3 (1.54%) Apple iOS
Processes & Methodologies
1 166 (85.13%) Analytics
2 114 (58.46%) Pay per click
3 109 (55.90%) SEO
4 98 (50.26%) Digital Marketing
5 60 (30.77%) Lead Generation
6 49 (25.13%) Creative Thinking
6 49 (25.13%) Marketing Strategy
7 45 (23.08%) E-Commerce
8 40 (20.51%) Email Marketing
9 21 (10.77%) Web Analytics
10 17 (8.72%) Content Writing
10 17 (8.72%) Statistical Analysis
10 17 (8.72%) Technical Analysis
11 15 (7.69%) CRM
12 14 (7.18%) Copywriting
12 14 (7.18%) Online Marketing
12 14 (7.18%) Time Management
12 14 (7.18%) Web Development
13 13 (6.67%) Remarketing
14 12 (6.15%) Content Marketing
Programming Languages
1 20 (10.26%) SQL
2 18 (9.23%) JavaScript
3 14 (7.18%) Python
4 9 (4.62%) PHP
5 6 (3.08%) MATLAB
5 6 (3.08%) R
6 4 (2.05%) C
6 4 (2.05%) PHP 5
7 3 (1.54%) Apple Swift
Qualifications
1 39 (20.00%) Degree
2 8 (4.10%) Analytics IQ
3 1 (0.51%) Numerate Degree
Quality Assurance & Compliance
1 4 (2.05%) QA
2 3 (1.54%) GDPR
2 3 (1.54%) SLA
Vendors
1 185 (94.87%) Google
2 67 (34.36%) Twitter
3 59 (30.26%) Facebook
4 22 (11.28%) DoubleClick
5 15 (7.69%) Microsoft
6 14 (7.18%) Adobe
7 11 (5.64%) Marin
8 9 (4.62%) Kenshoo
9 7 (3.59%) Tableau
10 6 (3.08%) Omniture
11 4 (2.05%) Screaming Frog
11 4 (2.05%) Usabilla
11 4 (2.05%) Zend
12 3 (1.54%) SAP
13 2 (1.03%) Adthena
13 2 (1.03%) Crazy Egg
13 2 (1.03%) Hotjar
13 2 (1.03%) Salesforce.com
13 2 (1.03%) Tealium
14 1 (0.51%) GoCardless