Period
to 14 December 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 14 December 2018 with a comparison to the same period in the previous 2 years.

Google AdWords
UK > England
6 months to
14 Dec 2018
Same period 2017 Same period 2016
Rank 954 919 1034
Rank change year-on-year -35 +115 +11
Permanent jobs citing AdWords 150 265 167
As % of all permanent IT jobs advertised in England 0.10% 0.16% 0.095%
As % of the Cloud Services category 0.41% 0.81% 0.71%
Number of salaries quoted 134 226 136
England median annual salary £35,000 £30,000 £32,500
Median salary % change year-on-year +16.67% -7.69% +8.33%
10th Percentile £21,650 £21,500 £22,375
90th Percentile £51,750 £52,500 £53,750
UK median annual salary £35,000 £30,000 £32,500
% change year-on-year +16.67% -7.69% +8.33%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 36,639 32,538 23,482
As % of all permanent IT jobs advertised in England 24.75% 19.34% 13.41%
Number of salaries quoted 29,507 27,133 19,825
England median annual salary £55,000 £52,500 £52,500
Median salary % change year-on-year +4.76% - +5.00%
10th Percentile £30,000 £27,750 £28,750
90th Percentile £86,250 £81,860 £80,000
UK median annual salary £55,000 £52,500 £51,000
% change year-on-year +4.76% +2.94% +2.00%

AdWords
Job Vacancy Trend in England

Job postings citing AdWords as a percentage of all IT jobs advertised in England.

Job vacancy trend for AdWords in England

AdWords
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in England.

Salary trend for AdWords in England

AdWords
Salary Histogram in England

The salary distribution of IT jobs citing AdWords in England over the 6 months to 14 December 2018.

Salary histogram for AdWords in England

AdWords
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the England region over the 6 months to 14 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -10 43 £40,000 +9.22% 14
South East +19 38 £35,000 +16.67% 3
North of England +28 27 £35,000 +0.00% 9
West Midlands +18 22 £30,500 +10.91% 7
Midlands +1 22 £30,500 +10.91% 10
Yorkshire +20 18 £35,000 +16.67% 5
South West +33 14 £42,500 - 4
North West +12 9 £27,500 -34.13% 4
East of England +18 6 £37,700 +37.09% 1
AdWords
UK

For the 6 months to 14 December 2018, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for AdWords.

1 136 (90.67%) Google
2 122 (81.33%) Analytics
3 114 (76.00%) Marketing
4 97 (64.67%) Google Analytics
5 74 (49.33%) Pay per click
6 73 (48.67%) SEO
7 71 (47.33%) Digital Marketing
8 51 (34.00%) E-Commerce
9 45 (30.00%) HTML
10 44 (29.33%) Social Media
11 39 (26.00%) Facebook
12 35 (23.33%) User Experience
12 35 (23.33%) Advertising
13 33 (22.00%) Marketing Strategy
14 32 (21.33%) Analytical Skills
14 32 (21.33%) JavaScript
15 30 (20.00%) Email Marketing
16 28 (18.67%) Google Tag Manager
17 27 (18.00%) Degree
17 27 (18.00%) CSS
17 27 (18.00%) Lead Generation
18 26 (17.33%) MySQL
19 24 (16.00%) Microsoft Excel
20 22 (14.67%) SQL
20 22 (14.67%) Twitter
21 21 (14.00%) PHP
22 20 (13.33%) CSS3
22 20 (13.33%) HTML5
23 19 (12.67%) Subversion
24 18 (12.00%) Git (software)

AdWords
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (10.67%) WordPress
2 10 (6.67%) CMS
3 3 (2.00%) Sitecore CMS
4 2 (1.33%) Facebook Platform
5 1 (0.67%) Apache Spark
5 1 (0.67%) SAS
5 1 (0.67%) Umbraco
5 1 (0.67%) WebSphere
Applications
1 24 (16.00%) Microsoft Excel
2 17 (11.33%) Photoshop
3 5 (3.33%) Microsoft Office
4 4 (2.67%) Adobe Illustrator
4 4 (2.67%) Microsoft PowerPoint
5 1 (0.67%) Adobe Creative Suite
5 1 (0.67%) SPSS
Business Applications
1 5 (3.33%) WebTrends
2 3 (2.00%) Payment Gateway
3 2 (1.33%) Shopify
Cloud Services
1 97 (64.67%) Google Analytics
2 28 (18.67%) Google Tag Manager
3 8 (5.33%) Google Cloud Platform
3 8 (5.33%) MailChimp
4 5 (3.33%) Salesforce Sales Cloud
5 4 (2.67%) Adobe Analytics
6 2 (1.33%) Google App Engine
7 1 (0.67%) Amazon AWS
7 1 (0.67%) NUVI
7 1 (0.67%) Silverpop
7 1 (0.67%) Slack
7 1 (0.67%) Trello
Communications & Networking
1 5 (3.33%) PPP
2 4 (2.67%) Internet
3 1 (0.67%) AMQP
3 1 (0.67%) SMS
Database & Business Intelligence
1 26 (17.33%) MySQL
2 5 (3.33%) BigQuery
2 5 (3.33%) BusinessObjects
3 2 (1.33%) Big Data
3 2 (1.33%) Mixpanel
4 1 (0.67%) Data Mining
4 1 (0.67%) Data Warehouse
4 1 (0.67%) Hadoop
4 1 (0.67%) MongoDB
4 1 (0.67%) NoSQL
4 1 (0.67%) Relational Database
Development Applications
1 19 (12.67%) Subversion
2 18 (12.00%) Git (software)
3 9 (6.00%) Jenkins
4 2 (1.33%) Selenium
5 1 (0.67%) webpack
General
1 114 (76.00%) Marketing
2 35 (23.33%) Advertising
3 14 (9.33%) Games
4 13 (8.67%) Retail
5 7 (4.67%) Brand Awareness
5 7 (4.67%) Finance
6 4 (2.67%) Multimedia
7 3 (2.00%) Electronics
7 3 (2.00%) Manufacturing
7 3 (2.00%) Publishing
7 3 (2.00%) Telecoms
8 1 (0.67%) French Language
8 1 (0.67%) German Language
8 1 (0.67%) Italian Language
8 1 (0.67%) Spanish Language
Job Titles
1 28 (18.67%) Marketing Manager
2 20 (13.33%) Developer
2 20 (13.33%) Digital Marketing Manager
3 18 (12.00%) PPC Executive
4 17 (11.33%) Analyst
5 15 (10.00%) Digital Executive
6 14 (9.33%) Search Manager
7 12 (8.00%) Marketing Executive
8 11 (7.33%) Digital Marketing Executive
8 11 (7.33%) Paid Search Manager
9 10 (6.67%) Front End Developer (Client-Side Developer)
10 8 (5.33%) Account Executive
10 8 (5.33%) Digital Analyst
10 8 (5.33%) PPC Specialist
10 8 (5.33%) Senior Analyst
10 8 (5.33%) Senior Developer
10 8 (5.33%) SEO Manager
11 7 (4.67%) Content Manager
11 7 (4.67%) Senior Web Analyst
11 7 (4.67%) Web Analyst
Libraries, Frameworks & Software Standards
1 45 (30.00%) HTML
2 27 (18.00%) CSS
3 20 (13.33%) CSS3
3 20 (13.33%) HTML5
4 17 (11.33%) Twitter Bootstrap
5 14 (9.33%) jQuery
6 10 (6.67%) LESS
6 10 (6.67%) Node.js
7 9 (6.00%) React
7 9 (6.00%) Vue.js
8 7 (4.67%) Zend Framework
9 5 (3.33%) XML
10 3 (2.00%) Symfony
11 2 (1.33%) AngularJS
11 2 (1.33%) Django
11 2 (1.33%) Flask
11 2 (1.33%) REST
12 1 (0.67%) Ajax
12 1 (0.67%) OAuth
12 1 (0.67%) Web Services
Miscellaneous
1 44 (29.33%) Social Media
2 35 (23.33%) User Experience
3 32 (21.33%) Analytical Skills
4 16 (10.67%) Social Network
5 8 (5.33%) Self-Motivation
5 8 (5.33%) Tandem
6 3 (2.00%) Algorithms
7 2 (1.33%) Digital Media
7 2 (1.33%) Fintech
7 2 (1.33%) Marketing Technology
7 2 (1.33%) Virtual Team
8 1 (0.67%) Linux Command Line
8 1 (0.67%) Web 2.0
Operating Systems
1 8 (5.33%) Linux
2 3 (2.00%) Android
2 3 (2.00%) Apple iOS
Processes & Methodologies
1 122 (81.33%) Analytics
2 74 (49.33%) Pay per click
3 73 (48.67%) SEO
4 71 (47.33%) Digital Marketing
5 51 (34.00%) E-Commerce
6 33 (22.00%) Marketing Strategy
7 30 (20.00%) Email Marketing
8 27 (18.00%) Lead Generation
9 16 (10.67%) MVC
10 15 (10.00%) B2B
10 15 (10.00%) Creative Thinking
10 15 (10.00%) Marketing Automation
11 14 (9.33%) CRM
11 14 (9.33%) Web Analytics
12 12 (8.00%) Remarketing
13 11 (7.33%) Business Intelligence
13 11 (7.33%) Copywriting
13 11 (7.33%) OOP
14 10 (6.67%) B2C
14 10 (6.67%) Digital Analytics
Programming Languages
1 32 (21.33%) JavaScript
2 22 (14.67%) SQL
3 21 (14.00%) PHP
4 11 (7.33%) PHP 5
4 11 (7.33%) Python
5 6 (4.00%) R
6 4 (2.67%) C
7 3 (2.00%) Apple Swift
8 1 (0.67%) Bash Shell
8 1 (0.67%) Go
8 1 (0.67%) Java
8 1 (0.67%) VBA
Qualifications
1 27 (18.00%) Degree
2 8 (5.33%) Analytics IQ
Quality Assurance & Compliance
1 5 (3.33%) Data Quality
1 5 (3.33%) GDPR
2 4 (2.67%) QA
2 4 (2.67%) SLA
3 1 (0.67%) WAI
System Software
1 2 (1.33%) Docker
Systems Management
1 2 (1.33%) Kubernetes
1 2 (1.33%) Terraform
Vendors
1 136 (90.67%) Google
2 39 (26.00%) Facebook
3 22 (14.67%) Twitter
4 16 (10.67%) Zend
5 10 (6.67%) Adobe
6 9 (6.00%) DoubleClick
7 8 (5.33%) Hotjar
7 8 (5.33%) Microsoft
8 6 (4.00%) hybris
8 6 (4.00%) Salesforce.com
9 5 (3.33%) Pardot
9 5 (3.33%) Usabilla
10 3 (2.00%) SAP
10 3 (2.00%) Sitecore
10 3 (2.00%) Tealium
11 2 (1.33%) Crazy Egg
11 2 (1.33%) Optimizely
11 2 (1.33%) PayPal
11 2 (1.33%) Screaming Frog
12 1 (0.67%) Ensighten