Competitor Analysis Job Trends in the UK excluding London

Competitor Analysis
UK > UK excluding London

The table below provides summary statistics and salary benchmarking for jobs advertised in the UK excluding London requiring Competitor Analysis skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 466 466 532
Rank change year-on-year 0 +66 +216
Permanent jobs citing Competitor Analysis 43 100 41
As % of all permanent jobs in the UK excluding London 0.10% 0.28% 0.12%
As % of the Processes & Methodologies category 0.13% 0.31% 0.13%
Number of salaries quoted 30 13 35
10th Percentile - £31,450 £36,250
25th Percentile £27,500 £47,500 £37,500
Median annual salary (50th Percentile) £31,500 £52,398 £59,556
Median % change year-on-year -39.88% -12.02% +25.38%
75th Percentile £46,563 £61,500 £61,123
90th Percentile £49,375 £80,500 £71,250
UK median annual salary £31,500 £55,000 £68,750
% change year-on-year -42.73% -20.00% +25.00%

All Process & Methodology Skills
UK excluding London

Competitor Analysis falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 33,283 31,985 30,588
As % of all permanent jobs advertised in the UK excluding London 78.49% 89.04% 88.64%
Number of salaries quoted 19,187 14,363 22,780
10th Percentile £27,750 £31,250 £28,000
25th Percentile £33,500 £41,250 £38,000
Median annual salary (50th Percentile) £50,000 £55,000 £52,000
Median % change year-on-year -9.09% +5.77% -5.45%
75th Percentile £65,000 £70,000 £66,250
90th Percentile £80,000 £83,750 £80,000
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Competitor Analysis
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings citing Competitor Analysis relative to all permanent IT jobs advertised in the UK excluding London.

Competitor Analysis job vacancy trend in the UK excluding London

Competitor Analysis
Salary Trend in the UK excluding London

Salary distribution trend for jobs in the UK excluding London citing Competitor Analysis.

Salary distribution trend for jobs in the UK excluding London citing Competitor Analysis

Competitor Analysis
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Competitor Analysis in the UK excluding London over the 6 months to 14 January 2026.

Salary histogram for Competitor Analysis in the UK excluding London

Competitor Analysis
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Competitor Analysis within the UK excluding London region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
East of England - 16 £30,000 - 1
South East +34 14 £33,000 -34.00% 3
North of England -61 6 £45,000 -45.45% 5
North West +17 5 £45,000 -45.45% 3
Midlands +22 4 £42,500 -18.89% 4
East Midlands - 3 - -
South West - 2 £47,500 -
West Midlands +18 1 £42,500 -18.89% 4
Wales +6 1 £47,500 -
Yorkshire -34 1 £35,000 - 2
Competitor Analysis
UK

Competitor Analysis
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (13.95%) Confluence
2 4 (9.30%) CMS
2 4 (9.30%) WordPress
3 3 (6.98%) Drupal
3 3 (6.98%) Joomla!
3 3 (6.98%) Umbraco
Applications
1 4 (9.30%) Microsoft Office
2 1 (2.33%) Microsoft Excel
Business Applications
1 3 (6.98%) Shopify
2 1 (2.33%) Dynamics CRM
Cloud Services
1 13 (30.23%) Google Analytics
2 9 (20.93%) Google Tag Manager
3 6 (13.95%) Adobe Analytics
3 6 (13.95%) Figma
4 4 (9.30%) Google Ads
Communications & Networking
1 1 (2.33%) 5G
1 1 (2.33%) PSTN
Database & Business Intelligence
1 5 (11.63%) Looker
2 2 (4.65%) Metadata
Development Applications
1 6 (13.95%) JIRA
2 3 (6.98%) Visual Website Optimizer
General
1 22 (51.16%) Analytical Skills
1 22 (51.16%) Marketing
2 18 (41.86%) Social Skills
3 6 (13.95%) Banking
3 6 (13.95%) Influencing Skills
4 5 (11.63%) Advertising
4 5 (11.63%) Finance
5 3 (6.98%) Back Office
5 3 (6.98%) Inclusion and Diversity
5 3 (6.98%) Legal
6 2 (4.65%) Organisational Skills
7 1 (2.33%) Billing
7 1 (2.33%) Brand Awareness
7 1 (2.33%) Law
7 1 (2.33%) Social Housing
Job Titles
1 8 (18.60%) Sales Executive
2 7 (16.28%) Senior
3 6 (13.95%) Senior Manager
3 6 (13.95%) Senior Strategy Manager
3 6 (13.95%) Strategy Manager
4 5 (11.63%) SEO Executive
5 4 (9.30%) SEO Manager
6 3 (6.98%) Account Manager
6 3 (6.98%) Marketing Manager
6 3 (6.98%) Product Manager
6 3 (6.98%) Product Marketing Manager
6 3 (6.98%) SEO Specialist
7 2 (4.65%) PPC Executive
8 1 (2.33%) Digital Marketing Assistant
8 1 (2.33%) E-Commerce Executive
8 1 (2.33%) Head of Marketing
8 1 (2.33%) Marketing Assistant
8 1 (2.33%) Product Owner
8 1 (2.33%) Senior SEO Specialist
8 1 (2.33%) Service Manager
Libraries, Frameworks & Software Standards
1 6 (13.95%) HTML
2 3 (6.98%) CSS
Miscellaneous
1 11 (25.58%) Self-Motivation
2 6 (13.95%) Algorithms
3 4 (9.30%) Analytical Mindset
3 4 (9.30%) Social Media
4 2 (4.65%) Blog
5 1 (2.33%) Product Ownership
5 1 (2.33%) PropTech
5 1 (2.33%) Web Conferencing
Processes & Methodologies
1 23 (53.49%) Analytics
2 20 (46.51%) Agile
3 18 (41.86%) Problem-Solving
3 18 (41.86%) User Experience
4 17 (39.53%) SEO
5 15 (34.88%) Digital Marketing
6 13 (30.23%) CRM
7 9 (20.93%) Customer Experience
8 7 (16.28%) Content Strategy
8 7 (16.28%) Continuous Improvement
8 7 (16.28%) Copywriting
8 7 (16.28%) Link Building
8 7 (16.28%) Stakeholder Management
8 7 (16.28%) Storytelling
8 7 (16.28%) Visualisation
9 6 (13.95%) Coaching
9 6 (13.95%) Customer-Centricity
9 6 (13.95%) Design Thinking
9 6 (13.95%) Prototyping
9 6 (13.95%) Strategic Thinking
Programming Languages
1 2 (4.65%) JavaScript
Qualifications
1 3 (6.98%) Degree
Quality Assurance & Compliance
1 8 (18.60%) Accessibility
2 1 (2.33%) Actionable Recommendations
2 1 (2.33%) GDPR
2 1 (2.33%) QA
Vendors
1 17 (39.53%) Google
2 12 (27.91%) Screaming Frog
3 7 (16.28%) Adobe
4 6 (13.95%) Qualtrics
5 5 (11.63%) Ahrefs
5 5 (11.63%) Hotjar
6 4 (9.30%) Microsoft
7 1 (2.33%) Sitebulb