Period
to 27 November 2021

The median annual salary for an SEO Manager was £40,000 in advertised job vacancies during the 6 months to 27 November 2021.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Search Engine Optimisation (SEO) Manager
UK
6 months to
27 Nov 2021
Same period 2020 Same period 2019
Rank 1024 714 1046
Rank change year-on-year -310 +332 +112
Permanent jobs requiring an SEO Manager 32 12 24
As % of all permanent jobs advertised in the UK 0.025% 0.022% 0.018%
As % of the Job Titles category 0.027% 0.023% 0.019%
Number of salaries quoted 18 10 15
10th Percentile £32,500 £31,175 £30,200
25th Percentile £33,438 £31,250 £31,875
Median annual salary (50th Percentile) £40,000 £37,500 £37,500
Median % change year-on-year +6.67% - -
75th Percentile £42,500 £43,385 £41,875
90th Percentile £45,125 £45,000 £52,000
UK excluding London median annual salary £40,000 £35,000 £36,250
% change year-on-year +14.29% -3.45% +5.07%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 117,572 52,020 129,638
% of permanent IT jobs with a recognized job title 91.28% 95.11% 95.61%
Number of salaries quoted 81,625 43,795 105,112
10th Percentile £32,000 £32,250 £28,250
25th Percentile £42,500 £41,250 £37,500
Median annual salary (50th Percentile) £57,500 £55,000 £50,000
Median % change year-on-year +4.55% +10.00% -
75th Percentile £76,250 £72,500 £70,000
90th Percentile £95,000 £87,500 £85,000
UK excluding London median annual salary £50,000 £47,500 £45,000
% change year-on-year +5.26% +5.56% -

SEO Manager
Job Vacancy Trend

Job postings that featured SEO Manager in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for SEO Manager in the UK

SEO Manager
Salary Trend

3-month moving average salary quoted in jobs citing SEO Manager.

Salary trend for SEO Manager in the UK

SEO Manager
Salary Histogram

Salary distribution for jobs citing SEO Manager over the 6 months to 27 November 2021.

Salary histogram for SEO Manager in the UK

SEO Manager
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO Manager within the UK over the 6 months to 27 November 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -272 30 £40,000 +6.67% 4
UK excluding London -220 21 £40,000 +14.29% 3
Work from Home - 12 £40,000 -
London -255 10 £35,000 -15.44% 1
South East -146 8 £40,000 +25.98%
North West -89 6 - - 2
North of England -120 6 - - 2
East of England - 6 £40,000 -
Scotland - 1 £35,000 -

SEO Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 27 November 2021, SEO Manager job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring SEO Manager in the job title.

1 32 (100.00%) SEO
2 25 (78.13%) Marketing
3 18 (56.25%) Google
3 18 (56.25%) Analytics
4 17 (53.13%) Digital Marketing
5 14 (43.75%) Google Analytics
6 12 (37.50%) Algorithms
7 11 (34.38%) Analytical Skills
8 10 (31.25%) Pay per click
8 10 (31.25%) Project Management
8 10 (31.25%) Content Strategy
9 9 (28.13%) Finance
10 8 (25.00%) Competitor Analysis
11 7 (21.88%) Conversion Rate Optimisation
11 7 (21.88%) Screaming Frog
11 7 (21.88%) Problem-Solving
12 6 (18.75%) Link Building
12 6 (18.75%) Business Intelligence
12 6 (18.75%) Organisational Skills
12 6 (18.75%) Social Skills
12 6 (18.75%) Presentation Skills
13 4 (12.50%) Games
13 4 (12.50%) Time Management
14 3 (9.38%) Spreadsheet
14 3 (9.38%) Market Research
14 3 (9.38%) Adobe Analytics
14 3 (9.38%) Marketing Strategy
14 3 (9.38%) Affiliate Marketing
14 3 (9.38%) A/B Testing
14 3 (9.38%) CMS

SEO Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (9.38%) CMS
2 1 (3.13%) WordPress
Applications
1 3 (9.38%) Spreadsheet
2 2 (6.25%) Microsoft Excel
Business Applications
1 1 (3.13%) Magento
Cloud Services
1 14 (43.75%) Google Analytics
2 3 (9.38%) Adobe Analytics
3 2 (6.25%) Google Data Studio
3 2 (6.25%) Google Docs
3 2 (6.25%) Google Sheets
4 1 (3.13%) Power Platform
4 1 (3.13%) SaaS
Database & Business Intelligence
1 1 (3.13%) Power BI
Development Applications
1 2 (6.25%) JIRA
General
1 25 (78.13%) Marketing
2 11 (34.38%) Analytical Skills
3 9 (28.13%) Finance
4 6 (18.75%) Organisational Skills
4 6 (18.75%) Presentation Skills
4 6 (18.75%) Social Skills
5 4 (12.50%) Games
6 3 (9.38%) Italian Language
6 3 (9.38%) Mandarin Language
6 3 (9.38%) Spanish Language
7 1 (3.13%) Retail
Libraries, Frameworks & Software Standards
1 3 (9.38%) CSS
1 3 (9.38%) HTML
Miscellaneous
1 12 (37.50%) Algorithms
2 2 (6.25%) Digital Media
2 2 (6.25%) Social Media
3 1 (3.13%) Analytical Mindset
3 1 (3.13%) Blog
Processes & Methodologies
1 32 (100.00%) SEO
2 18 (56.25%) Analytics
3 17 (53.13%) Digital Marketing
4 10 (31.25%) Content Strategy
4 10 (31.25%) Pay per click
4 10 (31.25%) Project Management
5 8 (25.00%) Competitor Analysis
6 7 (21.88%) Conversion Rate Optimisation
6 7 (21.88%) Problem-Solving
7 6 (18.75%) Business Intelligence
7 6 (18.75%) Link Building
8 4 (12.50%) Time Management
9 3 (9.38%) A/B Testing
9 3 (9.38%) Affiliate Marketing
9 3 (9.38%) CRM
9 3 (9.38%) E-Commerce
9 3 (9.38%) GAP Analysis
9 3 (9.38%) Market Research
9 3 (9.38%) Marketing Strategy
9 3 (9.38%) Risk Management
Programming Languages
1 2 (6.25%) JavaScript
2 1 (3.13%) Python
2 1 (3.13%) R
2 1 (3.13%) SQL
Vendors
1 18 (56.25%) Google
2 7 (21.88%) Screaming Frog
3 3 (9.38%) Adobe
4 2 (6.25%) Salesforce.com
5 1 (3.13%) Microsoft