Search Engine Optimisation Manager (SEO Manager)
UK

The median Search Engine Optimisation Manager (SEO Manager) salary in the UK is £44,500 per year according to job vacancies posted during the 6 months to 12 May 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
12 May 2024
Same period 2023 Same period 2022
Rank 876 940 1212
Rank change year-on-year +64 +272 -312
Permanent jobs requiring an SEO Manager 25 19 12
As % of all permanent jobs advertised in the UK 0.025% 0.019% 0.008%
As % of the Job Titles category 0.027% 0.020% 0.008%
Number of salaries quoted 16 19 8
10th Percentile £31,250 £32,500 £51,250
25th Percentile £36,688 £35,000 £55,000
Median annual salary (50th Percentile) £44,500 £40,000 £56,250
Median % change year-on-year +11.25% -28.89% +40.63%
75th Percentile £53,125 £52,500 £60,000
90th Percentile £61,875 £55,000 £60,900
UK excluding London median annual salary £42,500 £37,500 £52,500
% change year-on-year +13.33% -28.57% +31.25%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 93,937 92,745 151,578
% of permanent jobs with a recognized job title 94.62% 91.52% 96.09%
Number of salaries quoted 67,282 58,546 84,308
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,604
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £71,250 £80,627 £78,750
90th Percentile £90,000 £100,000 £95,000
UK excluding London median annual salary £50,000 £53,000 £50,000
% change year-on-year -5.66% +6.00% +5.26%

SEO Manager
Job Vacancy Trend

Job postings that featured SEO Manager in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for SEO Manager in the UK

SEO Manager
Salary Trend

3-month moving average salary quoted in jobs citing SEO Manager.

Salary trend for SEO Manager in the UK

SEO Manager
Salary Histogram

Salary distribution for jobs citing SEO Manager over the 6 months to 12 May 2024.

Salary histogram for SEO Manager in the UK

SEO Manager
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO Manager within the UK over the 6 months to 12 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +91 25 £44,500 +11.25% 30
UK excluding London +4 20 £42,500 +13.33% 23
Midlands 0 7 £39,000 -2.50% 3
North West - 7 £32,500 - 3
North of England - 7 £32,500 - 7
West Midlands +29 6 - - 2
London +124 5 £44,500 +4.71% 11
Work from Home +80 5 £50,000 +17.65% 16
East of England +16 3 £62,500 +66.67% 3
South East +8 3 - - 2
East Midlands -11 1 £39,000 -2.50% 1

SEO Manager Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 12 May 2024, SEO Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring SEO Manager in the job title.

1 25 (100.00%) SEO
2 19 (76.00%) Marketing
3 18 (72.00%) Analytics
4 12 (48.00%) Social Skills
5 9 (36.00%) Conversion Rate Optimisation
5 9 (36.00%) Link Building
6 8 (32.00%) Web Development
6 8 (32.00%) Google
6 8 (32.00%) Google Analytics
7 7 (28.00%) B2B
7 7 (28.00%) Mentoring
7 7 (28.00%) User Experience
8 6 (24.00%) Self-Motivation
9 5 (20.00%) Data-Driven Decision Making
9 5 (20.00%) Screaming Frog
9 5 (20.00%) Marketing Strategy
9 5 (20.00%) Content Analysis
9 5 (20.00%) HTML
9 5 (20.00%) CSS
10 4 (16.00%) CMS
10 4 (16.00%) Games
10 4 (16.00%) Digital Marketing
10 4 (16.00%) Social Media
10 4 (16.00%) Pay per click
10 4 (16.00%) Copywriting
10 4 (16.00%) Algorithms
10 4 (16.00%) Cybersecurity
10 4 (16.00%) Strategic Thinking
10 4 (16.00%) Collaborative Working
10 4 (16.00%) Content Strategy

SEO Manager Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (16.00%) CMS
2 2 (8.00%) WordPress
Cloud Services
1 8 (32.00%) Google Analytics
2 2 (8.00%) Google Tag Manager
3 1 (4.00%) Google Ads
3 1 (4.00%) Microsoft Advertising
General
1 19 (76.00%) Marketing
2 12 (48.00%) Social Skills
3 4 (16.00%) Games
4 3 (12.00%) Analytical Skills
5 2 (8.00%) Brand Awareness
5 2 (8.00%) Telecoms
6 1 (4.00%) Finance
6 1 (4.00%) Multimedia
Libraries, Frameworks & Software Standards
1 5 (20.00%) CSS
1 5 (20.00%) HTML
Miscellaneous
1 6 (24.00%) Self-Motivation
2 4 (16.00%) Algorithms
2 4 (16.00%) Social Media
3 1 (4.00%) Blog
3 1 (4.00%) Marketing Technology
Processes & Methodologies
1 25 (100.00%) SEO
2 18 (72.00%) Analytics
3 9 (36.00%) Conversion Rate Optimisation
3 9 (36.00%) Link Building
4 8 (32.00%) Web Development
5 7 (28.00%) B2B
5 7 (28.00%) Mentoring
5 7 (28.00%) User Experience
6 5 (20.00%) Content Analysis
6 5 (20.00%) Data-Driven Decision Making
6 5 (20.00%) Marketing Strategy
7 4 (16.00%) Collaborative Working
7 4 (16.00%) Content Strategy
7 4 (16.00%) Copywriting
7 4 (16.00%) Cybersecurity
7 4 (16.00%) Digital Marketing
7 4 (16.00%) Pay per click
7 4 (16.00%) Strategic Thinking
8 3 (12.00%) E-Commerce
8 3 (12.00%) Web Analytics
Qualifications
1 1 (4.00%) Degree
Vendors
1 8 (32.00%) Google
2 5 (20.00%) Screaming Frog
3 3 (12.00%) Ahrefs