Period
to 23 November 2017

The median annual salary for an SEO Manager was £37,500 in advertised job vacancies during the 6 months to 23 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Search Engine Optimisation (SEO) Manager
UK
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 1113 1146 1181
Rank change year-on-year +33 +35 -46
Permanent jobs requiring an SEO Manager 76 91 115
As % of all permanent IT jobs advertised in the UK 0.042% 0.048% 0.053%
As % of the Job Titles category 0.044% 0.050% 0.055%
Number of salaries quoted 68 78 115
UK median annual salary £37,500 £35,000 £35,000
Median salary % change year-on-year +7.14% - +7.69%
10th Percentile £25,500 £26,250 £25,100
90th Percentile £57,500 £46,250 £43,250
UK excluding London median annual salary £30,000 £35,000 £32,500
% change year-on-year -14.29% +7.69% +8.33%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 172559 183130 209788
% of permanent IT jobs with a recognized job title 95.79% 96.48% 96.46%
Number of salaries quoted 138476 153185 174290
UK median annual salary £48,000 £47,500 £45,000
Median salary % change year-on-year +1.05% +5.56% -
10th Percentile £27,500 £27,000 £26,250
90th Percentile £78,750 £77,500 £75,000
UK excluding London median annual salary £42,500 £42,500 £41,000
% change year-on-year - +3.66% +2.50%

SEO Manager
Job Vacancy Trend

Job postings that featured SEO Manager in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for SEO Manager in the UK

SEO Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO Manager.

Salary trend for SEO Manager in the UK

SEO Manager
Salary Histogram

The salary distribution of IT jobs citing SEO Manager over the 6 months to 23 November 2017.

Salary histogram for SEO Manager in the UK

SEO Manager
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO Manager within the UK over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +18 70 £37,500 +7.14% 10
UK excluding London +32 48 £30,000 -14.29% 3
London +5 28 £42,500 +13.33% 7
Midlands +42 24 £28,000 -20.00% 2
East Midlands +43 13 £28,500 -12.31% 1
North of England +14 12 £30,000 -14.29% 1
West Midlands +22 11 £27,500 -21.43% 1
North West -11 8 £29,000 -17.14% 1
Yorkshire +29 4 £32,500 -5.80%
Scotland -7 4 £27,500 -
South East +14 2 £55,000 +46.67%
East of England +6 2 £37,500 -
South West -9 2 £32,500 +18.18%
Wales - 2 £45,000 -

SEO Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 23 November 2017, SEO Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring SEO Manager in the job title.

1 76 (100.00%) SEO
2 59 (77.63%) Marketing
3 36 (47.37%) Google
4 33 (43.42%) Digital Marketing
5 31 (40.79%) Analytics
6 25 (32.89%) Google Analytics
6 25 (32.89%) Pay per click
7 20 (26.32%) Social Media
7 20 (26.32%) HTML
8 16 (21.05%) E-Commerce
8 16 (21.05%) Web Development
8 16 (21.05%) Analytical Skills
9 15 (19.74%) Marketing Strategy
10 14 (18.42%) Retail
10 14 (18.42%) AdWords
10 14 (18.42%) Content Marketing
11 12 (15.79%) Microsoft Excel
11 12 (15.79%) CSS
11 12 (15.79%) Project Management
12 11 (14.47%) Finance
12 11 (14.47%) User Experience
13 10 (13.16%) Online Marketing
14 9 (11.84%) Degree
14 9 (11.84%) Microsoft PowerPoint
14 9 (11.84%) Conversion Rate Optimisation
15 8 (10.53%) Web Design
15 8 (10.53%) Internet
15 8 (10.53%) Internet Marketing
15 8 (10.53%) Link Building
16 7 (9.21%) Email Marketing

SEO Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (6.58%) CMS
2 4 (5.26%) WordPress
3 2 (2.63%) Apache
3 2 (2.63%) Drupal
3 2 (2.63%) IIS
3 2 (2.63%) SharePoint
Applications
1 12 (15.79%) Microsoft Excel
2 9 (11.84%) Microsoft PowerPoint
3 4 (5.26%) Adobe Creative Suite
4 1 (1.32%) Spreadsheet
Cloud Services
1 25 (32.89%) Google Analytics
2 14 (18.42%) AdWords
Communications & Networking
1 8 (10.53%) Internet
Database & Business Intelligence
1 2 (2.63%) Endeca
General
1 59 (77.63%) Marketing
2 14 (18.42%) Retail
3 11 (14.47%) Finance
4 5 (6.58%) Advertising
5 4 (5.26%) Automotive
5 4 (5.26%) Brand Awareness
6 2 (2.63%) Games
6 2 (2.63%) Publishing
7 1 (1.32%) Banking
Libraries, Frameworks & Software Standards
1 20 (26.32%) HTML
2 12 (15.79%) CSS
3 3 (3.95%) Ajax
3 3 (3.95%) Flash
4 2 (2.63%) Regular Expression
Miscellaneous
1 20 (26.32%) Social Media
2 16 (21.05%) Analytical Skills
3 11 (14.47%) User Experience
4 6 (7.89%) Algorithms
5 4 (5.26%) Digital Media
5 4 (5.26%) Graphic Design
6 3 (3.95%) Blog
7 2 (2.63%) Fintech
7 2 (2.63%) PMI
7 2 (2.63%) Tandem
8 1 (1.32%) Analytical Mindset
8 1 (1.32%) Management Information System
8 1 (1.32%) Mobile App
8 1 (1.32%) Xbox
Processes & Methodologies
1 76 (100.00%) SEO
2 33 (43.42%) Digital Marketing
3 31 (40.79%) Analytics
4 25 (32.89%) Pay per click
5 16 (21.05%) E-Commerce
5 16 (21.05%) Web Development
6 15 (19.74%) Marketing Strategy
7 14 (18.42%) Content Marketing
8 12 (15.79%) Project Management
9 10 (13.16%) Online Marketing
10 9 (11.84%) Conversion Rate Optimisation
11 8 (10.53%) Internet Marketing
11 8 (10.53%) Link Building
11 8 (10.53%) Web Design
12 7 (9.21%) Email Marketing
13 6 (7.89%) Copywriting
13 6 (7.89%) Social Media Marketing
14 5 (6.58%) A/B Testing
14 5 (6.58%) Open Source
15 4 (5.26%) Customer Acquisition
Programming Languages
1 5 (6.58%) Java
2 4 (5.26%) C
2 4 (5.26%) JavaScript
3 2 (2.63%) SQL
3 2 (2.63%) XPath
4 1 (1.32%) PHP
Qualifications
1 9 (11.84%) Degree
2 2 (2.63%) PMI Certification
3 1 (1.32%) DV Cleared
3 1 (1.32%) Security Cleared
Quality Assurance & Compliance
1 4 (5.26%) QA
2 2 (2.63%) Data Quality
Vendors
1 36 (47.37%) Google
2 4 (5.26%) Adobe
2 4 (5.26%) Facebook
2 4 (5.26%) Hitwise
3 2 (2.63%) Microsoft
4 1 (1.32%) hybris
4 1 (1.32%) Twitter