B2B Sales Jobs in the UK excluding London

Business-to-Business (B2B) Sales
UK > UK excluding London

The table below provides summary statistics for permanent job vacancies advertised in the UK excluding London requiring B2B Sales skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited B2B Sales over the 6 months leading up to 11 May 2025, comparing them to the same period in the previous two years.

6 months to
11 May 2025
Same period 2024 Same period 2023
Rank 498 673 670
Rank change year-on-year +175 -3 +165
Permanent jobs citing B2B Sales 75 86 80
As % of all permanent jobs advertised in the UK excluding London 0.19% 0.12% 0.13%
As % of the Processes & Methodologies category 0.21% 0.14% 0.14%
Number of salaries quoted 39 66 52
10th Percentile £26,250 £23,750 £25,125
25th Percentile £31,250 £26,250 £31,250
Median annual salary (50th Percentile) £42,500 £37,500 £55,000
Median % change year-on-year +13.33% -31.82% +83.33%
75th Percentile £115,000 £64,500 £62,500
90th Percentile £122,500 £72,500 -
UK median annual salary £40,000 £39,375 £52,500
% change year-on-year +1.59% -25.00% -16.00%

All Process and Methodology Skills
UK excluding London

B2B Sales falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 36,295 59,625 57,307
As % of all permanent jobs advertised in the UK excluding London 92.88% 84.00% 95.62%
Number of salaries quoted 18,237 41,241 29,486
10th Percentile £27,000 £27,250 £30,500
25th Percentile £37,750 £36,250 £40,000
Median annual salary (50th Percentile) £52,500 £50,000 £55,000
Median % change year-on-year +5.00% -9.09% +4.76%
75th Percentile £66,200 £65,000 £70,000
90th Percentile £78,750 £77,500 £82,500
UK median annual salary £57,500 £55,000 £61,180
% change year-on-year +4.55% -10.10% +1.97%

B2B Sales
Job Vacancy Trend in the UK excluding London

Job postings citing B2B Sales as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for B2B Sales in the UK excluding London

B2B Sales
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing B2B Sales in the UK excluding London.

Salary trend for B2B Sales in the UK excluding London

B2B Sales
Salary Histogram in the UK excluding London

Salary distribution for jobs citing B2B Sales in the UK excluding London over the 6 months to 11 May 2025.

Salary histogram for B2B Sales in the UK excluding London

B2B Sales
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B Sales within the UK excluding London region over the 6 months to 11 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +103 37 £46,250 -15.14% 157
Midlands +76 23 £31,500 +14.55% 84
East Midlands +58 18 £31,500 - 35
South West +108 5 £27,500 +30.95% 37
West Midlands +57 5 - - 42
Scotland +121 4 £42,500 +13.33% 19
Yorkshire +60 2 - - 31
North of England +40 2 - - 140
East of England +37 2 £42,500 +70.00% 64
Northern Ireland - 1 - - 10
Wales - 1 £30,000 - 15
B2B Sales
UK

B2B Sales
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (1.33%) Moodle
1 1 (1.33%) Totara
Business Applications
1 3 (4.00%) Magento
1 3 (4.00%) Shopify
2 1 (1.33%) Dynamics CRM
Cloud Services
1 13 (17.33%) SaaS
2 3 (4.00%) BigCommerce
3 2 (2.67%) Microsoft 365
Communications & Networking
1 6 (8.00%) Broadband
2 3 (4.00%) Internet
2 3 (4.00%) Wi-Fi
3 2 (2.67%) 4G
3 2 (2.67%) 5G
3 2 (2.67%) SD-WAN
3 2 (2.67%) VoIP
3 2 (2.67%) WAN
Database & Business Intelligence
1 1 (1.33%) GIS
Development Applications
1 1 (1.33%) JIRA
General
1 33 (44.00%) Marketing
1 33 (44.00%) Social Skills
2 16 (21.33%) Finance
2 16 (21.33%) Telecoms
3 11 (14.67%) Organisational Skills
3 11 (14.67%) Presentation Skills
4 8 (10.67%) Publishing
5 6 (8.00%) Retail
6 5 (6.67%) Legal
7 4 (5.33%) Manufacturing
7 4 (5.33%) Public Sector
8 3 (4.00%) Analytical Skills
8 3 (4.00%) Banking
8 3 (4.00%) Inclusion and Diversity
8 3 (4.00%) Law
9 2 (2.67%) Advertising
10 1 (1.33%) Automotive
10 1 (1.33%) Games
10 1 (1.33%) German Language
Job Titles
1 23 (30.67%) Sales Executive
2 19 (25.33%) Sales Representative
3 12 (16.00%) Graduate
4 8 (10.67%) Lead
5 7 (9.33%) Solutions Sales Executive
6 4 (5.33%) Business Development Manager
6 4 (5.33%) Business Manager
6 4 (5.33%) Development Manager
6 4 (5.33%) Digital Executive
6 4 (5.33%) Digital Transformation
6 4 (5.33%) Junior
6 4 (5.33%) Junior Sales Executive
7 3 (4.00%) Head of Marketing
7 3 (4.00%) Head of Sales
8 2 (2.67%) B2B Sales Executive
8 2 (2.67%) Enterprise Sales Executive
8 2 (2.67%) Internal Sales Executive
8 2 (2.67%) Lead Generation Executive
8 2 (2.67%) Sales Manager
8 2 (2.67%) Senior
Miscellaneous
1 15 (20.00%) Self-Motivation
2 13 (17.33%) Social Media
3 10 (13.33%) Driving Licence
4 4 (5.33%) Mobile App
5 3 (4.00%) EPoS
6 2 (2.67%) IoT
6 2 (2.67%) Learning Management System
Processes & Methodologies
1 75 (100.00%) B2B
2 44 (58.67%) CRM
3 37 (49.33%) Lead Generation
4 28 (37.33%) Business Development
5 21 (28.00%) Decision-Making
6 15 (20.00%) ERP
7 9 (12.00%) Value Proposition
8 8 (10.67%) Artificial Intelligence
8 8 (10.67%) Business Intelligence
8 8 (10.67%) SEO
8 8 (10.67%) Telesales
9 7 (9.33%) ITSM
9 7 (9.33%) Service Management
10 6 (8.00%) Digital Content Management
10 6 (8.00%) Digital Strategy
10 6 (8.00%) E-Commerce
10 6 (8.00%) Logistics
10 6 (8.00%) Thought Leadership
10 6 (8.00%) Time Management
11 5 (6.67%) Cybersecurity
Qualifications
1 21 (28.00%) Degree
2 4 (5.33%) Master's Degree
3 2 (2.67%) Microsoft Certification
4 1 (1.33%) Computer Science Degree
Vendors
1 7 (9.33%) Salesforce
2 5 (6.67%) Dell
3 4 (5.33%) HubSpot
3 4 (5.33%) Microsoft
4 2 (2.67%) ConnectWise
4 2 (2.67%) Google