Digital Strategy Job Trends in the UK excluding London

Digital Strategy
UK > UK excluding London

The table below provides summary statistics and salary benchmarking for jobs advertised in the UK excluding London requiring Digital Strategy skills. It covers permanent job vacancies from the 6 months leading up to 14 October 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Oct 2026
Same period 2025 Same period 2024
Rank 466 413 514
Rank change year-on-year -53 +101 -57
Permanent jobs citing Digital Strategy 209 125 107
As % of all permanent jobs in the UK excluding London 0.24% 0.36% 0.21%
As % of the Processes & Methodologies category 0.34% 0.42% 0.27%
Number of salaries quoted 141 70 60
10th Percentile £31,250 £32,150 £41,130
25th Percentile £35,663 £36,250 £51,913
Median annual salary (50th Percentile) £55,000 £50,000 £62,500
Median % change year-on-year +10.00% -20.00% +8.70%
75th Percentile £77,500 £71,532 £67,500
90th Percentile £91,250 £87,500 £71,375
UK median annual salary £60,000 £57,500 £65,000
% change year-on-year +4.35% -11.54% +4.84%

All Process & Methodology Skills
UK excluding London

Digital Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 61,563 29,959 39,962
As % of all permanent jobs advertised in the UK excluding London 70.83% 87.07% 79.63%
Number of salaries quoted 43,166 16,193 19,950
10th Percentile £30,000 £26,750 £31,250
25th Percentile £40,000 £32,000 £40,000
Median annual salary (50th Percentile) £55,000 £47,500 £52,500
Median % change year-on-year +15.79% -9.52% -2.78%
75th Percentile £70,000 £64,000 £68,216
90th Percentile £87,500 £80,000 £81,250
UK median annual salary £60,000 £55,000 £60,000
% change year-on-year +9.09% -8.33% -

Digital Strategy
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings citing Digital Strategy relative to all permanent IT jobs advertised in the UK excluding London.

Digital Strategy job vacancy trend in the UK excluding London

Digital Strategy
Salary Trend in the UK excluding London

Salary distribution trend for jobs in the UK excluding London citing Digital Strategy.

Salary distribution trend for jobs in the UK excluding London citing Digital Strategy

Digital Strategy
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Digital Strategy in the UK excluding London over the 6 months to 14 October 2026.

Salary histogram for Digital Strategy in the UK excluding London

Digital Strategy
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Strategy within the UK excluding London region over the 6 months to 14 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England +4 84 £55,000 +44.74% 31
Midlands -29 50 £51,750 -13.75% 19
North West 0 47 £55,000 +44.74% 14
West Midlands -25 36 £54,534 -7.13% 17
South East -57 27 £65,000 +73.33% 21
Yorkshire -13 23 £44,969 -62.53% 12
East of England -20 23 £35,000 -36.70% 10
South West -58 16 £55,000 -31.25% 15
East Midlands -25 14 £30,832 -37.69% 2
North East - 14 £85,000 - 5
Wales -68 7 £75,000 +50.00% 5
Scotland +5 2 £53,652 -22.52% 18
Digital Strategy
UK

Digital Strategy
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 7 (3.35%) SharePoint
2 6 (2.87%) WordPress
3 3 (1.44%) CMS
3 3 (1.44%) Confluence
3 3 (1.44%) Microsoft Exchange
4 1 (0.48%) Headless CMS
Applications
1 2 (0.96%) Elementor
1 2 (0.96%) MS Visio
1 2 (0.96%) Trello
2 1 (0.48%) Chatbot
Business Applications
1 5 (2.39%) Shopify
2 2 (0.96%) Dynamics CRM
2 2 (0.96%) Exchequer
2 2 (0.96%) Integrated Workplace Management System
2 2 (0.96%) Oracle Retail
3 1 (0.48%) Magento
3 1 (0.48%) SAP S/4HANA
Cloud Services
1 27 (12.92%) Azure
2 24 (11.48%) Microsoft 365
3 19 (9.09%) AWS
4 18 (8.61%) SaaS
5 14 (6.70%) Google Ads
6 10 (4.78%) Entra ID
6 10 (4.78%) Google Tag Manager
7 6 (2.87%) Meta Ads
7 6 (2.87%) Power Platform
8 5 (2.39%) Google Analytics
9 4 (1.91%) Dynamics 365
9 4 (1.91%) Microsoft Copilot
9 4 (1.91%) PowerApps
10 3 (1.44%) Amazon EC2
10 3 (1.44%) Amazon EKS
10 3 (1.44%) AWS Lambda
10 3 (1.44%) GCP
10 3 (1.44%) Serverless
11 2 (0.96%) Cloud Computing
11 2 (0.96%) Lucidchart
Communications & Networking
1 6 (2.87%) Wireless
2 4 (1.91%) Internet
3 3 (1.44%) DHCP
3 3 (1.44%) DNS
4 2 (0.96%) RFID
4 2 (0.96%) SD-WAN
4 2 (0.96%) VLAN
4 2 (0.96%) WAN
Database & Business Intelligence
1 3 (1.44%) Power BI
2 2 (0.96%) BigQuery
2 2 (0.96%) Data Mining
2 2 (0.96%) Metadata
2 2 (0.96%) MySQL
3 1 (0.48%) Data Lake
Development Applications
1 5 (2.39%) JIRA
2 1 (0.48%) Claude Code
2 1 (0.48%) Git
2 1 (0.48%) Vite
General
1 74 (35.41%) Social Skills
2 52 (24.88%) Marketing
3 45 (21.53%) Influencing Skills
4 37 (17.70%) Inclusion and Diversity
5 25 (11.96%) Analytical Skills
6 24 (11.48%) Public Sector
6 24 (11.48%) Retail
7 21 (10.05%) Finance
8 17 (8.13%) Legal
9 15 (7.18%) Manufacturing
10 14 (6.70%) Organisational Skills
11 13 (6.22%) Advertising
12 12 (5.74%) Local Government
13 8 (3.83%) Pharmaceutical
14 5 (2.39%) Presentation Skills
15 4 (1.91%) Law
16 3 (1.44%) Publishing
16 3 (1.44%) Social Housing
16 3 (1.44%) Telecoms
17 2 (0.96%) Police
Job Titles
1 26 (12.44%) Senior
2 16 (7.66%) Head of Digital
3 15 (7.18%) Architect
3 15 (7.18%) Lead
4 13 (6.22%) Head of IT
5 12 (5.74%) Account Manager
6 11 (5.26%) Account Executive
6 11 (5.26%) Senior Manager
7 10 (4.78%) Technology Director
8 9 (4.31%) Senior Service Manager
9 8 (3.83%) Business Systems Manager
9 8 (3.83%) Senior Architect
9 8 (3.83%) Senior Technical Architect
9 8 (3.83%) Technical Architect
10 7 (3.35%) Coordinator
10 7 (3.35%) IT Manager
10 7 (3.35%) Project Coordinator
10 7 (3.35%) Sales Executive
11 6 (2.87%) Sales Account Executive
11 6 (2.87%) SEO Manager
Libraries, Frameworks & Software Standards
1 3 (1.44%) FHIR
1 3 (1.44%) HTML
2 2 (0.96%) Bootstrap
2 2 (0.96%) CSS
2 2 (0.96%) EDI
2 2 (0.96%) jQuery
2 2 (0.96%) JSON
2 2 (0.96%) Middleware
2 2 (0.96%) XML
3 1 (0.48%) Alpine.js
3 1 (0.48%) Laravel
3 1 (0.48%) REST
3 1 (0.48%) Tailwind CSS
Miscellaneous
1 26 (12.44%) Onboarding
2 17 (8.13%) Marketing Technology
3 11 (5.26%) Cloud Native
3 11 (5.26%) Social Media
4 8 (3.83%) Operational Technology
5 7 (3.35%) LIMS
6 6 (2.87%) Driving Licence
7 5 (2.39%) Blog
8 4 (1.91%) Enterprise Software
8 4 (1.91%) Graphic Design
8 4 (1.91%) Self-Motivation
8 4 (1.91%) Social Network
9 3 (1.44%) Algorithms
9 3 (1.44%) Data Centre
9 3 (1.44%) Management Information System
9 3 (1.44%) Photography
9 3 (1.44%) Product Ownership
9 3 (1.44%) Security Operations Centre
9 3 (1.44%) SWIFT Messaging Network
9 3 (1.44%) VLE
Operating Systems
1 6 (2.87%) Windows
1 6 (2.87%) Windows Server
2 1 (0.48%) Alpine Linux
Processes & Methodologies
1 55 (26.32%) AI
2 54 (25.84%) Roadmaps
3 52 (24.88%) SEO
4 50 (23.92%) Stakeholder Management
5 47 (22.49%) Continuous Improvement
6 46 (22.01%) Digital Marketing
7 43 (20.57%) Cybersecurity
8 40 (19.14%) Analytics
9 36 (17.22%) Agile
10 35 (16.75%) Decision-Making
11 34 (16.27%) Stakeholder Engagement
12 27 (12.92%) Change Management
13 25 (11.96%) Problem-Solving
13 25 (11.96%) Strategic Roadmap
14 24 (11.48%) Service Management
15 23 (11.00%) Service Delivery
16 22 (10.53%) IT Strategy
16 22 (10.53%) Mentoring
17 21 (10.05%) Content Marketing
17 21 (10.05%) Digital Transformation Programme
Programming Languages
1 4 (1.91%) SQL
2 3 (1.44%) JavaScript
2 3 (1.44%) PHP
Qualifications
1 15 (7.18%) Degree
2 9 (4.31%) PMI Certification
2 9 (4.31%) PMP
3 6 (2.87%) Security Cleared
4 5 (2.39%) DBS Check
5 4 (1.91%) CISSP
6 3 (1.44%) ACCA
6 3 (1.44%) CISA
6 3 (1.44%) Computer Science Degree
6 3 (1.44%) CRISC
6 3 (1.44%) PCI QSA
6 3 (1.44%) SC Cleared
7 2 (0.96%) ITIL Certification
7 2 (0.96%) ITIL Foundation Certificate
7 2 (0.96%) Microsoft Certification
7 2 (0.96%) Microsoft Certified Professional
7 2 (0.96%) PRINCE2 Certification
7 2 (0.96%) PRINCE2 Practitioner
8 1 (0.48%) CCSP
8 1 (0.48%) HND
Quality Assurance & Compliance
1 10 (4.78%) Accessibility
2 8 (3.83%) GxP
3 5 (2.39%) Data Quality
3 5 (2.39%) ISO/IEC 27001
4 4 (1.91%) GRC
4 4 (1.91%) WCAG
5 3 (1.44%) COBIT
5 3 (1.44%) GDPR
5 3 (1.44%) HL7
5 3 (1.44%) ISO 19650
5 3 (1.44%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
5 3 (1.44%) NIST
5 3 (1.44%) PCI DSS
5 3 (1.44%) QA
6 2 (0.96%) Actionable Recommendations
6 2 (0.96%) ISO/IEC 20000
6 2 (0.96%) NCSC
6 2 (0.96%) PMO
System Software
1 5 (2.39%) Active Directory
2 3 (1.44%) Virtual Machines
2 3 (1.44%) VMware Infrastructure
2 3 (1.44%) vSphere
3 1 (0.48%) Docker
Systems Management
1 5 (2.39%) SCCM
2 2 (0.96%) Microsoft Intune
Vendors
1 39 (18.66%) Microsoft
2 21 (10.05%) TikTok
3 20 (9.57%) Google
4 17 (8.13%) Botify
4 17 (8.13%) Samsung
5 5 (2.39%) Cisco
5 5 (2.39%) Juniper
5 5 (2.39%) Palo Alto
6 4 (1.91%) Salesforce
7 3 (1.44%) Aruba
7 3 (1.44%) Autodesk
7 3 (1.44%) Meraki
7 3 (1.44%) Oracle
7 3 (1.44%) Pinterest
7 3 (1.44%) ServiceNow
7 3 (1.44%) VMware
8 2 (0.96%) Ahrefs
8 2 (0.96%) FIS
8 2 (0.96%) WooCommerce
8 2 (0.96%) YouTube