Pay per click Jobs in the UK excluding London

Pay per click (PPC)
UK > UK excluding London

The following table provides summary statistics for permanent job vacancies advertised in the UK excluding London with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 21 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
21 May 2024
Same period 2023 Same period 2022
Rank 663 672 775
Rank change year-on-year +9 +103 -190
Permanent jobs citing Pay per click 109 64 76
As % of all permanent jobs advertised in the UK excluding London 0.15% 0.11% 0.10%
As % of the Processes & Methodologies category 0.18% 0.11% 0.11%
Number of salaries quoted 95 57 48
10th Percentile £28,750 £32,000 £22,500
25th Percentile £31,250 £37,500 £24,250
Median annual salary (50th Percentile) £37,500 £42,500 £32,500
Median % change year-on-year -11.76% +30.77% -7.14%
75th Percentile £51,250 £50,000 £50,000
90th Percentile £58,200 £51,500 £58,750
UK median annual salary £37,500 £42,500 £45,000
% change year-on-year -11.76% -5.56% +12.50%

All Process and Methodology Skills
UK excluding London

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the UK excluding London with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 59,881 56,281 68,521
As % of all permanent jobs advertised in the UK excluding London 83.47% 95.60% 94.18%
Number of salaries quoted 41,267 29,021 41,386
10th Percentile £27,250 £30,500 £30,000
25th Percentile £36,250 £40,000 £38,750
Median annual salary (50th Percentile) £50,000 £55,000 £52,500
Median % change year-on-year -9.09% +4.76% +10.53%
75th Percentile £65,000 £70,000 £67,500
90th Percentile £77,500 £82,500 £80,000
UK median annual salary £55,000 £61,000 £60,000
% change year-on-year -9.84% +1.67% +9.09%

Pay per click
Job Vacancy Trend in the UK excluding London

Job postings citing Pay per click as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Pay per click in the UK excluding London

Pay per click
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing Pay per click in the UK excluding London.

Salary trend for Pay per click in the UK excluding London

Pay per click
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Pay per click in the UK excluding London over the 6 months to 21 May 2024.

Salary histogram for Pay per click in the UK excluding London

Pay per click
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the UK excluding London region over the 6 months to 21 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England +93 56 £40,000 -67.68% 76
North West - 47 £40,000 - 47
East of England +19 15 £33,500 -10.67% 12
South East -33 15 £36,500 -18.89% 47
Midlands 0 11 £35,000 -12.50% 27
Yorkshire +76 7 £32,500 -73.74% 23
South West -13 7 £37,500 -6.25% 15
West Midlands +9 6 £31,250 -28.57% 12
East Midlands -11 5 £62,500 +56.25% 15
Scotland -67 4 £50,000 +25.00% 6
North East - 2 £35,000 - 6
Wales +10 1 £35,000 -
Pay per click
UK

Pay per click
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (11.93%) WordPress
2 7 (6.42%) CMS
3 3 (2.75%) Joomla!
Applications
1 12 (11.01%) Microsoft Excel
2 1 (0.92%) Microsoft Office
2 1 (0.92%) Microsoft PowerPoint
Business Applications
1 3 (2.75%) Shopify
2 2 (1.83%) Magento
Cloud Services
1 60 (55.05%) Google Analytics
2 58 (53.21%) Google Ads
3 19 (17.43%) Microsoft Advertising
4 7 (6.42%) Google Data Studio
5 4 (3.67%) Amazon Ads
6 3 (2.75%) Google Tag Manager
6 3 (2.75%) Power Platform
7 2 (1.83%) Adobe Analytics
7 2 (1.83%) Facebook Ads
7 2 (1.83%) Firebase
8 1 (0.92%) Asana
8 1 (0.92%) Canva
Communications & Networking
1 1 (0.92%) DNS
Database & Business Intelligence
1 14 (12.84%) Looker
2 3 (2.75%) Power BI
2 3 (2.75%) Tableau
General
1 86 (78.90%) Marketing
2 48 (44.04%) Advertising
3 35 (32.11%) Analytical Skills
4 23 (21.10%) Social Skills
5 17 (15.60%) Brand Awareness
6 13 (11.93%) Retail
7 10 (9.17%) Finance
8 5 (4.59%) Organisational Skills
9 2 (1.83%) Legal
9 2 (1.83%) Pharmaceutical
10 1 (0.92%) Dutch Language
10 1 (0.92%) Inclusion and Diversity
10 1 (0.92%) Publishing
Job Titles
1 34 (31.19%) PPC Manager
2 9 (8.26%) SEO Executive
3 8 (7.34%) PPC Executive
3 8 (7.34%) SEO Specialist
4 6 (5.50%) E-Commerce Manager
4 6 (5.50%) Paid Search Manager
4 6 (5.50%) PPC Specialist
4 6 (5.50%) Search Manager
5 5 (4.59%) Paid Search Executive
6 4 (3.67%) Analyst
6 4 (3.67%) Lead
6 4 (3.67%) Marketing Manager
6 4 (3.67%) Senior
7 3 (2.75%) Digital Marketing Manager
7 3 (2.75%) Senior Data Warehouse Specialist
7 3 (2.75%) Senior SEO Specialist
7 3 (2.75%) SEO Manager
8 2 (1.83%) Digital Analyst
8 2 (1.83%) Head of Client Services
8 2 (1.83%) Project Manager
Libraries, Frameworks & Software Standards
1 15 (13.76%) HTML
2 14 (12.84%) CSS
Miscellaneous
1 30 (27.52%) Social Media
2 14 (12.84%) Self-Motivation
3 8 (7.34%) Algorithms
4 4 (3.67%) Blog
4 4 (3.67%) Graphic Design
4 4 (3.67%) Product Ownership
5 3 (2.75%) Photography
6 2 (1.83%) NHS
7 1 (0.92%) Driving Licence
7 1 (0.92%) Video Editing
7 1 (0.92%) Video on Demand
Processes & Methodologies
1 72 (66.06%) Analytics
2 49 (44.95%) Digital Marketing
3 48 (44.04%) SEO
4 31 (28.44%) E-Commerce
5 23 (21.10%) Paid Search
6 21 (19.27%) Lead Generation
6 21 (19.27%) Marketing Strategy
7 16 (14.68%) Link Building
8 14 (12.84%) Conversion Rate Optimisation
9 13 (11.93%) Decision-Making
10 12 (11.01%) A/B Testing
11 11 (10.09%) Actionable Insight
11 11 (10.09%) Time Management
12 10 (9.17%) User Experience
13 9 (8.26%) B2B
13 9 (8.26%) Web Development
14 8 (7.34%) Budget Management
14 8 (7.34%) Customer Experience
14 8 (7.34%) Mentoring
15 7 (6.42%) Customer Retention
Programming Languages
1 7 (6.42%) SQL
2 2 (1.83%) JavaScript
Qualifications
1 19 (17.43%) Degree
2 3 (2.75%) Analytics IQ
3 2 (1.83%) CIPD
3 2 (1.83%) DBS Check
Quality Assurance & Compliance
1 4 (3.67%) Actionable Recommendations
2 3 (2.75%) Accessibility
3 2 (1.83%) GDPR
4 1 (0.92%) QA
Vendors
1 86 (78.90%) Google
2 32 (29.36%) Microsoft
3 10 (9.17%) Facebook
4 5 (4.59%) Instagram
4 5 (4.59%) Screaming Frog
5 4 (3.67%) Twitter
6 3 (2.75%) Adobe
6 3 (2.75%) Kenshoo
6 3 (2.75%) TikTok
7 2 (1.83%) Ahrefs
7 2 (1.83%) Pinterest
7 2 (1.83%) Snapchat
8 1 (0.92%) HubSpot
8 1 (0.92%) Salesforce
8 1 (0.92%) YouTube