Customer Journey Mapping
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Customer Journey Map skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Customer Journey Map over the 6 months to 9 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
9 May 2024
Same period 2023 Same period 2022
Rank 818 775 1071
Rank change year-on-year -43 +296 -208
Permanent jobs citing Customer Journey Map 84 198 158
As % of all permanent jobs advertised in the UK 0.085% 0.20% 0.10%
As % of the Processes & Methodologies category 0.099% 0.20% 0.11%
Number of salaries quoted 32 20 78
10th Percentile £46,525 £42,500 £43,745
25th Percentile £51,438 £44,750 £51,250
Median annual salary (50th Percentile) £85,000 £66,250 £60,000
Median % change year-on-year +28.30% +10.42% +33.33%
75th Percentile £88,750 £96,250 £62,500
90th Percentile £100,000 £98,625 £63,750
UK excluding London median annual salary £49,000 £70,000 £52,500
% change year-on-year -30.00% +33.33% +16.67%

All Process and Methodology Skills
UK

Customer Journey Map is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,809 96,894 150,102
As % of all permanent jobs advertised in the UK 85.57% 95.61% 95.67%
Number of salaries quoted 59,843 56,945 82,179
10th Percentile £29,000 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,550
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Customer Journey Map
Job Vacancy Trend

Job postings citing Customer Journey Map as a proportion of all IT jobs advertised.

Job vacancy trend for Customer Journey Map in the UK

Customer Journey Map
Salary Trend

3-month moving average salary quoted in jobs citing Customer Journey Map.

Salary trend for Customer Journey Map in the UK

Customer Journey Map
Salary Histogram

Salary distribution for jobs citing Customer Journey Map over the 6 months to 9 May 2024.

Salary histogram for Customer Journey Map in the UK

Customer Journey Map
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Journey Map within the UK over the 6 months to 9 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +1 80 £87,500 +32.08% 26
London +100 50 £87,500 +84.21% 17
Work from Home +91 40 £61,500 -8.89% 10
UK excluding London -103 30 £49,000 -30.00% 10
South East -14 24 - - 4
East Midlands -18 4 £49,000 -
Midlands -18 4 £49,000 -
Yorkshire +76 1 £35,413 -49.41%
North of England +9 1 £35,413 -61.72% 3
South West -34 1 - - 2

Customer Journey Map
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 4 (4.76%) Sketch
2 1 (1.19%) Microsoft Office
Business Applications
1 24 (28.57%) Endur
Cloud Services
1 16 (19.05%) Power Platform
2 4 (4.76%) Adobe Creative Cloud
2 4 (4.76%) Figma
3 1 (1.19%) Smartsheet
Database & Business Intelligence
1 16 (19.05%) Power BI
2 1 (1.19%) Data Mining
Development Applications
1 1 (1.19%) JIRA
1 1 (1.19%) Team Foundation Server
General
1 38 (45.24%) Analytical Skills
2 31 (36.90%) Marketing
3 28 (33.33%) Retail
4 25 (29.76%) Inclusion and Diversity
5 21 (25.00%) Brand Awareness
6 14 (16.67%) Telecoms
7 7 (8.33%) Publishing
8 6 (7.14%) Social Skills
9 5 (5.95%) Finance
10 4 (4.76%) Legal
11 3 (3.57%) Presentation Skills
12 2 (2.38%) Public Sector
13 1 (1.19%) Aviation
13 1 (1.19%) Influencing Skills
Job Titles
1 27 (32.14%) Senior
2 23 (27.38%) Product Owner
3 17 (20.24%) Analyst
4 14 (16.67%) Business Analyst
4 14 (16.67%) Customer Experience Manager
4 14 (16.67%) Senior Analyst
4 14 (16.67%) Senior Business Analyst
5 13 (15.48%) Endur Analyst
5 13 (15.48%) Endur Business Analyst
5 13 (15.48%) ETRM Business Analyst
5 13 (15.48%) OpenLink Analyst
5 13 (15.48%) OpenLink Business Analyst
5 13 (15.48%) Product Manager
6 11 (13.10%) Senior Manager
6 11 (13.10%) Senior Product Manager
7 7 (8.33%) Designer
7 7 (8.33%) Lead
8 4 (4.76%) UX Designer
9 3 (3.57%) Digital Product Owner
9 3 (3.57%) Endur Manager
Miscellaneous
1 64 (76.19%) Product Ownership
2 4 (4.76%) Reinsurance
3 3 (3.57%) Low-Code
4 2 (2.38%) Self-Motivation
5 1 (1.19%) Data Structures
5 1 (1.19%) Driving Licence
5 1 (1.19%) Onboarding
5 1 (1.19%) PMI
5 1 (1.19%) Virtual Team
Operating Systems
1 1 (1.19%) Windows
1 1 (1.19%) Windows Vista
Processes & Methodologies
1 84 (100.00%) Journey Map
2 51 (60.71%) Customer Experience
3 50 (59.52%) Agile
4 49 (58.33%) Roadmaps
5 44 (52.38%) Product Vision
6 37 (44.05%) Backlog Prioritisation
6 37 (44.05%) Wireframes
7 28 (33.33%) Design Thinking
8 26 (30.95%) Strategic Roadmap
9 25 (29.76%) Prototyping
9 25 (29.76%) User Research
9 25 (29.76%) User Stories
10 24 (28.57%) Business Transformation
10 24 (28.57%) CRM
10 24 (28.57%) ETRM
10 24 (28.57%) Ideation Sessions
10 24 (28.57%) Market Research
10 24 (28.57%) Marketing Strategy
10 24 (28.57%) Product Backlog
10 24 (28.57%) Scrum
Programming Languages
1 20 (23.81%) SQL
2 14 (16.67%) C
3 1 (1.19%) Data Analysis Expressions
3 1 (1.19%) Python
Qualifications
1 31 (36.90%) Degree
2 1 (1.19%) CSPO
2 1 (1.19%) PMI Certification
Quality Assurance & Compliance
1 1 (1.19%) Data Quality
1 1 (1.19%) GDPR
1 1 (1.19%) QA
Vendors
1 4 (4.76%) Adobe
2 1 (1.19%) Databricks
2 1 (1.19%) Microsoft
2 1 (1.19%) Salesforce
2 1 (1.19%) SAP