Journey Mapping
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Journey Map skills. It covers permanent job vacancies from the 6 months leading up to 12 June 2026, with comparisons to the same periods in the previous two years.

6 months to
12 Jun 2026
Same period 2025 Same period 2024
Rank 627 492 734
Rank change year-on-year -135 +242 +9
Permanent jobs citing Journey Map 112 168 181
As % of all permanent jobs in the UK 0.12% 0.38% 0.17%
As % of the Processes & Methodologies category 0.17% 0.41% 0.21%
Number of salaries quoted 38 21 88
10th Percentile - £40,000 £31,263
25th Percentile £44,972 £41,250 £51,250
Median annual salary (50th Percentile) £52,500 £55,000 £57,965
Median % change year-on-year -4.55% -5.11% +5.39%
75th Percentile £61,346 £67,500 £61,250
90th Percentile £72,500 £72,500 £87,875
UK excluding London median annual salary £45,497 £40,000 £57,965
% change year-on-year +13.74% -30.99% -5.36%

All Process & Methodology Skills
UK

Journey Map falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 67,454 41,012 87,985
As % of all permanent jobs advertised in the UK 72.86% 92.64% 82.31%
Number of salaries quoted 46,240 21,844 62,402
10th Percentile £30,000 £29,000 £29,500
25th Percentile £41,250 £40,000 £40,000
Median annual salary (50th Percentile) £60,000 £57,500 £55,000
Median % change year-on-year +4.35% +4.55% -9.69%
75th Percentile £78,750 £77,500 £72,500
90th Percentile £100,000 £100,000 £92,500
UK excluding London median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - -9.09%

Journey Map
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Journey Map relative to all permanent IT jobs advertised.

Journey Map job vacancy trend in the UK

Journey Map
Salary Trend

Salary distribution trend for jobs in the UK citing Journey Map.

Salary distribution trend for jobs in the UK citing Journey Map

Journey Map
Salary Histogram

Salary distribution for jobs citing Journey Map over the 6 months to 12 June 2026.

Salary histogram for Journey Map in the UK

Journey Map
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Journey Map within the UK over the 6 months to 12 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -7 107 £52,500 -4.55% 42
Work from Home -32 82 £45,497 -17.28% 20
UK excluding London -141 55 £45,497 +13.74% 24
London -3 48 £59,773 -8.04% 23
South East -8 21 £46,500 +9.41% 7
North of England -25 18 £45,497 -3.20% 12
East of England - 12 - -
Yorkshire -32 8 £45,497 -15.75% 7
North West +12 6 £45,497 +13.74% 4
North East - 4 £57,749 - 2
Wales - 2 £30,000 -
South West -64 1 £72,500 - 1
Scotland -80 1 £72,500 - 1

Journey Map
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (5.36%) WordPress
2 4 (3.57%) Adobe Experience Manager
3 3 (2.68%) CMS
4 2 (1.79%) Oracle Application Server
5 1 (0.89%) Confluence
5 1 (0.89%) Drupal
5 1 (0.89%) SharePoint
Applications
1 6 (5.36%) Adobe XD
2 5 (4.46%) Adobe Creative Suite
2 5 (4.46%) Sketch
3 4 (3.57%) Microsoft Excel
3 4 (3.57%) Microsoft PowerPoint
4 2 (1.79%) InVision
4 2 (1.79%) Trello
Business Applications
1 1 (0.89%) Dynamics GP
Cloud Services
1 40 (35.71%) Adobe Analytics
2 16 (14.29%) Google Analytics
3 15 (13.39%) Figma
3 15 (13.39%) Miro
4 8 (7.14%) SaaS
5 7 (6.25%) GCP
6 3 (2.68%) Asana
7 2 (1.79%) AWS
8 1 (0.89%) Amplience
8 1 (0.89%) Canva
8 1 (0.89%) Dynamics 365
8 1 (0.89%) Google Tag Manager
8 1 (0.89%) Lucidchart
Communications & Networking
1 38 (33.93%) Broadband
Database & Business Intelligence
1 8 (7.14%) Metadata
2 7 (6.25%) BigQuery
2 7 (6.25%) Tableau
3 2 (1.79%) Data Warehouse
3 2 (1.79%) Oracle BI EE
3 2 (1.79%) Oracle ODI
3 2 (1.79%) Oracle Reports
3 2 (1.79%) Snowflake Schema
3 2 (1.79%) Star Schema
Development Applications
1 4 (3.57%) Axure RP
2 3 (2.68%) JIRA
3 2 (1.79%) Balsamiq
3 2 (1.79%) Oracle APEX
General
1 39 (34.82%) Games
2 33 (29.46%) Marketing
3 29 (25.89%) Analytical Skills
3 29 (25.89%) Social Skills
4 20 (17.86%) Public Sector
5 19 (16.96%) Finance
5 19 (16.96%) Retail
6 15 (13.39%) Inclusion and Diversity
7 12 (10.71%) Automotive
8 7 (6.25%) Brand Awareness
9 6 (5.36%) Organisational Skills
10 5 (4.46%) Legal
11 4 (3.57%) Influencing Skills
11 4 (3.57%) Telecoms
12 3 (2.68%) Banking
13 2 (1.79%) Law
13 2 (1.79%) Presentation Skills
14 1 (0.89%) Advertising
14 1 (0.89%) Aerospace
14 1 (0.89%) Manufacturing
Job Titles
1 41 (36.61%) Lead
2 30 (26.79%) Designer
3 20 (17.86%) Analyst
4 17 (15.18%) Digital Designer
5 16 (14.29%) Service Designer
6 13 (11.61%) Business Analyst
6 13 (11.61%) Lead Designer
7 10 (8.93%) Digital Service Designer
8 8 (7.14%) Marketing Manager
9 7 (6.25%) Digital Analyst
9 7 (6.25%) UX Designer
10 6 (5.36%) Lead Service Designer
11 4 (3.57%) Customer Experience Designer
11 4 (3.57%) Development Specialist
11 4 (3.57%) Operations Manager
11 4 (3.57%) Principal Service Designer
11 4 (3.57%) Product Manager
11 4 (3.57%) SEO Specialist
12 2 (1.79%) Product Marketing Manager
12 2 (1.79%) Strategy Manager
Libraries, Frameworks & Software Standards
1 15 (13.39%) CSS
1 15 (13.39%) HTML
2 2 (1.79%) Framer.js
2 2 (1.79%) JSON
2 2 (1.79%) XML
3 1 (0.89%) MACH
Miscellaneous
1 38 (33.93%) Social Media
2 13 (11.61%) Product Ownership
3 8 (7.14%) Algorithms
3 8 (7.14%) Management Information System
4 6 (5.36%) Onboarding
5 2 (1.79%) Augmented Reality
5 2 (1.79%) Life Science
5 2 (1.79%) Virtual Reality
6 1 (0.89%) Marketing Technology
Processes & Methodologies
1 71 (63.39%) Analytics
2 66 (58.93%) Customer Experience
3 62 (55.36%) Agile
4 61 (54.46%) AI
5 53 (47.32%) Service Design
5 53 (47.32%) User Research
6 49 (43.75%) User-Centered Design (UCD)
7 42 (37.50%) Workshop Facilitation
8 41 (36.61%) Product Roadmap
8 41 (36.61%) Roadmaps
8 41 (36.61%) Storytelling
9 39 (34.82%) Stakeholder Map
10 38 (33.93%) DesignOps
10 38 (33.93%) Digital Customer Experience
10 38 (33.93%) Empathy Maps
10 38 (33.93%) Systems Thinking
11 32 (28.57%) Coaching
11 32 (28.57%) Customer Journey Map
12 27 (24.11%) Decision-Making
13 22 (19.64%) Stakeholder Management
Programming Languages
1 7 (6.25%) JavaScript
Qualifications
1 14 (12.50%) Degree
2 4 (3.57%) Security Cleared
3 3 (2.68%) SC Cleared
4 2 (1.79%) ACCA
4 2 (1.79%) CIMA
5 1 (0.89%) BPSS Clearance
5 1 (0.89%) DBS Check
Quality Assurance & Compliance
1 56 (50.00%) Accessibility
2 12 (10.71%) GDPR
3 11 (9.82%) WCAG
4 7 (6.25%) PERC
5 2 (1.79%) Actionable Recommendations
6 1 (0.89%) QA
Vendors
1 55 (49.11%) Adobe
2 17 (15.18%) Google
3 8 (7.14%) Salesforce
4 7 (6.25%) Pardot
5 4 (3.57%) Freshdesk
6 2 (1.79%) Microsoft
6 2 (1.79%) Oracle
6 2 (1.79%) Qualtrics
7 1 (0.89%) Cognizant