Journey Map Job Trends

Journey Mapping
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Journey Map skills. It covers permanent job vacancies from the 6 months leading up to 1 January 2026, with comparisons to the same periods in the previous two years.

6 months to
1 Jan 2026
Same period 2025 Same period 2024
Rank 552 652 603
Rank change year-on-year +100 -49 +52
Permanent jobs citing Journey Map 99 59 110
As % of all permanent jobs in the UK 0.17% 0.11% 0.21%
As % of the Processes & Methodologies category 0.20% 0.12% 0.23%
Number of salaries quoted 32 18 80
10th Percentile £40,650 £49,500 £23,850
25th Percentile £51,250 £60,000 £46,094
Median annual salary (50th Percentile) £52,500 £64,177 £83,300
Median % change year-on-year -18.19% -22.96% +28.15%
75th Percentile £71,064 £82,500 £88,750
90th Percentile £79,750 £93,875 £100,000
UK excluding London median annual salary £52,500 £64,177 £30,000
% change year-on-year -18.19% +113.92% -53.85%

All Process & Methodology Skills
UK

Journey Map falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 48,455 49,716 46,950
As % of all permanent jobs advertised in the UK 81.91% 90.02% 91.47%
Number of salaries quoted 28,359 24,660 35,854
10th Percentile £28,500 £35,000 £31,552
25th Percentile £36,500 £45,000 £42,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -4.00%
75th Percentile £75,000 £80,000 £80,000
90th Percentile £95,000 £100,000 £97,500
UK excluding London median annual salary £49,000 £55,000 £52,500
% change year-on-year -10.91% +4.76% -4.50%

Journey Map
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Journey Map relative to all permanent IT jobs advertised.

Journey Map job vacancy trend in the UK

Journey Map
Salary Trend

Salary distribution trend for jobs in the UK citing Journey Map.

Salary distribution trend for jobs in the UK citing Journey Map

Journey Map
Salary Histogram

Salary distribution for jobs citing Journey Map over the 6 months to 1 January 2026.

Salary histogram for Journey Map in the UK

Journey Map
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Journey Map within the UK over the 6 months to 1 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +122 96 £52,500 -21.74% 48
UK excluding London +92 57 £52,500 -18.19% 28
London +37 34 £52,500 -34.38% 25
South East - 30 £52,500 - 8
Work from Home +85 29 £52,500 -34.38% 33
North of England +28 14 £67,500 - 8
North West +27 8 £67,500 - 6
Midlands +21 8 £58,500 -8.85% 6
West Midlands +15 5 £58,500 -8.85% 2
Yorkshire -2 4 - - 3
East Midlands - 3 - - 4
East of England - 3 - - 4
North East +9 2 - -
South West +8 1 - - 2
Wales +5 1 - -

Journey Map
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 10 (10.10%) Confluence
2 2 (2.02%) WordPress
Applications
1 30 (30.30%) Microsoft Excel
2 15 (15.15%) Adobe XD
3 2 (2.02%) Adobe Creative Suite
4 1 (1.01%) Chatbot
4 1 (1.01%) InVision
4 1 (1.01%) Sketch
Business Applications
1 2 (2.02%) iTrent
2 1 (1.01%) Dynamics CRM
2 1 (1.01%) Shopify
2 1 (1.01%) Workday HCM
Cloud Services
1 37 (37.37%) Figma
2 18 (18.18%) Adobe Analytics
3 16 (16.16%) Miro
4 6 (6.06%) SaaS
5 5 (5.05%) Google Analytics
6 1 (1.01%) Azure
6 1 (1.01%) Power Platform
6 1 (1.01%) Serverless
Communications & Networking
1 31 (31.31%) SMS
2 1 (1.01%) Broadband
Database & Business Intelligence
1 3 (3.03%) Looker
2 2 (2.02%) BusinessObjects
3 1 (1.01%) Power BI
3 1 (1.01%) Tableau
Development Applications
1 15 (15.15%) Axure RP
2 14 (14.14%) Balsamiq
3 11 (11.11%) JIRA
General
1 54 (54.55%) Analytical Skills
2 47 (47.47%) Marketing
3 19 (19.19%) Influencing Skills
4 18 (18.18%) Banking
5 16 (16.16%) Public Sector
6 15 (15.15%) Law
7 14 (14.14%) Inclusion and Diversity
8 12 (12.12%) Social Skills
9 8 (8.08%) Finance
9 8 (8.08%) Legal
10 2 (2.02%) Retail
11 1 (1.01%) Advertising
11 1 (1.01%) Brand Awareness
11 1 (1.01%) Electronics
11 1 (1.01%) Games
11 1 (1.01%) Manufacturing
11 1 (1.01%) Organisational Skills
11 1 (1.01%) Presentation Skills
11 1 (1.01%) Telecoms
Job Titles
1 41 (41.41%) Senior
2 30 (30.30%) CRM Executive
3 24 (24.24%) Designer
4 17 (17.17%) Strategy Manager
5 16 (16.16%) Service Designer
6 9 (9.09%) Senior Manager
6 9 (9.09%) Senior Strategy Manager
7 8 (8.08%) Architect
8 7 (7.07%) User Experience Architect
8 7 (7.07%) UX Designer
9 3 (3.03%) Analyst
9 3 (3.03%) Product Manager
10 2 (2.02%) HR Analyst
10 2 (2.02%) Lead
10 2 (2.02%) Systems Analyst
11 1 (1.01%) Customer Experience Consultant
11 1 (1.01%) Development Director
11 1 (1.01%) Digital Service Designer
11 1 (1.01%) Lead Service Designer
11 1 (1.01%) Senior Designer
Libraries, Frameworks & Software Standards
1 4 (4.04%) CSS
1 4 (4.04%) HTML
2 1 (1.01%) React Native
Miscellaneous
1 31 (31.31%) Onboarding
2 17 (17.17%) Product Ownership
3 3 (3.03%) Analytical Mindset
3 3 (3.03%) PropTech
4 2 (2.02%) Mobile App
4 2 (2.02%) Self-Motivation
4 2 (2.02%) Social Media
5 1 (1.01%) Cloud Native
5 1 (1.01%) Data Protection Act
5 1 (1.01%) Enterprise Software
5 1 (1.01%) Management Information System
5 1 (1.01%) Marketing Technology
Processes & Methodologies
1 76 (76.77%) Analytics
2 57 (57.58%) Customer Journey Map
3 54 (54.55%) User Experience
4 42 (42.42%) Agile
5 37 (37.37%) CRM
5 37 (37.37%) Prototyping
5 37 (37.37%) Roadmaps
6 36 (36.36%) UX Design
7 33 (33.33%) Customer Experience
7 33 (33.33%) Digital Marketing
8 32 (32.32%) Marketing Strategy
9 31 (31.31%) Copywriting
9 31 (31.31%) Customer Engagement
10 30 (30.30%) User Research
11 28 (28.28%) Design Thinking
12 27 (27.27%) Stakeholder Management
13 25 (25.25%) Usability Testing
14 23 (23.23%) Continuous Improvement
14 23 (23.23%) Problem-Solving
14 23 (23.23%) Wireframes
Programming Languages
1 1 (1.01%) JavaScript
1 1 (1.01%) Python
Qualifications
1 30 (30.30%) DBS Check
2 21 (21.21%) Degree
3 17 (17.17%) SC Cleared
3 17 (17.17%) Security Cleared
4 2 (2.02%) Master's Degree
5 1 (1.01%) DV Cleared
5 1 (1.01%) TOGAF Certification
Quality Assurance & Compliance
1 40 (40.40%) Accessibility
2 32 (32.32%) GDPR
3 18 (18.18%) WCAG
4 1 (1.01%) Data Quality
4 1 (1.01%) PERC
System Software
1 1 (1.01%) Docker
Systems Management
1 1 (1.01%) Kubernetes
Vendors
1 36 (36.36%) Adobe
2 32 (32.32%) Salesforce
3 31 (31.31%) Salesforce Marketing Cloud
4 17 (17.17%) Qualtrics
5 6 (6.06%) HubSpot
6 5 (5.05%) Google
7 2 (2.02%) Pardot
8 1 (1.01%) Atlassian
8 1 (1.01%) Microsoft
8 1 (1.01%) SAP
8 1 (1.01%) Workday
8 1 (1.01%) YouTube