CRM Manager Job Trends

Customer Relationship Management Manager
UK

The median Customer Relationship Management Manager salary in the UK is £60,000 per year, according to job vacancies posted during the 6 months leading to 31 December 2025.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
31 Dec 2025
Same period 2024 Same period 2023
Rank 585 693 665
Rank change year-on-year +108 -28 +318
Permanent jobs requiring a CRM Manager 59 23 36
As % of all permanent jobs in the UK 0.100% 0.041% 0.070%
As % of the Job Titles category 0.11% 0.045% 0.074%
Number of salaries quoted 50 7 32
10th Percentile £44,175 £47,250 £42,687
25th Percentile £50,313 £52,250 £54,375
Median annual salary (50th Percentile) £60,000 £60,000 £61,250
Median % change year-on-year - -2.04% +11.36%
75th Percentile £65,000 £73,750 £85,000
90th Percentile £85,000 £93,000 -
UK excluding London median annual salary £55,000 £63,750 £50,000
% change year-on-year -13.73% +27.50% -4.76%

All Permanent IT Job Roles
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 53,514 51,675 48,695
% of permanent jobs with a recognized job title 90.46% 93.18% 95.25%
Number of salaries quoted 32,893 27,368 37,623
10th Percentile £28,500 £33,173 £31,250
25th Percentile £36,250 £44,750 £42,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -
75th Percentile £75,000 £78,750 £77,715
90th Percentile £93,750 £97,500 £97,500
UK excluding London median annual salary £50,000 £52,500 £50,000
% change year-on-year -4.76% +5.00% -4.76%

CRM Manager
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings featuring 'CRM Manager' in the job title relative to all permanent IT jobs advertised.

CRM Manager job vacancy trend in the UK

CRM Manager
Salary Trend

Salary distribution trend for CRM Manager job vacancies in the UK.

Salary distribution trend for CRM Manager job vacancies in the UK

CRM Manager
Salary Histogram

Salary distribution for jobs citing CRM Manager over the 6 months to 31 December 2025.

Salary histogram for CRM Manager in the UK

CRM Manager
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM Manager within the UK over the 6 months to 31 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +90 44 £60,000 - 19
UK excluding London +77 30 £55,000 -13.73% 15
Work from Home +77 21 £60,000 -2.04% 16
London +60 18 £72,500 +20.83% 12
South West - 9 £60,000 - 2
South East - 7 £55,000 - 9
Midlands +31 5 £53,750 -
West Midlands +33 4 £67,500 -
Wales - 4 £53,750 -
East of England +25 3 £40,000 -23.81%
North of England +11 1 £47,000 -37.33%
Yorkshire -3 1 £47,000 -37.33%
East Midlands - 1 £40,000 -
Northern Ireland - 1 £48,500 - 4

CRM Manager Skill Set
Top 30 Co-Occurring Skills & Capabilities

For the 6 months to 31 December 2025, CRM Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads featuring CRM Manager in the job title.

1 59 (100.00%) CRM
2 28 (47.46%) Salesforce
3 16 (27.12%) Continuous Improvement
4 15 (25.42%) Marketing Automation
5 13 (22.03%) Data Migration
5 13 (22.03%) Migration
5 13 (22.03%) Roadmaps
6 11 (18.64%) Agile
6 11 (18.64%) Microsoft
7 10 (16.95%) Business Strategy
7 10 (16.95%) SDLC
8 8 (13.56%) Analytics
8 8 (13.56%) Customer Engagement
8 8 (13.56%) Degree
8 8 (13.56%) Dynamics 365
8 8 (13.56%) HubSpot
8 8 (13.56%) Salesforce Marketing Cloud
8 8 (13.56%) Stakeholder Engagement
8 8 (13.56%) Stakeholder Management
9 7 (11.86%) Data Governance
9 7 (11.86%) Dynamics CRM
9 7 (11.86%) Microsoft Office
9 7 (11.86%) Release Management
10 6 (10.17%) Process Improvement
10 6 (10.17%) Product Backlog
10 6 (10.17%) Project Management
10 6 (10.17%) Salesforce CRM
11 5 (8.47%) AI
11 5 (8.47%) GDPR
11 5 (8.47%) SaaS

CRM Manager Skill Set
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (1.69%) CMS
1 1 (1.69%) SharePoint
Applications
1 7 (11.86%) Microsoft Office
2 1 (1.69%) Microsoft Project
2 1 (1.69%) Spreadsheet
Business Applications
1 7 (11.86%) Dynamics CRM
2 6 (10.17%) Salesforce CRM
3 1 (1.69%) Adobe Campaign
Cloud Services
1 8 (13.56%) Dynamics 365
2 5 (8.47%) SaaS
3 1 (1.69%) Microsoft 365
3 1 (1.69%) Smartsheet
Communications & Networking
1 1 (1.69%) SMS
General
1 30 (50.85%) Marketing
2 20 (33.90%) Social Skills
3 14 (23.73%) Finance
4 7 (11.86%) Banking
4 7 (11.86%) Investment Banking
5 5 (8.47%) Analytical Skills
6 4 (6.78%) Presentation Skills
6 4 (6.78%) Retail
7 2 (3.39%) Billing
7 2 (3.39%) Public Sector
8 1 (1.69%) Health Technology
8 1 (1.69%) Influencing Skills
8 1 (1.69%) Organisational Skills
Libraries, Frameworks & Software Standards
1 3 (5.08%) Middleware
Miscellaneous
1 10 (16.95%) Legacy Systems
2 7 (11.86%) Data Structures
2 7 (11.86%) Management Information System
3 6 (10.17%) Enterprise Software
4 5 (8.47%) Onboarding
5 3 (5.08%) Marketing Technology
6 1 (1.69%) Self-Motivation
Processes & Methodologies
1 59 (100.00%) CRM
2 16 (27.12%) Continuous Improvement
3 15 (25.42%) Marketing Automation
4 13 (22.03%) Data Migration
4 13 (22.03%) Migration
4 13 (22.03%) Roadmaps
5 11 (18.64%) Agile
6 10 (16.95%) Business Strategy
6 10 (16.95%) SDLC
7 8 (13.56%) Analytics
7 8 (13.56%) Customer Engagement
7 8 (13.56%) Stakeholder Engagement
7 8 (13.56%) Stakeholder Management
8 7 (11.86%) Data Governance
8 7 (11.86%) Release Management
9 6 (10.17%) Process Improvement
9 6 (10.17%) Product Backlog
9 6 (10.17%) Project Management
10 5 (8.47%) AI
10 5 (8.47%) Workflow
Programming Languages
1 3 (5.08%) SQL
Qualifications
1 8 (13.56%) Degree
2 3 (5.08%) DBS Check
3 2 (3.39%) PMI Certification
3 2 (3.39%) PMP
Quality Assurance & Compliance
1 5 (8.47%) GDPR
2 2 (3.39%) Data Quality
2 2 (3.39%) QA
3 1 (1.69%) PERC
Vendors
1 28 (47.46%) Salesforce
2 11 (18.64%) Microsoft
3 8 (13.56%) HubSpot
3 8 (13.56%) Salesforce Marketing Cloud
4 4 (6.78%) Pardot
5 2 (3.39%) SAP
5 2 (3.39%) Workday
6 1 (1.69%) Adobe
6 1 (1.69%) Marketo