Digital Innovation Job Trends

Digital Innovation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Digital Innovation skills. It covers vacancies from the 6 months leading up to 25 September 2025, with comparisons to the same periods in the previous two years.

6 months to
25 Sep 2025
Same period 2024 Same period 2023
Rank 445 674 673
Rank change year-on-year +229 -1 +74
Permanent jobs citing Digital Innovation 250 104 93
As % of all permanent jobs advertised in the UK 0.51% 0.14% 0.16%
As % of the Processes & Methodologies category 0.57% 0.17% 0.17%
Number of salaries quoted 124 73 68
10th Percentile £38,950 £35,900 £49,275
25th Percentile £47,313 £47,500 £56,288
Median annual salary (50th Percentile) £72,463 £58,700 £65,000
Median % change year-on-year +23.45% -9.69% +5.26%
75th Percentile £85,188 £81,250 £83,750
90th Percentile £93,750 £180,000 £96,500
UK excluding London median annual salary £72,426 £54,939 £55,000
% change year-on-year +31.83% -0.11% +2.80%

All Process and Methodology Skills
UK

Digital Innovation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 43,838 62,686 55,517
As % of all permanent jobs advertised in the UK 88.75% 81.52% 94.31%
Number of salaries quoted 24,621 34,654 42,181
10th Percentile £28,500 £32,500 £32,500
25th Percentile £36,250 £42,500 £45,000
Median annual salary (50th Percentile) £55,000 £57,560 £60,000
Median % change year-on-year -4.45% -4.07% -
75th Percentile £75,000 £77,500 £80,000
90th Percentile £96,250 £95,000 £100,000
UK excluding London median annual salary £47,500 £52,500 £54,000
% change year-on-year -9.52% -2.78% +2.86%

Digital Innovation
Job Vacancy Trend

Job postings citing Digital Innovation as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Innovation in the UK

Digital Innovation
Salary Trend

Salary distribution trend for jobs in the UK citing Digital Innovation.

Salary distribution trend for jobs in the UK citing Digital Innovation

Digital Innovation
Salary Histogram

Salary distribution for jobs citing Digital Innovation over the 6 months to 25 September 2025.

Salary histogram for Digital Innovation in the UK

Digital Innovation
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Innovation within the UK over the 6 months to 25 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +223 213 £75,000 +27.44% 202
UK excluding London +191 152 £72,426 +31.83% 154
Work from Home +115 86 £72,500 +23.51% 103
London +99 73 £75,000 -3.23% 95
Midlands +101 69 £80,000 +60.00% 20
West Midlands +95 56 £55,000 +15.86% 15
South East +66 28 £77,500 +10.71% 75
North of England +36 24 £48,000 -19.86% 21
Scotland +38 14 £54,855 -2.93% 7
East Midlands +36 13 £80,000 +60.00% 5
North West -2 13 £48,500 -23.35% 14
Yorkshire +34 9 £46,000 +1.10% 4
South West +67 8 £65,000 +73.33% 10
East of England +11 8 £47,500 +16.76% 19
North East +17 2 - - 4
Wales - 1 £72,000 - 4

Digital Innovation
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (5.20%) CMS
2 3 (1.20%) SharePoint
3 2 (0.80%) Drupal
3 2 (0.80%) Sitecore CMS
4 1 (0.40%) concrete5
4 1 (0.40%) Confluence
4 1 (0.40%) Liferay
Applications
1 8 (3.20%) Microsoft Project
2 5 (2.00%) Civil 3D
2 5 (2.00%) Revit
3 4 (1.60%) Navisworks
4 3 (1.20%) Microsoft Office
4 3 (1.20%) Notion
5 2 (0.80%) Microsoft Excel
5 2 (0.80%) Microsoft PowerPoint
6 1 (0.40%) AutoCAD
6 1 (0.40%) InDesign
6 1 (0.40%) Photoshop
6 1 (0.40%) ProjectWise
Business Applications
1 13 (5.20%) Sprinklr
2 3 (1.20%) Primavera
3 2 (0.80%) Dynamics CRM
3 2 (0.80%) Shopify
Cloud Services
1 19 (7.60%) Azure
2 13 (5.20%) Power Platform
3 10 (4.00%) Microsoft 365
4 8 (3.20%) Salesforce Service Cloud
5 6 (2.40%) AWS
5 6 (2.40%) Cloud Computing
5 6 (2.40%) Google Analytics
5 6 (2.40%) Google Sheets
6 4 (1.60%) Power Automate
6 4 (1.60%) PowerApps
7 3 (1.20%) Asana
7 3 (1.20%) Dynamics 365
7 3 (1.20%) Google Docs
7 3 (1.20%) Google Workspace
7 3 (1.20%) SaaS
8 2 (0.80%) Figma
9 1 (0.40%) Azure Logic Apps
9 1 (0.40%) GCP
9 1 (0.40%) GitHub
9 1 (0.40%) Serverless
Communications & Networking
1 4 (1.60%) MPLS
1 4 (1.60%) VoIP
2 3 (1.20%) DNS
3 2 (0.80%) DHCP
4 1 (0.40%) 5G
4 1 (0.40%) Firewall
4 1 (0.40%) Internet
4 1 (0.40%) LoRaWAN
4 1 (0.40%) Modbus
4 1 (0.40%) MQTT
4 1 (0.40%) VPN
Database & Business Intelligence
1 10 (4.00%) Power BI
2 6 (2.40%) GIS
3 2 (0.80%) SQL Server
4 1 (0.40%) Looker
4 1 (0.40%) NoSQL
4 1 (0.40%) Tableau
Development Applications
1 10 (4.00%) JIRA
2 3 (1.20%) Git
3 1 (0.40%) Jenkins
3 1 (0.40%) JUnit
3 1 (0.40%) Selenium
3 1 (0.40%) TestNG
General
1 78 (31.20%) Marketing
2 72 (28.80%) Analytical Skills
3 70 (28.00%) Social Skills
4 62 (24.80%) Inclusion and Diversity
5 37 (14.80%) Public Sector
6 36 (14.40%) Finance
7 32 (12.80%) Retail
8 25 (10.00%) Legal
9 8 (3.20%) Law
10 5 (2.00%) Advertising
10 5 (2.00%) Presentation Skills
11 4 (1.60%) Documentation Skills
11 4 (1.60%) Organisational Skills
11 4 (1.60%) Publishing
11 4 (1.60%) Telecoms
12 3 (1.20%) Automotive
12 3 (1.20%) Aviation
12 3 (1.20%) Games
12 3 (1.20%) Local Government
12 3 (1.20%) Manufacturing
Job Titles
1 35 (14.00%) Senior
2 28 (11.20%) Lead
3 22 (8.80%) Consultant
4 19 (7.60%) Developer
5 16 (6.40%) Analyst
6 14 (5.60%) Senior Developer
7 13 (5.20%) Architect
7 13 (5.20%) Implementation Consultant
8 12 (4.80%) Business Analyst
9 11 (4.40%) Customer Experience Manager
9 11 (4.40%) Digital Transformation
10 10 (4.00%) E-Commerce Manager
10 10 (4.00%) Head of Digital
11 9 (3.60%) Senior Analyst
11 9 (3.60%) Senior Business Analyst
11 9 (3.60%) Technical Director
12 8 (3.20%) Salesforce Developer
12 8 (3.20%) Senior Salesforce Developer
13 7 (2.80%) User Experience Architect
14 6 (2.40%) Principal Engineer
Libraries, Frameworks & Software Standards
1 19 (7.60%) HTML
2 15 (6.00%) CSS
3 8 (3.20%) Lightning Web Components
4 5 (2.00%) .NET
5 4 (1.60%) Spring
5 4 (1.60%) Spring Boot
6 3 (1.20%) ASP.NET
6 3 (1.20%) web3js
7 2 (0.80%) EDI
7 2 (0.80%) Kafka
7 2 (0.80%) React
8 1 (0.40%) AngularJS
8 1 (0.40%) ASP.NET Web API
8 1 (0.40%) Django
8 1 (0.40%) Flask
8 1 (0.40%) Jest
8 1 (0.40%) Node.js
8 1 (0.40%) React Native
8 1 (0.40%) Vue
8 1 (0.40%) Web Services
Miscellaneous
1 51 (20.40%) Onboarding
2 32 (12.80%) Product Ownership
3 16 (6.40%) SCADA
4 14 (5.60%) Analytical Mindset
5 13 (5.20%) Renewable Energy
6 12 (4.80%) Reinsurance
7 9 (3.60%) Data Centre
7 9 (3.60%) Greenfield Project
7 9 (3.60%) Self-Motivation
8 7 (2.80%) Driving Licence
9 5 (2.00%) Cloud Native
10 4 (1.60%) CCTV
10 4 (1.60%) Distributed Systems
10 4 (1.60%) e-Learning
11 3 (1.20%) Algorithms
11 3 (1.20%) Blockchain
11 3 (1.20%) Life Science
11 3 (1.20%) NHS
11 3 (1.20%) Web Conferencing
11 3 (1.20%) Web3
Operating Systems
1 3 (1.20%) Windows
2 2 (0.80%) Android
2 2 (0.80%) Apple iOS
2 2 (0.80%) Unix
Processes & Methodologies
1 91 (36.40%) Agile
2 79 (31.60%) Stakeholder Management
3 68 (27.20%) Project Management
4 65 (26.00%) Continuous Improvement
5 63 (25.20%) Customer Experience
6 59 (23.60%) CRM
7 57 (22.80%) Coaching
8 53 (21.20%) B2B
9 52 (20.80%) Artificial Intelligence
9 52 (20.80%) Collaborative Working
10 51 (20.40%) E-Commerce
11 49 (19.60%) Digital Marketing
12 47 (18.80%) Dashboard Development
13 46 (18.40%) Performance Analysis
14 45 (18.00%) GTM Strategy
15 44 (17.60%) Commercialisation
16 38 (15.20%) Analytics
17 35 (14.00%) Roadmaps
18 33 (13.20%) Mentoring
19 30 (12.00%) Problem-Solving
Programming Languages
1 19 (7.60%) JavaScript
2 16 (6.40%) Python
3 15 (6.00%) SQL
4 11 (4.40%) Java
4 11 (4.40%) R
5 8 (3.20%) Apex Code
5 8 (3.20%) PHP
6 5 (2.00%) C#
7 4 (1.60%) C++
8 1 (0.40%) TypeScript
Qualifications
1 97 (38.80%) Degree
2 25 (10.00%) Security Cleared
3 12 (4.80%) SC Cleared
4 9 (3.60%) DV Cleared
4 9 (3.60%) Master's Degree
5 8 (3.20%) APMG
5 8 (3.20%) DBS Check
6 7 (2.80%) Chartered Engineer
7 5 (2.00%) Computer Science Degree
8 4 (1.60%) HND
9 3 (1.20%) ACCA
9 3 (1.20%) CIMA
9 3 (1.20%) HNC
10 2 (0.80%) PhD
11 1 (0.40%) CISA
11 1 (0.40%) CISM
11 1 (0.40%) CISSP
11 1 (0.40%) ISTQB
11 1 (0.40%) MBA
11 1 (0.40%) Postgraduate
Quality Assurance & Compliance
1 25 (10.00%) Accessibility
2 11 (4.40%) GDPR
3 6 (2.40%) PMO
4 5 (2.00%) P3O
5 4 (1.60%) JSP 440
5 4 (1.60%) QA
6 2 (0.80%) IEC 61508
6 2 (0.80%) ISO 19650
6 2 (0.80%) ISO/IEC 27001
6 2 (0.80%) PCI DSS
6 2 (0.80%) WCAG
7 1 (0.40%) NCSC
7 1 (0.40%) PERC
7 1 (0.40%) Software Quality Assurance
System Software
1 5 (2.00%) Active Directory
2 4 (1.60%) Docker
3 2 (0.80%) VMware Infrastructure
Systems Management
1 6 (2.40%) Kubernetes
2 4 (1.60%) Cisco CUCM
3 2 (0.80%) Functional Safety
3 2 (0.80%) Microsoft Intune
Vendors
1 25 (10.00%) Microsoft
2 15 (6.00%) Adobe
3 12 (4.80%) Facebook
3 12 (4.80%) YouTube
4 11 (4.40%) Google
5 9 (3.60%) Salesforce
6 8 (3.20%) Salesforce Marketing Cloud
7 6 (2.40%) Autodesk
8 4 (1.60%) Cisco
8 4 (1.60%) Foundry
8 4 (1.60%) Palantir
9 3 (1.20%) ServiceNow
10 2 (0.80%) Ahrefs
10 2 (0.80%) Alteryx
10 2 (0.80%) Hotjar
10 2 (0.80%) Sitecore
10 2 (0.80%) Veritas
10 2 (0.80%) VMware
11 1 (0.40%) SAP
11 1 (0.40%) Siemens