Digital Optimization Job Trends

Digital Optimization
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Digital Optimization skills. It covers permanent job vacancies from the 6 months leading up to 13 January 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 620 701 731
Rank change year-on-year +81 +30 +271
Permanent jobs citing Digital Optimization 31 11 6
As % of all permanent jobs in the UK 0.052% 0.021% 0.011%
As % of the Processes & Methodologies category 0.064% 0.023% 0.012%
Number of salaries quoted 27 5 3
10th Percentile £45,000 £54,250 £36,800
25th Percentile - - £39,500
Median annual salary (50th Percentile) £50,000 £55,000 £46,000
Median % change year-on-year -9.09% +19.57% -17.54%
75th Percentile - £61,250 £57,750
90th Percentile - £62,000 £63,600
UK excluding London median annual salary £50,000 £55,000 £41,250
% change year-on-year -9.09% +33.33% -6.25%

All Process & Methodology Skills
UK

Digital Optimization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 48,315 48,345 50,335
As % of all permanent jobs advertised in the UK 81.00% 90.62% 89.96%
Number of salaries quoted 28,473 23,469 38,401
10th Percentile £28,500 £35,000 £31,250
25th Percentile £37,500 £45,000 £42,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -4.00%
75th Percentile £75,000 £80,000 £78,000
90th Percentile £95,000 £100,000 £97,500
UK excluding London median annual salary £50,000 £55,000 £52,000
% change year-on-year -9.09% +5.77% -5.45%

Digital Optimization
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Digital Optimization relative to all permanent IT jobs advertised.

Digital Optimization job vacancy trend in the UK

Digital Optimization
Salary Trend

Salary distribution trend for jobs in the UK citing Digital Optimization.

Salary distribution trend for jobs in the UK citing Digital Optimization

Digital Optimization
Salary Histogram

Salary distribution for jobs citing Digital Optimization over the 6 months to 13 January 2026.

Salary histogram for Digital Optimization in the UK

Digital Optimization
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Optimization within the UK over the 6 months to 13 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Work from Home +87 23 £50,000 -14.89% 1
UK excluding London +74 16 £50,000 -9.09% 2
England +77 14 £50,000 -9.09% 2
North of England +32 7 £50,000 -9.09%
North West - 5 £45,000 -
Midlands - 3 £50,000 - 1
Yorkshire -8 2 £50,000 -9.09%
West Midlands - 2 £43,750 - 1
London +54 1 - - 1
South West +9 1 £50,000 -14.89%
Scotland 0 1 £50,000 -
South East - 1 £50,000 - 1
Wales - 1 £50,000 -
East of England - 1 - -
Northern Ireland - 1 £50,000 -
East Midlands - 1 £37,500 -

Digital Optimization
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (6.45%) WordPress
2 1 (3.23%) CMS
Business Applications
1 1 (3.23%) NetSuite
Cloud Services
1 2 (6.45%) Google Analytics
2 1 (3.23%) Canva
2 1 (3.23%) Contentsquare
2 1 (3.23%) Figma
2 1 (3.23%) Google Tag Manager
2 1 (3.23%) Google Workspace
2 1 (3.23%) Typeform
Communications & Networking
1 1 (3.23%) SMS
General
1 3 (9.68%) Finance
2 2 (6.45%) Analytical Skills
2 2 (6.45%) Inclusion and Diversity
2 2 (6.45%) Social Skills
3 1 (3.23%) Marketing
3 1 (3.23%) Retail
Job Titles
1 22 (70.97%) Sales Representative
2 3 (9.68%) SEO Manager
3 2 (6.45%) Senior
4 1 (3.23%) Analyst
4 1 (3.23%) Business Systems Analyst
4 1 (3.23%) Developer
4 1 (3.23%) ERP Analyst
4 1 (3.23%) Senior Manager
4 1 (3.23%) Systems Analyst
4 1 (3.23%) UX Developer
Libraries, Frameworks & Software Standards
1 2 (6.45%) HTML
2 1 (3.23%) CSS
Miscellaneous
1 20 (64.52%) ASIC
2 2 (6.45%) Analytical Mindset
3 1 (3.23%) Graphic Design
Processes & Methodologies
1 10 (32.26%) E-Commerce
2 6 (19.35%) SEO
3 4 (12.90%) Analytics
3 4 (12.90%) Project Management
3 4 (12.90%) User Experience
4 3 (9.68%) Channel Management
4 3 (9.68%) Conversion Rate Optimisation
5 2 (6.45%) A/B Testing
5 2 (6.45%) Continuous Improvement
5 2 (6.45%) Personalization
5 2 (6.45%) Problem-Solving
5 2 (6.45%) Roadmaps
5 2 (6.45%) Stakeholder Management
6 1 (3.23%) Agile
6 1 (3.23%) Digital Marketing
6 1 (3.23%) Direct Marketing
6 1 (3.23%) Front End Development
6 1 (3.23%) Lean Six Sigma
6 1 (3.23%) Process Improvement
6 1 (3.23%) Strategic Roadmap
Programming Languages
1 1 (3.23%) JavaScript
Qualifications
1 1 (3.23%) PMI Certification
1 1 (3.23%) PMP
Quality Assurance & Compliance
1 2 (6.45%) GDPR
2 1 (3.23%) Accessibility
2 1 (3.23%) PERC
Vendors
1 2 (6.45%) Google
2 1 (3.23%) Adobe
2 1 (3.23%) HubSpot
2 1 (3.23%) Optimizely
2 1 (3.23%) Salesforce