Digital Product Manager Jobs

Digital Product Manager
UK

The median Digital Product Manager salary in the UK is £58,500 per year, according to job vacancies posted during the 6 months leading to 30 May 2025.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
30 May 2025
Same period 2024 Same period 2023
Rank 663 871 872
Rank change year-on-year +208 +1 +226
Permanent jobs requiring a Digital Product Manager 46 41 90
As % of all permanent jobs advertised in the UK 0.083% 0.040% 0.093%
As % of the Job Titles category 0.092% 0.042% 0.10%
Number of salaries quoted 12 32 30
10th Percentile - £56,250 £42,375
25th Percentile £48,750 £57,500 £49,375
Median annual salary (50th Percentile) £58,500 £71,183 £68,750
Median % change year-on-year -17.82% +3.54% -2.48%
75th Percentile £65,938 £77,500 £80,000
90th Percentile £73,250 £84,625 £85,000
UK excluding London median annual salary £65,000 £71,183 £61,250
% change year-on-year -8.69% +16.22% -7.55%

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 50,066 97,923 88,829
% of permanent jobs with a recognized job title 90.36% 94.81% 91.43%
Number of salaries quoted 26,124 69,761 56,179
10th Percentile £28,750 £28,500 £32,500
25th Percentile £40,750 £38,500 £45,000
Median annual salary (50th Percentile) £55,000 £52,500 £60,000
Median % change year-on-year +4.76% -12.50% -
75th Percentile £73,750 £70,000 £80,000
90th Percentile £95,000 £90,000 £100,000
UK excluding London median annual salary £51,000 £50,000 £53,500
% change year-on-year +2.00% -6.54% +6.63%

Digital Product Manager
Job Vacancy Trend

Job postings that featured Digital Product Manager in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Product Manager in the UK

Digital Product Manager
Salary Trend

3-month moving average salary quoted in jobs citing Digital Product Manager.

Salary trend for Digital Product Manager in the UK

Digital Product Manager
Salary Histogram

Salary distribution for jobs citing Digital Product Manager over the 6 months to 30 May 2025.

Salary histogram for Digital Product Manager in the UK

Digital Product Manager
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Product Manager within the UK over the 6 months to 30 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +159 40 £58,500 -17.82% 15
London +121 22 £58,500 -17.82% 3
Work from Home +124 21 £52,500 -30.00% 7
UK excluding London +188 20 £65,000 -8.69% 17
South West +102 7 - -
North of England +55 4 £65,000 +36.84%
East of England +49 3 - - 3
Scotland +119 2 - -
Midlands +87 2 £65,000 - 2
South East +79 2 - - 10
West Midlands +59 2 £65,000 - 2
North West - 2 - -
North East +47 1 £50,000 +5.26%
Yorkshire - 1 £80,000 -

Digital Product Manager Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 30 May 2025, Digital Product Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Product Manager in the job title.

1 38 (82.61%) Roadmaps
2 26 (56.52%) Agile
3 23 (50.00%) Social Skills
4 22 (47.83%) Strategic Roadmap
5 19 (41.30%) Collaborative Working
6 18 (39.13%) User-Centered Design (UCD)
6 18 (39.13%) Continuous Improvement
7 17 (36.96%) Product Strategy
8 16 (34.78%) Marketing
9 13 (28.26%) Digital Marketing
9 13 (28.26%) Customer Experience
9 13 (28.26%) User Experience
10 12 (26.09%) Product Vision
11 11 (23.91%) Product Roadmap
11 11 (23.91%) Finance
12 10 (21.74%) Banking
12 10 (21.74%) Creative Thinking
13 9 (19.57%) Project Management
14 8 (17.39%) Degree
14 8 (17.39%) Analytics
14 8 (17.39%) Release Train
14 8 (17.39%) Backlog Prioritisation
14 8 (17.39%) Journey Map
15 7 (15.22%) Line Management
15 7 (15.22%) Life Science
15 7 (15.22%) Business Analysis
16 6 (13.04%) Legal
16 6 (13.04%) Product Requirements
16 6 (13.04%) Product Ownership
16 6 (13.04%) Full-Stack Development

Digital Product Manager Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (4.35%) Confluence
1 2 (4.35%) SharePoint
Applications
1 4 (8.70%) Microsoft Excel
1 4 (8.70%) Microsoft PowerPoint
Business Applications
1 2 (4.35%) Distributed Ledger
Cloud Services
1 4 (8.70%) Microsoft 365
2 3 (6.52%) AWS
2 3 (6.52%) Azure
3 2 (4.35%) Anthropic Claude
3 2 (4.35%) ChatGPT
3 2 (4.35%) Google Workspace
3 2 (4.35%) Microsoft Copilot
3 2 (4.35%) Slack
Development Applications
1 5 (10.87%) JIRA
General
1 23 (50.00%) Social Skills
2 16 (34.78%) Marketing
3 11 (23.91%) Finance
4 10 (21.74%) Banking
5 6 (13.04%) Legal
5 6 (13.04%) Public Sector
6 5 (10.87%) Analytical Skills
6 5 (10.87%) Inclusion and Diversity
7 4 (8.70%) Retail
8 3 (6.52%) Organisational Skills
9 1 (2.17%) Electronics
9 1 (2.17%) Manufacturing
9 1 (2.17%) Telecoms
Miscellaneous
1 7 (15.22%) Life Science
2 6 (13.04%) Product Ownership
3 5 (10.87%) SWIFT Messaging Network
4 4 (8.70%) Housing Association
4 4 (8.70%) Mobile App
4 4 (8.70%) NHS
4 4 (8.70%) Social Media
5 3 (6.52%) Online Banking
6 2 (4.35%) Blockchain
6 2 (4.35%) Derivative
6 2 (4.35%) Onboarding
Processes & Methodologies
1 38 (82.61%) Roadmaps
2 26 (56.52%) Agile
3 22 (47.83%) Strategic Roadmap
4 19 (41.30%) Collaborative Working
5 18 (39.13%) Continuous Improvement
5 18 (39.13%) User-Centered Design (UCD)
6 17 (36.96%) Product Strategy
7 13 (28.26%) Customer Experience
7 13 (28.26%) Digital Marketing
7 13 (28.26%) User Experience
8 12 (26.09%) Product Vision
9 11 (23.91%) Product Roadmap
10 10 (21.74%) Creative Thinking
11 9 (19.57%) Project Management
12 8 (17.39%) Analytics
12 8 (17.39%) Backlog Prioritisation
12 8 (17.39%) Journey Map
12 8 (17.39%) Release Train
13 7 (15.22%) Business Analysis
13 7 (15.22%) Line Management
Qualifications
1 8 (17.39%) Degree
2 4 (8.70%) SC Cleared
2 4 (8.70%) Security Cleared
Quality Assurance & Compliance
1 4 (8.70%) Accessibility
2 2 (4.35%) IEC 62304
2 2 (4.35%) ISO 13485
2 2 (4.35%) QA
Vendors
1 5 (10.87%) Google
2 4 (8.70%) Salesforce
3 2 (4.35%) Atlassian
3 2 (4.35%) Bloomberg
3 2 (4.35%) Microsoft
3 2 (4.35%) ServiceNow
4 1 (2.17%) SAP