Pardot
UK

The table below provides summary statistics for permanent job vacancies requiring knowledge or experience of Pardot products and/or services. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Pardot over the 6 months leading up to 12 May 2025, comparing them to the same period in the previous two years.

The figures below represent the IT labour market in general and are not representative of salaries within Salesforce Pardot.

6 months to
12 May 2025
Same period 2024 Same period 2023
Rank 699 876 899
Rank change year-on-year +177 +23 +144
Permanent jobs citing Pardot 18 18 82
As % of all permanent jobs advertised in the UK 0.033% 0.018% 0.081%
As % of the Vendors category 0.088% 0.049% 0.19%
Number of salaries quoted 9 14 45
10th Percentile £51,500 £46,472 -
25th Percentile £63,000 £46,990 £42,500
Median annual salary (50th Percentile) £66,000 £61,250 £50,000
Median % change year-on-year +7.76% +22.50% -13.04%
75th Percentile £72,500 £76,250 £65,000
90th Percentile £83,000 £93,500 £85,000
UK excluding London median annual salary £65,000 £68,750 £56,750
% change year-on-year -5.45% +21.15% +3.18%

All Vendors
UK

Pardot falls under the Vendor Products and Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring knowledge or experience of all vendor products and services.

Permanent vacancies with a requirement for knowledge or experience of vendor products and services 20,465 36,384 42,224
As % of all permanent jobs advertised in the UK 37.12% 36.66% 41.85%
Number of salaries quoted 11,927 24,996 24,178
10th Percentile £26,750 £26,700 £31,250
25th Percentile £37,500 £36,000 £41,250
Median annual salary (50th Percentile) £55,000 £50,000 £57,500
Median % change year-on-year +10.00% -13.04% +4.55%
75th Percentile £70,600 £68,750 £75,000
90th Percentile £90,000 £87,500 £92,500
UK excluding London median annual salary £50,000 £45,000 £50,000
% change year-on-year +11.11% -10.00% +5.26%

Pardot
Job Vacancy Trend

Job postings citing Pardot as a proportion of all IT jobs advertised.

Job vacancy trend for Pardot in the UK

Pardot
Salary Trend

3-month moving average salary quoted in jobs citing Pardot.

Salary trend for Pardot in the UK

Pardot
Salary Histogram

Salary distribution for jobs citing Pardot over the 6 months to 12 May 2025.

Salary histogram for Pardot in the UK

Pardot
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pardot within the UK over the 6 months to 12 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +146 15 £67,500 +10.20% 42
London +115 14 £68,750 +19.57% 27
Work from Home +130 4 - - 27
UK excluding London +159 1 £65,000 -5.45% 11
Midlands +70 1 £65,000 -27.78% 1
East Midlands +42 1 £65,000 -27.78%

Pardot
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (11.11%) Confluence
Applications
1 2 (11.11%) Microsoft Office
2 1 (5.56%) Adobe Creative Suite
2 1 (5.56%) InDesign
2 1 (5.56%) MS Visio
Business Applications
1 5 (27.78%) Salesforce CRM
2 3 (16.67%) NetSuite
Cloud Services
1 5 (27.78%) Canva
1 5 (27.78%) Salesforce Sales Cloud
2 4 (22.22%) Power Platform
2 4 (22.22%) Salesforce Service Cloud
3 3 (16.67%) SaaS
4 2 (11.11%) iPaaS
5 1 (5.56%) Azure
5 1 (5.56%) Azure Logic Apps
5 1 (5.56%) FinancialForce
Database & Business Intelligence
1 4 (22.22%) Power BI
2 1 (5.56%) SQL Server
Development Applications
1 2 (11.11%) JIRA
2 1 (5.56%) Postman
2 1 (5.56%) Visual Studio
General
1 10 (55.56%) Marketing
2 9 (50.00%) Social Skills
3 4 (22.22%) Finance
3 4 (22.22%) Organisational Skills
3 4 (22.22%) Public Speaking
Job Titles
1 4 (22.22%) Analyst
1 4 (22.22%) Applications Analyst
1 4 (22.22%) Salesforce Analyst
2 3 (16.67%) Developer
3 2 (11.11%) Product Owner
3 2 (11.11%) Salesforce Developer
3 2 (11.11%) Senior
3 2 (11.11%) Senior Developer
3 2 (11.11%) Senior Salesforce Developer
4 1 (5.56%) Administrator
4 1 (5.56%) Alliance Manager
4 1 (5.56%) Cloud Specialist
4 1 (5.56%) Communications Manager
4 1 (5.56%) CRM Specialist
4 1 (5.56%) Integration Developer
4 1 (5.56%) Lead
4 1 (5.56%) Lead Developer
4 1 (5.56%) Marketing Manager
4 1 (5.56%) Marketing Specialist
4 1 (5.56%) Salesforce Administrator
Libraries, Frameworks & Software Standards
1 3 (16.67%) Lightning Web Components
2 1 (5.56%) .NET
2 1 (5.56%) ASP.NET
2 1 (5.56%) Visualforce
Miscellaneous
1 5 (27.78%) Social Media
2 2 (11.11%) Product Ownership
3 1 (5.56%) Graphic Design
3 1 (5.56%) Management Information System
3 1 (5.56%) Photography
Processes & Methodologies
1 10 (55.56%) CRM
2 6 (33.33%) Continuous Improvement
3 5 (27.78%) Analytics
4 4 (22.22%) Business Intelligence
4 4 (22.22%) Copywriting
4 4 (22.22%) Customer Service
4 4 (22.22%) Storytelling
4 4 (22.22%) Systems Analysis
5 3 (16.67%) Code Quality
6 2 (11.11%) Agile
6 2 (11.11%) Backlog Management
6 2 (11.11%) Clean Code
6 2 (11.11%) Coaching
6 2 (11.11%) Email Marketing
6 2 (11.11%) Product Backlog
6 2 (11.11%) Roadmaps
6 2 (11.11%) Software Engineering
6 2 (11.11%) Software Testing
6 2 (11.11%) Test Automation
7 1 (5.56%) User Experience
Programming Languages
1 4 (22.22%) Apex Code
2 3 (16.67%) JavaScript
3 1 (5.56%) C#
3 1 (5.56%) SQL
Quality Assurance & Compliance
1 1 (5.56%) Accessibility
1 1 (5.56%) Data Quality
1 1 (5.56%) GDPR
Vendors
1 18 (100.00%) Salesforce
2 2 (11.11%) MuleSoft
3 1 (5.56%) Adobe
3 1 (5.56%) Conga
3 1 (5.56%) Jitterbit
3 1 (5.56%) Salesforce Marketing Cloud
3 1 (5.56%) Workday