Period
to 16 October 2019

The table below provides summary statistics for permanent job vacancies with a requirement for knowledge and experience of Pardot products and/or services. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pardot over the 6 months to 16 October 2019 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Salesforce Pardot.

Pardot
UK
6 months to
16 Oct 2019
Same period 2018 Same period 2017
Rank 924 1034 1127
Rank change year-on-year +110 +93 +41
Permanent jobs citing Pardot 145 137 72
As % of all permanent IT jobs advertised in the UK 0.11% 0.083% 0.041%
As % of the Vendors category 0.25% 0.19% 0.092%
Number of salaries quoted 94 97 57
UK median annual salary £45,000 £52,500 £50,000
Median salary % change year-on-year -14.29% +5.00% +25.00%
10th Percentile £26,750 £31,250 £32,750
90th Percentile £77,500 £90,000 £66,250
UK excluding London median annual salary £37,500 £40,000 £42,500
% change year-on-year -6.25% -5.88% +19.72%

Pardot is in the Vendor Products and Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for knowledge or experience of vendor products and services.

All Vendors
UK
Permanent vacancies with a requirement for knowledge or experience of vendor products and services 58,828 70,668 77,975
As % of all permanent IT jobs advertised in the UK 42.82% 42.91% 44.46%
Number of salaries quoted 44,703 54,776 60,349
UK median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +3.26%
10th Percentile £27,000 £27,000 £26,250
90th Percentile £82,500 £80,000 £75,000
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% +1.19%

Pardot
Job Vacancy Trend

Job postings citing Pardot as a percentage of all IT jobs advertised.

Job vacancy trend for Pardot in the UK

Pardot
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pardot.

Salary trend for Pardot in the UK

Pardot
Salary Histogram

The salary distribution of IT jobs citing Pardot over the 6 months to 16 October 2019.

Salary histogram for Pardot in the UK

Pardot
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pardot within the UK over the 6 months to 16 October 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +94 140 £45,000 -14.29% 21
London +86 83 £55,000 -12.00% 9
UK excluding London +76 60 £37,500 -6.25% 13
North of England +42 20 £28,500 -36.67%
South East +28 19 £37,500 +15.38% 5
South West +25 17 £55,000 +10.00% 7
North West - 16 £28,500 -
Yorkshire 0 4 £57,500 +27.78%
Scotland +22 3 £42,500 +26.87% 1
Midlands +43 2 - -
West Midlands +36 2 - -

For the 6 months to 16 October 2019, IT jobs citing Pardot also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Pardot.

1 133 (91.72%) Salesforce.com
2 112 (77.24%) Marketing
3 77 (53.10%) CRM
4 60 (41.38%) Marketing Automation
5 42 (28.97%) Finance
6 41 (28.28%) Agile Software Development
7 39 (26.90%) Salesforce Sales Cloud
8 28 (19.31%) HTML
8 28 (19.31%) Marketing Technology
8 28 (19.31%) Marketo
9 26 (17.93%) Salesforce Marketing Cloud
10 24 (16.55%) Continuous Improvement
10 24 (16.55%) Personalization
10 24 (16.55%) Salesforce Service Cloud
10 24 (16.55%) Asset Management
11 23 (15.86%) Thought Leadership
12 22 (15.17%) Epics
12 22 (15.17%) Scaled Agile Framework
12 22 (15.17%) Technical Leadership
12 22 (15.17%) IT Strategy
12 22 (15.17%) Tealium
12 22 (15.17%) Enterprise Architecture
12 22 (15.17%) Apex Code
13 21 (14.48%) JIRA
13 21 (14.48%) Visualforce
14 20 (13.79%) Git (software)
15 19 (13.10%) Continuous Integration
16 17 (11.72%) JavaScript
16 17 (11.72%) Banking
17 16 (11.03%) Microsoft

Pardot
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (8.28%) WordPress
2 10 (6.90%) CMS
3 6 (4.14%) Confluence
Applications
1 16 (11.03%) Microsoft Excel
2 7 (4.83%) Microsoft Office
3 6 (4.14%) Microsoft PowerPoint
4 3 (2.07%) Photoshop
Business Applications
1 9 (6.21%) Salesforce.com CRM
2 6 (4.14%) Eloqua
3 5 (3.45%) Dynamics CRM
Cloud Services
1 39 (26.90%) Salesforce Sales Cloud
2 24 (16.55%) Salesforce Service Cloud
3 9 (6.21%) GitHub
4 8 (5.52%) Asana
4 8 (5.52%) Google Analytics
4 8 (5.52%) SaaS
5 6 (4.14%) AdWords
5 6 (4.14%) Power Platform
6 4 (2.76%) FinancialForce
6 4 (2.76%) Sage Pay
7 1 (0.69%) Azure
7 1 (0.69%) Force.com
7 1 (0.69%) Google Sheets
Communications & Networking
1 6 (4.14%) Intranet
2 1 (0.69%) SMS
2 1 (0.69%) VoIP
Database & Business Intelligence
1 9 (6.21%) MySQL
2 6 (4.14%) Power BI
2 6 (4.14%) SQL Server Reporting Services
3 3 (2.07%) Crystal Reports
3 3 (2.07%) Relational Database
4 2 (1.38%) Data Mining
4 2 (1.38%) SQL Server Analysis Services
4 2 (1.38%) SQL Server Integration Services
5 1 (0.69%) NoSQL
Development Applications
1 21 (14.48%) JIRA
2 20 (13.79%) Git (software)
3 11 (7.59%) Subversion
3 11 (7.59%) TeamCity
4 8 (5.52%) Bitbucket
4 8 (5.52%) GitLab
General
1 112 (77.24%) Marketing
2 42 (28.97%) Finance
3 17 (11.72%) Banking
4 7 (4.83%) Publishing
5 5 (3.45%) Billing
6 4 (2.76%) Advertising
7 2 (1.38%) Retail
7 2 (1.38%) Telecoms
8 1 (0.69%) Games
Job Titles
1 30 (20.69%) Administrator
2 29 (20.00%) Salesforce Administrator
3 28 (19.31%) Developer
4 19 (13.10%) Salesforce Developer
5 17 (11.72%) Analyst
6 15 (10.34%) Agile Delivery Lead
7 14 (9.66%) Salesforce Analyst
8 11 (7.59%) Consultant
8 11 (7.59%) Marketing Executive
8 11 (7.59%) Marketing Manager
9 9 (6.21%) Salesforce Consultant
10 8 (5.52%) Mid-Level PHP Developer
10 8 (5.52%) PHP Developer
11 6 (4.14%) Salesforce Technical Consultant
11 6 (4.14%) Technical Consultant
12 5 (3.45%) Functional Analyst
13 4 (2.76%) CRM Manager
13 4 (2.76%) Marketing Specialist
13 4 (2.76%) Technical Leader
14 3 (2.07%) Email Executive
Libraries, Frameworks & Software Standards
1 28 (19.31%) HTML
2 21 (14.48%) Visualforce
3 10 (6.90%) CSS
4 8 (5.52%) LAMP
4 8 (5.52%) Laravel
4 8 (5.52%) LEMP Stack
4 8 (5.52%) RESTful
4 8 (5.52%) Tailwind CSS
5 3 (2.07%) .NET
6 2 (1.38%) jQuery
7 1 (0.69%) COM
7 1 (0.69%) HTML5
7 1 (0.69%) JSON
7 1 (0.69%) REST
7 1 (0.69%) Ruby on Rails
7 1 (0.69%) Sass
7 1 (0.69%) Twitter Bootstrap
7 1 (0.69%) Vue.js
Miscellaneous
1 28 (19.31%) Marketing Technology
2 14 (9.66%) Greenfield Project
3 10 (6.90%) Analytical Skills
4 7 (4.83%) User Experience
5 5 (3.45%) Blog
6 3 (2.07%) Social Media
7 2 (1.38%) Driving Licence
8 1 (0.69%) Data Structures
8 1 (0.69%) Digital Media
8 1 (0.69%) Management Information System
8 1 (0.69%) Podcast
8 1 (0.69%) Self-Motivation
8 1 (0.69%) Virtual Team
Operating Systems
1 8 (5.52%) Linux
1 8 (5.52%) Mac OS
2 3 (2.07%) Windows
Processes & Methodologies
1 77 (53.10%) CRM
2 60 (41.38%) Marketing Automation
3 41 (28.28%) Agile Software Development
4 24 (16.55%) Asset Management
4 24 (16.55%) Continuous Improvement
4 24 (16.55%) Personalization
5 23 (15.86%) Thought Leadership
6 22 (15.17%) Enterprise Architecture
6 22 (15.17%) Epics
6 22 (15.17%) IT Strategy
6 22 (15.17%) Scaled Agile Framework
6 22 (15.17%) Technical Leadership
7 19 (13.10%) Continuous Integration
8 14 (9.66%) Configure, Price, Quote (CPQ)
8 14 (9.66%) Lead Generation
9 13 (8.97%) Digital Marketing
9 13 (8.97%) Problem-Solving
10 12 (8.28%) Analytics
10 12 (8.28%) B2B
10 12 (8.28%) Migration
Programming Languages
1 22 (15.17%) Apex Code
2 17 (11.72%) JavaScript
3 14 (9.66%) Java
4 8 (5.52%) PHP
4 8 (5.52%) SQL
5 7 (4.83%) SOQL
6 1 (0.69%) Ruby
Qualifications
1 9 (6.21%) Degree
Quality Assurance & Compliance
1 7 (4.83%) Data Quality
1 7 (4.83%) GDPR
2 2 (1.38%) QA
Systems Management
1 1 (0.69%) HP Quality Center
Vendors
1 133 (91.72%) Salesforce.com
2 28 (19.31%) Marketo
3 26 (17.93%) Salesforce Marketing Cloud
4 22 (15.17%) Tealium
5 16 (11.03%) Microsoft
6 11 (7.59%) HubSpot
7 9 (6.21%) Google
8 6 (4.14%) Adobe
8 6 (4.14%) DocuSign
9 4 (2.76%) GoCardless
10 3 (2.07%) Conga
10 3 (2.07%) Sage
10 3 (2.07%) Sun
11 2 (1.38%) Peoplefluent
11 2 (1.38%) Twitter
11 2 (1.38%) Xero
12 1 (0.69%) YouTube