Period
to 18 January 2018

The table below provides summary statistics for permanent job vacancies with a requirement for knowledge and experience of Pardot products and/or services. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pardot over the 6 months to 18 January 2018 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Salesforce Pardot.

Pardot
UK
6 months to
18 Jan 2018
Same period 2017 Same period 2016
Rank 1091 1121 1273
Rank change year-on-year +30 +152 -11
Permanent jobs citing Pardot 88 67 6
As % of all permanent IT jobs advertised in the UK 0.051% 0.038% 0.003%
As % of the Vendors category 0.11% 0.086% 0.006%
Number of salaries quoted 62 53 2
UK median annual salary £41,250 £47,500 £33,500
Median salary % change year-on-year -13.16% +41.79% -39.09%
10th Percentile £30,000 £29,000 £29,650
90th Percentile £61,125 £70,500 £37,750
UK excluding London median annual salary £35,000 £30,000 -
% change year-on-year +16.67% - -

Pardot is in the Vendor Products and Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for knowledge or experience of vendor products and services.

All Vendors
UK
Permanent vacancies with a requirement for knowledge or experience of vendor products and services 77,728 77,595 94,215
As % of all permanent IT jobs advertised in the UK 44.69% 43.76% 45.45%
Number of salaries quoted 60,865 62,472 77,221
UK median annual salary £47,500 £45,000 £45,000
Median salary % change year-on-year +5.56% - -
10th Percentile £26,250 £26,250 £26,250
90th Percentile £75,000 £75,000 £75,000
UK excluding London median annual salary £42,500 £42,500 £41,500
% change year-on-year - +2.41% +3.75%

Pardot
Job Vacancy Trend

Job postings citing Pardot as a percentage of all IT jobs advertised.

Job vacancy trend for Pardot in the UK

Pardot
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pardot.

Salary trend for Pardot in the UK

Pardot
Salary Histogram

The salary distribution of IT jobs citing Pardot over the 6 months to 18 January 2018.

Salary histogram for Pardot in the UK

Pardot
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pardot within the UK over the 6 months to 18 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +31 87 £42,500 -15.00% 8
London -3 50 £45,000 -21.74% 4
UK excluding London +24 38 £35,000 +16.67% 4
South East +52 23 £40,000 +19.40% 2
North of England +8 12 £30,000 -20.00%
Yorkshire +46 8 £28,000 -25.33%
North West - 4 £30,000 -
South West -6 1 £32,500 -18.75%
Scotland -39 1 £35,000 +16.67%
East of England - 1 - - 2

For the 6 months to 18 January 2018, IT jobs citing Pardot also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Pardot.

1 80 (90.91%) Marketing
2 64 (72.73%) Marketing Automation
3 62 (70.45%) Salesforce.com
4 56 (63.64%) Marketo
5 51 (57.95%) CRM
6 43 (48.86%) Eloqua
7 36 (40.91%) Email Marketing
8 31 (35.23%) HTML
9 30 (34.09%) B2B
10 25 (28.41%) HubSpot
11 24 (27.27%) Digital Marketing
12 19 (21.59%) Lead Generation
13 18 (20.45%) Salesforce.com CRM
13 18 (20.45%) Social Media
14 17 (19.32%) Advertising
15 15 (17.05%) B2B Marketing
16 13 (14.77%) Pay per click
17 11 (12.50%) Copywriting
17 11 (12.50%) Data Integration
17 11 (12.50%) Data Management
17 11 (12.50%) Project Management
17 11 (12.50%) Photoshop
18 10 (11.36%) MailChimp
18 10 (11.36%) Telecoms
18 10 (11.36%) Finance
18 10 (11.36%) Business Development
18 10 (11.36%) Blog
18 10 (11.36%) Analytics
19 9 (10.23%) Marketing Strategy
19 9 (10.23%) Apex Code

Pardot
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (1.14%) Adobe Experience Manager
1 1 (1.14%) CMS
1 1 (1.14%) WordPress
Applications
1 11 (12.50%) Photoshop
2 6 (6.82%) Microsoft Excel
3 2 (2.27%) Microsoft Office
4 1 (1.14%) MS Visio
Business Applications
1 43 (48.86%) Eloqua
2 18 (20.45%) Salesforce.com CRM
3 2 (2.27%) Unit4 Business World
4 1 (1.14%) Social Studio
Cloud Services
1 10 (11.36%) MailChimp
2 9 (10.23%) Salesforce Service Cloud
3 7 (7.95%) Salesforce Sales Cloud
4 4 (4.55%) Force.com
4 4 (4.55%) SaaS
5 2 (2.27%) Google Analytics
6 1 (1.14%) AdWords
6 1 (1.14%) Microsoft Azure
Communications & Networking
1 1 (1.14%) SMS
Database & Business Intelligence
1 2 (2.27%) Power BI
Development Applications
1 1 (1.14%) Ant
General
1 80 (90.91%) Marketing
2 17 (19.32%) Advertising
3 10 (11.36%) Finance
3 10 (11.36%) Telecoms
4 4 (4.55%) Retail
5 3 (3.41%) Back Office
Job Titles
1 31 (35.23%) Marketing Manager
2 13 (14.77%) Marketing Executive
3 11 (12.50%) Administrator
3 11 (12.50%) Marketing Automation Manager
3 11 (12.50%) Salesforce Administrator
4 10 (11.36%) Campaign Manager
5 9 (10.23%) Mobile Marketing Manager
5 9 (10.23%) Telecoms Manager
6 8 (9.09%) Marketing Campaign Manager
7 7 (7.95%) Automation Specialist
7 7 (7.95%) Marketing Automation Specialist
7 7 (7.95%) Marketing Specialist
8 5 (5.68%) Analyst
8 5 (5.68%) Consultant
8 5 (5.68%) Digital Marketing Manager
8 5 (5.68%) Salesforce Analyst
9 4 (4.55%) Architect
9 4 (4.55%) Content Marketing Executive
9 4 (4.55%) Salesforce Architect
9 4 (4.55%) Salesforce Consultant
Libraries, Frameworks & Software Standards
1 31 (35.23%) HTML
2 7 (7.95%) Visualforce
3 6 (6.82%) CSS
4 2 (2.27%) Mason
5 1 (1.14%) DHTML
5 1 (1.14%) J2EE
5 1 (1.14%) J2SE
5 1 (1.14%) JSON
5 1 (1.14%) REST
5 1 (1.14%) SOAP
5 1 (1.14%) Web Services
5 1 (1.14%) XML
Miscellaneous
1 18 (20.45%) Social Media
2 10 (11.36%) Blog
3 9 (10.23%) Marketing Technology
4 6 (6.82%) Analytical Skills
5 4 (4.55%) Data Structures
6 3 (3.41%) Computer Science
7 1 (1.14%) User Experience
Processes & Methodologies
1 64 (72.73%) Marketing Automation
2 51 (57.95%) CRM
3 36 (40.91%) Email Marketing
4 30 (34.09%) B2B
5 24 (27.27%) Digital Marketing
6 19 (21.59%) Lead Generation
7 15 (17.05%) B2B Marketing
8 13 (14.77%) Pay per click
9 11 (12.50%) Copywriting
9 11 (12.50%) Data Integration
9 11 (12.50%) Data Management
9 11 (12.50%) Project Management
10 10 (11.36%) Analytics
10 10 (11.36%) Business Development
11 9 (10.23%) Marketing Strategy
11 9 (10.23%) Workflow
12 8 (9.09%) Demand Generation
13 7 (7.95%) A/B Testing
13 7 (7.95%) Content Marketing
13 7 (7.95%) Data Governance
Programming Languages
1 9 (10.23%) Apex Code
2 1 (1.14%) Java
2 1 (1.14%) JavaScript
2 1 (1.14%) SOQL
2 1 (1.14%) SOSL
2 1 (1.14%) SQL
Qualifications
1 8 (9.09%) Degree
Quality Assurance & Compliance
1 4 (4.55%) Data Quality
2 1 (1.14%) GDPR
2 1 (1.14%) QA
Vendors
1 62 (70.45%) Salesforce.com
2 56 (63.64%) Marketo
3 25 (28.41%) HubSpot
4 7 (7.95%) Twitter
5 3 (3.41%) Salesforce Marketing Cloud
6 2 (2.27%) Google
6 2 (2.27%) Microsoft
7 1 (1.14%) Adobe
7 1 (1.14%) Facebook