Period
to 30 October 2020

The table below provides summary statistics for permanent job vacancies with a requirement for knowledge and experience of Pardot products and/or services. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pardot over the 6 months to 30 October 2020 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Salesforce Pardot.

Pardot
UK
6 months to
30 Oct 2020
Same period 2019 Same period 2018
Rank 629 918 1042
Rank change year-on-year +289 +124 +104
Permanent jobs citing Pardot 62 147 136
As % of all permanent jobs advertised in the UK 0.12% 0.11% 0.083%
As % of the Vendors category 0.32% 0.26% 0.19%
Number of salaries quoted 53 99 98
Median annual salary £70,000 £45,000 £50,000
Median salary % change year-on-year +55.56% -10.00% -
10th Percentile £43,400 £26,750 £31,250
90th Percentile £95,000 £77,500 £90,000
UK excluding London median annual salary £60,000 £38,250 £37,500
% change year-on-year +56.86% +2.00% -11.76%

Pardot is in the Vendor Products and Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for knowledge or experience of vendor products and services.

All Vendors
UK
Permanent vacancies with a requirement for knowledge or experience of vendor products and services 19,451 57,339 69,775
As % of all permanent IT jobs advertised in the UK 38.92% 41.83% 42.41%
Number of salaries quoted 15,362 43,736 54,023
Median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £31,250 £27,000 £27,000
90th Percentile £85,250 £82,500 £80,000
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +5.88%

Pardot
Job Vacancy Trend

Job postings citing Pardot as a proportion of all IT jobs advertised.

Job vacancy trend for Pardot in the UK

Pardot
Salary Trend

3-month moving average salary quoted in jobs citing Pardot.

Salary trend for Pardot in the UK

Pardot
Salary Histogram

Salary distribution for jobs citing Pardot over the 6 months to 30 October 2020.

Salary histogram for Pardot in the UK

Pardot
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pardot within the UK over the 6 months to 30 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +287 61 £70,000 +55.56% 14
London +234 42 £85,000 +70.00% 6
UK excluding London +286 16 £60,000 +56.86% 8
Work from Home +20 14 £70,000 +40.00% 1
South East +198 11 £60,000 +60.00%
North of England +148 2 £65,000 +128.07%
Yorkshire +120 2 £65,000 +13.04%
South West +117 2 £42,500 -22.73% 2
Midlands +116 1 £40,000 - 5
East Midlands - 1 £40,000 - 5

For the 6 months to 30 October 2020, IT jobs citing Pardot also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Pardot.

1 53 (85.48%) Marketing
2 50 (80.65%) Salesforce.com
3 33 (53.23%) Apex Code
3 33 (53.23%) Marketing Automation
4 31 (50.00%) Agile Software Development
5 24 (38.71%) Analytical Skills
6 20 (32.26%) CMS
7 18 (29.03%) SOAP
7 18 (29.03%) Web Services
7 18 (29.03%) CRM
7 18 (29.03%) Data Modelling
7 18 (29.03%) Visualforce
7 18 (29.03%) GDPR
8 17 (27.42%) Scaled Agile Framework
8 17 (27.42%) Project Delivery
8 17 (27.42%) Digital Marketing
8 17 (27.42%) HTML
8 17 (27.42%) Scrum
9 16 (25.81%) REST
9 16 (25.81%) Marketing Technology
10 14 (22.58%) Salesforce Sales Cloud
10 14 (22.58%) Problem-Solving
10 14 (22.58%) Asset Management
11 13 (20.97%) CSS
11 13 (20.97%) Global Marketing
12 12 (19.35%) HubSpot
13 11 (17.74%) Tableau
13 11 (17.74%) B2B
13 11 (17.74%) A/B Testing
14 10 (16.13%) Stakeholder Management

Pardot
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (32.26%) CMS
2 9 (14.52%) EPiServer
3 6 (9.68%) WordPress
4 4 (6.45%) Drupal
5 2 (3.23%) Anypoint
Applications
1 1 (1.61%) Adobe Creative Suite
1 1 (1.61%) Adobe Illustrator
1 1 (1.61%) InDesign
1 1 (1.61%) Microsoft Excel
1 1 (1.61%) Photoshop
Business Applications
1 9 (14.52%) Eloqua
2 4 (6.45%) Shopify
3 2 (3.23%) Salesforce.com CRM
Cloud Services
1 14 (22.58%) Salesforce Sales Cloud
2 8 (12.90%) Salesforce Service Cloud
3 6 (9.68%) Force.com
4 4 (6.45%) Power Platform
5 2 (3.23%) SaaS
6 1 (1.61%) AdWords
6 1 (1.61%) Google Analytics
Database & Business Intelligence
1 11 (17.74%) Tableau
2 6 (9.68%) MySQL
3 4 (6.45%) Power BI
4 1 (1.61%) SQL Server Reporting Services
Development Applications
1 4 (6.45%) Git (software)
1 4 (6.45%) Jenkins
1 4 (6.45%) Octopus Deploy
2 2 (3.23%) JIRA
General
1 53 (85.48%) Marketing
2 7 (11.29%) Finance
3 1 (1.61%) Automotive
Job Titles
1 28 (45.16%) Developer
2 26 (41.94%) Salesforce Developer
3 11 (17.74%) Consultant
4 9 (14.52%) Salesforce Consultant
5 5 (8.06%) Marketing Manager
6 4 (6.45%) Administrator
6 4 (6.45%) Agile Developer
6 4 (6.45%) Business Analyst
6 4 (6.45%) CRM Developer
6 4 (6.45%) Head of Development
6 4 (6.45%) Operations Manager
6 4 (6.45%) Salesforce Administrator
6 4 (6.45%) Senior Developer
6 4 (6.45%) Senior Salesforce Developer
7 3 (4.84%) Analyst
7 3 (4.84%) Lead Developer
7 3 (4.84%) Salesforce Business Analyst
8 2 (3.23%) Technical Consultant
8 2 (3.23%) Technical Leader
8 2 (3.23%) Web Manager
Libraries, Frameworks & Software Standards
1 18 (29.03%) SOAP
1 18 (29.03%) Visualforce
1 18 (29.03%) Web Services
2 17 (27.42%) HTML
3 16 (25.81%) REST
4 13 (20.97%) CSS
5 4 (6.45%) AngularJS
5 4 (6.45%) JSON
5 4 (6.45%) LAMP
5 4 (6.45%) Symfony
6 3 (4.84%) OAuth
7 2 (3.23%) jQuery
7 2 (3.23%) XML
Miscellaneous
1 24 (38.71%) Analytical Skills
2 16 (25.81%) Marketing Technology
3 7 (11.29%) Self-Motivation
4 4 (6.45%) Analytical Mindset
5 2 (3.23%) Data Structures
5 2 (3.23%) Enterprise Software
5 2 (3.23%) Management Information System
5 2 (3.23%) Social Media
6 1 (1.61%) Greenfield Project
Processes & Methodologies
1 33 (53.23%) Marketing Automation
2 31 (50.00%) Agile Software Development
3 18 (29.03%) CRM
3 18 (29.03%) Data Modelling
4 17 (27.42%) Digital Marketing
4 17 (27.42%) Project Delivery
4 17 (27.42%) Scaled Agile Framework
4 17 (27.42%) Scrum
5 14 (22.58%) Asset Management
5 14 (22.58%) Problem-Solving
6 13 (20.97%) Global Marketing
7 11 (17.74%) A/B Testing
7 11 (17.74%) B2B
8 10 (16.13%) Stakeholder Management
9 9 (14.52%) Business Intelligence
10 8 (12.90%) B2B Marketing
10 8 (12.90%) SDLC
11 7 (11.29%) Decision-Making
11 7 (11.29%) Release Management
11 7 (11.29%) Test Automation
Programming Languages
1 33 (53.23%) Apex Code
2 8 (12.90%) JavaScript
3 7 (11.29%) SOQL
4 4 (6.45%) PHP
4 4 (6.45%) SQL
Qualifications
1 10 (16.13%) Degree
2 4 (6.45%) Computer Science Degree
3 3 (4.84%) ISEB
Quality Assurance & Compliance
1 18 (29.03%) GDPR
2 3 (4.84%) Data Quality
3 2 (3.23%) SLA
Systems Management
1 3 (4.84%) Single Sign-On
Vendors
1 50 (80.65%) Salesforce.com
2 12 (19.35%) HubSpot
3 10 (16.13%) Marketo
4 9 (14.52%) Tealium
5 6 (9.68%) MuleSoft
6 4 (6.45%) Salesforce Marketing Cloud
6 4 (6.45%) Zend
7 3 (4.84%) Cadence
8 1 (1.61%) Adobe
8 1 (1.61%) Conga
8 1 (1.61%) Google
8 1 (1.61%) Microsoft