Period
to 7 August 2020

The table below provides summary statistics for permanent job vacancies with a requirement for knowledge and experience of Pardot products and/or services. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pardot over the 6 months to 7 August 2020 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Salesforce Pardot.

Pardot
UK
6 months to
7 Aug 2020
Same period 2019 Same period 2018
Rank 687 966 1029
Rank change year-on-year +279 +63 +125
Permanent jobs citing Pardot 88 132 159
As % of all permanent jobs advertised in the UK 0.14% 0.092% 0.093%
As % of the Vendors category 0.33% 0.22% 0.21%
Number of salaries quoted 72 116 117
Median annual salary £68,750 £46,250 £50,000
Median salary % change year-on-year +48.65% -7.50% +11.11%
10th Percentile £40,125 £30,125 £35,750
90th Percentile £95,000 £77,500 £88,500
UK excluding London median annual salary £63,750 £38,500 £45,000
% change year-on-year +65.58% -14.44% +15.38%

Pardot is in the Vendor Products and Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for knowledge or experience of vendor products and services.

All Vendors
UK
Permanent vacancies with a requirement for knowledge or experience of vendor products and services 26,772 60,576 74,284
As % of all permanent IT jobs advertised in the UK 41.15% 42.38% 43.38%
Number of salaries quoted 20,484 46,536 57,508
Median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £30,990 £27,500 £27,000
90th Percentile £87,500 £82,500 £78,750
UK excluding London median annual salary £47,500 £45,000 £44,000
% change year-on-year +5.56% +2.27% +4.76%

Pardot
Job Vacancy Trend

Job postings citing Pardot as a proportion of all IT jobs advertised.

Job vacancy trend for Pardot in the UK

Pardot
Salary Trend

3-month moving average salary quoted in jobs citing Pardot.

Salary trend for Pardot in the UK

Pardot
Salary Histogram

Salary distribution for jobs citing Pardot over the 6 months to 7 August 2020.

Salary histogram for Pardot in the UK

Pardot
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pardot within the UK over the 6 months to 7 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +303 88 £68,750 +52.78% 17
London +210 69 £75,000 +50.00% 4
UK excluding London +222 17 £63,750 +65.58% 13
Work from Home +78 14 £65,000 +26.83% 1
South East +168 11 £80,000 +113.33% 4
North of England +150 5 £67,500 +50.00% 1
North West +110 3 £67,500 +125.00%
Yorkshire +119 2 £65,000 +13.04% 1
South West +103 1 £42,500 -22.73% 5

For the 6 months to 7 August 2020, IT jobs citing Pardot also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Pardot.

1 76 (86.36%) Salesforce.com
2 73 (82.95%) Marketing
3 47 (53.41%) Agile Software Development
4 46 (52.27%) Apex Code
5 45 (51.14%) Marketing Automation
6 35 (39.77%) Analytical Skills
7 33 (37.50%) CMS
8 31 (35.23%) Digital Marketing
9 30 (34.09%) CRM
10 29 (32.95%) Scrum
11 28 (31.82%) HTML
12 26 (29.55%) SOAP
12 26 (29.55%) Web Services
12 26 (29.55%) Data Modelling
13 25 (28.41%) GDPR
14 24 (27.27%) Global Marketing
14 24 (27.27%) Scaled Agile Framework
14 24 (27.27%) Project Delivery
14 24 (27.27%) CSS
14 24 (27.27%) Visualforce
15 23 (26.14%) REST
15 23 (26.14%) Salesforce Sales Cloud
15 23 (26.14%) Marketing Technology
16 21 (23.86%) Problem-Solving
16 21 (23.86%) Finance
17 19 (21.59%) EPiServer
17 19 (21.59%) A/B Testing
18 18 (20.45%) Self-Motivation
19 17 (19.32%) Degree
19 17 (19.32%) Asset Management

Pardot
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (37.50%) CMS
2 19 (21.59%) EPiServer
3 8 (9.09%) WordPress
4 6 (6.82%) Drupal
5 4 (4.55%) Elasticsearch
6 3 (3.41%) Anypoint
7 2 (2.27%) Confluence
Applications
1 1 (1.14%) Microsoft Excel
Business Applications
1 14 (15.91%) Eloqua
2 8 (9.09%) Shopify
3 4 (4.55%) Salesforce.com CRM
Cloud Services
1 23 (26.14%) Salesforce Sales Cloud
2 12 (13.64%) Force.com
3 11 (12.50%) Salesforce Service Cloud
4 5 (5.68%) Power Platform
5 4 (4.55%) Azure
6 3 (3.41%) MailChimp
7 2 (2.27%) Google Analytics
8 1 (1.14%) AdWords
8 1 (1.14%) Google Tag Manager
8 1 (1.14%) SaaS
Communications & Networking
1 2 (2.27%) SMS
2 1 (1.14%) Intranet
Database & Business Intelligence
1 9 (10.23%) MySQL
2 5 (5.68%) Power BI
3 1 (1.14%) Qlik Sense
Development Applications
1 8 (9.09%) Git (software)
1 8 (9.09%) Jenkins
1 8 (9.09%) Octopus Deploy
2 4 (4.55%) JIRA
General
1 73 (82.95%) Marketing
2 21 (23.86%) Finance
3 2 (2.27%) Advertising
3 2 (2.27%) Automotive
4 1 (1.14%) Games
Job Titles
1 43 (48.86%) Developer
2 41 (46.59%) Salesforce Developer
3 8 (9.09%) Consultant
3 8 (9.09%) Senior Developer
3 8 (9.09%) Senior Salesforce Developer
4 6 (6.82%) Analyst
4 6 (6.82%) Head of Development
4 6 (6.82%) Salesforce Consultant
5 5 (5.68%) Architect
5 5 (5.68%) Lead Developer
5 5 (5.68%) Marketing Manager
6 4 (4.55%) .NET Architect
6 4 (4.55%) .NET Solutions Architect
6 4 (4.55%) Agile Developer
6 4 (4.55%) Business Analyst
6 4 (4.55%) CRM Developer
6 4 (4.55%) Marketing Analyst
6 4 (4.55%) Solutions Architect
7 3 (3.41%) Salesforce Administrator
7 3 (3.41%) Salesforce Business Analyst
Libraries, Frameworks & Software Standards
1 28 (31.82%) HTML
2 26 (29.55%) SOAP
2 26 (29.55%) Web Services
3 24 (27.27%) CSS
3 24 (27.27%) Visualforce
4 23 (26.14%) REST
5 8 (9.09%) AngularJS
6 6 (6.82%) LAMP
6 6 (6.82%) Symfony
7 5 (5.68%) JSON
8 4 (4.55%) .NET
9 3 (3.41%) OAuth
9 3 (3.41%) XML
10 2 (2.27%) jQuery
Miscellaneous
1 35 (39.77%) Analytical Skills
2 23 (26.14%) Marketing Technology
3 18 (20.45%) Self-Motivation
4 8 (9.09%) Analytical Mindset
5 4 (4.55%) Social Media
6 2 (2.27%) Data Structures
6 2 (2.27%) Enterprise Software
6 2 (2.27%) Management Information System
7 1 (1.14%) Greenfield Project
7 1 (1.14%) Social Network
7 1 (1.14%) Virtual Team
Processes & Methodologies
1 47 (53.41%) Agile Software Development
2 45 (51.14%) Marketing Automation
3 31 (35.23%) Digital Marketing
4 30 (34.09%) CRM
5 29 (32.95%) Scrum
6 26 (29.55%) Data Modelling
7 24 (27.27%) Global Marketing
7 24 (27.27%) Project Delivery
7 24 (27.27%) Scaled Agile Framework
8 21 (23.86%) Problem-Solving
9 19 (21.59%) A/B Testing
10 17 (19.32%) Asset Management
10 17 (19.32%) B2B
11 15 (17.05%) Analytics
12 14 (15.91%) Business Intelligence
13 12 (13.64%) Workflow
14 11 (12.50%) Critical Thinking
14 11 (12.50%) Release Management
14 11 (12.50%) Stakeholder Engagement
14 11 (12.50%) Stakeholder Management
Programming Languages
1 46 (52.27%) Apex Code
2 13 (14.77%) JavaScript
3 10 (11.36%) SOQL
4 9 (10.23%) SQL
5 7 (7.95%) PHP
Qualifications
1 17 (19.32%) Degree
2 8 (9.09%) Computer Science Degree
3 3 (3.41%) ISEB
Quality Assurance & Compliance
1 25 (28.41%) GDPR
2 3 (3.41%) Data Quality
3 2 (2.27%) SLA
4 1 (1.14%) QA
Systems Management
1 3 (3.41%) Single Sign-On
Vendors
1 76 (86.36%) Salesforce.com
2 16 (18.18%) Tableau
3 15 (17.05%) Tealium
4 14 (15.91%) HubSpot
4 14 (15.91%) Marketo
5 7 (7.95%) MuleSoft
6 6 (6.82%) Salesforce Marketing Cloud
6 6 (6.82%) Zend
7 5 (5.68%) Google
8 3 (3.41%) Cadence
9 2 (2.27%) Adobe
9 2 (2.27%) Aprimo
9 2 (2.27%) IBM
9 2 (2.27%) Oracle
10 1 (1.14%) Anaplan
10 1 (1.14%) Facebook
10 1 (1.14%) Hootsuite
10 1 (1.14%) Microsoft
10 1 (1.14%) Twitter
10 1 (1.14%) Xero