Pardot
UK

The table below provides summary statistics for permanent job vacancies requiring knowledge or experience of Pardot products and/or services. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Pardot over the 6 months leading up to 31 May 2025, comparing them to the same period in the previous two years.

The figures below represent the IT labour market in general and are not representative of salaries within Salesforce Pardot.

6 months to
31 May 2025
Same period 2024 Same period 2023
Rank 685 889 874
Rank change year-on-year +204 -15 +205
Permanent jobs citing Pardot 17 18 94
As % of all permanent jobs advertised in the UK 0.030% 0.017% 0.098%
As % of the Vendors category 0.076% 0.049% 0.24%
Number of salaries quoted 7 14 56
10th Percentile £47,500 £46,472 £42,500
25th Percentile £48,750 £46,990 £45,000
Median annual salary (50th Percentile) £65,000 £61,250 £60,000
Median % change year-on-year +6.12% +2.08% +4.35%
75th Percentile £70,625 £76,250 £75,000
90th Percentile £81,500 £93,500 £85,000
UK excluding London median annual salary £65,000 £68,750 £56,000
% change year-on-year -5.45% +22.77% +1.82%

All Vendors
UK

Pardot falls under the Vendor Products and Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring knowledge or experience of all vendor products and services.

Permanent vacancies with a requirement for knowledge or experience of vendor products and services 22,290 36,673 39,803
As % of all permanent jobs advertised in the UK 39.92% 35.37% 41.55%
Number of salaries quoted 12,073 24,880 23,381
10th Percentile £25,750 £26,700 £31,250
25th Percentile £36,246 £36,000 £41,250
Median annual salary (50th Percentile) £54,793 £50,000 £57,500
Median % change year-on-year +9.59% -13.04% +4.55%
75th Percentile £70,600 £68,750 £75,000
90th Percentile £88,750 £87,500 £92,500
UK excluding London median annual salary £47,773 £45,543 £50,000
% change year-on-year +4.90% -8.91% +5.26%

Pardot
Job Vacancy Trend

Job postings citing Pardot as a proportion of all IT jobs advertised.

Job vacancy trend for Pardot in the UK

Pardot
Salary Trend

3-month moving average salary quoted in jobs citing Pardot.

Salary trend for Pardot in the UK

Pardot
Salary Histogram

Salary distribution for jobs citing Pardot over the 6 months to 31 May 2025.

Salary histogram for Pardot in the UK

Pardot
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pardot within the UK over the 6 months to 31 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +168 15 £65,000 +6.12% 48
London +106 14 £61,250 +6.52% 36
Work from Home +114 6 £52,500 -8.70% 33
UK excluding London +180 1 £65,000 -5.45% 14
Midlands +65 1 £65,000 -27.78%
East Midlands +43 1 £65,000 -27.78%

Pardot
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (11.76%) Confluence
2 1 (5.88%) CMS
Applications
1 2 (11.76%) Adobe Premiere
1 2 (11.76%) Microsoft Office
1 2 (11.76%) Photoshop
2 1 (5.88%) Adobe Creative Suite
2 1 (5.88%) Adobe Illustrator
2 1 (5.88%) Final Cut Pro
2 1 (5.88%) InDesign
2 1 (5.88%) MS Visio
Business Applications
1 5 (29.41%) Salesforce CRM
Cloud Services
1 6 (35.29%) Canva
2 4 (23.53%) Power Platform
2 4 (23.53%) Salesforce Sales Cloud
2 4 (23.53%) Salesforce Service Cloud
3 1 (5.88%) Adobe Creative Cloud
3 1 (5.88%) Azure
3 1 (5.88%) Azure Logic Apps
3 1 (5.88%) FinancialForce
3 1 (5.88%) Google Ads
3 1 (5.88%) Google Analytics
3 1 (5.88%) SaaS
Database & Business Intelligence
1 4 (23.53%) Power BI
2 1 (5.88%) SQL Server
Development Applications
1 2 (11.76%) JIRA
2 1 (5.88%) Postman
2 1 (5.88%) Visual Studio
General
1 10 (58.82%) Marketing
1 10 (58.82%) Social Skills
2 4 (23.53%) Organisational Skills
2 4 (23.53%) Public Speaking
3 3 (17.65%) Finance
4 2 (11.76%) Advertising
4 2 (11.76%) Analytical Skills
5 1 (5.88%) Multimedia
Job Titles
1 4 (23.53%) Analyst
1 4 (23.53%) Applications Analyst
1 4 (23.53%) Salesforce Analyst
2 2 (11.76%) Product Owner
3 1 (5.88%) Architect
3 1 (5.88%) Campaign Specialist
3 1 (5.88%) Cloud Specialist
3 1 (5.88%) Communications Manager
3 1 (5.88%) CRM Specialist
3 1 (5.88%) Developer
3 1 (5.88%) Integration Developer
3 1 (5.88%) Lead
3 1 (5.88%) Lead Developer
3 1 (5.88%) Marketing Manager
3 1 (5.88%) Marketing Specialist
3 1 (5.88%) Salesforce Architect
Libraries, Frameworks & Software Standards
1 1 (5.88%) .NET
1 1 (5.88%) ASP.NET
1 1 (5.88%) HTML
Miscellaneous
1 7 (41.18%) Social Media
2 2 (11.76%) Graphic Design
2 2 (11.76%) Photography
2 2 (11.76%) Product Ownership
2 2 (11.76%) Video Editing
3 1 (5.88%) Algorithms
3 1 (5.88%) Educational Technology
3 1 (5.88%) Management Information System
3 1 (5.88%) Marketing Technology
Processes & Methodologies
1 11 (64.71%) CRM
2 7 (41.18%) Analytics
3 5 (29.41%) Email Marketing
3 5 (29.41%) Storytelling
4 4 (23.53%) Business Intelligence
4 4 (23.53%) Continuous Improvement
4 4 (23.53%) Copywriting
4 4 (23.53%) Customer Service
4 4 (23.53%) Systems Analysis
5 3 (17.65%) Project Management
5 3 (17.65%) SEO
6 2 (11.76%) Agile
6 2 (11.76%) Artificial Intelligence
6 2 (11.76%) Asset Management
6 2 (11.76%) B2B
6 2 (11.76%) Coaching
6 2 (11.76%) Content Management
6 2 (11.76%) Digital Marketing
6 2 (11.76%) Marketing Strategy
6 2 (11.76%) Roadmaps
Programming Languages
1 1 (5.88%) Apex Code
1 1 (5.88%) C#
1 1 (5.88%) SQL
Qualifications
1 1 (5.88%) Degree
Quality Assurance & Compliance
1 1 (5.88%) Accessibility
1 1 (5.88%) GDPR
Vendors
1 16 (94.12%) Salesforce
2 3 (17.65%) Adobe
2 3 (17.65%) Google
3 2 (11.76%) Facebook
3 2 (11.76%) Instagram
4 1 (5.88%) Conga
4 1 (5.88%) Jitterbit
4 1 (5.88%) Salesforce Marketing Cloud
4 1 (5.88%) TikTok
4 1 (5.88%) Twitter
4 1 (5.88%) Workday