Period
to 5 June 2020

The table below provides summary statistics for permanent job vacancies with a requirement for knowledge and experience of Pardot products and/or services. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pardot over the 6 months to 5 June 2020 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Salesforce Pardot.

Pardot
UK
6 months to
5 Jun 2020
Same period 2019 Same period 2018
Rank 753 983 1045
Rank change year-on-year +230 +62 +72
Permanent jobs citing Pardot 114 122 161
As % of all permanent jobs advertised in the UK 0.13% 0.085% 0.094%
As % of the Vendors category 0.32% 0.20% 0.21%
Number of salaries quoted 81 101 121
Median annual salary £53,000 £45,000 £45,000
Median salary % change year-on-year +17.78% - -11.76%
10th Percentile £29,000 £31,250 £31,250
90th Percentile £90,000 £72,500 £87,500
UK excluding London median annual salary £45,000 £40,000 £45,000
% change year-on-year +12.50% -11.11% +15.38%

Pardot is in the Vendor Products and Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for knowledge or experience of vendor products and services.

All Vendors
UK
Permanent vacancies with a requirement for knowledge or experience of vendor products and services 35,800 60,521 75,583
As % of all permanent IT jobs advertised in the UK 41.37% 42.35% 44.01%
Number of salaries quoted 27,253 46,265 58,992
Median annual salary £52,500 £50,000 £48,000
Median salary % change year-on-year +5.00% +4.17% +2.13%
10th Percentile £29,590 £27,500 £27,000
90th Percentile £87,500 £81,250 £78,750
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% +2.41%

Pardot
Job Vacancy Trend

Job postings citing Pardot as a proportion of all IT jobs advertised.

Job vacancy trend for Pardot in the UK

Pardot
Salary Trend

3-month moving average salary quoted in jobs citing Pardot.

Salary trend for Pardot in the UK

Pardot
Salary Histogram

Salary distribution for jobs citing Pardot over the 6 months to 5 June 2020.

Salary histogram for Pardot in the UK

Pardot
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pardot within the UK over the 6 months to 5 June 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +217 114 £53,000 +17.78% 12
London +172 92 £55,500 +16.84% 9
UK excluding London +168 22 £45,000 +12.50% 3
South East +103 13 £57,500 +53.33% 1
North of England +121 7 £45,000 -5.26% 1
Work from Home +44 5 £90,000 +132.26% 1
Yorkshire +98 4 £45,000 -21.74%
North West +79 3 £67,500 +42.11% 1
South West +86 2 - - 1

For the 6 months to 5 June 2020, IT jobs citing Pardot also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Pardot.

1 99 (86.84%) Salesforce.com
2 81 (71.05%) Marketing
3 60 (52.63%) Marketing Automation
4 51 (44.74%) Apex Code
5 50 (43.86%) Agile Software Development
6 39 (34.21%) CRM
7 34 (29.82%) Analytical Skills
8 33 (28.95%) Visualforce
8 33 (28.95%) Workflow
9 32 (28.07%) Finance
9 32 (28.07%) Scrum
9 32 (28.07%) HTML
10 31 (27.19%) Problem-Solving
11 29 (25.44%) Salesforce Sales Cloud
12 28 (24.56%) Degree
12 28 (24.56%) Digital Marketing
13 25 (21.93%) Business Intelligence
13 25 (21.93%) Tableau
13 25 (21.93%) Analytics
14 24 (21.05%) CMS
15 23 (20.18%) B2B
15 23 (20.18%) GDPR
16 21 (18.42%) Salesforce Service Cloud
16 21 (18.42%) SQL
16 21 (18.42%) CSS
17 20 (17.54%) Web Services
17 20 (17.54%) Eloqua
18 19 (16.67%) SOQL
19 18 (15.79%) Global Marketing
19 18 (15.79%) Force.com

Pardot
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (21.05%) CMS
2 13 (11.40%) EPiServer
3 7 (6.14%) WordPress
4 6 (5.26%) Drupal
5 4 (3.51%) Elasticsearch
6 2 (1.75%) Confluence
7 1 (0.88%) Anypoint
Applications
1 3 (2.63%) Photoshop
2 2 (1.75%) Microsoft Excel
Business Applications
1 20 (17.54%) Eloqua
2 17 (14.91%) Shopify
3 3 (2.63%) Salesforce.com CRM
Cloud Services
1 29 (25.44%) Salesforce Sales Cloud
2 21 (18.42%) Salesforce Service Cloud
3 18 (15.79%) Force.com
4 6 (5.26%) Power Platform
5 4 (3.51%) Azure
5 4 (3.51%) Sage Pay
6 3 (2.63%) Google Analytics
6 3 (2.63%) MailChimp
7 1 (0.88%) FinancialForce
7 1 (0.88%) Google Tag Manager
Communications & Networking
1 4 (3.51%) VoIP
2 3 (2.63%) SMS
3 1 (0.88%) Intranet
Database & Business Intelligence
1 11 (9.65%) MySQL
2 6 (5.26%) Power BI
3 2 (1.75%) Qlik Sense
Development Applications
1 17 (14.91%) Git (software)
1 17 (14.91%) Jenkins
1 17 (14.91%) Octopus Deploy
2 4 (3.51%) JIRA
General
1 81 (71.05%) Marketing
2 32 (28.07%) Finance
3 5 (4.39%) Advertising
4 1 (0.88%) Automotive
4 1 (0.88%) Games
4 1 (0.88%) Retail
Job Titles
1 40 (35.09%) Developer
2 39 (34.21%) Salesforce Developer
3 27 (23.68%) Administrator
3 27 (23.68%) Salesforce Administrator
4 17 (14.91%) Senior Developer
4 17 (14.91%) Senior Salesforce Developer
5 8 (7.02%) Marketing Executive
6 6 (5.26%) Architect
6 6 (5.26%) Consultant
6 6 (5.26%) Head of Development
6 6 (5.26%) Marketing Consultant
7 5 (4.39%) Digital Executive
7 5 (4.39%) Digital Marketing Executive
8 4 (3.51%) Cloud Consultant
8 4 (3.51%) CRM Executive
8 4 (3.51%) Email Marketing Specialist
8 4 (3.51%) Email Specialist
8 4 (3.51%) Marketing Specialist
8 4 (3.51%) Salesforce Business Analyst
8 4 (3.51%) Senior Salesforce Administrator
Libraries, Frameworks & Software Standards
1 33 (28.95%) Visualforce
2 32 (28.07%) HTML
3 21 (18.42%) CSS
4 20 (17.54%) Web Services
5 17 (14.91%) AngularJS
6 16 (14.04%) SOAP
7 15 (13.16%) REST
8 6 (5.26%) LAMP
8 6 (5.26%) Symfony
9 5 (4.39%) XML
10 4 (3.51%) .NET
10 4 (3.51%) Ajax
10 4 (3.51%) DHTML
11 3 (2.63%) JSON
12 2 (1.75%) jQuery
Miscellaneous
1 34 (29.82%) Analytical Skills
2 16 (14.04%) Analytical Mindset
3 15 (13.16%) Self-Motivation
4 14 (12.28%) Marketing Technology
5 8 (7.02%) Social Media
6 4 (3.51%) User Experience
7 3 (2.63%) Podcast
7 3 (2.63%) Social Network
8 2 (1.75%) Data Structures
8 2 (1.75%) Enterprise Software
8 2 (1.75%) Management Information System
9 1 (0.88%) Virtual Team
Processes & Methodologies
1 60 (52.63%) Marketing Automation
2 50 (43.86%) Agile Software Development
3 39 (34.21%) CRM
4 33 (28.95%) Workflow
5 32 (28.07%) Scrum
6 31 (27.19%) Problem-Solving
7 28 (24.56%) Digital Marketing
8 25 (21.93%) Analytics
8 25 (21.93%) Business Intelligence
9 23 (20.18%) B2B
10 18 (15.79%) Global Marketing
11 17 (14.91%) Computer Science
11 17 (14.91%) Release Management
12 16 (14.04%) A/B Testing
12 16 (14.04%) Creative Problem-Solving
12 16 (14.04%) Scaled Agile Framework
13 15 (13.16%) Data Modelling
13 15 (13.16%) Project Delivery
14 14 (12.28%) Stakeholder Management
15 12 (10.53%) Asset Management
Programming Languages
1 51 (44.74%) Apex Code
2 21 (18.42%) SQL
3 19 (16.67%) SOQL
4 15 (13.16%) JavaScript
5 7 (6.14%) PHP
6 4 (3.51%) Java
Qualifications
1 28 (24.56%) Degree
2 17 (14.91%) Computer Science Degree
3 3 (2.63%) ISEB
Quality Assurance & Compliance
1 23 (20.18%) GDPR
2 8 (7.02%) Data Quality
3 3 (2.63%) QA
4 1 (0.88%) SLA
Vendors
1 99 (86.84%) Salesforce.com
2 25 (21.93%) Tableau
3 17 (14.91%) Marketo
4 13 (11.40%) HubSpot
5 9 (7.89%) Google
5 9 (7.89%) Tealium
6 8 (7.02%) Salesforce Marketing Cloud
7 6 (5.26%) Zend
8 5 (4.39%) Adobe
8 5 (4.39%) IBM
8 5 (4.39%) Oracle
8 5 (4.39%) Twitter
8 5 (4.39%) Xero
9 4 (3.51%) Aprimo
9 4 (3.51%) Conga
9 4 (3.51%) DocuSign
9 4 (3.51%) GoCardless
9 4 (3.51%) YouTube
10 3 (2.63%) Cadence
11 2 (1.75%) Facebook