Personalization Contracts in London

Personalization
England > London

The table below provides summary statistics for contract job vacancies advertised in London requiring Personalization skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Personalization over the 6 months leading up to 11 August 2025, comparing them to the same period in the previous two years.

6 months to
11 Aug 2025
Same period 2024 Same period 2023
Rank 321 317 409
Rank change year-on-year -4 +92 +132
Contract jobs citing Personalization 39 59 58
As % of all contract jobs advertised in London 0.29% 0.36% 0.24%
As % of the Processes & Methodologies category 0.31% 0.41% 0.27%
Number of daily rates quoted 26 32 43
10th Percentile £338 £363 £464
25th Percentile £359 £417 £594
Median daily rate (50th Percentile) £550 £550 £700
Median % change year-on-year - -21.43% +16.67%
75th Percentile £644 £578 £813
90th Percentile £691 £745 £925
England median daily rate £500 £550 £688
% change year-on-year -9.09% -20.06% +14.67%
Number of hourly rates quoted 0 1 1
Median hourly rate - £77.50 £35.00
Median % change year-on-year - +121.43% -
England median hourly rate £15.50 £77.50 £35.00
% change year-on-year -80.00% +121.43% -

All Process and Methodology Skills
London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 12,527 14,424 21,512
As % of all contract IT jobs advertised in London 92.29% 88.85% 90.65%
Number of daily rates quoted 8,376 10,109 15,632
10th Percentile £325 £350 £363
25th Percentile £425 £450 £463
Median daily rate (50th Percentile) £540 £550 £575
Median % change year-on-year -1.82% -4.35% -
75th Percentile £675 £688 £700
90th Percentile £788 £800 £800
England median daily rate £513 £525 £550
% change year-on-year -2.38% -4.55% -
Number of hourly rates quoted 245 200 230
10th Percentile £16.50 £17.05 £18.47
25th Percentile £24.66 £22.00 £24.38
Median hourly rate £29.50 £35.61 £40.77
Median % change year-on-year -17.15% -12.67% +10.94%
75th Percentile £48.75 £54.06 £65.00
90th Percentile £63.15 £71.31 £82.28
England median hourly rate £25.15 £43.00 £41.00
% change year-on-year -41.51% +4.88% +54.72%

Personalization
Job Vacancy Trend in London

Job postings citing Personalization as a proportion of all IT jobs advertised in London.

Job vacancy trend for Personalization in London

Personalization
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Personalization in London.

Daily rate trend for Personalization in London

Personalization
Daily Rate Histogram in London

Daily rate distribution for jobs citing Personalization in London over the 6 months to 11 August 2025.

Daily rate histogram for Personalization in London

Personalization
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Personalization in London.

Hourly rate trend for Personalization in London

Personalization
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the London region over the 6 months to 11 August 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London +5 5 £550 - 17
Personalization
England

Personalization
Co-occurring Skills and Capabilities in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (12.82%) Apache Airflow
2 4 (10.26%) Apache Spark
3 2 (5.13%) Adobe Experience Manager
4 1 (2.56%) Confluence
Applications
1 1 (2.56%) Microsoft Excel
Business Applications
1 1 (2.56%) Payment Gateway
1 1 (2.56%) Salesforce CRM
Cloud Services
1 8 (20.51%) GCP
2 6 (15.38%) Vertex AI
3 4 (10.26%) AWS
3 4 (10.26%) dbt
3 4 (10.26%) Power Platform
4 3 (7.69%) Azure
5 2 (5.13%) Adobe Analytics
5 2 (5.13%) Amazon SageMaker
5 2 (5.13%) Google Analytics
6 1 (2.56%) Amazon Kinesis
6 1 (2.56%) Amazon S3
6 1 (2.56%) AWS Lambda
6 1 (2.56%) AWS Step Functions
6 1 (2.56%) Dialogflow
6 1 (2.56%) Figma
6 1 (2.56%) Google Ads
6 1 (2.56%) Google Data Studio
6 1 (2.56%) SaaS
6 1 (2.56%) Salesforce Commerce Cloud
6 1 (2.56%) Serverless
Communications & Networking
1 2 (5.13%) HDSL
2 1 (2.56%) HTTP
2 1 (2.56%) SMS
Database & Business Intelligence
1 5 (12.82%) BigQuery
1 5 (12.82%) Tableau
2 4 (10.26%) Data Warehouse
2 4 (10.26%) Power BI
3 3 (7.69%) Apache Hive
3 3 (7.69%) Hadoop
3 3 (7.69%) Looker
3 3 (7.69%) Mixpanel
3 3 (7.69%) MySQL
4 2 (5.13%) Elasticsearch
5 1 (2.56%) Amazon Redshift
5 1 (2.56%) Apache Cassandra
5 1 (2.56%) Big Data
Development Applications
1 5 (12.82%) MLflow
2 2 (5.13%) JIRA
3 1 (2.56%) Browser DevTools
General
1 19 (48.72%) Social Skills
2 15 (38.46%) Marketing
3 10 (25.64%) Analytical Skills
4 9 (23.08%) Finance
4 9 (23.08%) Retail
5 6 (15.38%) Advertising
6 5 (12.82%) Banking
7 2 (5.13%) Influencing Skills
8 1 (2.56%) Corporate Banking
8 1 (2.56%) Documentation Skills
8 1 (2.56%) French Language
8 1 (2.56%) German Language
8 1 (2.56%) Inclusion and Diversity
8 1 (2.56%) Investment Banking
8 1 (2.56%) Legal
8 1 (2.56%) Presentation Skills
8 1 (2.56%) Retail Banking
Job Titles
1 7 (17.95%) Product Manager
2 5 (12.82%) Data Scientist
2 5 (12.82%) Senior
3 4 (10.26%) Architect
4 3 (7.69%) Analyst
4 3 (7.69%) Data Analyst
4 3 (7.69%) Lead
4 3 (7.69%) Senior Manager
4 3 (7.69%) Senior Product Manager
5 2 (5.13%) Artificial Intelligence Engineer
5 2 (5.13%) Artificial Intelligence Specialist
5 2 (5.13%) Cloud Architect
5 2 (5.13%) Consultant
5 2 (5.13%) Developer
5 2 (5.13%) Gen AI Specialist
5 2 (5.13%) Pensions Analyst
5 2 (5.13%) Product Analyst
5 2 (5.13%) Product Owner
5 2 (5.13%) Senior Data Scientist
5 2 (5.13%) Solutions Architect
Libraries, Frameworks & Software Standards
1 6 (15.38%) TensorFlow
2 5 (12.82%) PySpark
3 2 (5.13%) CSS
3 2 (5.13%) HTML
3 2 (5.13%) Hugging Face
3 2 (5.13%) Kafka
3 2 (5.13%) PyTorch
4 1 (2.56%) Akka
4 1 (2.56%) Elastic Stack
4 1 (2.56%) Faiss
4 1 (2.56%) FastAPI
4 1 (2.56%) Google JAX
4 1 (2.56%) JAX
4 1 (2.56%) LangChain
4 1 (2.56%) RESTful
4 1 (2.56%) scikit-learn
Miscellaneous
1 7 (17.95%) Cloud Native
2 6 (15.38%) Marketing Technology
3 5 (12.82%) Algorithms
3 5 (12.82%) Product Ownership
4 4 (10.26%) Digital Media
5 3 (7.69%) Credit Risk
6 1 (2.56%) AI Agents
6 1 (2.56%) Analytical Mindset
6 1 (2.56%) EPoS
6 1 (2.56%) Mobile App
6 1 (2.56%) Self-Motivation
6 1 (2.56%) Social Media
Processes & Methodologies
1 20 (51.28%) Analytics
2 19 (48.72%) Machine Learning
3 18 (46.15%) Agile
4 17 (43.59%) Data Science
5 15 (38.46%) Artificial Intelligence
6 12 (30.77%) Roadmaps
7 11 (28.21%) Customer Experience
8 9 (23.08%) Business Intelligence
9 8 (20.51%) E-Commerce
9 8 (20.51%) MLOps
9 8 (20.51%) Product Roadmap
9 8 (20.51%) Stakeholder Management
9 8 (20.51%) User Stories
10 7 (17.95%) A/B Testing
10 7 (17.95%) CRM
10 7 (17.95%) Product Management
10 7 (17.95%) Product Vision
10 7 (17.95%) Statistics
10 7 (17.95%) Visualisation
11 6 (15.38%) Computer Science
Programming Languages
1 15 (38.46%) Python
2 12 (30.77%) SQL
3 3 (7.69%) R
4 2 (5.13%) JavaScript
5 1 (2.56%) Scala
Qualifications
1 7 (17.95%) Degree
2 5 (12.82%) Master's Degree
3 4 (10.26%) Computer Science Degree
4 3 (7.69%) PhD
5 1 (2.56%) BPSS Clearance
Quality Assurance & Compliance
1 3 (7.69%) Data Quality
2 2 (5.13%) QA
3 1 (2.56%) GDPR
System Software
1 2 (5.13%) Docker
Systems Management
1 4 (10.26%) Kubeflow
2 1 (2.56%) Kubernetes
2 1 (2.56%) Terraform
Vendors
1 6 (15.38%) Salesforce
2 5 (12.82%) Adobe
3 3 (7.69%) Amplitude
4 2 (5.13%) Google
4 2 (5.13%) Oracle
5 1 (2.56%) Databricks
5 1 (2.56%) Ensighten
5 1 (2.56%) Facebook
5 1 (2.56%) Microsoft
5 1 (2.56%) Optimizely
5 1 (2.56%) Salesforce Marketing Cloud
5 1 (2.56%) Tealium
5 1 (2.56%) Typelevel