CRM Analyst Job Trends

Customer Relationship Management Analyst
UK

The median Customer Relationship Management Analyst salary in the UK is £50,000 per year, according to job vacancies posted during the 6 months leading to 10 January 2026.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
10 Jan 2026
Same period 2025 Same period 2024
Rank 627 702 687
Rank change year-on-year +75 -15 +202
Permanent jobs requiring a CRM Analyst 14 17 32
As % of all permanent jobs in the UK 0.024% 0.032% 0.058%
As % of the Job Titles category 0.026% 0.034% 0.061%
Number of salaries quoted 11 10 28
10th Percentile £30,000 £33,750 £38,264
25th Percentile £31,250 £37,063 £38,591
Median annual salary (50th Percentile) £50,000 £55,000 £43,000
Median % change year-on-year -9.09% +27.91% -4.44%
75th Percentile £55,000 £74,688 £56,563
90th Percentile £66,250 £85,000 £60,750
UK excluding London median annual salary £43,500 £42,500 £39,634
% change year-on-year +2.35% +7.23% -11.92%

All Permanent IT Job Roles
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 53,964 49,873 52,801
% of permanent jobs with a recognized job title 90.60% 92.94% 95.31%
Number of salaries quoted 33,374 25,957 40,710
10th Percentile £28,500 £33,250 £30,500
25th Percentile £36,250 £45,000 £41,250
Median annual salary (50th Percentile) £55,000 £60,000 £57,500
Median % change year-on-year -8.33% +4.35% -4.17%
75th Percentile £75,000 £78,750 £77,500
90th Percentile £93,750 £97,500 £96,250
UK excluding London median annual salary £50,000 £52,500 £50,000
% change year-on-year -4.76% +5.00% -5.18%

CRM Analyst
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings featuring 'CRM Analyst' in the job title relative to all permanent IT jobs advertised.

CRM Analyst job vacancy trend in the UK

CRM Analyst
Salary Trend

Salary distribution trend for CRM Analyst job vacancies in the UK.

Salary distribution trend for CRM Analyst job vacancies in the UK

CRM Analyst
Salary Histogram

Salary distribution for jobs citing CRM Analyst over the 6 months to 10 January 2026.

Salary histogram for CRM Analyst in the UK

CRM Analyst
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM Analyst within the UK over the 6 months to 10 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +72 14 £50,000 -9.09% 7
UK excluding London +50 9 £43,500 +2.35% 4
Work from Home +81 7 £43,500 -24.35% 3
London +49 5 £62,500 -21.88% 5
South East +31 4 £52,500 +5.00% 4
North of England +17 3 £30,000 -16.67%
Midlands +21 2 £32,500 -13.33%
West Midlands +18 2 £32,500 -13.33%
North West - 2 £30,000 -
Yorkshire -14 1 £43,500 +20.83%

CRM Analyst Skill Set
Top 30 Co-Occurring Skills & Capabilities

For the 6 months to 10 January 2026, CRM Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads featuring CRM Analyst in the job title.

1 14 (100.00%) CRM
2 7 (50.00%) Dynamics CRM
2 7 (50.00%) Salesforce
3 6 (42.86%) Microsoft
4 5 (35.71%) Dynamics 365
5 4 (28.57%) Collaborative Working
5 4 (28.57%) Cybersecurity
5 4 (28.57%) Data Analysis
5 4 (28.57%) Data Migration
5 4 (28.57%) Data Quality
5 4 (28.57%) DevOps
5 4 (28.57%) Migration
5 4 (28.57%) MuleSoft
5 4 (28.57%) Test Automation
5 4 (28.57%) Validation
6 3 (21.43%) Agile
6 3 (21.43%) Stakeholder Management
7 2 (14.29%) Actionable Insight
7 2 (14.29%) Analytics
7 2 (14.29%) Campaign Analysis
7 2 (14.29%) Customer Engagement
7 2 (14.29%) Data Extraction
7 2 (14.29%) Data Management
7 2 (14.29%) Data Visualisation
7 2 (14.29%) Google
7 2 (14.29%) Google Analytics
7 2 (14.29%) HubSpot
7 2 (14.29%) Power Automate
7 2 (14.29%) Salesforce CRM
7 2 (14.29%) Salesforce Marketing Cloud

CRM Analyst Skill Set
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Business Applications
1 7 (50.00%) Dynamics CRM
2 2 (14.29%) Salesforce CRM
Cloud Services
1 5 (35.71%) Dynamics 365
2 2 (14.29%) Google Analytics
2 2 (14.29%) Power Automate
3 1 (7.14%) Power Platform
3 1 (7.14%) PowerApps
Database & Business Intelligence
1 2 (14.29%) Tableau
2 1 (7.14%) Power BI
2 1 (7.14%) Relational Database
2 1 (7.14%) SQL Server
General
1 6 (42.86%) Social Skills
2 5 (35.71%) Marketing
3 2 (14.29%) Inclusion and Diversity
4 1 (7.14%) Analytical Skills
4 1 (7.14%) Public Sector
Libraries, Frameworks & Software Standards
1 1 (7.14%) JSON
1 1 (7.14%) REST
Miscellaneous
1 1 (7.14%) Enterprise Software
1 1 (7.14%) Product Ownership
Processes & Methodologies
1 14 (100.00%) CRM
2 4 (28.57%) Collaborative Working
2 4 (28.57%) Cybersecurity
2 4 (28.57%) Data Analysis
2 4 (28.57%) Data Migration
2 4 (28.57%) DevOps
2 4 (28.57%) Migration
2 4 (28.57%) Test Automation
2 4 (28.57%) Validation
3 3 (21.43%) Agile
3 3 (21.43%) Stakeholder Management
4 2 (14.29%) Actionable Insight
4 2 (14.29%) Analytics
4 2 (14.29%) Campaign Analysis
4 2 (14.29%) Customer Engagement
4 2 (14.29%) Data Extraction
4 2 (14.29%) Data Management
4 2 (14.29%) Data Visualisation
4 2 (14.29%) Stakeholder Engagement
4 2 (14.29%) Visualisation
Programming Languages
1 2 (14.29%) SQL
Quality Assurance & Compliance
1 4 (28.57%) Data Quality
2 1 (7.14%) QA
Vendors
1 7 (50.00%) Salesforce
2 6 (42.86%) Microsoft
3 4 (28.57%) MuleSoft
4 2 (14.29%) Google
4 2 (14.29%) HubSpot
4 2 (14.29%) Salesforce Marketing Cloud
5 1 (7.14%) OneTrust