Pay per click Jobs with Hybrid/Remote/WFH Options

Pay per click (PPC)
UK > Work from Home

The table below provides summary statistics for permanent remote or hybrid work requiring Pay per click skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Pay per click over the 6 months leading up to 5 May 2025, comparing them to the same period in the previous two years.

6 months to
5 May 2025
Same period 2024 Same period 2023
Rank 343 522 610
Rank change year-on-year +179 +88 +160
Permanent jobs citing Pay per click 77 63 49
As % of all permanent jobs with a WFH option 0.50% 0.19% 0.12%
As % of the Processes & Methodologies category 0.54% 0.20% 0.12%
Number of salaries quoted 42 62 45
10th Percentile £28,000 £30,250 £36,750
25th Percentile £31,250 £32,500 £40,000
Median annual salary (50th Percentile) £36,000 £39,000 £45,000
Median % change year-on-year -7.69% -13.33% -
75th Percentile £39,688 £49,688 £50,000
90th Percentile £43,250 £56,250 £68,000
UK median annual salary £36,000 £37,500 £42,500
% change year-on-year -4.00% -11.76% -5.56%

All Process and Methodology Skills
Work from Home

Pay per click falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies with remote or hybrid options requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 14,384 30,949 40,734
As % of all permanent jobs with a WFH option 93.29% 91.59% 96.11%
Number of salaries quoted 9,737 23,494 28,287
10th Percentile £30,000 £33,750 £37,500
25th Percentile £45,000 £42,500 £47,500
Median annual salary (50th Percentile) £60,000 £57,500 £62,500
Median % change year-on-year +4.35% -8.00% +4.17%
75th Percentile £77,500 £75,000 £82,500
90th Percentile £102,500 £95,000 £100,000
UK median annual salary £57,500 £55,000 £61,500
% change year-on-year +4.55% -10.57% +2.50%

Pay per click
Trend for Jobs with a WFH Option

Job vacancies with remote working options citing Pay per click as a proportion of all IT jobs advertised.

Pay per click trend for jobs with Hybrid/Remote/WFH options

Pay per click
Salary Trend for Jobs with a WFH Option

3-month moving average salary quoted in job vacancies with remote working options citing Pay per click.

Pay per click salary trend for jobs with a WFH option

Pay per click
Salary Histogram for Jobs with a WFH Option

Salary distribution for jobs with remote working options citing Pay per click over the 6 months to 5 May 2025.

Pay per click salary histogram for jobs with a WFH option

Pay per click
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (22.08%) CMS
2 9 (11.69%) WordPress
3 7 (9.09%) Sitecore CMS
4 4 (5.19%) Drupal
5 2 (2.60%) Umbraco
Applications
1 12 (15.58%) Microsoft Excel
2 9 (11.69%) Microsoft PowerPoint
3 6 (7.79%) Photoshop
4 4 (5.19%) Adobe Premiere
Business Applications
1 17 (22.08%) Shopify
Cloud Services
1 47 (61.04%) Google Analytics
2 35 (45.45%) Google Ads
3 17 (22.08%) Google Tag Manager
4 6 (7.79%) Google Data Studio
4 6 (7.79%) Google Docs
4 6 (7.79%) Google Sheets
4 6 (7.79%) Microsoft Advertising
4 6 (7.79%) SaaS
5 5 (6.49%) Facebook Ads
6 4 (5.19%) Figma
6 4 (5.19%) Miro
6 4 (5.19%) Slack
7 2 (2.60%) Amazon Ads
7 2 (2.60%) Canva
7 2 (2.60%) MailChimp
Communications & Networking
1 2 (2.60%) Intranet
Database & Business Intelligence
1 8 (10.39%) Looker
2 4 (5.19%) Data Mining
Development Applications
1 2 (2.60%) JIRA
General
1 71 (92.21%) Marketing
2 31 (40.26%) Analytical Skills
3 27 (35.06%) Social Skills
4 26 (33.77%) Retail
5 25 (32.47%) Advertising
6 10 (12.99%) Organisational Skills
7 9 (11.69%) Inclusion and Diversity
8 8 (10.39%) Presentation Skills
9 7 (9.09%) Publishing
10 4 (5.19%) Automotive
10 4 (5.19%) Legal
11 3 (3.90%) Brand Awareness
11 3 (3.90%) Dutch Language
11 3 (3.90%) French Language
11 3 (3.90%) Games
11 3 (3.90%) Pharmaceutical
12 1 (1.30%) Billing
12 1 (1.30%) Finance
Job Titles
1 20 (25.97%) PPC Executive
2 10 (12.99%) Digital Executive
2 10 (12.99%) SEO Executive
3 9 (11.69%) Marketing Executive
4 6 (7.79%) Senior
5 5 (6.49%) Analyst
5 5 (6.49%) Senior Analyst
5 5 (6.49%) Senior Data Warehouse Specialist
5 5 (6.49%) Senior SEO Analyst
5 5 (6.49%) Senior SEO Specialist
5 5 (6.49%) SEO Analyst
5 5 (6.49%) SEO Specialist
6 4 (5.19%) Content Strategist
7 3 (3.90%) Digital Marketing Executive
7 3 (3.90%) E-Commerce Manager
7 3 (3.90%) SEO Strategist
8 2 (2.60%) Account Manager
8 2 (2.60%) Business Manager
8 2 (2.60%) Development Manager
8 2 (2.60%) PPC Specialist
Libraries, Frameworks & Software Standards
1 3 (3.90%) HTML
2 2 (2.60%) CSS
Miscellaneous
1 16 (20.78%) Social Media
2 12 (15.58%) Blog
3 8 (10.39%) Analytical Mindset
4 4 (5.19%) BBC
4 4 (5.19%) Product Ownership
5 2 (2.60%) Algorithms
5 2 (2.60%) Driving Licence
5 2 (2.60%) Onboarding
Processes & Methodologies
1 56 (72.73%) Analytics
2 48 (62.34%) SEO
3 47 (61.04%) Digital Marketing
4 34 (44.16%) Problem-Solving
5 26 (33.77%) Marketing Strategy
6 22 (28.57%) B2B
7 20 (25.97%) Data Privacy
7 20 (25.97%) Time Management
8 17 (22.08%) Commercial Awareness
8 17 (22.08%) Roadmaps
9 16 (20.78%) E-Commerce
10 15 (19.48%) Copywriting
11 14 (18.18%) Conversion Rate Optimisation
12 13 (16.88%) Actionable Insight
12 13 (16.88%) Business Development
13 11 (14.29%) Paid Search
13 11 (14.29%) Social Commerce
14 10 (12.99%) Project Management
14 10 (12.99%) Web Development
15 9 (11.69%) GAP Analysis
Qualifications
1 2 (2.60%) Microsoft Certification
Quality Assurance & Compliance
1 1 (1.30%) Actionable Recommendations
Vendors
1 71 (92.21%) Google
2 30 (38.96%) Microsoft
3 19 (24.68%) Screaming Frog
4 17 (22.08%) Ahrefs
5 15 (19.48%) Pinterest
6 14 (18.18%) TikTok
7 11 (14.29%) Salesforce
8 7 (9.09%) Facebook
8 7 (9.09%) Sitecore
9 6 (7.79%) Hotjar
10 4 (5.19%) Instagram
10 4 (5.19%) JD Edwards
11 3 (3.90%) WooCommerce
12 2 (2.60%) HubSpot
12 2 (2.60%) Spotify
12 2 (2.60%) YouTube
12 2 (2.60%) Zoho