Marketing Contracts with Hybrid/Remote/WFH Options

Marketing
UK > Work from Home

The table below looks at the prevalence of the term Marketing in remote or hybrid contract work. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 20 July 2025, comparing them to the same period in the previous two years.

6 months to
20 Jul 2025
Same period 2024 Same period 2023
Rank 99 93 104
Rank change year-on-year -6 +11 0
Contract jobs citing Marketing 269 332 520
As % of all contract jobs with a WFH option 2.62% 2.37% 2.22%
As % of the General category 4.19% 4.02% 3.78%
Number of daily rates quoted 142 216 340
10th Percentile £240 £269 £235
25th Percentile £332 £379 £400
Median daily rate (50th Percentile) £488 £500 £513
Median % change year-on-year -2.50% -2.44% -2.38%
75th Percentile £650 £638 £638
90th Percentile £700 £788 £725
UK median daily rate £465 £488 £518
% change year-on-year -4.62% -5.80% -1.43%
Number of hourly rates quoted 12 16 16
10th Percentile £20.85 £12.75 £19.88
25th Percentile £27.19 £14.72 £22.88
Median hourly rate £41.29 £25.00 £32.25
Median % change year-on-year +65.15% -22.48% +1.26%
75th Percentile £65.25 £62.19 £64.06
90th Percentile - £82.03 £69.38
UK median hourly rate £39.75 £33.25 £36.00
% change year-on-year +19.55% -7.64% -11.11%

All General Skills
Work from Home

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring common skills.

Contract vacancies with a requirement for common skills 6,426 8,259 13,743
As % of all contract jobs with a WFH option 62.56% 58.85% 58.62%
Number of daily rates quoted 4,258 5,403 9,623
10th Percentile £325 £325 £350
25th Percentile £413 £425 £450
Median daily rate (50th Percentile) £513 £534 £550
Median % change year-on-year -4.03% -2.91% +0.92%
75th Percentile £650 £650 £675
90th Percentile £799 £788 £775
UK median daily rate £500 £525 £550
% change year-on-year -4.76% -4.55% -
Number of hourly rates quoted 206 393 316
10th Percentile £14.00 £15.50 £18.56
25th Percentile £16.53 £25.50 £25.71
Median hourly rate £31.63 £39.92 £49.00
Median % change year-on-year -20.77% -18.53% +40.00%
75th Percentile £64.52 £57.50 £66.05
90th Percentile £75.00 £72.50 £78.13
UK median hourly rate £25.50 £34.23 £30.52
% change year-on-year -25.50% +12.16% +24.57%

Marketing
Trend for Jobs with a WFH Option

Job vacancies with remote working options citing Marketing as a proportion of all IT jobs advertised.

Marketing trend for jobs with Hybrid/Remote/WFH options

Marketing
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with remote working options citing Marketing.

Marketing daily rate for jobs with a WFH option

Marketing
Daily Rate Histogram for Jobs with a WFH Option

Daily rate distribution for jobs with remote working options citing Marketing over the 6 months to 20 July 2025.

Marketing daily rate histogram for jobs with a WFH option

Marketing
Hourly Rate Trend for Jobs with a WFH Option

3-month moving average hourly rate quoted in job vacancies with remote working options citing Marketing.

Marketing hourly rate for jobs with a WFH option

Marketing
Hourly Rate Histogram for Jobs with a WFH Option

Hourly rate distribution for jobs with remote working options citing Marketing over the 6 months to 20 July 2025.

Marketing hourly rate histogram for jobs with a WFH option

Marketing
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (4.46%) CMS
2 9 (3.35%) Apache Spark
3 8 (2.97%) SAS
4 6 (2.23%) Microsoft Exchange
5 5 (1.86%) SharePoint
6 4 (1.49%) Umbraco
7 3 (1.12%) Adobe Experience Manager
7 3 (1.12%) Headless CMS
7 3 (1.12%) WordPress
8 2 (0.74%) Apache Airflow
8 2 (0.74%) Confluence
8 2 (0.74%) EPiServer
9 1 (0.37%) Anypoint
9 1 (0.37%) IBM Domino
Applications
1 16 (5.95%) Microsoft Excel
2 14 (5.20%) Microsoft PowerPoint
3 9 (3.35%) Microsoft Office
4 6 (2.23%) Adobe Illustrator
4 6 (2.23%) Photoshop
5 5 (1.86%) Adobe After Effects
6 4 (1.49%) Chatbot
7 3 (1.12%) Adobe Premiere
7 3 (1.12%) Microsoft Project
7 3 (1.12%) MS Visio
8 2 (0.74%) InVision
9 1 (0.37%) Adobe Creative Suite
9 1 (0.37%) CINEMA 4D
9 1 (0.37%) DaVinci Resolve
9 1 (0.37%) Final Cut Pro
9 1 (0.37%) InDesign
9 1 (0.37%) Sketch
9 1 (0.37%) SOLIDWORKS
9 1 (0.37%) UserZoom
Business Applications
1 6 (2.23%) Dynamics CRM
1 6 (2.23%) Shopify
2 3 (1.12%) Adobe Campaign
3 2 (0.74%) Magento
3 2 (0.74%) Salesforce CRM
3 2 (0.74%) Workfront
4 1 (0.37%) Dynamics AX
4 1 (0.37%) NetSuite
Cloud Services
1 36 (13.38%) Azure
2 19 (7.06%) AWS
2 19 (7.06%) Power Platform
3 13 (4.83%) Google Analytics
4 12 (4.46%) Adobe Analytics
4 12 (4.46%) Azure DevOps
4 12 (4.46%) Dynamics 365
5 11 (4.09%) GCP
6 9 (3.35%) Salesforce Sales Cloud
7 7 (2.60%) dbt
7 7 (2.60%) Figma
7 7 (2.60%) Google Ads
7 7 (2.60%) Microsoft 365
8 6 (2.23%) GitHub
8 6 (2.23%) Salesforce Service Cloud
9 5 (1.86%) GitHub Actions
9 5 (1.86%) SAP Commerce Cloud
9 5 (1.86%) Snowflake
10 4 (1.49%) SaaS
10 4 (1.49%) SuccessFactors
Communications & Networking
1 6 (2.23%) BGP
1 6 (2.23%) OSPF
1 6 (2.23%) TACACS
1 6 (2.23%) TCP/IP
1 6 (2.23%) VLAN
2 4 (1.49%) DNS
2 4 (1.49%) HTTP
2 4 (1.49%) PSTN
2 4 (1.49%) VoIP
3 2 (0.74%) Firewall
3 2 (0.74%) Intranet
4 1 (0.37%) Internet
4 1 (0.37%) WebEx
Database & Business Intelligence
1 17 (6.32%) Data Warehouse
2 15 (5.58%) Power BI
3 9 (3.35%) Tableau
4 8 (2.97%) BigQuery
5 7 (2.60%) Looker
5 7 (2.60%) Relational Database
6 3 (1.12%) Big Data
7 2 (0.74%) Metadata
7 2 (0.74%) PostgreSQL
7 2 (0.74%) Qlik Sense
7 2 (0.74%) SQL Server Integration Services
8 1 (0.37%) Bigtable
8 1 (0.37%) Data Mining
8 1 (0.37%) Hadoop
8 1 (0.37%) Mixpanel
8 1 (0.37%) MongoDB
8 1 (0.37%) Oracle Database
8 1 (0.37%) PowerPivot
8 1 (0.37%) SQL Server
8 1 (0.37%) SQL Server Reporting Services
Development Applications
1 10 (3.72%) Git
2 9 (3.35%) JIRA
3 6 (2.23%) Jenkins
4 4 (1.49%) Browser DevTools
4 4 (1.49%) Vite
4 4 (1.49%) webpack
5 2 (0.74%) Axure RP
5 2 (0.74%) Bitbucket
5 2 (0.74%) MLflow
6 1 (0.37%) ERwin
6 1 (0.37%) Subversion
General
1 95 (35.32%) Finance
2 91 (33.83%) Social Skills
3 44 (16.36%) Public Sector
4 42 (15.61%) Manufacturing
5 40 (14.87%) Electronics
5 40 (14.87%) Telecoms
6 38 (14.13%) Analytical Skills
7 26 (9.67%) Retail
8 17 (6.32%) Advertising
9 13 (4.83%) Banking
10 11 (4.09%) Presentation Skills
11 8 (2.97%) Legal
12 6 (2.23%) Influencing Skills
12 6 (2.23%) Military
13 5 (1.86%) Automotive
13 5 (1.86%) Inclusion and Diversity
13 5 (1.86%) Publishing
14 4 (1.49%) French Language
15 3 (1.12%) Brand Awareness
15 3 (1.12%) German Language
Job Titles
1 27 (10.04%) Project Manager
2 25 (9.29%) Analyst
3 24 (8.92%) Developer
4 23 (8.55%) Architect
4 23 (8.55%) Senior
5 22 (8.18%) Lead
6 17 (6.32%) Consultant
7 13 (4.83%) Marketing Manager
8 11 (4.09%) Business Analyst
8 11 (4.09%) Data Scientist
8 11 (4.09%) Designer
8 11 (4.09%) Product Manager
8 11 (4.09%) Solutions Architect
9 8 (2.97%) Insight Manager
9 8 (2.97%) Lead Developer
9 8 (2.97%) Senior Developer
10 7 (2.60%) Analytics Manager
10 7 (2.60%) Azure Developer
10 7 (2.60%) C# .NET Developer
10 7 (2.60%) Data Manager
Libraries, Frameworks & Software Standards
1 14 (5.20%) HTML
2 13 (4.83%) CSS
3 9 (3.35%) .NET
4 8 (2.97%) .NET Core
4 8 (2.97%) Pandas
5 7 (2.60%) Lightning Web Components
5 7 (2.60%) Next.js
6 6 (2.23%) React
6 6 (2.23%) Visualforce
7 5 (1.86%) AngularJS
7 5 (1.86%) HTML5
7 5 (1.86%) Middleware
8 4 (1.49%) GatsbyJS
8 4 (1.49%) Jest
8 4 (1.49%) Parceljs
8 4 (1.49%) React Native
8 4 (1.49%) REST
8 4 (1.49%) Sass
8 4 (1.49%) SOAP
8 4 (1.49%) Vue
Miscellaneous
1 18 (6.69%) Product Ownership
2 15 (5.58%) Marketing Technology
2 15 (5.58%) Onboarding
2 15 (5.58%) Social Media
3 10 (3.72%) Digital Media
4 9 (3.35%) Management Information System
5 8 (2.97%) Mobile App
5 8 (2.97%) Self-Motivation
6 7 (2.60%) Data Protection Act
6 7 (2.60%) Multi-touch
7 6 (2.23%) Legacy Systems
8 5 (1.86%) Cloud Native
9 4 (1.49%) FMCG
10 3 (1.12%) Analytical Mindset
10 3 (1.12%) Greenfield Project
10 3 (1.12%) Motion Graphics
10 3 (1.12%) Taxonomies
11 2 (0.74%) Animation
11 2 (0.74%) Digital Signage
11 2 (0.74%) Virtual Team
Operating Systems
1 4 (1.49%) Android
1 4 (1.49%) Apple iOS
1 4 (1.49%) Windows
2 3 (1.12%) Windows 10
3 1 (0.37%) Linux
3 1 (0.37%) Windows Server
Processes & Methodologies
1 67 (24.91%) Digital Marketing
2 62 (23.05%) Analytics
3 55 (20.45%) Business Intelligence
4 54 (20.07%) Agile
4 54 (20.07%) Problem-Solving
5 42 (15.61%) Programme Management
6 37 (13.75%) CRM
7 34 (12.64%) Stakeholder Management
8 32 (11.90%) Project Management
9 28 (10.41%) E-Commerce
10 26 (9.67%) Computer Science
10 26 (9.67%) Roadmaps
11 25 (9.29%) Migration
12 21 (7.81%) User Experience
13 20 (7.43%) Marketing Strategy
14 19 (7.06%) Data Analysis
15 18 (6.69%) Actionable Insight
15 18 (6.69%) Mentoring
15 18 (6.69%) Visualisation
16 17 (6.32%) Data Science
Programming Languages
1 47 (17.47%) SQL
2 21 (7.81%) Python
3 18 (6.69%) R
4 14 (5.20%) JavaScript
4 14 (5.20%) PowerShell
5 10 (3.72%) C#
6 7 (2.60%) Apex Code
6 7 (2.60%) TypeScript
7 2 (0.74%) Bash
8 1 (0.37%) Assembly Language
8 1 (0.37%) C
8 1 (0.37%) Go
8 1 (0.37%) Java
8 1 (0.37%) JCL
8 1 (0.37%) Natural
Qualifications
1 51 (18.96%) Degree
2 21 (7.81%) Security Cleared
3 13 (4.83%) SC Cleared
4 9 (3.35%) DV Cleared
5 8 (2.97%) PhD
6 6 (2.23%) Master's Degree
7 5 (1.86%) CISSP
7 5 (1.86%) Computer Science Degree
8 4 (1.49%) CESG Certified Professional
8 4 (1.49%) CISM
8 4 (1.49%) ISO 27001 Lead Auditor
9 3 (1.12%) PMI Certification
10 2 (0.74%) DBS Check
10 2 (0.74%) PMP
11 1 (0.37%) APMG
11 1 (0.37%) APMP
11 1 (0.37%) Microsoft Certification
11 1 (0.37%) Postgraduate
11 1 (0.37%) Six Sigma Black Belt
11 1 (0.37%) Six Sigma Green Belt
Quality Assurance & Compliance
1 17 (6.32%) Accessibility
2 9 (3.35%) Data Quality
2 9 (3.35%) GDPR
3 8 (2.97%) PMO
4 6 (2.23%) NCSC
5 5 (1.86%) ISO/IEC 27001
6 4 (1.49%) California Consumer Privacy Act
6 4 (1.49%) RMADS
6 4 (1.49%) SLA
6 4 (1.49%) WCAG
7 3 (1.12%) Actionable Recommendations
8 2 (0.74%) JSP 440
8 2 (0.74%) QA
System Software
1 7 (2.60%) Docker
2 2 (0.74%) Active Directory
Systems Management
1 12 (4.46%) Terraform
2 3 (1.12%) HP Quality Center
3 2 (0.74%) Kubeflow
3 2 (0.74%) Kubernetes
3 2 (0.74%) Microsoft Intune
4 1 (0.37%) Data Guard
4 1 (0.37%) Oracle Enterprise Manager
4 1 (0.37%) Oracle RMAN
Vendors
1 44 (16.36%) SAP
2 36 (13.38%) Microsoft
3 26 (9.67%) Salesforce
4 25 (9.29%) Adobe
5 24 (8.92%) Google
6 7 (2.60%) Teradata
7 6 (2.23%) Facebook
7 6 (2.23%) Palo Alto
7 6 (2.23%) Salesforce Marketing Cloud
8 5 (1.86%) Amplitude
9 4 (1.49%) HubSpot
9 4 (1.49%) TikTok
10 3 (1.12%) HP
10 3 (1.12%) Instagram
10 3 (1.12%) Twitter
11 2 (0.74%) Apple
11 2 (0.74%) IBM
11 2 (0.74%) MobileIron
11 2 (0.74%) MuleSoft
11 2 (0.74%) Virgin Media