Competitor Analysis Job Trends in England

Competitor Analysis
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Competitor Analysis skills. It covers permanent job vacancies from the 6 months leading up to 1 January 2026, with comparisons to the same periods in the previous two years.

6 months to
1 Jan 2026
Same period 2025 Same period 2024
Rank 541 580 451
Rank change year-on-year +39 -129 +471
Permanent jobs citing Competitor Analysis 59 96 219
As % of all permanent jobs in England 0.11% 0.19% 0.48%
As % of the Processes & Methodologies category 0.14% 0.21% 0.53%
Number of salaries quoted 35 31 68
10th Percentile - £42,500 £36,250
25th Percentile £27,500 £50,136 £50,781
Median annual salary (50th Percentile) £33,000 £55,000 £67,500
Median % change year-on-year -40.00% -18.52% +22.73%
75th Percentile £47,500 £62,000 £92,500
90th Percentile £52,500 £88,750 -
UK median annual salary £33,000 £55,000 £67,500
% change year-on-year -40.00% -18.52% +33.66%

All Process & Methodology Skills
England

Competitor Analysis falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 42,728 44,744 41,388
As % of all permanent jobs advertised in England 82.15% 90.24% 91.27%
Number of salaries quoted 25,461 22,347 32,089
10th Percentile £28,500 £35,000 £32,500
25th Percentile £37,500 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -4.00%
75th Percentile £76,000 £81,250 £80,000
90th Percentile £96,250 £100,000 £100,000
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Competitor Analysis
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Competitor Analysis relative to all permanent IT jobs advertised in England.

Competitor Analysis job vacancy trend in England

Competitor Analysis
Salary Trend in England

Salary distribution trend for jobs in England citing Competitor Analysis.

Salary distribution trend for jobs in England citing Competitor Analysis

Competitor Analysis
Salary Histogram in England

Salary distribution for jobs citing Competitor Analysis in England over the 6 months to 1 January 2026.

Salary histogram for Competitor Analysis in England

Competitor Analysis
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Competitor Analysis within the England region over the 6 months to 1 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +30 20 £36,000 -28.00% 4
East of England - 16 £30,000 - 1
London +15 9 £37,500 -31.82% 12
North of England -18 8 £35,000 -57.58% 7
North West +24 5 £45,000 -45.45% 5
Midlands +21 4 £42,500 -18.89% 4
Yorkshire -19 3 £35,000 - 1
East Midlands - 3 - -
South West - 2 £47,500 -
West Midlands +15 1 £42,500 -18.89% 4
Competitor Analysis
UK

Competitor Analysis
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 10 (16.95%) Confluence
2 6 (10.17%) CMS
3 4 (6.78%) WordPress
4 3 (5.08%) Drupal
4 3 (5.08%) Joomla!
4 3 (5.08%) Umbraco
Applications
1 5 (8.47%) Microsoft Office
2 1 (1.69%) Microsoft Excel
2 1 (1.69%) Microsoft Project
Business Applications
1 3 (5.08%) Shopify
2 2 (3.39%) Dynamics CRM
Cloud Services
1 18 (30.51%) Google Analytics
2 9 (15.25%) Adobe Analytics
2 9 (15.25%) Figma
2 9 (15.25%) Google Tag Manager
3 4 (6.78%) Google Ads
4 2 (3.39%) SaaS
5 1 (1.69%) Azure
Communications & Networking
1 2 (3.39%) 5G
1 2 (3.39%) PSTN
Database & Business Intelligence
1 7 (11.86%) Looker
2 2 (3.39%) Metadata
Development Applications
1 10 (16.95%) JIRA
2 3 (5.08%) Visual Website Optimizer
General
1 29 (49.15%) Marketing
2 27 (45.76%) Social Skills
3 26 (44.07%) Analytical Skills
4 11 (18.64%) Banking
5 9 (15.25%) Influencing Skills
6 7 (11.86%) Finance
7 5 (8.47%) Advertising
7 5 (8.47%) Inclusion and Diversity
7 5 (8.47%) Legal
8 4 (6.78%) Back Office
9 3 (5.08%) Law
10 2 (3.39%) Billing
10 2 (3.39%) Organisational Skills
10 2 (3.39%) Presentation Skills
10 2 (3.39%) Retail
11 1 (1.69%) German Language
11 1 (1.69%) Social Housing
Job Titles
1 12 (20.34%) Senior
2 11 (18.64%) Senior Manager
3 9 (15.25%) Senior Strategy Manager
3 9 (15.25%) SEO Manager
3 9 (15.25%) Strategy Manager
4 8 (13.56%) Sales Executive
5 5 (8.47%) Account Manager
5 5 (8.47%) SEO Executive
6 3 (5.08%) E-Commerce Executive
6 3 (5.08%) Marketing Manager
6 3 (5.08%) Product Manager
6 3 (5.08%) Product Marketing Manager
6 3 (5.08%) SEO Specialist
7 2 (3.39%) Digital Producer
7 2 (3.39%) Integration Manager
7 2 (3.39%) Lead
7 2 (3.39%) PPC Executive
7 2 (3.39%) Product Owner
7 2 (3.39%) Senior Account Manager
8 1 (1.69%) Service Manager
Libraries, Frameworks & Software Standards
1 6 (10.17%) HTML
2 3 (5.08%) CSS
3 2 (3.39%) Middleware
3 2 (3.39%) YAML
Miscellaneous
1 13 (22.03%) Self-Motivation
2 6 (10.17%) Algorithms
3 3 (5.08%) Analytical Mindset
3 3 (5.08%) Social Media
4 2 (3.39%) Product Ownership
5 1 (1.69%) Blog
5 1 (1.69%) PropTech
Processes & Methodologies
1 32 (54.24%) Analytics
2 27 (45.76%) User Experience
3 26 (44.07%) SEO
4 24 (40.68%) Agile
5 23 (38.98%) Problem-Solving
6 17 (28.81%) Digital Marketing
7 15 (25.42%) Customer Experience
8 13 (22.03%) CRM
9 12 (20.34%) Roadmaps
10 11 (18.64%) Continuous Improvement
10 11 (18.64%) Stakeholder Management
11 10 (16.95%) Content Strategy
11 10 (16.95%) Visualisation
11 10 (16.95%) Wireframes
12 9 (15.25%) Business Strategy
12 9 (15.25%) Customer Journey Map
12 9 (15.25%) Design Thinking
12 9 (15.25%) Digital Banking
12 9 (15.25%) Journey Map
12 9 (15.25%) Storytelling
Programming Languages
1 2 (3.39%) JavaScript
Qualifications
1 5 (8.47%) Degree
Quality Assurance & Compliance
1 13 (22.03%) Accessibility
2 1 (1.69%) Actionable Recommendations
2 1 (1.69%) GDPR
2 1 (1.69%) QA
Vendors
1 22 (37.29%) Google
2 17 (28.81%) Screaming Frog
3 12 (20.34%) Adobe
4 10 (16.95%) Ahrefs
5 9 (15.25%) Qualtrics
6 5 (8.47%) Hotjar
6 5 (8.47%) Microsoft
7 1 (1.69%) Sitebulb