Instructional Design Job Trends

Instructional Design
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Instructional Design skills. It covers permanent job vacancies from the 6 months leading up to 25 December 2025, with comparisons to the same periods in the previous two years.

6 months to
25 Dec 2025
Same period 2024 Same period 2023
Rank 619 697 697
Rank change year-on-year +78 0 +321
Permanent jobs citing Instructional Design 28 17 8
As % of all permanent jobs in the UK 0.047% 0.030% 0.016%
As % of the Processes & Methodologies category 0.057% 0.034% 0.017%
Number of salaries quoted 9 2 7
10th Percentile - £51,500 £31,800
25th Percentile £45,000 £53,750 £43,000
Median annual salary (50th Percentile) £59,000 £57,500 £55,000
Median % change year-on-year +2.61% +4.55% +120.00%
75th Percentile £66,250 £61,250 £58,750
90th Percentile £68,750 £63,500 £63,500
UK excluding London median annual salary £50,000 £50,000 £49,500
% change year-on-year - +1.01% +98.00%

All Process and Methodology Skills
UK

Instructional Design falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 49,042 50,361 46,198
As % of all permanent jobs advertised in the UK 82.17% 89.77% 92.13%
Number of salaries quoted 28,825 25,280 35,250
10th Percentile £28,500 £35,000 £31,750
25th Percentile £36,250 £45,000 £43,105
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -4.00%
75th Percentile £75,000 £80,000 £80,000
90th Percentile £95,000 £100,000 £98,750
UK excluding London median annual salary £49,500 £55,000 £52,500
% change year-on-year -10.00% +4.76% -3.67%

Instructional Design
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Instructional Design relative to all permanent IT jobs advertised.

Instructional Design job vacancy trend in the UK

Instructional Design
Salary Trend

Salary distribution trend for jobs in the UK citing Instructional Design.

Salary distribution trend for jobs in the UK citing Instructional Design

Instructional Design
Salary Histogram

Salary distribution for jobs citing Instructional Design over the 6 months to 25 December 2025.

Salary histogram for Instructional Design in the UK

Instructional Design
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Instructional Design within the UK over the 6 months to 25 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Work from Home +102 20 £50,000 -13.04% 11
England +89 20 £61,250 +6.52% 80
UK excluding London +75 17 £50,000 - 80
London +56 7 £60,000 - 6
Scotland - 5 £50,000 - 6
Midlands - 4 - - 18
West Midlands - 3 - - 10
South East - 3 - - 17
South West - 3 - - 8
North of England +23 2 - - 16
North East - 2 - - 1
East Midlands - 1 - - 7

Instructional Design
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (7.14%) SharePoint
1 2 (7.14%) WordPress
2 1 (3.57%) Confluence
Applications
1 5 (17.86%) Microsoft Office
2 4 (14.29%) Adobe Creative Suite
3 3 (10.71%) InDesign
4 2 (7.14%) Adobe After Effects
4 2 (7.14%) Adobe Captivate
4 2 (7.14%) Adobe Illustrator
4 2 (7.14%) Adobe Premiere
4 2 (7.14%) Elementor
4 2 (7.14%) Photoshop
5 1 (3.57%) Camtasia
5 1 (3.57%) Chatbot
5 1 (3.57%) Microsoft Excel
5 1 (3.57%) Microsoft PowerPoint
Business Applications
1 1 (3.57%) Dynamics CRM
Cloud Services
1 3 (10.71%) SaaS
2 2 (7.14%) Adobe Creative Cloud
3 1 (3.57%) ChatGPT
3 1 (3.57%) Power Platform
3 1 (3.57%) SuccessFactors
3 1 (3.57%) Vyond
Database & Business Intelligence
1 1 (3.57%) Power BI
General
1 13 (46.43%) Multimedia
2 11 (39.29%) Social Skills
3 7 (25.00%) Finance
3 7 (25.00%) Legal
4 5 (17.86%) Law
5 4 (14.29%) Organisational Skills
6 3 (10.71%) Marketing
6 3 (10.71%) Presentation Skills
7 2 (7.14%) Analytical Skills
7 2 (7.14%) Public Sector
8 1 (3.57%) Local Government
8 1 (3.57%) Manufacturing
8 1 (3.57%) Retail
Job Titles
1 6 (21.43%) Designer
2 4 (14.29%) Consultant
2 4 (14.29%) Coordinator
2 4 (14.29%) Technical Coordinator
2 4 (14.29%) Training Coordinator
3 3 (10.71%) Content Designer
3 3 (10.71%) Digital Learning Consultant
3 3 (10.71%) Digital Learning Specialist
3 3 (10.71%) e-Learning Designer
3 3 (10.71%) Product Consultant
4 2 (7.14%) Developer
4 2 (7.14%) Digital Developer
4 2 (7.14%) e-Learning Specialist
4 2 (7.14%) Instructional Designer
4 2 (7.14%) IT Trainer
4 2 (7.14%) Lead
4 2 (7.14%) Senior
4 2 (7.14%) Senior Developer
4 2 (7.14%) Trainer
5 1 (3.57%) Commercial Manager
Libraries, Frameworks & Software Standards
1 5 (17.86%) HTML
2 2 (7.14%) Bootstrap
3 1 (3.57%) CSS
Miscellaneous
1 25 (89.29%) Learning Management System
2 19 (67.86%) e-Learning
3 7 (25.00%) Onboarding
4 5 (17.86%) Graphic Design
4 5 (17.86%) Video Editing
5 4 (14.29%) Web Conferencing
6 3 (10.71%) Animation
6 3 (10.71%) SCORM
7 2 (7.14%) Management Information System
8 1 (3.57%) Analytical Mindset
8 1 (3.57%) Educational Technology
8 1 (3.57%) FMCG
8 1 (3.57%) Marketing Technology
Processes & Methodologies
1 9 (32.14%) Content Development
2 7 (25.00%) AI
3 6 (21.43%) User Experience
4 5 (17.86%) Copywriting
4 5 (17.86%) Project Management
5 4 (14.29%) Analytics
5 4 (14.29%) Coaching
5 4 (14.29%) Collaborative Working
5 4 (14.29%) Continuous Improvement
5 4 (14.29%) Creative Thinking
5 4 (14.29%) Inclusive Design
5 4 (14.29%) Roadmaps
5 4 (14.29%) Stakeholder Management
5 4 (14.29%) Storyboarding
5 4 (14.29%) Time Management
5 4 (14.29%) User-Centered Design (UCD)
6 3 (10.71%) Customer Service
6 3 (10.71%) Design Thinking
6 3 (10.71%) Fintech
6 3 (10.71%) Product Roadmap
Qualifications
1 8 (28.57%) Degree
2 3 (10.71%) CIPD
2 3 (10.71%) Security Cleared
3 1 (3.57%) Master's Degree
3 1 (3.57%) SC Cleared
Quality Assurance & Compliance
1 11 (39.29%) Accessibility
2 3 (10.71%) QA
3 2 (7.14%) WCAG
Systems Management
1 1 (3.57%) BMC PATROL
Vendors
1 7 (25.00%) Adobe
2 6 (21.43%) Microsoft
3 1 (3.57%) OpenAI
3 1 (3.57%) Salesforce