Product Discovery Job Trends

Product Discovery
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Product Discovery skills. It covers vacancies from the 6 months leading up to 26 September 2025, with comparisons to the same periods in the previous two years.

6 months to
26 Sep 2025
Same period 2024 Same period 2023
Rank 644 756 721
Rank change year-on-year +112 -35 +164
Permanent jobs citing Product Discovery 20 29 18
As % of all permanent jobs advertised in the UK 0.040% 0.038% 0.030%
As % of the Processes & Methodologies category 0.046% 0.046% 0.032%
Number of salaries quoted 14 10 11
10th Percentile £54,250 £57,000 £39,885
25th Percentile £65,313 £60,313 £42,965
Median annual salary (50th Percentile) £75,000 £67,500 £70,000
Median % change year-on-year +11.11% -3.57% +3.70%
75th Percentile £78,743 £77,500 £84,375
90th Percentile £83,375 £80,375 £85,000
UK excluding London median annual salary £72,542 £72,500 £42,430
% change year-on-year +0.06% +70.87% -34.72%

All Process and Methodology Skills
UK

Product Discovery falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 43,932 62,432 55,779
As % of all permanent jobs advertised in the UK 88.75% 81.70% 94.30%
Number of salaries quoted 24,639 34,370 42,483
10th Percentile £28,500 £32,500 £32,500
25th Percentile £36,250 £42,500 £45,000
Median annual salary (50th Percentile) £55,000 £57,965 £60,000
Median % change year-on-year -5.11% -3.39% -
75th Percentile £75,000 £77,500 £80,000
90th Percentile £96,250 £95,000 £100,000
UK excluding London median annual salary £47,500 £52,500 £54,000
% change year-on-year -9.52% -2.78% +2.86%

Product Discovery
Job Vacancy Trend

Job postings citing Product Discovery as a proportion of all IT jobs advertised.

Job vacancy trend for Product Discovery in the UK

Product Discovery
Salary Trend

Salary distribution trend for jobs in the UK citing Product Discovery.

Salary distribution trend for jobs in the UK citing Product Discovery

Product Discovery
Salary Histogram

Salary distribution for jobs citing Product Discovery over the 6 months to 26 September 2025.

Salary histogram for Product Discovery in the UK

Product Discovery
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Product Discovery within the UK over the 6 months to 26 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +112 16 £75,000 +7.14% 48
London +111 12 £75,000 +15.38% 31
Work from Home +58 5 £70,042 +16.74% 24
UK excluding London +100 4 £72,542 +0.06% 25
North of England +7 2 £68,750 -1.79% 5
North West -7 2 £68,750 -9.84% 4
Midlands +51 1 £87,500 +16.67% 5
West Midlands +43 1 £87,500 +16.67%
Scotland +18 1 £75,084 -

Product Discovery
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (10.00%) CMS
2 1 (5.00%) Sitecore CMS
Applications
1 2 (10.00%) Microsoft PowerPoint
Business Applications
1 1 (5.00%) Shopify
Cloud Services
1 5 (25.00%) Azure
1 5 (25.00%) Figma
2 4 (20.00%) Power Platform
3 3 (15.00%) Miro
3 3 (15.00%) SaaS
4 1 (5.00%) Algolia
4 1 (5.00%) AWS
4 1 (5.00%) Dynamics 365
4 1 (5.00%) Microsoft 365
4 1 (5.00%) Microsoft Copilot
Database & Business Intelligence
1 1 (5.00%) NoSQL
Development Applications
1 1 (5.00%) JIRA
General
1 8 (40.00%) Legal
2 6 (30.00%) Marketing
2 6 (30.00%) Social Skills
3 4 (20.00%) Finance
4 3 (15.00%) Law
5 2 (10.00%) Inclusion and Diversity
5 2 (10.00%) Influencing Skills
5 2 (10.00%) Public Sector
5 2 (10.00%) Retail
6 1 (5.00%) Analytical Skills
6 1 (5.00%) Back Office
6 1 (5.00%) Front Office
6 1 (5.00%) Health Technology
Job Titles
1 10 (50.00%) Product Manager
2 7 (35.00%) Senior
2 7 (35.00%) Senior Manager
3 5 (25.00%) Senior Product Manager
4 4 (20.00%) Product Owner
5 3 (15.00%) Digital Product Manager
5 3 (15.00%) Software Engineer
6 2 (10.00%) Full-Stack Engineer
6 2 (10.00%) Full-Stack Software Engineer
6 2 (10.00%) Lead
6 2 (10.00%) Senior Digital Product Manager
7 1 (5.00%) Data Manager
7 1 (5.00%) Development Director
7 1 (5.00%) Product Engineer
Libraries, Frameworks & Software Standards
1 3 (15.00%) HTML
1 3 (15.00%) Node.js
2 2 (10.00%) AngularJS
2 2 (10.00%) React
3 1 (5.00%) .NET
3 1 (5.00%) ADO
3 1 (5.00%) EDI
Miscellaneous
1 7 (35.00%) Product Ownership
2 3 (15.00%) Low-Code
3 1 (5.00%) Cloud Native
3 1 (5.00%) Digital Media
3 1 (5.00%) Mobile App
3 1 (5.00%) NHS
Processes & Methodologies
1 16 (80.00%) Roadmaps
2 13 (65.00%) Product Management
3 12 (60.00%) Agile
4 9 (45.00%) Continuous Improvement
5 7 (35.00%) Product Roadmap
6 6 (30.00%) Decision-Making
6 6 (30.00%) Product Strategy
7 5 (25.00%) Artificial Intelligence
7 5 (25.00%) Strategic Roadmap
7 5 (25.00%) User Research
8 4 (20.00%) B2B
8 4 (20.00%) Backlog Prioritisation
8 4 (20.00%) Problem-Solving
8 4 (20.00%) Product Vision
9 3 (15.00%) API Design
9 3 (15.00%) Collaborative Working
9 3 (15.00%) Dashboard Development
9 3 (15.00%) SDLC
9 3 (15.00%) User Experience
9 3 (15.00%) User Stories
Programming Languages
1 3 (15.00%) JavaScript
1 3 (15.00%) Python
2 2 (10.00%) SQL
2 2 (10.00%) TypeScript
Qualifications
1 4 (20.00%) Degree
2 1 (5.00%) APMG
2 1 (5.00%) CSPO
2 1 (5.00%) SC Cleared
2 1 (5.00%) Security Cleared
Quality Assurance & Compliance
1 2 (10.00%) Accessibility
2 1 (5.00%) QA
Vendors
1 3 (15.00%) Microsoft
2 1 (5.00%) OneTrust
2 1 (5.00%) Salesforce
2 1 (5.00%) Sitecore