Personalization Jobs in the UK excluding London

Personalization
UK > UK excluding London

The table below provides summary statistics for permanent job vacancies advertised in the UK excluding London requiring Personalization skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Personalization over the 6 months leading up to 9 May 2025, comparing them to the same period in the previous two years.

6 months to
9 May 2025
Same period 2024 Same period 2023
Rank 508 726 521
Rank change year-on-year +218 -205 +248
Permanent jobs citing Personalization 67 32 245
As % of all permanent jobs advertised in the UK excluding London 0.17% 0.045% 0.41%
As % of the Processes & Methodologies category 0.19% 0.054% 0.43%
Number of salaries quoted 29 26 66
10th Percentile £31,250 £32,500 £40,250
25th Percentile £47,500 £37,500 £45,641
Median annual salary (50th Percentile) £55,000 £48,750 £54,882
Median % change year-on-year +12.82% -11.17% -21.60%
75th Percentile £80,000 £82,500 £62,331
90th Percentile £98,474 £100,000 £83,750
UK median annual salary £55,000 £70,000 £54,882
% change year-on-year -21.43% +27.55% -35.43%

All Process and Methodology Skills
UK excluding London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 35,916 59,553 57,522
As % of all permanent jobs advertised in the UK excluding London 92.88% 83.98% 95.64%
Number of salaries quoted 18,120 41,216 29,549
10th Percentile £27,250 £27,250 £30,500
25th Percentile £38,000 £36,250 £40,000
Median annual salary (50th Percentile) £52,500 £50,000 £55,000
Median % change year-on-year +5.00% -9.09% +4.76%
75th Percentile £66,200 £65,000 £70,000
90th Percentile £78,750 £77,500 £82,500
UK median annual salary £57,500 £55,000 £61,180
% change year-on-year +4.55% -10.10% +1.97%

Personalization
Job Vacancy Trend in the UK excluding London

Job postings citing Personalization as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Personalization in the UK excluding London

Personalization
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing Personalization in the UK excluding London.

Salary trend for Personalization in the UK excluding London

Personalization
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Personalization in the UK excluding London over the 6 months to 9 May 2025.

Salary histogram for Personalization in the UK excluding London

Personalization
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Personalization within the UK excluding London region over the 6 months to 9 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +108 18 £42,500 -50.00% 61
Scotland +137 15 - - 7
Midlands +71 10 £55,000 +15.79% 12
North of England +43 10 £75,319 +67.37% 21
South West +119 9 £80,000 +16.05% 9
North West +14 9 £94,637 +133.67% 15
West Midlands +62 5 £52,500 +10.53% 4
East of England +41 5 £50,000 -50.00% 6
East Midlands - 5 £75,000 - 8
Yorkshire +54 1 £56,000 -30.00% 5
Personalization
UK

Personalization
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (14.93%) CMS
2 9 (13.43%) Apache Spark
3 3 (4.48%) Apache Solr
3 3 (4.48%) Sitecore CMS
3 3 (4.48%) Umbraco
4 2 (2.99%) Adobe Experience Manager
4 2 (2.99%) Headless CMS
Applications
1 4 (5.97%) Microsoft Excel
2 2 (2.99%) Microsoft Office
Business Applications
1 2 (2.99%) Shopify
2 1 (1.49%) Payment Gateway
Cloud Services
1 14 (20.90%) Salsify
2 12 (17.91%) AWS
3 8 (11.94%) Power Platform
4 7 (10.45%) Google Analytics
5 6 (8.96%) Amazon EMR
5 6 (8.96%) Google Ads
5 6 (8.96%) Snowflake
6 4 (5.97%) Amazon SageMaker
7 3 (4.48%) Azure
7 3 (4.48%) Azure Monitor
8 2 (2.99%) Adobe Analytics
8 2 (2.99%) Contentsquare
8 2 (2.99%) dbt
8 2 (2.99%) GCP
8 2 (2.99%) GitHub
8 2 (2.99%) Google Data Studio
9 1 (1.49%) Algolia
9 1 (1.49%) Attraqt
Communications & Networking
1 4 (5.97%) SMS
Database & Business Intelligence
1 16 (23.88%) Metadata
1 16 (23.88%) Tableau
2 11 (16.42%) NoSQL
3 8 (11.94%) Power BI
4 7 (10.45%) Elasticsearch
5 5 (7.46%) Redis
6 4 (5.97%) BigQuery
6 4 (5.97%) PostgreSQL
7 2 (2.99%) Cloud Spanner
7 2 (2.99%) Data Lake
7 2 (2.99%) Data Mart
7 2 (2.99%) Data Warehouse
7 2 (2.99%) Looker
7 2 (2.99%) MongoDB
7 2 (2.99%) Neo4j
8 1 (1.49%) Endeca
8 1 (1.49%) SQL Server
8 1 (1.49%) SQL Server Integration Services
8 1 (1.49%) SQL Server Reporting Services
Development Applications
1 5 (7.46%) Git
2 3 (4.48%) Jenkins
2 3 (4.48%) MSBuild
2 3 (4.48%) Visual Studio
2 3 (4.48%) webpack
3 1 (1.49%) GitLab
3 1 (1.49%) Selenium
General
1 39 (58.21%) Marketing
1 39 (58.21%) Social Skills
2 27 (40.30%) Analytical Skills
3 19 (28.36%) Finance
4 14 (20.90%) Law
4 14 (20.90%) Legal
4 14 (20.90%) Retail
5 12 (17.91%) Influencing Skills
6 7 (10.45%) Banking
7 5 (7.46%) Automotive
8 4 (5.97%) Advertising
9 2 (2.99%) Public Sector
9 2 (2.99%) Retail Banking
Job Titles
1 19 (28.36%) Senior
2 18 (26.87%) Lead
3 14 (20.90%) Senior Manager
4 10 (14.93%) Developer
5 4 (5.97%) Architect
5 4 (5.97%) Cloud Developer
5 4 (5.97%) Data Science Leader
5 4 (5.97%) Enterprise Architect
5 4 (5.97%) Lead Architect
5 4 (5.97%) Lead Enterprise Architect
6 3 (4.48%) Analyst
6 3 (4.48%) CRM Executive
6 3 (4.48%) Data Manager
6 3 (4.48%) Data Science Manager
6 3 (4.48%) Email Executive
6 3 (4.48%) Email Marketing Executive
6 3 (4.48%) Full-Stack Developer
6 3 (4.48%) Full-Stack Web Developer
6 3 (4.48%) Marketing Executive
6 3 (4.48%) Web Developer
Libraries, Frameworks & Software Standards
1 11 (16.42%) CSS
2 9 (13.43%) .NET
3 8 (11.94%) ASP.NET
3 8 (11.94%) HTML
3 8 (11.94%) Kafka
4 6 (8.96%) RESTful
5 5 (7.46%) .NET Core
5 5 (7.46%) .NET Framework
5 5 (7.46%) ASP.NET Core
5 5 (7.46%) CSS3
5 5 (7.46%) Elastic Stack
5 5 (7.46%) Entity Framework
5 5 (7.46%) HTML5
5 5 (7.46%) LINQ
5 5 (7.46%) MassTransit
5 5 (7.46%) RabbitMQ
5 5 (7.46%) Web Services
6 3 (4.48%) Next.js
6 3 (4.48%) PySpark
6 3 (4.48%) Vue
Miscellaneous
1 15 (22.39%) Taxonomies
2 14 (20.90%) Management Information System
3 7 (10.45%) Analytical Mindset
4 4 (5.97%) Marketing Technology
5 2 (2.99%) Algorithms
5 2 (2.99%) Data Fabric
5 2 (2.99%) Mobile Banking
5 2 (2.99%) Social Media
Processes & Methodologies
1 31 (46.27%) Roadmaps
2 30 (44.78%) Artificial Intelligence
3 29 (43.28%) Agile
3 29 (43.28%) Analytics
4 27 (40.30%) Problem-Solving
5 26 (38.81%) Collaborative Culture
6 24 (35.82%) Data Management
7 22 (32.84%) Architectural Patterns
8 20 (29.85%) Architectural Design
8 20 (29.85%) Generative AI
9 18 (26.87%) Content Management
9 18 (26.87%) Continuous Improvement
10 17 (25.37%) Machine Learning
11 16 (23.88%) Change Management
11 16 (23.88%) Customer Engagement
11 16 (23.88%) Data Integration
11 16 (23.88%) Metadata Management
11 16 (23.88%) Strategic Thinking
12 15 (22.39%) Mentoring
13 14 (20.90%) Data Privacy
Programming Languages
1 11 (16.42%) Python
2 10 (14.93%) SQL
3 9 (13.43%) C#
4 5 (7.46%) JavaScript
4 5 (7.46%) T-SQL
5 2 (2.99%) VBA
6 1 (1.49%) Java
Qualifications
1 3 (4.48%) Degree
Quality Assurance & Compliance
1 20 (29.85%) Data Quality
2 11 (16.42%) GDPR
2 11 (16.42%) PCI DSS
3 10 (14.93%) California Consumer Privacy Act
4 1 (1.49%) Accessibility
4 1 (1.49%) QA
System Software
1 7 (10.45%) Docker
Systems Management
1 5 (7.46%) Kubernetes
Vendors
1 9 (13.43%) Google
2 6 (8.96%) Informatica
3 5 (7.46%) Microsoft
3 5 (7.46%) Optimizely
4 4 (5.97%) Adobe
5 3 (4.48%) Hotjar
5 3 (4.48%) Sitecore
6 2 (2.99%) Facebook
6 2 (2.99%) Instagram
6 2 (2.99%) Splunk
6 2 (2.99%) StreamSets
7 1 (1.49%) CyberSource
7 1 (1.49%) Oracle