Sales Manager
UK

The median Sales Manager salary in the UK is £75,000 per year according to job vacancies posted during the 6 months to 16 April 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
16 Apr 2024
Same period 2023 Same period 2022
Rank 798 924 1082
Rank change year-on-year +126 +158 -297
Permanent jobs requiring a Sales Manager 93 79 115
As % of all permanent jobs advertised in the UK 0.096% 0.073% 0.076%
As % of the Job Titles category 0.10% 0.080% 0.079%
Number of salaries quoted 75 66 61
10th Percentile £41,000 £40,000 £42,500
25th Percentile £55,000 £45,000 £51,250
Median annual salary (50th Percentile) £75,000 £55,000 £65,000
Median % change year-on-year +36.36% -15.38% +30.00%
75th Percentile £97,500 £65,000 £100,000
90th Percentile £119,500 £90,000 £137,500
UK excluding London median annual salary £75,000 £54,500 £65,000
% change year-on-year +37.61% -16.15% +75.68%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 91,973 98,868 146,086
% of permanent jobs with a recognized job title 94.65% 91.69% 96.03%
Number of salaries quoted 66,504 61,753 85,740
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,500
Median annual salary (50th Percentile) £53,308 £60,000 £60,000
Median % change year-on-year -11.15% - +9.09%
75th Percentile £71,250 £81,250 £78,750
90th Percentile £90,000 £100,000 £96,250
UK excluding London median annual salary £50,000 £52,500 £50,000
% change year-on-year -4.76% +5.00% +5.26%

Sales Manager
Job Vacancy Trend

Job postings that featured Sales Manager in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Sales Manager in the UK

Sales Manager
Salary Trend

3-month moving average salary quoted in jobs citing Sales Manager.

Salary trend for Sales Manager in the UK

Sales Manager
Salary Histogram

Salary distribution for jobs citing Sales Manager over the 6 months to 16 April 2024.

Salary histogram for Sales Manager in the UK

Sales Manager
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Sales Manager within the UK over the 6 months to 16 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +144 88 £75,000 +36.36% 339
UK excluding London +54 70 £75,000 +37.61% 260
South East +56 34 £75,000 +40.85% 75
Work from Home +100 30 £70,000 +40.00% 92
North of England - 20 £60,000 - 53
London +125 17 £75,000 +33.33% 103
South West 0 14 £70,000 +94.44% 26
North West - 11 £60,000 - 28
Yorkshire - 9 £30,000 - 17
East of England +28 1 £62,500 +25.00% 42
Midlands +10 1 £65,000 +8.33% 52
East Midlands -16 1 £65,000 -18.75% 20

Sales Manager Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 16 April 2024, Sales Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Sales Manager in the job title.

1 46 (49.46%) Business Development
2 25 (26.88%) Social Skills
3 19 (20.43%) Marketing
4 16 (17.20%) Self-Motivation
4 16 (17.20%) Client Onboarding
4 16 (17.20%) Presentation Skills
4 16 (17.20%) Business Strategy
4 16 (17.20%) Onboarding
5 15 (16.13%) Customer Retention
6 14 (15.05%) SaaS
7 12 (12.90%) Microsoft
7 12 (12.90%) Telecoms
7 12 (12.90%) Finance
7 12 (12.90%) Public Sector
8 11 (11.83%) Lead Generation
8 11 (11.83%) B2B
8 11 (11.83%) CRM
8 11 (11.83%) Coaching
9 10 (10.75%) E-Commerce
9 10 (10.75%) Driving Licence
10 9 (9.68%) Sage
10 9 (9.68%) Retail
11 8 (8.60%) Banking
11 8 (8.60%) Network Security
11 8 (8.60%) Cybersecurity
11 8 (8.60%) Strategic Thinking
11 8 (8.60%) Gamification
11 8 (8.60%) Stakeholder Map
11 8 (8.60%) Organisational Skills
11 8 (8.60%) Customer Service

Sales Manager Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 5 (5.38%) Microsoft Office
2 2 (2.15%) Microsoft Excel
2 2 (2.15%) Microsoft PowerPoint
Cloud Services
1 14 (15.05%) SaaS
Communications & Networking
1 8 (8.60%) Network Security
2 5 (5.38%) WebEx
General
1 25 (26.88%) Social Skills
2 19 (20.43%) Marketing
3 16 (17.20%) Presentation Skills
4 12 (12.90%) Finance
4 12 (12.90%) Public Sector
4 12 (12.90%) Telecoms
5 9 (9.68%) Retail
6 8 (8.60%) Banking
6 8 (8.60%) Organisational Skills
7 6 (6.45%) Analytical Skills
8 4 (4.30%) Pharmaceutical
9 2 (2.15%) Local Government
9 2 (2.15%) Manufacturing
10 1 (1.08%) Advertising
10 1 (1.08%) Billing
10 1 (1.08%) French Language
10 1 (1.08%) German Language
10 1 (1.08%) Spanish Language
Miscellaneous
1 16 (17.20%) Onboarding
1 16 (17.20%) Self-Motivation
2 10 (10.75%) Driving Licence
3 6 (6.45%) Enterprise Software
4 4 (4.30%) iPad
5 1 (1.08%) Analytical Mindset
5 1 (1.08%) Life Science
5 1 (1.08%) Team-Oriented Environment
Processes & Methodologies
1 46 (49.46%) Business Development
2 16 (17.20%) Business Strategy
2 16 (17.20%) Client Onboarding
3 15 (16.13%) Customer Retention
4 11 (11.83%) B2B
4 11 (11.83%) Coaching
4 11 (11.83%) CRM
4 11 (11.83%) Lead Generation
5 10 (10.75%) E-Commerce
6 8 (8.60%) Customer Service
6 8 (8.60%) Cybersecurity
6 8 (8.60%) Gamification
6 8 (8.60%) Stakeholder Map
6 8 (8.60%) Strategic Thinking
7 7 (7.53%) B2B Sales
8 6 (6.45%) Penetration Testing
9 5 (5.38%) Analytical Thinking
9 5 (5.38%) Mentoring
9 5 (5.38%) Problem-Solving
9 5 (5.38%) Time Management
Qualifications
1 7 (7.53%) Degree
2 5 (5.38%) Master's Degree
Quality Assurance & Compliance
1 1 (1.08%) QA
Vendors
1 12 (12.90%) Microsoft
2 9 (9.68%) Sage
3 6 (6.45%) HubSpot
4 2 (2.15%) Apple
4 2 (2.15%) Google
4 2 (2.15%) Salesforce