Sales Manager Jobs

Sales Manager
UK

The median Sales Manager salary in the UK is £61,250 per year, according to job vacancies posted during the 6 months leading to 30 May 2025.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
30 May 2025
Same period 2024 Same period 2023
Rank 593 813 912
Rank change year-on-year +220 +99 +211
Permanent jobs requiring a Sales Manager 116 99 50
As % of all permanent jobs advertised in the UK 0.21% 0.096% 0.051%
As % of the Job Titles category 0.23% 0.10% 0.056%
Number of salaries quoted 62 80 42
10th Percentile £31,250 £40,000 £45,000
25th Percentile £32,125 £55,000 £47,500
Median annual salary (50th Percentile) £61,250 £75,000 £60,000
Median % change year-on-year -18.33% +25.00% -7.69%
75th Percentile £85,000 £86,250 £80,000
90th Percentile £120,000 £122,500 £90,000
UK excluding London median annual salary £37,500 £70,000 £60,000
% change year-on-year -46.43% +16.67% -7.69%

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 50,066 97,923 88,829
% of permanent jobs with a recognized job title 90.36% 94.81% 91.43%
Number of salaries quoted 26,124 69,761 56,179
10th Percentile £28,750 £28,500 £32,500
25th Percentile £40,750 £38,500 £45,000
Median annual salary (50th Percentile) £55,000 £52,500 £60,000
Median % change year-on-year +4.76% -12.50% -
75th Percentile £73,750 £70,000 £80,000
90th Percentile £95,000 £90,000 £100,000
UK excluding London median annual salary £51,000 £50,000 £53,500
% change year-on-year +2.00% -6.54% +6.63%

Sales Manager
Job Vacancy Trend

Job postings that featured Sales Manager in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Sales Manager in the UK

Sales Manager
Salary Trend

3-month moving average salary quoted in jobs citing Sales Manager.

Salary trend for Sales Manager in the UK

Sales Manager
Salary Histogram

Salary distribution for jobs citing Sales Manager over the 6 months to 30 May 2025.

Salary histogram for Sales Manager in the UK

Sales Manager
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Sales Manager within the UK over the 6 months to 30 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +148 83 £60,000 -20.00% 1,532
UK excluding London +186 65 £37,500 -46.43% 1,496
South East +78 20 £43,750 -41.67% 415
East of England - 19 £70,000 - 229
London +112 18 £75,000 - 204
Midlands +93 12 £43,750 -16.67% 285
North of England +44 12 £32,000 -46.67% 338
Work from Home +99 11 £80,000 +14.29% 762
East Midlands +54 9 £35,000 -46.15% 115
North West +7 9 £32,000 -46.67% 168
South West +89 2 £46,250 -28.85% 163
West Midlands +56 2 £58,750 +27.03% 151
North East - 2 £28,188 - 39
Scotland - 1 £32,000 - 59

Sales Manager Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 30 May 2025, Sales Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Sales Manager in the job title.

1 41 (35.34%) Finance
1 41 (35.34%) Marketing
2 37 (31.90%) CRM
3 32 (27.59%) Electronics
4 31 (26.72%) Business Development
5 25 (21.55%) B2B
5 25 (21.55%) Social Skills
6 24 (20.69%) Self-Motivation
7 23 (19.83%) Business Strategy
7 23 (19.83%) Customer Service
7 23 (19.83%) Advertising
8 22 (18.97%) Degree
8 22 (18.97%) Coaching
9 20 (17.24%) Market Research
10 19 (16.38%) Project Management
10 19 (16.38%) Oracle
11 18 (15.52%) Retail
12 17 (14.66%) Customer Retention
12 17 (14.66%) Billing
13 16 (13.79%) Change Management
13 16 (13.79%) Legal
13 16 (13.79%) Stakeholder Management
14 15 (12.93%) Commercial Awareness
14 15 (12.93%) Order Management
14 15 (12.93%) Project Planning
14 15 (12.93%) Service Delivery
15 13 (11.21%) Inclusion and Diversity
15 13 (11.21%) Business Enablement
15 13 (11.21%) Citrix
15 13 (11.21%) Customer Engagement

Sales Manager Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 6 (5.17%) Microsoft Office
Business Applications
1 1 (0.86%) Salesforce CRM
1 1 (0.86%) SAP S/4HANA
Cloud Services
1 11 (9.48%) SaaS
2 6 (5.17%) Azure
3 2 (1.72%) AWS
Communications & Networking
1 2 (1.72%) Broadband
2 1 (0.86%) 5G
2 1 (0.86%) Unified Communications
2 1 (0.86%) Wi-Fi
Database & Business Intelligence
1 1 (0.86%) GIS
General
1 41 (35.34%) Finance
1 41 (35.34%) Marketing
2 32 (27.59%) Electronics
3 25 (21.55%) Social Skills
4 23 (19.83%) Advertising
5 18 (15.52%) Retail
6 17 (14.66%) Billing
7 16 (13.79%) Legal
8 13 (11.21%) Inclusion and Diversity
9 8 (6.90%) Law
10 7 (6.03%) Games
10 7 (6.03%) Presentation Skills
11 6 (5.17%) Telecoms
12 4 (3.45%) Aerospace
12 4 (3.45%) Analytical Skills
12 4 (3.45%) German Language
12 4 (3.45%) Manufacturing
13 3 (2.59%) Health Technology
14 2 (1.72%) Influencing Skills
14 2 (1.72%) Organisational Skills
Libraries, Frameworks & Software Standards
1 3 (2.59%) Middleware
2 1 (0.86%) EDI
Miscellaneous
1 24 (20.69%) Self-Motivation
2 7 (6.03%) Driving Licence
3 4 (3.45%) Reinsurance
3 4 (3.45%) Virtual Reality
4 3 (2.59%) Data Centre
4 3 (2.59%) Enterprise Software
4 3 (2.59%) Onboarding
5 2 (1.72%) Embedded Systems
5 2 (1.72%) iPhone
5 2 (1.72%) Marketing Technology
6 1 (0.86%) IoT
6 1 (0.86%) Learning Management System
6 1 (0.86%) Mixed Reality
6 1 (0.86%) Over-the-Top Content
6 1 (0.86%) Product Ownership
6 1 (0.86%) Renewable Energy
Operating Systems
1 1 (0.86%) Android
1 1 (0.86%) Android TV
Processes & Methodologies
1 37 (31.90%) CRM
2 31 (26.72%) Business Development
3 25 (21.55%) B2B
4 23 (19.83%) Business Strategy
4 23 (19.83%) Customer Service
5 22 (18.97%) Coaching
6 20 (17.24%) Market Research
7 19 (16.38%) Project Management
8 17 (14.66%) Customer Retention
9 16 (13.79%) Change Management
9 16 (13.79%) Stakeholder Management
10 15 (12.93%) Commercial Awareness
10 15 (12.93%) Order Management
10 15 (12.93%) Project Planning
10 15 (12.93%) Service Delivery
11 13 (11.21%) Business Enablement
11 13 (11.21%) Customer Engagement
12 10 (8.62%) Strategic Thinking
13 9 (7.76%) Artificial Intelligence
13 9 (7.76%) Value Proposition
Qualifications
1 22 (18.97%) Degree
2 2 (1.72%) Master's Degree
2 2 (1.72%) SC Cleared
2 2 (1.72%) Security Cleared
3 1 (0.86%) HNC
3 1 (0.86%) MBA
3 1 (0.86%) PMP
Vendors
1 19 (16.38%) Oracle
2 13 (11.21%) Citrix
3 7 (6.03%) Salesforce
4 4 (3.45%) Commvault
5 3 (2.59%) Microsoft
5 3 (2.59%) SAP
6 2 (1.72%) BT
6 2 (1.72%) HubSpot
7 1 (0.86%) ServiceNow