Pay per click Jobs in England

Pay per click (PPC)
UK > England

The table below provides summary statistics for permanent job vacancies advertised in England requiring Pay per click skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Pay per click over the 6 months leading up to 31 May 2025, comparing them to the same period in the previous two years.

6 months to
31 May 2025
Same period 2024 Same period 2023
Rank 513 714 821
Rank change year-on-year +201 +107 +219
Permanent jobs citing Pay per click 168 136 84
As % of all permanent jobs advertised in England 0.34% 0.15% 0.099%
As % of the Processes & Methodologies category 0.36% 0.18% 0.10%
Number of salaries quoted 89 113 65
10th Percentile £29,500 £28,750 £35,500
25th Percentile £31,250 £31,500 £38,750
Median annual salary (50th Percentile) £37,500 £37,500 £45,000
Median % change year-on-year - -16.67% -7.69%
75th Percentile £47,500 £44,500 £50,000
90th Percentile £57,500 £56,250 £73,500
UK median annual salary £36,750 £37,500 £42,500
% change year-on-year -2.00% -11.76% -5.56%

All Process and Methodology Skills
England

Pay per click falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 46,342 75,409 81,364
As % of all permanent jobs advertised in England 93.97% 83.96% 95.53%
Number of salaries quoted 23,102 54,812 48,959
10th Percentile £29,250 £29,000 £34,452
25th Percentile £41,250 £40,000 £46,000
Median annual salary (50th Percentile) £57,500 £55,000 £62,500
Median % change year-on-year +4.55% -12.00% +4.17%
75th Percentile £75,000 £72,500 £82,500
90th Percentile £97,528 £93,750 £102,500
UK median annual salary £57,000 £55,000 £60,899
% change year-on-year +3.64% -9.69% +1.50%

Pay per click
Job Vacancy Trend in England

Job postings citing Pay per click as a proportion of all IT jobs advertised in England.

Job vacancy trend for Pay per click in England

Pay per click
Salary Trend in England

3-month moving average salary quoted in jobs citing Pay per click in England.

Salary trend for Pay per click in England

Pay per click
Salary Histogram in England

Salary distribution for jobs citing Pay per click in England over the 6 months to 31 May 2025.

Salary histogram for Pay per click in England

Pay per click
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the England region over the 6 months to 31 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +155 74 £45,000 +22.45% 137
South East +89 28 £33,000 -9.59% 29
Midlands +78 25 £43,500 +24.29% 27
East of England +54 20 £33,750 +0.75% 5
West Midlands +67 17 £40,000 +28.00% 20
North of England -5 16 £33,000 -17.50% 106
North West -36 12 £33,000 -17.50% 57
East Midlands +45 8 £43,500 -30.40% 6
South West +110 5 £41,500 +10.67% 9
Yorkshire +53 4 £40,000 +23.08% 35
Pay per click
UK

Pay per click
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (10.12%) CMS
2 14 (8.33%) WordPress
3 5 (2.98%) Sitecore CMS
Applications
1 27 (16.07%) Microsoft Excel
2 9 (5.36%) Microsoft PowerPoint
3 6 (3.57%) Photoshop
4 5 (2.98%) Microsoft Office
5 4 (2.38%) Adobe Creative Suite
5 4 (2.38%) Adobe Illustrator
5 4 (2.38%) InDesign
6 2 (1.19%) Adobe Premiere
Business Applications
1 18 (10.71%) Shopify
2 4 (2.38%) Magento
3 2 (1.19%) Dynamics CRM
Cloud Services
1 79 (47.02%) Google Ads
2 76 (45.24%) Google Analytics
3 23 (13.69%) Facebook Ads
4 17 (10.12%) Google Sheets
5 16 (9.52%) Google Tag Manager
6 9 (5.36%) Google Data Studio
6 9 (5.36%) SaaS
7 7 (4.17%) Google Docs
8 6 (3.57%) Microsoft Advertising
9 5 (2.98%) Power Platform
10 4 (2.38%) Amazon Ads
10 4 (2.38%) Canva
10 4 (2.38%) Figma
10 4 (2.38%) MailChimp
10 4 (2.38%) Miro
10 4 (2.38%) Slack
11 3 (1.79%) Azure
12 2 (1.19%) Adobe Creative Cloud
12 2 (1.19%) BigCommerce
12 2 (1.19%) Dynamics 365
Communications & Networking
1 5 (2.98%) SMS
2 2 (1.19%) Intranet
2 2 (1.19%) Wireless
Database & Business Intelligence
1 6 (3.57%) Looker
2 5 (2.98%) Power BI
3 4 (2.38%) Data Mining
4 2 (1.19%) Tableau
Development Applications
1 2 (1.19%) JIRA
General
1 150 (89.29%) Marketing
2 78 (46.43%) Analytical Skills
3 65 (38.69%) Advertising
4 60 (35.71%) Social Skills
5 39 (23.21%) Retail
6 21 (12.50%) Organisational Skills
7 19 (11.31%) Finance
8 17 (10.12%) Inclusion and Diversity
9 11 (6.55%) Automotive
10 10 (5.95%) Brand Awareness
11 7 (4.17%) Presentation Skills
12 5 (2.98%) Publishing
13 4 (2.38%) Games
13 4 (2.38%) Public Sector
14 3 (1.79%) Dutch Language
14 3 (1.79%) French Language
14 3 (1.79%) Pharmaceutical
15 2 (1.19%) Electronics
15 2 (1.19%) Legal
15 2 (1.19%) Manufacturing
Job Titles
1 26 (15.48%) PPC Executive
2 20 (11.90%) SEO Specialist
3 18 (10.71%) PPC Specialist
4 14 (8.33%) Marketing Manager
5 10 (5.95%) E-Commerce Manager
5 10 (5.95%) SEO Executive
6 9 (5.36%) Analyst
6 9 (5.36%) Marketing Executive
7 8 (4.76%) Account Manager
7 8 (4.76%) Digital Executive
8 7 (4.17%) PPC Analyst
9 6 (3.57%) IT Manager
9 6 (3.57%) PPC Manager
9 6 (3.57%) Senior
9 6 (3.57%) SEO Manager
10 5 (2.98%) E-Commerce Executive
11 4 (2.38%) Content Strategist
11 4 (2.38%) Coordinator
11 4 (2.38%) Paid Search Manager
11 4 (2.38%) Paid Search Specialist
Libraries, Frameworks & Software Standards
1 10 (5.95%) HTML
2 9 (5.36%) CSS
Miscellaneous
1 58 (34.52%) Social Media
2 13 (7.74%) Analytical Mindset
3 11 (6.55%) Self-Motivation
4 8 (4.76%) BBC
5 7 (4.17%) Blog
6 5 (2.98%) Digital Media
7 4 (2.38%) Marketing Technology
7 4 (2.38%) Product Ownership
8 3 (1.79%) FMCG
8 3 (1.79%) Onboarding
9 2 (1.19%) Algorithms
9 2 (1.19%) Driving Licence
9 2 (1.19%) Graphic Design
9 2 (1.19%) Motion Graphics
9 2 (1.19%) Virtual Team
Processes & Methodologies
1 108 (64.29%) Analytics
2 105 (62.50%) Digital Marketing
3 99 (58.93%) SEO
4 69 (41.07%) Marketing Strategy
5 46 (27.38%) E-Commerce
6 38 (22.62%) Actionable Insight
6 38 (22.62%) Paid Search
7 36 (21.43%) Conversion Rate Optimisation
8 30 (17.86%) B2B
9 25 (14.88%) A/B Testing
9 25 (14.88%) Problem-Solving
10 23 (13.69%) Project Management
11 20 (11.90%) Email Marketing
12 19 (11.31%) Campaign Management
12 19 (11.31%) Data Privacy
12 19 (11.31%) Roadmaps
13 18 (10.71%) User Experience
14 17 (10.12%) B2C
14 17 (10.12%) Collaborative Working
14 17 (10.12%) Time Management
Programming Languages
1 2 (1.19%) SQR
Qualifications
1 11 (6.55%) Degree
2 2 (1.19%) DBS Check
2 2 (1.19%) Microsoft Certification
Quality Assurance & Compliance
1 6 (3.57%) Actionable Recommendations
2 4 (2.38%) QA
3 3 (1.79%) GDPR
3 3 (1.79%) PCI DSS
Vendors
1 132 (78.57%) Google
2 45 (26.79%) Microsoft
3 34 (20.24%) Facebook
4 25 (14.88%) TikTok
5 23 (13.69%) Pinterest
6 20 (11.90%) Ahrefs
7 18 (10.71%) Instagram
8 14 (8.33%) Screaming Frog
9 9 (5.36%) Hotjar
9 9 (5.36%) Salesforce
10 8 (4.76%) JD Edwards
10 8 (4.76%) WooCommerce
11 7 (4.17%) HubSpot
11 7 (4.17%) YouTube
12 5 (2.98%) Adobe
12 5 (2.98%) Sitecore
13 3 (1.79%) Spotify
14 2 (1.19%) Optimizely
14 2 (1.19%) Zoho
15 1 (0.60%) Pardot