Creative Strategy Job Trends

Creative Strategies
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Creative Strategy skills. It covers permanent job vacancies from the 6 months leading up to 12 October 2025, with comparisons to the same periods in the previous two years.

6 months to
12 Oct 2025
Same period 2024 Same period 2023
Rank 652 745 748
Rank change year-on-year +93 +3 +360
Permanent jobs citing Creative Strategy 21 18 5
As % of all permanent jobs in the UK 0.043% 0.025% 0.009%
As % of the Processes & Methodologies category 0.048% 0.030% 0.009%
Number of salaries quoted 7 4 3
10th Percentile £31,250 - £44,000
25th Percentile £34,375 £65,500 £46,250
Median annual salary (50th Percentile) £50,000 £66,500 £50,000
Median % change year-on-year -24.81% +33.00% -13.04%
75th Percentile £63,750 £69,625 £96,250
90th Percentile £79,000 £74,350 £124,000
UK excluding London median annual salary £36,250 £66,000 £45,000
% change year-on-year -45.08% +46.67% +12.50%

All Process and Methodology Skills
UK

Creative Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 43,703 59,228 53,304
As % of all permanent jobs advertised in the UK 88.91% 82.25% 94.10%
Number of salaries quoted 24,458 31,674 40,841
10th Percentile £28,250 £32,750 £32,500
25th Percentile £36,000 £43,750 £45,000
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -
75th Percentile £75,000 £78,250 £80,000
90th Percentile £95,000 £97,500 £97,500
UK excluding London median annual salary £46,750 £52,500 £54,000
% change year-on-year -10.95% -2.78% +2.86%

Creative Strategy
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Creative Strategy relative to all permanent IT jobs advertised.

Creative Strategy job vacancy trend in the UK

Creative Strategy
Salary Trend

Salary distribution trend for jobs in the UK citing Creative Strategy.

Salary distribution trend for jobs in the UK citing Creative Strategy

Creative Strategy
Salary Histogram

Salary distribution for jobs citing Creative Strategy over the 6 months to 12 October 2025.

Salary histogram for Creative Strategy in the UK

Creative Strategy
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Creative Strategy within the UK over the 6 months to 12 October 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +114 18 £50,000 -24.81% 12
London +76 11 £50,000 -33.33% 8
Work from Home +68 10 £32,500 -50.76% 11
UK excluding London +75 8 £36,250 -45.08% 6
North of England +24 5 £58,750 -
Yorkshire - 4 £40,000 -
South East +41 2 £32,500 -51.13% 3
North West -2 1 £77,500 -
Scotland - 1 - -

Creative Strategy
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 8 (38.10%) Microsoft Excel
2 4 (19.05%) Adobe After Effects
2 4 (19.05%) Adobe Creative Suite
2 4 (19.05%) Adobe Illustrator
2 4 (19.05%) InDesign
2 4 (19.05%) Microsoft Office
2 4 (19.05%) Microsoft PowerPoint
2 4 (19.05%) Photoshop
3 2 (9.52%) Adobe Premiere
3 2 (9.52%) CINEMA 4D
Cloud Services
1 4 (19.05%) Figma
1 4 (19.05%) Google Analytics
2 2 (9.52%) Adobe Creative Cloud
2 2 (9.52%) Contentsquare
2 2 (9.52%) Google Ads
2 2 (9.52%) Google Sheets
2 2 (9.52%) MailChimp
2 2 (9.52%) Power Platform
3 1 (4.76%) SaaS
Database & Business Intelligence
1 2 (9.52%) Power BI
General
1 15 (71.43%) Marketing
2 10 (47.62%) Social Skills
3 6 (28.57%) Advertising
3 6 (28.57%) Analytical Skills
4 4 (19.05%) Organisational Skills
4 4 (19.05%) Retail
5 3 (14.29%) Inclusion and Diversity
6 2 (9.52%) Finance
6 2 (9.52%) Presentation Skills
7 1 (4.76%) Local Government
Job Titles
1 6 (28.57%) Designer
2 4 (19.05%) Account Executive
3 2 (9.52%) Art Director
3 2 (9.52%) Digital Executive
3 2 (9.52%) Email Designer
3 2 (9.52%) Graphic Designer
3 2 (9.52%) Mobile Designer
3 2 (9.52%) Mobile UX Designer
3 2 (9.52%) Senior
3 2 (9.52%) Senior Designer
3 2 (9.52%) Senior Graphic Designer
3 2 (9.52%) UX Designer
4 1 (4.76%) Architect
4 1 (4.76%) Business Manager
4 1 (4.76%) Creative Director
4 1 (4.76%) Development Manager
4 1 (4.76%) Digital Content Manager
4 1 (4.76%) Digital Strategist
4 1 (4.76%) Presales Solution Architect
4 1 (4.76%) Solutions Architect
Libraries, Frameworks & Software Standards
1 2 (9.52%) CSS
1 2 (9.52%) HTML
Miscellaneous
1 2 (9.52%) Digital Media
1 2 (9.52%) Graphic Design
1 2 (9.52%) Mobile App
1 2 (9.52%) Motion Graphics
1 2 (9.52%) Product Ownership
1 2 (9.52%) Social Media
2 1 (4.76%) e-Learning
Operating Systems
1 2 (9.52%) Android
1 2 (9.52%) Apple iOS
Processes & Methodologies
1 15 (71.43%) Strategic Thinking
2 9 (42.86%) Creative Thinking
2 9 (42.86%) Digital Marketing
3 8 (38.10%) Project Management
4 5 (23.81%) Analytics
4 5 (23.81%) Storytelling
5 4 (19.05%) Mentoring
5 4 (19.05%) Programmatic Advertising
5 4 (19.05%) Time Management
5 4 (19.05%) Typography
5 4 (19.05%) User Experience
6 3 (14.29%) Agile
6 3 (14.29%) Pay per click
6 3 (14.29%) Problem-Solving
7 2 (9.52%) Analytical Thinking
7 2 (9.52%) Critical Thinking
7 2 (9.52%) Customer Segmentation
7 2 (9.52%) Paid Search
7 2 (9.52%) User Research
7 2 (9.52%) User-Centered Design (UCD)
Programming Languages
1 1 (4.76%) Python
Qualifications
1 4 (19.05%) Degree
2 2 (9.52%) Master's Degree
Quality Assurance & Compliance
1 3 (14.29%) Accessibility
2 2 (9.52%) GDPR
Vendors
1 9 (42.86%) Microsoft
2 6 (28.57%) Adobe
3 5 (23.81%) Google
4 2 (9.52%) HubSpot
4 2 (9.52%) Marketo
4 2 (9.52%) Salesforce
4 2 (9.52%) Salesforce Marketing Cloud
4 2 (9.52%) YouTube
5 1 (4.76%) dotdigital
5 1 (4.76%) Hootsuite