Content Marketing Job Trends

Content Marketing
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Content Marketing skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 618 696 704
Rank change year-on-year +78 +8 +267
Permanent jobs citing Content Marketing 35 3 17
As % of all permanent jobs in the UK 0.058% 0.006% 0.031%
As % of the Processes & Methodologies category 0.072% 0.006% 0.034%
Number of salaries quoted 15 2 11
10th Percentile £41,750 £73,500 -
25th Percentile £46,250 £78,750 £30,000
Median annual salary (50th Percentile) £55,000 £92,500 £35,000
Median % change year-on-year -40.54% +164.29% -34.27%
75th Percentile £62,500 £106,250 £38,750
90th Percentile £63,750 £111,500 £48,750
UK excluding London median annual salary £45,000 £75,000 £35,000
% change year-on-year -40.00% +114.29% -30.00%

All Process & Methodology Skills
UK

Content Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 48,596 48,532 50,084
As % of all permanent jobs advertised in the UK 81.00% 90.69% 89.94%
Number of salaries quoted 28,664 23,590 38,164
10th Percentile £28,500 £35,000 £31,250
25th Percentile £37,500 £45,000 £42,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -4.00%
75th Percentile £75,000 £80,000 £77,750
90th Percentile £95,000 £100,000 £97,500
UK excluding London median annual salary £50,000 £55,000 £52,000
% change year-on-year -9.09% +5.77% -5.45%

Content Marketing
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Content Marketing relative to all permanent IT jobs advertised.

Content Marketing job vacancy trend in the UK

Content Marketing
Salary Trend

Salary distribution trend for jobs in the UK citing Content Marketing.

Salary distribution trend for jobs in the UK citing Content Marketing

Content Marketing
Salary Histogram

Salary distribution for jobs citing Content Marketing over the 6 months to 14 January 2026.

Salary histogram for Content Marketing in the UK

Content Marketing
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Content Marketing within the UK over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +92 32 £55,000 -40.54% 7
London +73 20 £57,500 -47.73% 4
UK excluding London +69 13 £45,000 -40.00% 5
Work from Home +74 8 £55,000 -50.00% 4
East of England - 6 - - 1
Yorkshire - 4 £38,250 - 1
North of England - 4 £38,250 - 2
South East +37 2 £50,000 -33.33% 2
North West - 1 £31,500 -
Wales - 1 £45,000 -

Content Marketing
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (8.57%) CMS
2 1 (2.86%) DNN
2 1 (2.86%) Kentico
Applications
1 1 (2.86%) Adobe Illustrator
1 1 (2.86%) InDesign
1 1 (2.86%) Photoshop
Business Applications
1 2 (5.71%) Shopify
2 1 (2.86%) Dynamics CRM
Cloud Services
1 9 (25.71%) SaaS
2 6 (17.14%) Canva
3 5 (14.29%) Google Analytics
4 4 (11.43%) Google Ads
5 2 (5.71%) MailChimp
6 1 (2.86%) Azure
6 1 (2.86%) Google Data Studio
Database & Business Intelligence
1 1 (2.86%) SQL Server
Development Applications
1 1 (2.86%) Pivotal Tracker
General
1 35 (100.00%) Marketing
2 12 (34.29%) Publishing
3 7 (20.00%) Finance
3 7 (20.00%) Public Sector
4 6 (17.14%) Analytical Skills
5 4 (11.43%) Law
5 4 (11.43%) Legal
5 4 (11.43%) Retail
5 4 (11.43%) Social Skills
6 3 (8.57%) Brand Awareness
6 3 (8.57%) Organisational Skills
6 3 (8.57%) Presentation Skills
7 2 (5.71%) Advertising
7 2 (5.71%) Telecoms
8 1 (2.86%) Multimedia
Job Titles
1 13 (37.14%) Marketing Manager
2 6 (17.14%) Content Manager
2 6 (17.14%) Content Marketing Manager
2 6 (17.14%) Social Media Executive
3 4 (11.43%) Marketing Executive
4 3 (8.57%) Copywriter
4 3 (8.57%) Lead
5 2 (5.71%) Account Director
5 2 (5.71%) Digital Account Director
5 2 (5.71%) Digital Director
5 2 (5.71%) E-Commerce Manager
6 1 (2.86%) Bid Writer
6 1 (2.86%) C# .NET Developer
6 1 (2.86%) Campaign Marketing Manager
6 1 (2.86%) Digital Executive
6 1 (2.86%) Digital Marketing Executive
6 1 (2.86%) Full-Stack Developer
6 1 (2.86%) Head of Content
6 1 (2.86%) Head of Digital
6 1 (2.86%) Senior Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (2.86%) .NET
1 1 (2.86%) .NET Core
1 1 (2.86%) ASP.NET
1 1 (2.86%) ASP.NET MVC
1 1 (2.86%) Vue
Miscellaneous
1 13 (37.14%) Social Media
2 7 (20.00%) Blog
2 7 (20.00%) Podcast
3 4 (11.43%) Web Conferencing
4 3 (8.57%) Photography
5 2 (5.71%) FMCG
5 2 (5.71%) Onboarding
6 1 (2.86%) Analytical Mindset
6 1 (2.86%) Legacy Systems
6 1 (2.86%) NHS
6 1 (2.86%) Self-Motivation
Processes & Methodologies
1 21 (60.00%) SEO
2 18 (51.43%) B2B
3 17 (48.57%) Storytelling
4 16 (45.71%) Analytics
5 15 (42.86%) Copywriting
6 11 (31.43%) Digital Marketing
7 9 (25.71%) Marketing Strategy
7 9 (25.71%) Performance Metrics
8 8 (22.86%) Content Strategy
8 8 (22.86%) Thought Leadership
9 6 (17.14%) B2B Marketing
9 6 (17.14%) B2B Sales
9 6 (17.14%) Business Intelligence
9 6 (17.14%) CRM
9 6 (17.14%) E-Commerce
9 6 (17.14%) Pay per click
9 6 (17.14%) WFM
10 5 (14.29%) Campaign Management
10 5 (14.29%) Fintech
10 5 (14.29%) Value Proposition
Programming Languages
1 1 (2.86%) C#
1 1 (2.86%) TypeScript
Qualifications
1 3 (8.57%) Degree
Vendors
1 9 (25.71%) Google
2 5 (14.29%) HubSpot
3 2 (5.71%) Microsoft
3 2 (5.71%) TikTok
4 1 (2.86%) Adobe
4 1 (2.86%) Pardot