Social Media Management Jobs

Social Media Management
UK

The table below provides summary statistics for permanent job vacancies requiring Social Media Management skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Social Media Management over the 6 months leading up to 17 May 2025, comparing them to the same period in the previous two years.

6 months to
17 May 2025
Same period 2024 Same period 2023
Rank 692 854 965
Rank change year-on-year +162 +111 +261
Permanent jobs citing Social Media Management 38 45 5
As % of all permanent jobs advertised in the UK 0.068% 0.045% 0.005%
As % of the Processes & Methodologies category 0.073% 0.053% 0.005%
Number of salaries quoted 7 32 5
10th Percentile £35,750 £25,000 £36,300
25th Percentile £39,375 £26,250 £41,250
Median annual salary (50th Percentile) £42,500 £39,500 £60,000
Median % change year-on-year +7.59% -34.17% +41.18%
75th Percentile £50,625 £47,250 £70,000
90th Percentile £56,750 - £70,750
UK excluding London median annual salary £46,250 £39,500 £42,500
% change year-on-year +17.09% -7.06% -

All Process and Methodology Skills
UK

Social Media Management falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 52,380 85,029 95,220
As % of all permanent jobs advertised in the UK 93.83% 85.31% 95.60%
Number of salaries quoted 26,622 59,821 55,996
10th Percentile £29,750 £29,079 £34,000
25th Percentile £41,375 £40,000 £45,000
Median annual salary (50th Percentile) £57,500 £55,000 £61,000
Median % change year-on-year +4.55% -9.84% +1.67%
75th Percentile £75,000 £72,500 £81,250
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £51,810 £50,000 £55,000
% change year-on-year +3.62% -9.09% +4.76%

Social Media Management
Job Vacancy Trend

Job postings citing Social Media Management as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media Management in the UK

Social Media Management
Salary Trend

3-month moving average salary quoted in jobs citing Social Media Management.

Salary trend for Social Media Management in the UK

Social Media Management
Salary Histogram

Salary distribution for jobs citing Social Media Management over the 6 months to 17 May 2025.

Salary histogram for Social Media Management in the UK

Social Media Management
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media Management within the UK over the 6 months to 17 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +137 33 £42,500 +13.33% 32
London +124 23 £42,500 +70.00% 19
UK excluding London +156 10 £46,250 +17.09% 16
Work from Home +122 10 - - 20
South East +82 3 - - 8
North of England +37 3 £40,000 -6.98% 3
North West +1 3 £40,000 +1.27% 3
South West - 2 - -
West Midlands +56 1 £57,500 +45.57% 1
Midlands +56 1 £57,500 +53.33% 4
East of England +43 1 - -

Social Media Management
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.26%) CMS
2 1 (2.63%) Ethereum
2 1 (2.63%) WordPress
Applications
1 12 (31.58%) Microsoft PowerPoint
2 10 (26.32%) Adobe Premiere
2 10 (26.32%) Microsoft Office
3 9 (23.68%) Adobe After Effects
3 9 (23.68%) CapCut
3 9 (23.68%) Photoshop
4 4 (10.53%) Adobe Creative Suite
4 4 (10.53%) Microsoft Excel
5 1 (2.63%) Trello
Business Applications
1 2 (5.26%) Dynamics CRM
Cloud Services
1 17 (44.74%) Canva
2 9 (23.68%) Dropbox
2 9 (23.68%) Google Drive
3 8 (21.05%) Google Analytics
4 2 (5.26%) Dynamics 365
4 2 (5.26%) Figma
4 2 (5.26%) SaaS
4 2 (5.26%) Sprout Social
5 1 (2.63%) Adobe Creative Cloud
5 1 (2.63%) Asana
5 1 (2.63%) Discord
5 1 (2.63%) MailChimp
Database & Business Intelligence
1 9 (23.68%) Metadata
General
1 25 (65.79%) Marketing
2 17 (44.74%) Social Skills
3 9 (23.68%) Brand Awareness
4 8 (21.05%) Advertising
5 7 (18.42%) Organisational Skills
6 5 (13.16%) Analytical Skills
7 2 (5.26%) Publishing
7 2 (5.26%) Retail
8 1 (2.63%) Automotive
8 1 (2.63%) Finance
8 1 (2.63%) Influencing Skills
8 1 (2.63%) Legal
8 1 (2.63%) Manufacturing
8 1 (2.63%) Multimedia
Job Titles
1 6 (15.79%) Lead
2 5 (13.16%) Marketing Manager
3 3 (7.89%) Communications Officer
3 3 (7.89%) Digital Director
3 3 (7.89%) Digital Executive
3 3 (7.89%) Head of Digital
4 2 (5.26%) IT Manager
4 2 (5.26%) Social Media Specialist
5 1 (2.63%) Communications Assistant
5 1 (2.63%) Content Manager
5 1 (2.63%) Production Manager
5 1 (2.63%) Programme Manager
5 1 (2.63%) Senior
5 1 (2.63%) Senior Communications Officer
5 1 (2.63%) Social Media Executive
Libraries, Frameworks & Software Standards
1 1 (2.63%) web3js
Miscellaneous
1 38 (100.00%) Social Media
2 11 (28.95%) Graphic Design
2 11 (28.95%) Video Editing
3 10 (26.32%) Blog
4 5 (13.16%) Self-Motivation
5 3 (7.89%) NHS
5 3 (7.89%) Onboarding
6 2 (5.26%) Photography
7 1 (2.63%) Blockchain
7 1 (2.63%) IoT
7 1 (2.63%) Robotics
7 1 (2.63%) Web3
Processes & Methodologies
1 15 (39.47%) Analytics
1 15 (39.47%) Copywriting
2 12 (31.58%) Time Management
3 11 (28.95%) CRM
4 10 (26.32%) Problem-Solving
5 9 (23.68%) Creative Problem-Solving
5 9 (23.68%) Digital Marketing
6 8 (21.05%) SEO
7 7 (18.42%) Email Marketing
7 7 (18.42%) Marketing Strategy
8 5 (13.16%) B2B
8 5 (13.16%) B2C
8 5 (13.16%) Campaign Management
8 5 (13.16%) Content Management
8 5 (13.16%) Pay per click
9 4 (10.53%) Artificial Intelligence
9 4 (10.53%) Marketing Automation
9 4 (10.53%) Social Listening
10 3 (7.89%) Business Development
10 3 (7.89%) Collaborative Working
Qualifications
1 5 (13.16%) Degree
2 1 (2.63%) DBS Check
2 1 (2.63%) Master's Degree
Quality Assurance & Compliance
1 1 (2.63%) Accessibility
1 1 (2.63%) Actionable Recommendations
1 1 (2.63%) QA
Vendors
1 17 (44.74%) Google
2 15 (39.47%) Adobe
3 12 (31.58%) Microsoft
4 6 (15.79%) Instagram
4 6 (15.79%) YouTube
5 3 (7.89%) TikTok
6 2 (5.26%) Facebook
6 2 (5.26%) Pinterest
6 2 (5.26%) Twitter
7 1 (2.63%) Hootsuite
7 1 (2.63%) Oracle