Digital Analytics Job Trends in England

Digital Analytics
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Digital Analytics skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 543 632 642
Rank change year-on-year +89 +10 +117
Permanent jobs citing Digital Analytics 74 47 38
As % of all permanent jobs in England 0.14% 0.098% 0.077%
As % of the Processes & Methodologies category 0.17% 0.11% 0.086%
Number of salaries quoted 27 20 33
10th Percentile - £23,500 £40,000
25th Percentile £37,500 £36,000 £45,000
Median annual salary (50th Percentile) £44,000 £40,000 £60,000
Median % change year-on-year +10.00% -33.33% +9.09%
75th Percentile £48,125 £58,000 £67,500
90th Percentile £56,750 £61,050 £72,000
UK median annual salary £44,000 £40,000 £58,750
% change year-on-year +10.00% -31.91% +12.98%

All Process & Methodology Skills
England

Digital Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 42,913 43,729 44,234
As % of all permanent jobs advertised in England 81.21% 90.84% 89.77%
Number of salaries quoted 25,804 21,413 34,236
10th Percentile £28,742 £35,000 £31,250
25th Percentile £37,500 £46,000 £42,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -4.00%
75th Percentile £76,250 £81,250 £80,000
90th Percentile £97,500 £100,000 £98,750
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Digital Analytics
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Digital Analytics relative to all permanent IT jobs advertised in England.

Digital Analytics job vacancy trend in England

Digital Analytics
Salary Trend in England

Salary distribution trend for jobs in England citing Digital Analytics.

Salary distribution trend for jobs in England citing Digital Analytics

Digital Analytics
Salary Histogram in England

Salary distribution for jobs citing Digital Analytics in England over the 6 months to 14 January 2026.

Salary histogram for Digital Analytics in England

Digital Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analytics within the England region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +68 34 £86,000 +127.06% 6
London +37 17 £45,000 +25.00% 6
East of England +32 11 - - 3
Midlands - 9 £40,000 - 1
East Midlands - 8 £40,000 -
North of England +4 2 £65,000 +34.02% 1
North West +14 1 - - 1
Yorkshire - 1 £65,000 -
South West - 1 £47,500 - 2
West Midlands - 1 £44,000 - 1
Digital Analytics
UK

Digital Analytics
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (8.11%) CMS
2 3 (4.05%) WordPress
3 1 (1.35%) Adobe Experience Manager
Applications
1 15 (20.27%) Microsoft Excel
2 3 (4.05%) Microsoft PowerPoint
2 3 (4.05%) Spreadsheet
Business Applications
1 6 (8.11%) SAP S/4HANA
2 3 (4.05%) Dynamics CRM
2 3 (4.05%) Yoast SEO
Cloud Services
1 35 (47.30%) Azure
2 34 (45.95%) Snowflake
3 11 (14.86%) Power Platform
4 9 (12.16%) Google Analytics
5 6 (8.11%) Adobe Analytics
5 6 (8.11%) Microsoft 365
6 5 (6.76%) MailChimp
7 4 (5.41%) AWS
8 3 (4.05%) Datadog
8 3 (4.05%) Dynamics 365
9 2 (2.70%) SaaS
10 1 (1.35%) Contentsquare
10 1 (1.35%) GCP
10 1 (1.35%) Google Tag Manager
Database & Business Intelligence
1 34 (45.95%) Data Warehouse
2 11 (14.86%) Power BI
3 9 (12.16%) Tableau
4 3 (4.05%) Mixpanel
5 1 (1.35%) BigQuery
5 1 (1.35%) SQL Server
Development Applications
1 3 (4.05%) Browser DevTools
1 3 (4.05%) Charles Proxy
1 3 (4.05%) Fiddler
1 3 (4.05%) Git
1 3 (4.05%) JIRA
1 3 (4.05%) Maven
1 3 (4.05%) Postman
1 3 (4.05%) Selenium
1 3 (4.05%) TestNG
1 3 (4.05%) WebDriver
1 3 (4.05%) Zephyr
General
1 25 (33.78%) Marketing
2 19 (25.68%) Finance
3 9 (12.16%) Manufacturing
3 9 (12.16%) Social Skills
4 7 (9.46%) Analytical Skills
5 6 (8.11%) Influencing Skills
6 5 (6.76%) Inclusion and Diversity
6 5 (6.76%) Legal
7 4 (5.41%) Retail
8 3 (4.05%) Electronics
8 3 (4.05%) Law
8 3 (4.05%) Public Sector
9 2 (2.70%) Advertising
9 2 (2.70%) Financial Institution
9 2 (2.70%) French Language
9 2 (2.70%) Mandarin Language
9 2 (2.70%) Portuguese Language
9 2 (2.70%) Spanish Language
Job Titles
1 36 (48.65%) Architect
1 36 (48.65%) Data Architect
2 9 (12.16%) Analyst
2 9 (12.16%) Digital Analyst
3 8 (10.81%) Customer Analyst
3 8 (10.81%) Data Analyst
3 8 (10.81%) Digital Analytics Analyst
4 7 (9.46%) Business Intelligence Developer
4 7 (9.46%) Developer
5 6 (8.11%) Analyst Developer
5 6 (8.11%) Analytics Developer
5 6 (8.11%) Business Intelligence Analyst
5 6 (8.11%) Business Intelligence Data Analyst
5 6 (8.11%) Digital Analytics Developer
5 6 (8.11%) Digital Developer
5 6 (8.11%) Lead
5 6 (8.11%) Marketing Manager
6 4 (5.41%) Senior
7 3 (4.05%) IT Engineer
7 3 (4.05%) Senior IT Engineer
Libraries, Frameworks & Software Standards
1 2 (2.70%) DOM
1 2 (2.70%) Next.js
2 1 (1.35%) .NET
2 1 (1.35%) AngularJS
2 1 (1.35%) Apache Cordova
2 1 (1.35%) ASP.NET
2 1 (1.35%) CSS
2 1 (1.35%) EDI
2 1 (1.35%) HTML
2 1 (1.35%) HTML5
2 1 (1.35%) Ionic Framework
2 1 (1.35%) jQuery
Miscellaneous
1 8 (10.81%) Social Media
2 6 (8.11%) Management Information System
2 6 (8.11%) Onboarding
2 6 (8.11%) Self-Motivation
3 3 (4.05%) Product Ownership
3 3 (4.05%) W3C
4 2 (2.70%) Analytical Mindset
4 2 (2.70%) Data Protection Act
4 2 (2.70%) Video Editing
4 2 (2.70%) Web Conferencing
Processes & Methodologies
1 74 (100.00%) Analytics
2 41 (55.41%) Data Management
3 40 (54.05%) Data Integration
3 40 (54.05%) E-Commerce
4 34 (45.95%) Data Architecture
4 34 (45.95%) Data Engineering
4 34 (45.95%) Data Modelling
5 20 (27.03%) Decision-Making
6 15 (20.27%) Data Science
7 14 (18.92%) CRM
7 14 (18.92%) Lead Generation
8 12 (16.22%) Business Intelligence
9 11 (14.86%) Customer Experience
9 11 (14.86%) Visualisation
10 10 (13.51%) Agile
10 10 (13.51%) Data Visualisation
11 9 (12.16%) A/B Testing
11 9 (12.16%) Continuous Improvement
11 9 (12.16%) Economics
11 9 (12.16%) Statistical Analysis
Programming Languages
1 12 (16.22%) Python
2 10 (13.51%) SQL
3 4 (5.41%) Java
3 4 (5.41%) JavaScript
4 1 (1.35%) C#
4 1 (1.35%) R
Qualifications
1 18 (24.32%) Degree
2 8 (10.81%) Numerate Degree
Quality Assurance & Compliance
1 38 (51.35%) Accessibility
2 7 (9.46%) GDPR
3 4 (5.41%) Data Quality
4 3 (4.05%) QA
5 1 (1.35%) ISO/IEC 27001
5 1 (1.35%) PCI DSS
Systems Management
1 6 (8.11%) Systems Management Server (SMS)
Vendors
1 40 (54.05%) Microsoft
2 10 (13.51%) Google
3 8 (10.81%) Salesforce
3 8 (10.81%) YouTube
4 6 (8.11%) Adobe
4 6 (8.11%) HubSpot
4 6 (8.11%) SAP
5 3 (4.05%) Scality
5 3 (4.05%) Tealium
5 3 (4.05%) Veeam
6 2 (2.70%) Hootsuite
6 2 (2.70%) Instagram