Web Analytics Jobs in England

Web Analytics
UK > England

The table below provides summary statistics for permanent job vacancies advertised in England requiring Web Analytics skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Web Analytics over the 6 months leading up to 23 May 2025, comparing them to the same period in the previous two years.

6 months to
23 May 2025
Same period 2024 Same period 2023
Rank 611 765 631
Rank change year-on-year +154 -134 +158
Permanent jobs citing Web Analytics 52 69 287
As % of all permanent jobs advertised in England 0.11% 0.080% 0.33%
As % of the Processes & Methodologies category 0.11% 0.094% 0.34%
Number of salaries quoted 18 58 130
10th Percentile £29,500 £31,250 £37,475
25th Percentile £29,938 £37,500 £47,447
Median annual salary (50th Percentile) £45,000 £44,500 £59,526
Median % change year-on-year +1.12% -25.24% +12.73%
75th Percentile £63,563 £58,750 £73,750
90th Percentile £67,200 £72,875 £100,000
UK median annual salary £45,000 £44,500 £59,526
% change year-on-year +1.12% -25.24% +13.38%

All Process and Methodology Skills
England

Web Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 45,518 73,613 83,897
As % of all permanent jobs advertised in England 94.19% 84.97% 95.60%
Number of salaries quoted 22,437 53,908 49,787
10th Percentile £29,750 £29,000 £34,324
25th Percentile £41,750 £40,000 £46,067
Median annual salary (50th Percentile) £57,500 £55,000 £62,500
Median % change year-on-year +4.55% -12.00% +4.17%
75th Percentile £75,000 £73,000 £82,500
90th Percentile £98,750 £93,750 £102,500
UK median annual salary £57,500 £55,000 £61,000
% change year-on-year +4.55% -9.84% +1.67%

Web Analytics
Job Vacancy Trend in England

Job postings citing Web Analytics as a proportion of all IT jobs advertised in England.

Job vacancy trend for Web Analytics in England

Web Analytics
Salary Trend in England

3-month moving average salary quoted in jobs citing Web Analytics in England.

Salary trend for Web Analytics in England

Web Analytics
Salary Histogram in England

Salary distribution for jobs citing Web Analytics in England over the 6 months to 23 May 2025.

Salary histogram for Web Analytics in England

Web Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the England region over the 6 months to 23 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +119 34 £64,000 +34.68% 72
South East +100 10 £33,000 -41.07% 90
North of England +27 5 £45,000 +12.50% 46
South West - 3 £52,500 - 21
Yorkshire +56 2 - - 15
North West -10 2 £45,000 -21.05% 24
North East - 1 £50,000 - 8
Web Analytics
UK

Web Analytics
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (5.77%) CMS
2 2 (3.85%) Adobe Experience Manager
3 1 (1.92%) Drupal
3 1 (1.92%) Joomla!
3 1 (1.92%) WordPress
Applications
1 8 (15.38%) Microsoft Excel
2 6 (11.54%) Adobe Premiere
3 1 (1.92%) Spreadsheet
Business Applications
1 1 (1.92%) Magento
1 1 (1.92%) Shopify
Cloud Services
1 22 (42.31%) Google Analytics
2 14 (26.92%) Adobe Analytics
3 9 (17.31%) Power Platform
4 6 (11.54%) Google Tag Manager
5 5 (9.62%) Contentsquare
5 5 (9.62%) Google Ads
6 3 (5.77%) Facebook Ads
7 2 (3.85%) Google Sheets
8 1 (1.92%) AWS
8 1 (1.92%) Azure
8 1 (1.92%) BigCommerce
8 1 (1.92%) GCP
8 1 (1.92%) SaaS
Database & Business Intelligence
1 9 (17.31%) Power BI
2 8 (15.38%) Looker
2 8 (15.38%) Tableau
3 4 (7.69%) Power Query
3 4 (7.69%) PowerPivot
4 3 (5.77%) Data Warehouse
5 2 (3.85%) Metadata
5 2 (3.85%) MySQL
5 2 (3.85%) PostgreSQL
6 1 (1.92%) MongoDB
6 1 (1.92%) Relational Database
6 1 (1.92%) SQL Server
Development Applications
1 1 (1.92%) Git
General
1 31 (59.62%) Social Skills
2 26 (50.00%) Analytical Skills
3 24 (46.15%) Marketing
4 8 (15.38%) Finance
4 8 (15.38%) Retail
5 6 (11.54%) Law
5 6 (11.54%) Presentation Skills
6 5 (9.62%) Games
6 5 (9.62%) Organisational Skills
7 3 (5.77%) Advertising
8 1 (1.92%) Inclusion and Diversity
8 1 (1.92%) Legal
8 1 (1.92%) Public Sector
Job Titles
1 12 (23.08%) Analyst
2 7 (13.46%) Data Analyst
3 6 (11.54%) Data Insight Analyst
3 6 (11.54%) Digital Producer
3 6 (11.54%) Insight Analyst
3 6 (11.54%) Insight Data Analyst
3 6 (11.54%) Senior
4 5 (9.62%) PPC Executive
4 5 (9.62%) Web Analytics Specialist
4 5 (9.62%) Web Specialist
5 4 (7.69%) Analytics Manager
5 4 (7.69%) Developer
5 4 (7.69%) Senior Data Warehouse Specialist
5 4 (7.69%) Senior Web Analytics Specialist
6 3 (5.77%) Digital Analyst
6 3 (5.77%) Insight Executive
7 2 (3.85%) Business Intelligence Developer
7 2 (3.85%) Digital Executive
7 2 (3.85%) Performance Analyst
7 2 (3.85%) Power BI Developer
Libraries, Frameworks & Software Standards
1 4 (7.69%) HTML
2 2 (3.85%) CSS
3 1 (1.92%) AngularJS
3 1 (1.92%) GraphQL
3 1 (1.92%) Node.js
3 1 (1.92%) React
3 1 (1.92%) REST
3 1 (1.92%) SOAP
3 1 (1.92%) Vue
Miscellaneous
1 8 (15.38%) Social Media
2 2 (3.85%) Analytical Mindset
2 2 (3.85%) Product Ownership
3 1 (1.92%) Data Structures
3 1 (1.92%) Legacy Code
3 1 (1.92%) Multi-touch
3 1 (1.92%) Self-Motivation
Processes & Methodologies
1 52 (100.00%) Analytics
2 17 (32.69%) User Experience
3 14 (26.92%) Digital Marketing
4 13 (25.00%) Data Analysis
5 12 (23.08%) Data Visualisation
5 12 (23.08%) Problem-Solving
5 12 (23.08%) Visualisation
6 11 (21.15%) Content Development
6 11 (21.15%) Content Management
6 11 (21.15%) Mentoring
7 10 (19.23%) Coaching
7 10 (19.23%) Data Analytics
7 10 (19.23%) Data Integration
8 9 (17.31%) A/B Testing
8 9 (17.31%) Competitor Analysis
8 9 (17.31%) Digital Strategy
8 9 (17.31%) SEO
9 8 (15.38%) Decision-Making
10 7 (13.46%) Paid Search
10 7 (13.46%) Storytelling
Programming Languages
1 17 (32.69%) SQL
2 12 (23.08%) Python
3 5 (9.62%) R
4 3 (5.77%) JavaScript
5 2 (3.85%) Data Analysis Expressions
6 1 (1.92%) PHP
Qualifications
1 6 (11.54%) Degree
1 6 (11.54%) Master's Degree
2 1 (1.92%) DBS Check
Quality Assurance & Compliance
1 8 (15.38%) Accessibility
2 2 (3.85%) Actionable Recommendations
2 2 (3.85%) WCAG
3 1 (1.92%) Data Quality
3 1 (1.92%) GDPR
Systems Management
1 4 (7.69%) Matomo
Vendors
1 30 (57.69%) Google
2 14 (26.92%) Adobe
3 8 (15.38%) YouTube
4 6 (11.54%) TikTok
5 5 (9.62%) Microsoft
6 3 (5.77%) Facebook
6 3 (5.77%) Instagram
7 2 (3.85%) Pinterest
7 2 (3.85%) Snapchat
8 1 (1.92%) Salesforce